Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.


Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson 

Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars, Community Management & Reporting

Yes, after 2.5 years as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I’ve decided to jump back into the freelance world.

In my time at SapientNitro, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns 

Some of the highlights include:

I am both proud and excited to have helped transform the way not only our clients do business, but the way SapientNitro operates in the social media space. 

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

 SapientNitro is now a thriving full-service agency providing clients with a range of specialist social media services including social media strategy, monthly calendar content creation – social media copywriting, photography and video production, monthly reporting and community management (moderation, crisis management and escalation).

But now, it’s my time… I want to take the learnings I brought to SapientNitro and have been adopted by our clients, as well as those key learnings they haven’t been able to adopt, to further build my own brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

 And that now starts with you…

 If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

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