entrepreneur

Award-Winning Social Media Strategy with Hot & Delicious: Rocks The Planet!

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Sunset at Bronte Beach by @hotndelicious. Brand building with Hot & Delicious Rocks The Planet!

Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!

Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.

Just one year after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified our depth of experience across a range of different industries.

After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including not-for-profit, B2B, health insurance, fintech, beauty brands, craft beer & more.

It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.

Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf) and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!

While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!

So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a pet store 😜

Get in touch!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com

A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Ambition is greater than fear. Hot & Delicious: Rocks The Planet! with Poe (CEO and co-founder of Habu Health)

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Hot & Delicious Rocks The Planet! w/- Poe, CEO & co-founder of Habu Health. #smartcannabis

DOWNLOAD the PODCAST – #140 Poe (CEO and co-founder of Habu Health).

Ever had a vision and then brought your dreams into reality?

Christopher Poe AKA Poe is the CEO and co-founder of Habu Health, a Portland (Oregon, USA) based research group committed to building consumer confidence through scientific rigour.

Led by 12 years of research into the neurobiology of pain, and the pain-relieving properties of opioids and cannabis by leading industry pharmacologist and neural scientist, Dr Adie Poe (Poe’s co-founder and wife), Habu Health is a startup created to work with legislators and partners to build digital products that will fuel an intelligent database which integrates high-fidelity plant and human data.

We cover the legalities of recreational use and need for medicinal marijuana globally, the $2M dollars that Dr Adie Poe has already received in US government federal funding, the meaning behind the name of the business (Japanese for “herb”), what motivated Poe and Dr Adie Poe to take the leap of faith to pursue this dream and the launch of the Habu Health App in just 2 weeks!

Fascinating and educating insights into this data-fuelled startup and I have no doubt that you’ll enjoy this entrepreneur podcast as much as I do!

‘Cause legalising cannabis can change the lives and how we manage chronic pain in our global community. This shit is SO much more than Puff Puff Pass!

Download Hot & Delicious: Rocks The Planet! now via iTunes today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious Rocks The Planet! w/- Poe, CEO & co-founder of Habu Health. #smartcannabis

Hot & Delicious: Rocks The Planet! with Alexis Jones (I Am That Girl founder, activist, speaker & social entrepreneur)

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Hot & Delicious Rocks The Planet! with I Am That Girl and Protect Her founder, activist, speaker & social entrepreneur, Alexis Jones.

“Woman are inherently bad-ass”

And Alexis Jones is truly a bad-ass in her own right! 

Alexis Jones is the founder of nonprofit I AM THAT GIRL, which currently has 1M+ girls involved and chapters in over 20 countries. She is also an internationally recognized author, activist, speaker, TV host across a range of channels incl. CBS, ESPN, Fox Sports and MTV, and the founder of ProtectHer, a locker room program educating male athletes on the importance of respecting women.

She has spoken at The White House, Harvard, Stanford, The United Nations, for Nike, DELL and Pepsi just to name a few.

Alexis Jones is a women who has made it her life’s mission to “inject more empathy, vulnerability and more authenticity into the world” and she is truly one of the most awe-inspiring podcast guests that I have had the pleasure of speaking with on Hot & Delicious: Rocks The Planet!

And today I bring Alexis Jones over the interwebs from Austin, Texas to you!

Download Hot & Delicious: Rocks The Planet! now via iTunes today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious Rocks The Planet! with I Am That Girl and Protect Her founder, activist, speaker & social entrepreneur, Alexis Jones.

Billy Fox. Indie soul, R&B & hip hop artist/producer. If it feels good, then do it! | Episode #126

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Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

DOWNLOAD the PODCAST – #126 Billy Fox returns (indie soul, R&B & hip hop artist & producer). 

Billy Fox returns!

Hot & Delicious: Rocks The Planet! repeat offender and Sydney indie soul, R&B & hip hop artist & producerBilly Fox, joined me live in the studio last week to launch his brand new single ‘Shapes’.

We first met when I was music supervisor for Ballistyx Snowboard Show on Channel GO! back in 2010. Flash forward 7 years and Billy Fox- ‘Shapes’ is getting serious spins around the globe, plus he has just announced a series of exclusive Australian east coast tour dates including Oxford Art Factory – Gallery Bar (Sydney), Rare Finds -­ Black Bear Lodge (Brisbane), Moonshine Bar at Manly Food & Wine Festival and Penny Black (Melbourne).

I draw inspiration from my one-on-ones with Billy Fox every… single… time! (both on and off mic). Today we delve deeper into the meaning behind ‘Shapes’, a track created to reawaken the lost art of conversation, it highlights a culture that we’ve created for ourselves, where we force our individual opinions down each others’ throats and attack the person rather than entering into measured debates… there is a serious need for all of us to adopt an approach where we take a moment for introspection and to search within, before knee-jerk reaction opinions and seeking to change others’ to ours without consideration for where they’re coming from.

Aside from the D&Ms, we get serious about our music experiences with Billy Fox and I spitballing the iconic music of Nirvana’s ‘Smells Like Teen Spirit’, being given Rage Against The Machine’s self-titled album for the very first time, the experience of producing tunes for Australian filmmaker and musician Macario De Souza AKA Kid Mac, making a positive impact on the lives of others and SO much more!

We all grow from adversity and something that I champion in my own life is the way Billy Fox lives his. In music, like life, “there is so much to get distracted by… especially when you’re creating, especially with music”, so music like every other facet of our lives at this time “it’s all about streamlining, simplifying”… and Billy Fox indeed is living up to this through his personal Mission Statement and stepping back from the stresses of over-stimulation and white noise, by keeping things simple… “If it feels good, then do it”.

Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

BILLY FOX ‘SHAPES’ TOUR DATES:

SYDNEY – SAT 13 MAY | OAF GALLERY, SYDNEY NSW w/ San Mei

BRISBANE FRI 26 MAY | RARE FINDS @ BLACK BEAR LODGE, BRISBANE QLD

MANLY SUN 28 MAY | MANLY FOOD & WINE FESTIVAL, MANLY NSW

MELBOURNE SAT JUN 3 | PENNY BLACK, MELBOURNE VIC

Connect with Billy Fox online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

Women In Business: Katherine Newton (RUOK? Campaign Director) | Episode #125

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RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Welcome to our exclusive Hot & Delicious: Rocks The Planet show with RUOK? Campaign Director Katherine Newton.

Men account for 75% of all suicides in Australia and RUOK is a suicide prevention charity in Australia created to drive meaningful conversations with mates and loved ones to save lives.

On our 2nd consecutive university lecture at Macleay College in Sydney, we chat extensively with Katherine about this Australian suicide prevention charity including:

  • The evolution from RUOK? Day from a campaign into a 365 day-a-year suicide prevention charity.
  • The approach and 4 Simple Steps you should take that could save someone’s life.
  • RUOK’s ongoing partnerships and their staff buy-in with the likes of Hungry Jacks, Virgin Mobile, the Australian Government Department of Heath, Commonwealth Bank, NAB, Country Rugby League.
  • Key steps everyday Australians can take to generate conversation and help raise awareness in their own physical and digital communities.
  • Techniques & Meditation Apps that you can use to manage your own mental health.
  • What to do if somebody says they’re not okay?
  • The psychology behind Choosing A Call to Action – make it simple and get people participating.
  • RUOK education and mental health projects with:
    • Australian children in primary schools and high schools.
    • Post Traumatic Stress Disorder (PTSD) sufferers – Ambulance, Paramedics, Police.
  • RUOK? Day 2017 – Thursday 14th September.

For me, as an individual who has experienced the death of one of my best mate’s brother by suicide and my own family member who has experienced their own mental health issues, this show cuts deep and it’s was just wonderful to spend time one-on-one with a senior representative of an organisation like RUOK, who are making a daily positive impact on the lives of thousands of Australians.

Fascinating and insightful chats. Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect RUOK? with online:
Lifeline: 131114.
Grief Line for those suffering grief: 1300 845 745.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com

Special thank yous for everyone who had a part in making this a reality:

  • Katherine Newton and the team at RUOK?
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • The students.
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • Grant Flannery (Strategy Director – co:collective).

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

Women In Business: Emma Franklin Bell (founder The Beautiful Business Academy and co-founder The Ladies Lounge podcast) | Episode #123

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Emma Franklin Bell joins us on the Hot & Delicious: Rocks The Planet! podcast in Sydney https://hotndelicious.com/

DOWNLOAD the PODCAST – #123 Emma Franklin Bell (founder The Beautiful Business Academy and co-founder The Ladies Lounge podcast). 

Founder of The Beautiful Business Academy and co-founder The Ladies Lounge podcast, Emma Franklin Bell is raising the voice of women in business and paving the way for Australia’s creative leadership.
 
Having just released her latest book, Your Beautiful Business, Emma Franklin Bell is all set to launch The Beautiful Business Academy, an entrepreneurial academy designed for creative women who want to accelerate the growth of their business and successfully build their brands.
 
In today’s show recorded live on Bondi Beach Radio and all set for you to download on iTunes via the link below, we enjoy vast ranging chats including tree swings and stories from Emma’s childhood to classical ballet and the discipline it brings to business, Your Beautiful Business – a pocket handbook of inspiration anyone that has a dream and who would like some structure/business guidance to help bring it into reality, strategy versus the creative mind and The Ladies Lounge entrepreneur podcast.
 
I love that every single week I get to sit down with the most amazing, inspiring individuals on Hot & Delicious: Rocks The Planet!, share their advice, business experience and life stories. This chat with Emma Franklin Bell has me sitting here now with a massive smile on my face and heart that’s soaring!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Emma Franklin Bell online:
Hit Dan Wilkinson (Hot & Delicious: Rocks The Planet!) up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com 
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Emma Franklin Bell joins us on the Hot & Delicious: Rocks The Planet! podcast in Sydney https://hotndelicious.com/