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Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

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Avoid this MARKETING FAIL: “I will give you exposure”.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Today’s podcast comes in 3 parts:

  • Avoid this MARKETING FAIL: “I will give you exposure”.
  • Crediting creative works online – photography, videography and artwork.
  • ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.

“I will give you free exposure”. Fail. I want to hang up the phone immediately. Epic fail!

Yes, I had one of those business calls on a Monday a few weeks back for the 1st time in a while. The gentleman calling (not a gentleman caller 😉) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.

As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!

On today’s podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure”.

We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.

I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.

Crediting creative works – photography, videography and artwork.

On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.

I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.

Learning about ANZAC Day as an Australian. What you can do.

The shortest part and the cherry on top of today’s podcast – we touch on the history of ANZAC Day, what it means to me and how you can get involved.

Let’s get into the show!

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Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

.

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

 

Hot & Delicious: Rocks The Planet! recorded live in Bondi Beach.
Dan Wilkinson, Social Media Strategist and Content Producer lecturing on Content Strategy at Macleay College.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Avoid this MARKETING FAIL: “I will give you exposure”.

Podcast Feature: Learn How To Write Content Strategy For Your Brand.

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Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Rad rad rad…. welcome to a very special episode of Hot & Delicious: Rocks The Planet! podcast where this week, we’re podcasting live from Macleay College in Sydney with a lecture about Content Strategy – Platforms, Content Execution and Distribution.

I provide you with all the top tips & tools to write a strategy for your business or brand, no matter how big or small. And yes, it’s absolutely free!

Here’s the PDF deck so that you can follow along with the lecture:

http://bit.ly/ContentStrategyLecture2019byhotndelicious

Podcast flow:

  1. Dan Wilkinson Overview/Portfolio– Who I am and what I do.
  2. Client Digital Content Strategy: 1st Steps. Where Do We Begin?
  3. Market Research, Digital Ecosystems & Platform Mix.
  4. Our Approach To Social Media: Driving Business/Brand Objectives, Designing for the User Experience.
  5. Best Practice Content Execution.
  6. Distribution Through Advertising.

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

Podcast feature: ‘Becoming Colleen’ transgender documentary. Mardi Gras Film Festival.

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‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen: Finding the Shoe that Fits’ is a documentary about an 85 year old transgender woman, transitioning from male to female in the coastal community of Coffs Harbour on the NSW mid-north coast. Having lived most of her life as Colin – a husband, father, policeman, film-projectionist and self-declared shoe fetishist, Colleen has had to negotiate her gender transition later in life.

More than a documentary about the transitioning of an elderly transgender woman: this is a story of Col and her wife Heather: two people whose love transcended their gender roles; a small community that comes together to support a woman in pursuit of her greatest dream; and how finding exactly the right pair of shoes can be a perfect fit.

On today’s show, my close friend Craig Mack and I interview writer, producer & director, Ian Thomson, who with the support of Queer Screen, Acon, STC and Documentary Australia Foundation, has pulled together this most beautiful and evocative journey that touches on so many important social issues of our time.

Not only does it shine a light on the world and life of a transgender lady growing up in rural Australia and the challenges that she faces along the way, this is story of inclusiveness, being true to yourself, spending time with and cherishing the elderly, evolving interpersonal relationships with friends, family and strangers, demonstrating the need for understanding, striving to learn from and showing empathy for people in the world around us, especially if they view the world a little bit differently to or approach life from a slightly different perspective to us.

It makes me proud to share this work of art and I hope you that enjoy this story as much as I do!

The ‘Becoming Colleen’ Sydney premiere on Sunday 24th February thanks to Queer Screen as part of the Mardi Gras Film Festival.
Connect with ‘Becoming Colleen’:
Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

Connect with Craig Mack:

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

Rebecca Coomes – Founder of The Healthy Gut & SIBO cookbook author 🎙 Entrepreneur Podcast Interview #112

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The Healthy Gut founder & SIBO cookbook author joins Hot & Delicious: Rocks The Planet! on Bondi Beach Radio.

Download the show free on iTunes – #112 Rebecca Coomes (founder of The Healthy Gut & SIBO cookbook author).

 
A highly successful marketing and brand communications professional who has worked with a number of high profile businesses, today’s guest on Hot & Delicious: Rocks The Planet on Bondi Beach Radio, Rebecca Coomes, is a friend of mine whom I’ve known for about 20 years and is now the owner and founder of The Healthy Gut and author of the new series of SIBO Cookbooks.
 
Before we get into the thick of things of show I wanted provide people with context as to the subject matter today and what SIBO is for those of you who haven’t heard of it before. I must admit to feeling a little confronted bringing this topic to radio as it is not easy subject matter to bring up in a public sphere, but that in itself is exactly why I decided that it was important to do it. 
 
Small Intestine Bacterial Overgrowth (SIBO) is caused when excess number of bacteria enter the small intestine. Some of the symptoms associated with SIBO include abdominal cramping, bloating, food sensitivities and diarrhoea and/or constipation. 
 
Though not well known in Australia, SIBO is potentially a very common condition as it is estimated that up to 80% of IBS sufferers may actually have undiagnosed SIBO. 
 
Author Rebecca Coomes suffered from chronic health issues her whole life. After years of frustrations seeing GPs and her health not improving, she turned to a Naturopath who diagnosed her with SIBO and recommended a new clean eating plan restricting all grains, all sugars, fermentable fibres and processed foods amongst a wider list of gut troubling foods.
 
It means so much to me to promote the wonderful projects and businesses that my friends and people that inspire me are creating and if I can’t utilise my own platforms to not only celebrate their hard work, but raise awareness for important topics that quite often go unnoticed and can make a massive impact on people’s lives in the process, then what is the point in doing what I do.
 
And the best part? The recipes are 100% gluten-free and include dairy-free and sugar-free recipes too.
 
Bec Coomes, you are a legend! Let’s get into the show!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio every Tuesday at 9am AEST (in Australia) or  Mondays 2pm PDT/5pm ET(in the USA) right here:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

123 Agency founder Damo Costin – Kingswood, Tash Sultana & changing the game in the Australian Music Industry 🎙 Podcast Interview #111

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Damian Costin (123 Agency founder + Nighthawk drummer) joins Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

Download the show free on iTunes – #111 Damian Costin (123 Agency founder + Nighthawk drummer).

 
Damian Costin has been in the music industry for over 20 years. Starting out as the drummer of Australian rock band Motor Ace in the late 90’s performing shows with bands including the Foo Fighters, Oasis and Blink 182, Damo switched to the other side of the fence and hit the ground running as one of the top bookers in the Australian industry and a few years back founded his own artist booking agency and corporate business called 123 Agency. 
 
123 Agency boasts an super impressive artist roster that is testament to the hard work of Damo and his 123 Agency team. There’s a whole BUNCH of my favourite Australian artists and bands including Kingswood, Tash Sultana, Ash Grunwald, Harts, Pierce Brothers, Clairy Browne, The Delta Riggs and shitloads more.
 
He’s also back behind the kit in Aussie band Nighthawk. We have SUCH much to talk about and get through including the evolution of 123 Agency, some of your artists including Kingswood and Tash Sultana… so let’s get into it. 
 
Enjoy the show!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio every Tuesday at 9am AEST (in Australia) or  Mondays 2pm PDT/5pm ET(in the USA) right here:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Lisa Clark (Lifestyle Blogger & Social Media Strategist) joins Hot & Delicious on Bondi Beach Radio – #ChooseYourOwnAdventure.

Posted on Updated on

Lifestyle Blogger Lisa Clark joins us on Hot & Delicious: Rocks The Planet! on Bondi Beach Radio.

Download the show free on iTunes – #109 Lisa Clark – Lifestyle Commentator, Blogger & Social Media Influencer.

 
My life & career is well past more than a little surreal…
 
Studying biochemistry the 1st time around at university, travelling the world over for Emirates Airline for 6.5 years as a flight attendant based in Dubai, putting a 900 square metre ice rink on the sands of Bondi Beach, creating a role music supervisor on Ballistyx Snowboard Show music supervisor and a swag other roles in the music industry and now I have a business and career in an field that didn’t even exist 15 years ago… Finger on the pulse and yep, I’m making it all up as I go along!
 
And this is a MASSIVE part of why I’m filled with the most amazing energy when I catch-up with self-starters like Australian lifestyle commentator, blogger, social media strategist & influencer, Lisa Clark. Very much like myself, Lisa Clark has created a career for herself that she loves by following a #ChooseYourOwnAdventure-style approach to life – choosing to pursue roles based on gut instinct, passion and curiosity.
 
In this vast ranging episode of Hot & Delicious: Rocks The Planet!, Lisa and I enjoy candid discussions about knowing, staying true to and building your own personal brand, blogging for Skillsroad (an initiative set-up to help the youth of Australia who aren’t sure what they want to do in life to discover what kinds of careers will suit their personality type and they might actually enjoy), our respective journeys to living in Bondi Beach and falling in love with this beach community, life growing up in the Western Suburbs of Sydney, Lisa’s love for the Penrith Panthers & early dreams of being a Panthers cheerleader, the support of her dad & best friend Kevin, the challenges of dealing with family members with depression, her mum’s epilepsy and so much more. Lisa Clark is hilarious, independent, ambitious and inspiring. Easily one of my favourite shows of 2016. I was buzzing afterwards!
 
To me, the secret to happiness is all about learning how to be present and in the moment, soaking up the journey that is life and pursuing what makes you happy.
 
Pull the trigger. Try this shit on for size!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lisa Clark online:
Check out Lisa Clark’s latest blog articles for Skillsroad:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio every Tuesday at 9am AEST (in Australia) or  Mondays 2pm PDT/5pm ET(in the USA) right here:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today!