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Music Industry Podcast: Global Jetsetter Tom Richardson launches ‘Somebody Say Love’ single!

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Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST on iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single! 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Tom Richardson is a close mate of mine and inspirational Australian singer/songwriter, who has performed in 15 different countries, had his music featured on Rip Curl surfing documentaries and in 2018, hits a decade of travelling the globe with a dream job as a full-time independent musician since the age of 21.

On today’s podcast we chat about Tom Richardson’s latest EP ‘Promise of the Light’, which is due to launch worldwide in early 2018 and was recorded in solace in lakeside cabins in Alberta, Canada and jungle hideaways in Bali, Indonesia, before collaborating with close friends Benny Walker & Tim Bennett in home studios in the Adelaide Hills and with seaside views at his home in Warrnambool, Australia.

We also enjoy vast-ranging chats about the systems & processes and tools that Tom utilises as a small business owner to keep a balanced life of physical & mental health, his favourite podcasts including Song Exploder, The Tim Ferris Show and Pilgrim Heart with Krishna Das, different meditation and yoga techniques that he practicessharing stages with the likes Joe Bonamassa, Cold Chisel, John Butler Trio and a musical  passport of memories including musical collaborations with Native American poets, Indian Kirtan masters, Fijian highland village choirs & indigenous Australian icons. Fascinating chats!

This latest release truly reflects Tom Richardson’s nomadic schedule and his life across the past 10 years, which is a musical odyssey of regular tours around Australia, North America, Asia and Europe leading to “rave reviews, prime festival slots, and international airplay”.

Oh and we snapped up the exclusive 1st worldwide global release of ‘Somebody Say Love’, the first single off Tom Richardson‘s ‘Promise of the Light’ EP! YES!

Super podcast, top bloke. I know you will enjoy the show. Let’s get into it!

DOWNLOAD the PODCAST via iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single!

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Connect with Tom Richardson with online:
Calm Meditation App:
Hot & Delicious: Rocks The Planet! Episode #65 with Tom Richardson:
From surfing the Sunshine Coast to the jungles of Indonesia – this is Tom Richardson ‘Pockets’ EP.
Hot &  Delicious: Rocks The Planet! Episode #09 with hip hop artist, L Fresh The Lion: 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single!

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single on Hot & Delicious: Rocks The Planet!

3 Crucial Tips – Social Media Strategy, ROI & The User Experience 2018.

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Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

Hot & Delicious Rocks The Planet! – Global Award-Winning Social Media Strategy & Content Production for your brand.

Well now, what an amazing year 2017 has been!

After taking the leap of faith and leaving my role as Social Media Lead at SapientNitro Australia to step back into my own Social Media Strategy & Content Production business, I have relocated to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, significantly diversified our depth of experience across a range of different industries, lectured social media strategy in university at Macleay College in Sydney for the first time, had my own radio show on Bondi Beach Radio and run a series of live podcasts including the International Business Review Conference in Melbourne just 2 weeks ago!

Over the past year or so, Hot & Delicious: Rocks The Planet! have worked Cancer Council Australia, Planet Life Balance Virtual Reality Greening app, Moula fintech, Mahlab Agency (global B2B business, hbf insurance), REBORN Agency,  and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, the generation Best Practice Social Media Playbooks and Monthly Reporting templates, creation of systems and processes to improve internal/external ways or working and 2-3 year strategic roadmaps.

3 key points have only further solidified in my mind over this time. We as Social Media Strategists, Creatives and Account Management teams need to push our teams and our clients to be more sophisticated in the creation of through-the-line strategies and content that generate Social Social Media designed for the User Experience, Funnel Strategies that drive ROI and evolve our approach for the The Next Wave of Brand Influencer Campaigns.

Inspirational quotes do zero for your brand objectives unless you’re a meditation/yoga business or run a speaker agency, cat videos and dog memes aren’t suitable unless you’re Whiskas or Chum and generic lifestyle/beauty products laid out on a towel on the beach is just not doing much of value to sales or a connection with your brand.

If you haven’t implemented the following in your agency or brand yet, then this is where you need to start in 2018:

  1. Social Social Media + UX – Generate Content That You’d Want To See In Your Own Mobile Newsfeed. Don’t use social media to yell at people! Billboards ≠ Effective Content.
  2. Create a Funnel Strategy. Create strategic content and advertising campaigns to drive results and client ROI.
    1. Design or re-design your digital ecosystem with specific roles.
        1. Assess your current digital ecosystem.
        2. Determine where your target audience are playing.
        3. Assess what ad solutions best suit your objectives and target audience penetration.
    2. Ladder your Content Pillars -> Social Media Objectives -> Business Pillars.
    3. Utilize your content and ad spend as part of a Funnel Strategy.
  1. The Next Wave of Brand Influencer Campaigns – Pivot from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.

Want to delve into this further? Check out this LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns feature presentation and podcast that I recorded with Carat media agency Senior Business Manager, Harry McGoldrick at International Business Review Conference 2 weeks ago and download the accompanying deck/resources here!

And if you, your agency, your business, your brand or your client are looking to transform the way you approach social media, designed for both the User Experience AND ROI… then let’s chat. Drop me a line:

Dan Wilkinson info@hotndelicious.com

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Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting templates.


Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

 

Social Enterprise Podcast: Daniel Flynn, Thankyou Group co-founder, author and entrepreneur.

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Thank You Group co-founder Daniel Flynn LIVE on Hot & Delicious: Rocks The Planet! entrepreneurship podcast.

DOWNLOAD the PODCAST – #152 Daniel Flynn (Thank You Group co-founder). 

Excited to have Thankyou social enterprise co-founder, author and entrepreneur, Daniel Flynn back on the Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast! 

A truly excellent episode as we delve into the challenges and rewards of launching a business up into new global markets ahead of the Thankyou Group New Zealand launch, the success & challenges of authoring his first ever book, ‘Chapter One: You Have the Power to Change Stuff’, which smashed Australian records in book sales with $360,000 raised in the first 2 hours and over 50,000 copies sold in the first 28 days and the Thankyou co-founder provides us with a few absolute gems of advice that he would share with any young entrepreneur who wishes to create their own business/chase their dreams and doesn’t quite know where to begin. 

This is that podcast. SO good… Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Thank You Group co-founder Daniel Flynn LIVE on Hot & Delicious: Rocks The Planet! entrepreneurship podcast.

REVEL founder Dan Sims & Pinot Palooza 2017 set to take the world by storm!

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Dan Sims (REVEL global wine festival founder) + Dan Wilkinson @hotndelicious chat REVEL, Pinot Palooza 2017 & more!

DOWNLOAD the PODCAST – #151 Dan Sims (REVEL global wine festival founder). 

REVEL founder, sommelier & global wine festival entrepreneur, Dan Sims, is the man!

Starting out in the wine industry as a sommelier, Dan Sims created a series of large scale rock festival-style wine festivals in 3 different countries (Australia, New Zealand, Singapore) and 9 different cities and with the rebrand of the business this week, REVEL are now set to take on Hong Kong, Japan and the USA.

This weekend the jewel event in the REVEL crown, Pinot Palooza, kicks off in Melbourne and Sydney with over 8,000 party people expected to rock-up at the Royal Exhibition Buildings (Melbourne – Saturday 7th of October) and Carriageworks (Sydney – Sunday 8th of October).

In today’s inspiring and elevating entrepreneurship chats, Dan and I discuss how to work out “What is the business that you’re in?”, the challenges and benefits of renaming an established brand, 2 “pinch-me” moments this former sommelier has experienced by bringing wine to the people in the most beautiful and game-changing fashion via a culture of inclusiveness and Dan shares with us 2 key pieces of motivation and advice for you to take the first steps into your own dream business.

Someone out there has to be successful. Why shouldn’t it be you? Download this Hot & Delicious: Rocks The Planet! podcast free and make a start… make a start today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Dan Sims (REVEL global wine festival founder) + Dan Wilkinson @hotndelicious chat REVEL, Pinot Palooza 2017 & more!

Breaking News Exclusive: Jameson Irish Whiskey x Young Henrys Brewery whiskey release.

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Jameson Caskmates Young Henrys Edition. Image courtesy of Jameson Irish Whiskey.

DOWNLOAD the PODCAST – #150 Oscar McMahon (Jameson Caskmates Young Henrys Edition announcement). 

Boom! Breaking News!!!! Hot off the press for our 150th episode of Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast, we are excited to announce the release of a whiskey collaboration between Young Henrys Brewing & Distillery and Jameson Irish Whiskey!!!!! Excitement! 🍺🥃

Formed off the back of an ongoing relationship of mutual respect, Young Henrys took possession of a number of Jameson Irish Whiskey casks and brewed Craic & Barrel, an Irish Red Ale aged in Jameson Irish Whiskey casks last October. Following the brew, these 10 red ale soaked barrels were sent from Newtown (Sydney) across the ocean back to Midleton, Co. Cork (Ireland), where they were filled with delicious Jameson whiskey and today marks the release of that whiskey! Jameson Caskmates Young Henrys Edition, the first Australian whiskey partnership for Jameson Caskmates and a limited edition.

In today’s episode, Hot & Delicious: Rocks The Planet founder Dan Wilkinson catches up with Oscar McMahon of Young Henrys delve into how the collaboration came to be, the challenges that they met along the way making this whiskey, how they came to agree on a recipe, some of the highlights of the whiskey taste-testing trip to Ireland by the Young Henrys boys and much more.

Come get a taste of exciting things to come! Download this exclusive one-on-one with Oscar McMahon on the Jameson Caskmates Young Henrys Edition release today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

To attend the launch of Jameson Caskmates Young Henrys Edition:

  • Melbourne – Wednesday October 4th. Leonard’s House of Love. 6pm.
  • Sydney – Thursday October 5th. The Unicorn Hotel. 7:30pm.
Connect with Oscar McMahon (Young Henrys) online:

https://www.instagram.com/younghenrys/

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Jameson Caskmates Young Henrys Edition. Image courtesy of Jameson Irish Whiskey.

Edge Brewing Co, Mash Beer Fest and Barcelona’s exploding craft beer scene!

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Edge Brewing Co + Mash Beer Fest images by @craftbeerlovin’ AKA Dan Wilkinson (Hot & Delicious: Rocks The Planet!) http://www.hotndelicious.com

DOWNLOAD the PODCAST – #149 Scott Vanover (Edge Brewing Co founder – Barcelona). 

Touchdown Barcelona 🇪🇸  My 1st time in Barcelona ever and the weather is all Thunderbolts & Lightning ⚡⚡⛈⛈  But you can’t keep a good man down and I immediately decide to dedicate Day 1 in Barcelona to indoor sports – AKA delicious tapas & craft beer! 😃🍻✨

Flash forward 24 hours and I’m interviewing inspiring Tech Entrepreneur turned Venture Capitalist and American founder of Barcelona’s largest craft beer brewery, Scott Vanover from Edge Brewing Co for the Hot & Delicious: Rocks The Planet! weekly @iTunes entrepreneurship podcast and been invited to the launch party of the inaugural Mash Craft Beer Festival in Barcelona, a craft beer festival collaboration and creation by Edge Brewing, Garage Beer Co, Brewski.se + Whats Brewing craft beer festival in Norway 🇳🇴 Yas! Can’t wipe the smile off my face!

Super inspiring chats with Scott about setting up his first software company at age 16, ambition, the exploding Barcelona craft beer scene, the creation of Mash Craft Beer Festival and chasing your dreams!

Download our EXCLUSIVE Edge Brewing Co @craftbeerlovin’ episode of the Hot & Delicious: Rocks The Planet! with founder Scott Vanover below and check out all the kick-ass street art and beers from Mash Craft Beer Festival at Nau Bostik in Barcelona 🎙

P.s. Mad love to Robin Bardon + Jeremy Luz at Edge Brewing for making me feel so welcome, introducing me to Scott and invites to Mash Craft Beer Festival. What a time to be alive! 😃✨🍻🇪🇸  Salud!

P.P.s. Shoutouts to Cora, Michael, Bates + Miranda from Duration Brewing, Nikki and all those who made my first trip to Barcelona, one of the most amazing holidays that I’ve ever had!  Happiness!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Edge Brewing Co + Mash Beer Fest images by @craftbeerlovin’ AKA Dan Wilkinson (Hot & Delicious: Rocks The Planet!) http://www.hotndelicious.com

Boom, Bash, Yeah! BRŁO Brewery, Berlin. LIVE craft beer podcast!

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BRŁO Brewery, Berlin. LIVE craft beer podcast!

DOWNLOAD the PODCAST – #148 BRLO Berlin Craft Beer Brewery – Devin Duffy Meade. 

Boom, Bash, Yeah! BRŁO Brewery, Berlin. LIVE craft beer podcast! 🇩🇪🍻✨

Berlin’s craft beer scene is alive and well! Last week on my very last day on German soil, I treated myself to one last craft beer and streetart walking tour around Berlin to sample some of this magical city’s delicious craft beers and take in the history of Berlin just one last time before jetting out to Australia.

My final stop for the day was BRŁO Brewery. Earlier in the week, I’d sampled their delicious Pale Ale on tap at St Oberholz in Rosenthaler Platz (the co-working space where Soundcloud made its first steps) and wanted to get a taste for the rest of their range.

Much to my delight, while the BRŁO founders weren’t on site, Devin Duffy Meade, self-confessed craft beer nerd, BRŁO’s sales & marketing dude and expert tour guide was in on his days off and I was like.. FUCK it! Let’s record a quick 26 minute podcast! 

Kick-ass chats and if you’ve ever wanted to know more about Berlin’s craft beer scene then THIS is the place to wet your whistle! Oh, and we tell you the awesome story behind what BRŁO means too. Get amongst it!

Download our EXCLUSIVE BRŁO Brewery @craftbeerlovin’ episode of the Hot & Delicious: Rocks The Planet! iTunes weekly entrepreneurship podcast with Devin Duffy Meade of BRŁO Brewery by clicking below

P.s. Mad love & shoutouts to bar guru Hannah Morrison at BRŁO for the beer flight, beer + food matching sample for the porter & take-aways… Can you believe Berlin Airport Security made me skull that BRŁO German IPA at the airport??!! 😃✨🍻🇩🇪

Prost!

 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Exclusive @craftbeerlovin’ Berlin Craft Beer Bar & Brewery Map.
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

BRŁO Brewery, Berlin. LIVE craft beer podcast!