Dan Wilkinson

The Pursuit of Happiness. The Hunt for Strategic & Creative Inspiration!

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Let’s play Guess Who? for Careers. Who Am I?

My name is Dan Wilkinson.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across FMCG, Travel, Beer/Alcohol brands, B2B, Not-For-Profit, Augmented Reality, Tech/Apps, Fintech, Health & Wellness, Cosmetics, Health Insurance & more.

I am currently in the market for Los Angeles, New York or Sydney-based (or remote) full-time or contract/freelance Social Media Director/Head of Social Media/Social Media Strategy roles

I have forged multiple careers across my professional lifetime based on an overarching commitment to Life Work Balance (see my latest @hotndelicious podcast for more on this) and the Pursuit of Happiness.

Professionally I define the pursuit of happiness as:

  1. A business opportunity or career role that I am inspired by and passionate.
  2. That that has the potential for positive impact on the lives of others (through clients or the people that I’m working with).
  3. Whilst being paid appropriately for my services and level professional experience (unless I decide that it’s for professional development for myself/business/career or a philanthropic pursuit).

I’ve stayed true to this philosophy from my early 20s from my 6.5 years based in Dubai traveling the globe as an international Emirates Airline flight attendant to juggling numerous roles in the music industry (event operations & logistics/ TV show music supervisor/photography/social media/band management) to putting a 900 square metre ice-rink on the sands of Bondi Beach back in 2011, (the 1st of its kind anywhere in the world!) to today.

Recently I wrapped a short-term contract as Head of Social Media at Soap Creative working across the Microsoft, PepsiCo (snacking) and Ferrero portfolios, including the likes of Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox brands and many more.

My portfolio from the past 2.5 years includes APAC winner at the 2016 Facebook Awardsspeaking at Social Media Week – Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business BlogsShorty Awards finalist in NYC & much more.

Over the past 1.5 years, my biz Hot & Delicious: Rocks The Planet!, has worked with Cancer Council Australia, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency, Moula fintech, The Bravery and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, Best Practice Social Media Playbooks, Digital Reporting templates, creation of systems and processes and 2-3 year strategic roadmaps.

Every new role I step into, I must be feel like I’m contributing and learning at the same time – bringing my industry expertise to the table, whilst also continuing the evolution of my experience and professional toolkit.

I definitely prefer working agency-side or 1-on-1 with major clients and the 3 things I look for in new biz opportunities/roles/clients are:

  1. Digitally progressive –you are a digitally progressive business/brand or you want to be (if you’re not there yet then you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

At this point, I’m rather convinced that my next big opportunity awaits in the USA, so in order of preference I’m keen to work in:

  1. Los Angeles – Santa Monica, Venice Beach or WeHo.
  2. New York City – Manhattan or Brooklyn.
  3. Sydney.
  4. Remote – I can work from anywhere with a laptop and smartphone/wifi connection.

If the above blog article sums up the opportunity that you’re about to approach me with and what you are/your business is striving to be, then I want to work with you!

I am currently Bondi Beach-based, but more than happy to relocate to the USA at short notice for the right opportunity and below you’ll find a portfolio overview of previous clients, global award-winning campaigns successes and my own Hot & Delicious: Rocks The Planet! digital presence.

Let’s do this!

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

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Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Ambition. Ask Yourself The BIG Questions to Drive Success!

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DOWNLOAD the PODCAST via iTunes – #174 – Burleigh Heads Escape + Hot and Delicious Rocks The Planet! Solocast.

Every week I speak with entrepreneurs, tech founders, actors, musicians, comedians and the most wonderful leaders across a range of industries and am constantly inspired by their ability to pursue their dreams with unwavering tenacity!

In this week’s episode of the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast, I answer those very same questions that I ask of these awe-inspiring individuals and invite you all to ponder them for your own life also, in the hope that you will take stock and feel inspired to chase your own pursuits.

In this ever-evolving technological age, many of you are working longer hours, the cost of living is more expensive and we’re all bombarded by the social construct of wanting bigger, faster, longer and better.



Better?
The human need to strive to be better isn’t a bad thing. Without it the very nature of science, technology, innovation and creativity would be nowhere near as exciting as it is today. The massive strides forward in nearly every discipline surely has come from the human desire to be better.

But who’s version of ‘Better’ are you striving for? 

Really stop and think about that. As wondrous as the forward motion in innovation and technology are, there is of course always a downside. What with the fast-paced world that is 2018, is it any wonder that most of us don’t stop and consider what OUR version of ‘better’ is?

Not your parents’ version.
Not reality television’s version.
Not the Instagram version of yourself.
Not Hollywood’s version.

YOUR version. Your ‘why’. Your values. Your dreams. Yours.

Let’s get into the show!

DOWNLOAD the PODCAST via iTunes – #174 – Burleigh Heads Escape + Hot and Delicious Rocks The Planet! Solocast.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Show notes:
Books Mentioned:
1. ‘Losing my Virginity’ by Richard Branson
2. ‘Scar Tissue’ by Anthony Kiedis
3. ‘The Dirt’ by Mötley Crüe
4. ‘The Heroin Diaries’ by Nikki Sixx from Mötley Crüe
5. ‘The Alchemist’ by Paulo Coelho

Burleigh Heads escape + Hot & Delicious Rocks The Planet! solocast where we answer ALL the big questions:

1. If you could jump on a plane anywhere tomorrow where would you go & why?
2. What’s your primary motivator? What drives your hunger for success?
3. What are your favourite books or biographies/autobiographies? What did they teach you?
4. Can you describe in detail a key moment of joy or realisation, 2 pinch me moments that you’ve had, you’ve been in a daze and thought to yourself “I can’t believe that this is happening right now?”
5. What does success look like to you?
6. My personal values are the same are my business ones. What values do you hold yourself to?
7. What are 2 pieces of advice you’d give to someone who has a dream, but is afraid to take that first step?

DOWNLOAD the PODCAST via iTunes – #174 – Burleigh Heads Escape + Hot and Delicious Rocks The Planet! Solocast.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious

Instagram https://www.instagram.com/hotndelicious/

Instagram https://www.instagram.com/craftbeerlovin/

Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media, photography & influencer business enquiries contact: info@hotndelicious.com

The Road Stories Podcast with Steele Saunders and Monty Franklin. Steele Saunders & Monty Franklin join Murray Valeriano on The Road Stories Podcast to discuss the Oscars, performing at Sports Clubs and the fact Koala Bears are not bears.

Music Industry Podcast: Global Jetsetter Tom Richardson launches ‘Somebody Say Love’ single!

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Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST on iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single! 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Tom Richardson is a close mate of mine and inspirational Australian singer/songwriter, who has performed in 15 different countries, had his music featured on Rip Curl surfing documentaries and in 2018, hits a decade of travelling the globe with a dream job as a full-time independent musician since the age of 21.

On today’s podcast we chat about Tom Richardson’s latest EP ‘Promise of the Light’, which is due to launch worldwide in early 2018 and was recorded in solace in lakeside cabins in Alberta, Canada and jungle hideaways in Bali, Indonesia, before collaborating with close friends Benny Walker & Tim Bennett in home studios in the Adelaide Hills and with seaside views at his home in Warrnambool, Australia.

We also enjoy vast-ranging chats about the systems & processes and tools that Tom utilises as a small business owner to keep a balanced life of physical & mental health, his favourite podcasts including Song Exploder, The Tim Ferris Show and Pilgrim Heart with Krishna Das, different meditation and yoga techniques that he practicessharing stages with the likes Joe Bonamassa, Cold Chisel, John Butler Trio and a musical  passport of memories including musical collaborations with Native American poets, Indian Kirtan masters, Fijian highland village choirs & indigenous Australian icons. Fascinating chats!

This latest release truly reflects Tom Richardson’s nomadic schedule and his life across the past 10 years, which is a musical odyssey of regular tours around Australia, North America, Asia and Europe leading to “rave reviews, prime festival slots, and international airplay”.

Oh and we snapped up the exclusive 1st worldwide global release of ‘Somebody Say Love’, the first single off Tom Richardson‘s ‘Promise of the Light’ EP! YES!

Super podcast, top bloke. I know you will enjoy the show. Let’s get into it!

DOWNLOAD the PODCAST via iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single!

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Connect with Tom Richardson with online:
Calm Meditation App:
Hot & Delicious: Rocks The Planet! Episode #65 with Tom Richardson:
From surfing the Sunshine Coast to the jungles of Indonesia – this is Tom Richardson ‘Pockets’ EP.
Hot &  Delicious: Rocks The Planet! Episode #09 with hip hop artist, L Fresh The Lion: 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single!

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single on Hot & Delicious: Rocks The Planet!

The 5 must-haves for Aussies when applying for a US Visa – A podcast with Andrea Szew.

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US Immigration Lawyer, Andrea Szew on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST on iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group). 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Ever wanted to work in the USA like me? 

Last year I was in Los Angeles and the USA under the ESTA Visa Waiver Program for just under 3 months to explore what Los Angeles was like as a place to be based for work – to see if there was another side to the City of Angels away from the plastic fantastic and then based on these experiences, decide if I wished to pursue the O1 Visa as an option to work in the USA (also known as the O1 Alien of Extraordinary Ability Visa – yes, that’s what it’s called).  

Now any Australian who has spent time in Los Angeles with a Green Card, E3 or O1 Visa will tell you that they have the best US Immigration Lawyer in the USA ever! And chances are that they might, but it’s not all cut & dried and there are some key things that you need to know before you go splash the cash on securing a lawyer in the hopes of chasing the American dream.

This week on Hot & Delicious: Rocks The Planet! I chat with Los Angeles-based US International Business and Immigration lawyer, Andrea Szew, about:

  • The 5 Must-Haves When Applying for a US Visa.
  • How Trump’s administration is affecting foreign nationals’ ability to work in the US 1 year on since taking office and what you as an applicant needs to take into consideration.
  • Andrea Szew’s life growing up in California, her time at UCLA and what inspired her to become a lawyer specializing in Immigration Law.
  • Some of the iconic clients Andrea’s worked with including Hootsuite CEO, Ryan Holmes, Australias Thunder from Down Under in Las Vegas and much much more.

For context, Andrea and I met through the Aussies in LA Australians in LA Facebook Pages, which is a wonderful community of Aussies and a super important resource for any Australian based in or seeking to be approved for a USA visa to work in Los Angeles.

And the good news is that there is SO much more to L.A. than the glitter, gloss and your name up in lights; countless hiking trails in the greater Los Angeles area, live comedy every night of the week, amazing Mexican food, a live music scene that makes your mouth water and I fell in love with the Sports Bar culture too. I’ve found the American people as a whole, from my previous holidays there and on this trip, to be so warm and welcoming, polite and giving. Plus if you need it, there’s this a super supportive community of expat Australians in both Los Angeles and New York City (should you need it) and a whole new country to explore. Loves it!

So if you an Australian businessman/women seeking to work in the USA or you have a friend who is… if you are award-winning digital media professional, an actor, musician, producer or entertainer who believes you have done the hard yards and have what it takes to make it in the USA, then this is the podcast for you!

DOWNLOAD the PODCAST via iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

US Immigration Lawyer, Andrea Szew on Hot & Delicious: Rocks The Planet!

3 Crucial Tips – Social Media Strategy, ROI & The User Experience 2018.

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Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

Hot & Delicious Rocks The Planet! – Global Award-Winning Social Media Strategy & Content Production for your brand.

Well now, what an amazing year 2017 has been!

After taking the leap of faith and leaving my role as Social Media Lead at SapientNitro Australia to step back into my own Social Media Strategy & Content Production business, I have relocated to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, significantly diversified our depth of experience across a range of different industries, lectured social media strategy in university at Macleay College in Sydney for the first time, had my own radio show on Bondi Beach Radio and run a series of live podcasts including the International Business Review Conference in Melbourne just 2 weeks ago!

Over the past year or so, Hot & Delicious: Rocks The Planet! have worked Cancer Council Australia, Planet Life Balance Virtual Reality Greening app, Moula fintech, Mahlab Agency (global B2B business, hbf insurance), REBORN Agency,  and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, the generation Best Practice Social Media Playbooks and Monthly Reporting templates, creation of systems and processes to improve internal/external ways or working and 2-3 year strategic roadmaps.

3 key points have only further solidified in my mind over this time. We as Social Media Strategists, Creatives and Account Management teams need to push our teams and our clients to be more sophisticated in the creation of through-the-line strategies and content that generate Social Social Media designed for the User Experience, Funnel Strategies that drive ROI and evolve our approach for the The Next Wave of Brand Influencer Campaigns.

Inspirational quotes do zero for your brand objectives unless you’re a meditation/yoga business or run a speaker agency, cat videos and dog memes aren’t suitable unless you’re Whiskas or Chum and generic lifestyle/beauty products laid out on a towel on the beach is just not doing much of value to sales or a connection with your brand.

If you haven’t implemented the following in your agency or brand yet, then this is where you need to start in 2018:

  1. Social Social Media + UX – Generate Content That You’d Want To See In Your Own Mobile Newsfeed. Don’t use social media to yell at people! Billboards ≠ Effective Content.
  2. Create a Funnel Strategy. Create strategic content and advertising campaigns to drive results and client ROI.
    1. Design or re-design your digital ecosystem with specific roles.
        1. Assess your current digital ecosystem.
        2. Determine where your target audience are playing.
        3. Assess what ad solutions best suit your objectives and target audience penetration.
    2. Ladder your Content Pillars -> Social Media Objectives -> Business Pillars.
    3. Utilize your content and ad spend as part of a Funnel Strategy.
  1. The Next Wave of Brand Influencer Campaigns – Pivot from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.

Want to delve into this further? Check out this LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns feature presentation and podcast that I recorded with Carat media agency Senior Business Manager, Harry McGoldrick at International Business Review Conference 2 weeks ago and download the accompanying deck/resources here!

And if you, your agency, your business, your brand or your client are looking to transform the way you approach social media, designed for both the User Experience AND ROI… then let’s chat. Drop me a line:

Dan Wilkinson info@hotndelicious.com

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Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting templates.


Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

 

Craft Beer Podcast TV Feature: Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch Honest Ale.

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Hot & Delicious Rocks The Planet! LIVE podcast with Aussie Pro surfers Taj Burrow, Jay Davies and Dino Adrian in Bondi Beach!

DOWNLOAD the PODCAST on iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer). 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Rad podcast chats!

Yesterday arvo I sat down with Pro Surfers Taj Burrow, Jay Davies and Dino Adrian at Hotel Ravesis in Bondi Beach to launch brand new Western Australian beer, Honest Ale, to the East Coast of Australia. 

Honest Ale was born in the Margaret River region of Western Australia in May of 2017 and is the product of these three west oz natives in partnership with the crew at Black Brewing Co.

I actually grew up in Perth and every summer holidays we’d head down to the south coast of WA to Busselton (or Busso as the locals call it) in the Margaret River region and I have so many happy memories of that magical part of the world!

Inspiring chats as Taj, Jay and Dino share their earliest ever childhood memories, what the Honest Ale name means and what Black Brewing Co did to bring their dreams into reality and their advice for any one of you who has a dream, but is afraid to take that first step.

Super chats, super night out with the boys in Bondi Beach. Let’s get into it!  

DOWNLOAD the PODCAST via iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer)

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Watch The Full Interview recorded LIVE at Hotel Ravesis Bondi Beach:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Hot & Delicious: Rocks The Planet! @craftbeerlovin’ podcast – Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch Honest Ale.