music blog

Instagram launches Instagram for Business with Brand New Analytics.

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Instagram launches Instagram for Business - New Brand Instagram Insights function.
Instagram launches Instagram for Business – New Brand Instagram Insights function.
 
Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.
 
In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.
 
Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.
 
So what does this mean for my brand? 
 
In short:
  • Boost options & Insights now available for individual Instagram content.
  • Instagram Insights now available for access via mobile phone only.
  • New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
  • Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
Pros:
  • Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
  • Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
  • 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
  • Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
Cons:
  • Instagram for Business only available on mobile for now – not yet available on desktop.
  • Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram. 
  • Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
Things to note:
  • Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
  • Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible  to the broader market.
If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.  
 
It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Social Media Strategy, Content Production & Community Management.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
What Instagram For Business looks like & how to set it up:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miami, case studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook Awards, Shorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

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Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

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pjimage

 

Liberal Party Snapchat fail: 

 
Australian Federal Election time. And yes, now we’re in vote count mode.
 
In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to focus my own personal Federal Election soapbox on an area that I know and love. The realm of social media.
 
While there weren’t as many social media activations as I anticipated over the Australian Federal Election period, there certainly were a few notable mentions and one in particular that I’d love to discuss, to get us all thinking more about the tactics we apply to the use of social media platforms and content generation in Australia’s social media scene.
 
Two of my favourite activations in particular were Twitter Australia’s #ausvotes hashflag and ABC’s live coverage of the election via Snapchat, however the Social Media Epic Fail Award, must be awarded to the Liberal Party’s execution of their Sponsored Snapchat Lens, the first of its kind around the world and one that went live just 24 hours before the polling booths opened for 2016 Australian Election. 
 
While the Sponsored Snapchat Lens definitely generated awareness amongst the youth market, the majority of that feedback on open platforms like news media, blogs and Twitter, was highly negative and the activation demonstrated a real lack of understanding of its intended audience – their use of Snapchat and the digital native’s mindset in this age of digital and tech innovation.  
 
Like many at the higher end of my field in Australia, I get excited when I spot new digital media ad products and content delivery methods trialled by trend-setting brands, creative and media agencies, as all too often Down Under, due to the size of our population, smaller budgets and yes, internet speeds galloping at the pace of beached turtle, we’re a little slow at times to be leading the way in one of the few key industries that’s left for Australia to make a global impact in.
 
As a result, one of the downfalls of being behind the eight ball in the digital sphere is lack of education and understanding of social media as a channel in the broader brand toolkit and our strategy towards ongoing and campaign content.
 
With my teams, I generally follow a 70/20/10 rule when creating and trialling ongoing/campaign content for clients and while the Liberal Party may have used that principle in this case, I fail to see how they thought the Sponsored Snapchat Lens telling the youth market to Vote Liberal, would ever turn out as anything but an Epic Fail.
 
The key factors that they forgot to take into consideration is Gen Y’s attitude towards social media use and the psychology needed to work in with the modern day user’s thought and behavioural processes.
 
This is something that really rung true during my past 3 months in the USA, where I was fortunate to experience the quality  and scale of digital campaigns activated in North America, as a part of broader through-the-line efforts to provide cut-through for brands in an already saturated market.
 
An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time stateside. Designed for the native Tinder user experience, it is a tool that helped the user feel like they’ve come to a decision themselves, rather than someone instructing them to vote a certain way.
 
Now I’m not a Millennial, but I feel exactly the same as any digital native, prolific content creator or indeed everyday user who has been involved with or joined the evolution from owning multiple Myspace pages to the invention of Facebook and where we stand 10 years later. The approach that I’m suggesting that you consider is no different to meeting someone new amongst your friendship circle down at the pub for the first time and is as old as time itself. Don’t talk at me. Involve me in your story.
 
As Shane Smith, Canadian Emmy Award-winning journalist, web entrepreneur, co-founder & CEO of the VICE Media has been saying for a number of years, people 25 years old and younger have been marketed to through the internet since they were born and as a result have the most highly tuned inbuilt bullshit filters.
 
Some luxury brands aside, if you create content for your brand that broadcasts and talks at consumers, rather than making your brand relevant to their lifestyle, joining their story and by doing so, inviting them to join yours, then they will see right through your bullshit and either lambaste you for it or scroll on by, which is exactly what happened with the Liberal Party Sponsored Snapchat Lens.
 
When you as a brand manager, creative or social media lead are creating content or activations for your business in the social media sphere, then you need to take into consideration how you yourself prefer to consume content on your mobile phone in your personal social media Newsfeed and what you yourself enjoy seeing. Sure, all of us love seeing exciting, new social media content executions, but if there is one lens I do suggest you use for your digital content moving forward, then it’s this:
 
If it looks like an ad, then it is an ad and I’m quite simply not interested. Text lock-ups, too much logo, “there’s never been a better time”, sell sell sell… Don’t do it! And if you don’t have the budget to deliver the original amazing execution in the way that you and your team envisioned for maximum impact… Don’t blinker yourself and charge on ahead unchecked. Evolve it!
 
Of course, brands who get it like Redbull and Oreo North America have “the moneys”, but you have to work with what you’ve got and it’s not always about the big budget ideas.
 
Utilising social media to meet business and brand objectives is all about understanding your digital ecosystem, how best to optimize content for the various platforms, human behaviour, their thought processes and the user experience, then creating stories and content that for the consumer (you) are funny, helpful, make me feel something, are what I think or make me feel like I knew it first!*
 
If this makes sense to you, but you’re concerned that your boss, team or agency don’t quite get it, then it’s time for you to source someone who does to help you.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.

Twitter Moments #democracysausage ftw with #ausvotes hashflag:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miami, case studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook Awards, Shorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

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Hot & Delicious Rocks The Planet – Social Media Strategy & Content Production for your brand.

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson

Hot & Delicious fresh out of the blocks with Social Media Strategy & Content for your organization, business or brand.

 
I just landed back in Australia 2 weeks ago from 3 months in the USA and in the process of onboarding a select number of new freelance social media clients for Hot & Delicious: Rocks The Planet!
 
In January, I wrapped up my position as Social Media Lead for SapientNitro Australia in January, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miami, case studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook Awards, Shorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then you should give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you.
 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

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Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson 

Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars, Community Management & Reporting

Yes, after 2.5 years as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I’ve decided to jump back into the freelance world.

In my time at SapientNitro, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns 

Some of the highlights include:

I am both proud and excited to have helped transform the way not only our clients do business, but the way SapientNitro operates in the social media space. 

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

 SapientNitro is now a thriving full-service agency providing clients with a range of specialist social media services including social media strategy, monthly calendar content creation – social media copywriting, photography and video production, monthly reporting and community management (moderation, crisis management and escalation).

But now, it’s my time… I want to take the learnings I brought to SapientNitro and have been adopted by our clients, as well as those key learnings they haven’t been able to adopt, to further build my own brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

 And that now starts with you…

 If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

This entry was posted in Lifestyle, Podcast, Social Media and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Comedy Film Nerds – Stars Wars, LA Podfest & the launch of Ear Buds Podcast Movie!

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We catch-up with Comedy Film Nerds' Graham Elwood & Chris Mancini to chat Star Wars - The Force Awakens, EarBuds podcast documentary and LA Podfest.
We catch-up with Comedy Film Nerds’ Graham Elwood & Chris Mancini to chat Star Wars – The Force Awakens, EarBuds podcast documentary and LA Podfest.

Hot & Delicious: Rocks The Planet podcast series

What I love about my life is that every single important career decision that I’ve made has been the result of taking a leap of faith… 

12 months ago I didn’t know Graham Elwood and Chris Mancini AKA Comedy Film Nerds, creators of Ear Buds: The Podcast Documentary and 2 of the 4 founders of LA Podcast Festival… and here we are… January 2016, now mates and working on several wicked projects, brought together by the power of podcasting!In May last year after recording a Hot & Delicious: Rocks The Planet podcast with American comedian, podcast and 1 of LA Podfest co-founder, Dave Anthony, I approached Dave about having Hot & Delicious join the line-up and drive social media for LA Podcast Festival.
Flash forward 8 months and I’m sitting in a Melbourne CBD hotel room recording a podcast with the Comedy Film Nerds duo about their Ear Buds: The Podcast Documentary launch, LA Podfest and the Australian Star Wars – The Force Awakens premiere, which one of the CFN podcast fans, Eric Cullen, stumped up $5K cash so that Graham and Chris could fly halfway across the world to attend the premiere, then record a dual Star Wars spoiler podcast episode collaboration with Steele Saunders for Steele Wars and Comedy Film Nerds.
Today we chat about jetting to New York, Japan, outback Australia and around the globe to film the Ear Buds: The Podcast Documentary (due out in 2016), raising $140K in 40 days on Kickstarter and only hitting the target 30 minutes before deadline, how podcasting is changing the USA showbiz machine, building digital communities and the impact that podcasting has had on our respective lives, geeking out over the Star Wars – The Force Awakens premiere, including our Star Wars memories from childhood and how it’s part of the driving force 😉 for Graham and Chris in their careers today, LA Podcast Festival and so much more…If you’re a Comedy Film Nerds fan, a Star Wars tragic, podcast lover or a die-hard movie groupie, then this is the episode for you… I’ve already had a sneak peak of the Ear Buds: The Podcast Documentary and it is a beauty!

Here… we… go…

Free Download #59 Comedy Film Nerds.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Connect with Graham Elwood & Chris Mancini

 

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

This entry was posted in Comedy, Lifestyle, Podcast, Social Media and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Breaking down cultural barriers – ‘Through These Eyes’ – with hip hop artist, Zii.

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Super sweet & inspiring podcast hangs with rapper, Zii
Super sweet & inspiring podcast hangs with rapper, Zii

Hot & Delicious: Rocks The Planet podcast series

“Wealth is an investment in other people, rather than the the riches that you have back home”

From Harare, Zimbabwe to Melbourne suburbia, trail blazer and hip hop artist Zii is a man who just lights up the room with his outlook, energy and positivity.

The son of a Nobel Peace Prize winner, Zii arrived in Australia from Africa 10 years ago to pursue a career in IT and whilst mentoring a young fellow church-goer, fell in love with music himself and began pursuing the dream.

I am privileged to meet fascinating people on a weekly basis through the Hot & Delicious: Rocks The Planet podcast and this one left me feeling truly inspired and with a renewed determination to strive to be a better man… we spend today’s podcast chatting openly about culture, race, religion and music… the distinct cultural and behavioural differences of how Australians interact with each other as opposed to people from the country of his birth, ‘Through These Eyes’ – an inspiring EP and project that Zii’s created to educate, challenge and change Australian perceptions and understanding of the African continent, being empowered and fuelled by his parent’s integrity and belief and inspired to greatness by Grammy Award winning American rapper, Lecrae.

Whilst we are from vastly different cultures and backgrounds, Zii’s story resonated with me and his perspective on life mirrors my own. This was the first time we’d met but I am now left buzzing with energy and excitement…. 

The key to breaking down barriers and understanding our fellow man no matter what their religion, race or creed is all about the desire to make world a better place by inviting people to be a part of your community, asking the right questions and seeking to make a connection.

Enjoy!

Free Download #56 Zii (Hip hop artist).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Tweet Zii on the Twitters & let him know you heard his tunes on the podcast.
Check out his latest tunes ‘Belief’ and ‘This is Africa’ on Soundcloud.
And check out more of Zii’s music, social media channels and tour dates via ziimusic.com

Drop Vanessa Picken from Comes With Fries a line via her website or Twitter if you’re after PR & publicity for your artist/band.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

This entry was posted in Lifestyle, Music, Podcast and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Jules Lund – The Evolution from Entertainer to Entrepreneur – Tribe App founder!

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Hilarious & inspiring podcast chats with Tribe App founder, Jules Lund.
Hilarious & inspiring podcast chats with Tribe App founder, Jules Lund.

Hot & Delicious: Rocks The Planet podcast series

Boom! 

Sweet catch-ups by me and my dirty pornstar moustache with Tribe App founder, radio personality & TV presenter, Jules Lund about his recent foray into the digital space and the launch of game-changing influencer platform, Tribe app.

Reebok, Sony Music, Grill’d, Contiki, Paramount Pictures and American Express are just a few brands who have jumped on board this self-serve platform designed to match Australia’s most influential people with brands around the country.

And I’m not just talking celebrities, I am talking about everyday Australians who have built their own personal brands through early adoption, well crafted social media content and have built audiences in beauty, fashion, sport, health, travel and entertainment just by staying true to who they are and being themselves.

There are over 250,000 people in Australia with more than 5,000 followers on either Facebook, Twitter or Instagram and this is the perfect opportunity for both brands and influencers to not only cash in on a mutually beneficial relationship, but connect people with brands they want, build communities that individuals can feel a part of and create the most wonderful premium content, which in turn works to turn the tide against our social media newsfeeds being consistently populated by overly branded garbage that so many misguided brands strive to push upon consumers.

Jules and I chat about those moments when you scare the f*ck out of yourself by taking a leap of faith, being hypnotised and inspired by former AFL footballer and mentor, Jim Stynes, Adele and fake Wiki facts,  mindfulness and Smiling Mind, the wonderful guidance of Matt Berriman and Jane Martino who have helped take Tribe to another level, Sony, One Direction and a 1D fan earned some serious cash money for nail art on Instagram.. yes, I’m serious…

This podcast is one for the entrepreneurs, marketers and start-up fiends… it’s all about empowering people, influencers creating amazing content the way they want to create it and getting paid for the pleasure.Super cool chats with Jules Lund… yes, let’s get amongst it!

Free Download #55 Jules Lund (Tribe App Founder, Radio & TV personality). 

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Download Tribe App on iTunes
Tweet Jules Lund and Tribe App on the Twitters & let him know you heard of Tribe here first.
Follow the Tribe on Instagram
And check out more about Tribe influencer app via tribegroup.co 

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Hot & Delicious: Rocks The Planet podcast hangs with Jules Lund (Tribe App).
Hot & Delicious: Rocks The Planet podcast hangs with Jules Lund (Tribe App).
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

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Hot & Delicious – USA announcement & going solo!

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Hot & Delicious - USA announcement & going solo!
Hot & Delicious – USA announcement & going solo!

Hot & Delicious: Rocks The Planet podcast series

Hot & Delicious USA-announcement & going solo!

Sitting here on my lunch break contemplating the last time that I made a career decision of this enormity… actually there isn’t one… or a choice really… This is BIG!

In March 2016, I’m jetting off to America for a pre-planned trip to SXSW and the latest news update is that I am in fact going to stay on in the USA for 2-3 months on a non-immigrant tourist visa.

Yes, I am finishing up my full-time role as SapientNitro Australia’s Social Media Lead, working across Cadbury Dairy Milk, Oreo, Peroni Italian Beer, Bulmers Original Cider, Philly Cream Cheese, Kraft Nuts Spreads and more, to pursue a number of exciting new business opportunities that I’ve been approached about for Hot & Delicious: Rocks The Planet in Australia, enjoy SXSW and take some time out in the USA.

In September, I was asked to speak at Social Media Week – Miami and afterwards, whilst on a much-need 3 week “holiday”, I ran social media for LA Podcast Festival followed by a short break in San Francisco and New York.

As a result of this trip to America, 2-3 new opportunities have come to light and while I’ll still be contracting through Hot & Delicious to Australian clients to bring in the Benjamins (until such time as I decide to pursue an O-1 or E3 USA work visa), I’ll be kickin’ it in Los Angeles interviewing international guests for the Hot & Delicious: Rocks The Planet podcast, collaborating on influencer content, blogging, photography and more!

While I know that I’m being a little vague about these opportunities (one of them is MASSIVE), the long and short of it is that as a result of every single leap of faith that I’ve made along the way in my career – from dropping out of my biochemistry degree, flying to Dubai to live in the Middle East and travel the world for 6.5 years as an Emirates Airline international flight attendant, approaching Ballistyx Snowboard Show on Channel GO! about being their music supervisor despite zero experience and nailing it!, putting a 900q meter ice-rink on the sands of Bondi Beach, the first of its kind ever in the world… each one ended up being a career-changing and defining moment of my life. 

And the one thing that every single one of these decisions have in common? I followed my gut instinct.. I have to do this… 

There are no guarantees and the fact that I’m nervous is a good thing. It’ll push me even harder along my path and whether I return to Australia a few months later or not (there might be other countries I decide to visit), I know my life will have changed… forever… for the better.

Download the Hot & Delicious: Rocks The Planet podcast now to get the exclusive on this massive decision, my journey from a childhood in Indonesia and Perth to present day and the exciting next steps in the USA from March 2016.

Amazing… I’ve got tingles!

Click here for magic in your ears 🙂    

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
You can do it! 😃
You can do it! 😃

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‘For That I’m Sorry’ – BATTS Music. An inspiring journey from the internet to the UK!

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BATTS Music in the house!
BATTS Music in the house!

Hot & Delicious: Rocks The Planet podcast series

This… this podcast just makes me happy! Sitting here with this big fuckin’, stupid grin on my face… what an interview!

English singer/songwriter Tanya Batt AKA BATTS Music (or one half of it anyway) and I became buddies through social media and various mutual friends, then she hit me up via Twitter a few months back about guesting on the ‘Hot & Delicious: Rocks The Planet’ podcast after hearing my sit-down with her best friend Hayden Calnin… and I was like… yeah damn straight! Let’s do this!The Glenlivet whiskey flows and man this lady just brings inspiring conversation and energy into the room!We chat about horror movies, Tanya’s CUTEST first ever memory at the age of 2, San Francisco, her twin who died during childbirth, night terrors & sleep-walking,  the evolution of the Tanya Batt music project to approaching 30 different producers from around the world, creating music with 8 producers from 8 different countries across 8 different genres, which led to Tanya forming BATTS Music with UK-based producer Alisdair Mason AKA Ficci, the two of them sending each other tracks recorded in two bedroom studios thousands of miles across the planet which has now culminated with Tanya buying a one-way ticket to the UK, so that they can take this project to the next level! Inspirational!We spend time talking about her current pen pal in Cardiff, the music of Michael Jackson, Shirley Bassey and Nina Simone, a whole swag of amazing Australian music, the impact that producer and musician Hayden Calnin has made on her life, Tanya’s favourite podcasts (I’m hoping this is now one of them 😀), John Williams’ book ’Stoner’, BATTS Music’s latest single ‘For That I’m Sorry’, which is featured exclusively at the end of this podcast… such an amazing track! Wait ’til you hear it!

Argggh…. I’m going to stop talking… just listen! Amaze!Click here for magic in your ears 🙂    

Free Download #53 BATTS Music AKA Tanya Batt.  

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

For free downloads and more music head on over to BATTS Music:
battsmusic.com
Buy ‘For That I’m Sorry’ on iTunes.
Tweet BATTS Music and Tanya Batt on the Twitters.

Stream Tanya Batt’s brand new single ‘How Did It Feel?’:


Hit Hot & Delicious: Rocks The Planet up on social media:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
For ‘Hot & Delicious: Rocks The Planet’ podcast articles, travel blog series and more head to: www.hotndelicious.wordpress.com

Oh and listen to Probably Science with Andy Wood and Matt Kirshen.

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

This entry was posted in Lifestyle, Music, Podcast, Social Media and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

“Why work for someone else when I can pour myself into something I love?” – Jordan White (Playwrite).

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Jordan White (Playwrite) stops by Hot & Delicious: Rocks The Planet.
Jordan White (Playwrite) stops by Hot & Delicious: Rocks The Planet.

Hot & Delicious: Rocks The Planet podcast series

“Why would I waste my time working for someone else when I can pour myself into something I love?”

Playwrite lead singer & keys player, Jordan White, has had the most wonderful upbringing – the son of a dancer/choreographer and a singer/director, Jordan spent his childhood traveling the world of musical theatre to Broadway, West End, Singapore, Hong Kong and more.

We begin today’s podcast with the story behind Playwrite’s powerful debut album ‘Cathedrals’, a wonderful work of art and band born of the tragedy of the Black Saturday Fires, Australia’s highest ever loss of life from a series of bushfires and one of the worst disasters in Australian history, where fellow band mate and best friend Patrick Holcombe lost his parents whilst trying to save their home in Kinglake, Victoria.I’m brought to the verge of tears as I remember these cataclysmic events, forever etched in the memories of Victorians – one of my best mates, Nick was a Country Fire Authority volunteer, fighting the fires in the Kinglake area and ferrying people to safety or another friend, Shayne, who is a State Emergency Service volunteer, whose job it was during the Black Saturday Fires to check burnt out cars and other vehicles for people trapped inside… Tears…From the ashes of sadness, we build through the podcast from this tough start to discuss the positivity and the powerful resilience of those individuals in our lives who’ve evolved into pillars of strength from great diversity, Jordan White’s determination to eliminate the fear and eliminate the self-doubt by recording an album a month for the year of 2015 through his solo project Braille Face, YOWO young women’s music program, Marriage Equality, the ‘one arm up, one arm down’ philosophy to ambition and success, David Burns & the physiological impact of music, a mum who left school at the end of Year 8 to dance in Evita and subsequently ended up being able to buy her parents a house as a result, the magic of musical theatre, parents who performed in the original cast of Cats and the impact that musical theatre has made on Jordan’s attitude towards his fans and the band’s live performance, … Powerful chats and just so much goodness…Playwrite and their music have made a massive impact on my life; I seriously get chills every single time I listen to their music, they lift me up when I’m feeling flat and wow… you should see them live! ✨Enjoy the podcast and remember “Do what feels right, follow your gut instinct and pull the trigger!”

Free Download ##52 Jordan White (Playwrite).  

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Stream & buy Playwrite’s magic new album ‘Cathedrals’ via Bandcamp:

Come along with me to see their album launch on Friday, November 27th at 7:00pm at Shadow Electric with Hayden Calnin, Slow Turismo

Connect with Jordan White and Playwrite via Twitter or head on over playwriteband.com to check out their music, videos, social channels and tour dates.

Playwrite’s ‘Animals Housed’ – shot in Kinglake Victoria:

And get a taste Jordan White’s solo project Braille Face, where he’s recording an album a month across 2015:

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

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