content marketing

The Power of “No, I Don’t Work For Free”.

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Ben Buckler snap of @hotndelicious by @ginger_skybird
Ben Buckler sunrise snap of @hotndelicious by @ginger_skybird

“We Should Collab”. It always starts like this… every single time… “We Should Collab” or a version of it slides into my LinkedIn, Facebook and Instagram DMs, either unwittingly or with clear intent, that screams “I want free sh*t!”, and honestly I am quite done with it. 

No, I don’t work for free, just ‘cause you need the help. I may not have the capacity or even the interest. And you shouldn’t be expecting it either!

To be 100% clear up front, this article is written with 2 purposes and audiences:

  1. The Power of “No, I Don’t Work For Free”– is to help empower the freelancers and consultants, whether they be a digital media professional, creative or any other type of freelance consultant, to understand the power of no, to have tools that will help you avoid getting frustrated when approached to work for free and how to have that conversation with people approach you, who either don’t understand what they’ve asked or should know better. I have even created an email template letter at the end of this blog that you can have for free! 😁  Feel free to tweak and copy & paste to send to people when you’re asked for free sh*t and don’t have capacity or interest.
  2. Do you want help with your biz or projects? – I’ve written 5 simple steps, also at the end of this blog, to help you learn how to ask for help in the right way from professionals when you really need it.

Context for The Power of “No, I Don’t Work For Free”:

3-4 times a week without fail I receive one of the following personalised messages via Instagram on @hotndelicious or @BondiPupperazzi, LinkedIn, Facebook DMs or email:

  1. “We Should Collab”.
  2. “I should come with you on a sunrise walk one morning and you can teach me how to use my camera and about photography”.
  3. “You should come shoot photos of me”.
  4. “I should get you to help me with my social media”.

Invariably after a little exploration, simply translated these phrases each mean “I want free sh*t”.

Now I give my time, expertise and creative energies away freely every single week of the year. Every week I capture images of locals and surfers in Bondi Beach, which I share via my @hotndelicious Instagram Newsfeed and Stories, and I shoot beautiful premium images of the doggos of Bondi Beach through my brand new Humans of New York-style premium dog photography business and brand, @BondiPupperazzi.

Every single day people spot themselves or their doggos in my photography and I always offer to email them through the shots (which I’ve done twice today already). I love how happy this makes the recipient and how it makes me feel too, but the key point of note in this example is that it is my choice to give, not just because someone wants, needs and/or expects something from me.

I work for free on my own projects and help out close friends every single week, however again it is my choice where I allocate that time and it has to be finite, because sharing my love with the world doesn’t pay my rent or put food on the table.

So where does this culture of expectation come from? 

Over the past 15-20 years, digital media and tech innovation has lead to the explosion of social media platforms and all of us now have these fantastic, powerful little cameras in our pockets. The step above that is the proportion of digital media professionals and photographers who continue to hustle to stay on the cutting edge in this ever growing and ever evolving digital landscape, as part of our professional careers. Digital professionals and creatives, including myself, will also regularly work cheaper or for free to help a close mate, if there’s an opportunity to learn something new, to further improve our skills, build a portfolio or be a part of something wonderful for social impact. But it always has to feel like our choice.

The digital and tech revolution has also created an environment and paved the way for large volumes of individuals who now claim to be social media strategists or experts (avoid all self-proclaimed social media unicorns, gurus, ninjas and rockstars – they’re usually full of sh*t) or professional photographers, that definitely are not, which means that it is a lot of people will now do sh*t for cheap or for free to get experience (which is great) or get their names out there, but it won’t always be the best quality.

Compound that with the fact that (in my opinion), only the very top tier of digital media professionals, who have worked with brands and companies at scale, spending hundreds of thousands, if not millions of dollars on an annual basis on paid advertising with the social media platforms, can truly comprehend digital media strategy, advertising execution and what success looks like (put simply how your social media content and ad executions on various social media platforms ladder up to strategic business and brand objectives).

In my case, my digital media experience comes from working both agency and client-side for the past 10+ years, across a diverse range of industries with local and global clients including Telstra Enterprise, UNSW, Cancer Council Australia, Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian beer, Miller Genuine Draft, Kopparberg, Bulmers Cider, Plant Life Balance augmented reality greening app, Moula Money B2B fintech and many more, writing strategies, agency/stakeholder ways of working, creating and generating clear-cut digital reporting with insights, data & analytics, copywriting and much, much more.

From the photography side of things, I have been shooting for 20+ years (yep, I had an SLR before DSLRs were a thing) – in the music industry at festivals around Australia and the USA for about 6-7 years including the likes of Vance Joy, Wolfmother, CHVRCHES and Gotye, then shooting commercial brand content for the likes of Peroni Italian Beer, Miller Genuine Draft, Strongbow, Kopparberg, Bulmers and lots more over the past 7 years, I had my first exhibition of my work last year and even then, I don’t think that I truly hit my stride until this year, where I’ve been spending hundreds of hours in 2020 alone honing my photographic craft and editing skills. And I still have so much more to learn… Particularly from a tech perspective!

So when you slide into my DMs or emails with an expectation that I’m going to work for free, I actually feel quite disrespected and even in recent times it has infuriated me!

Just because you have a Facebook Page, a Twitter handle and have worked on a few small business Instagram accounts (or even 50K followers ‘cause your followers love your fit rig and tight-fitting clothes), it doesn’t mean that you’re any good at social media strategy. Or just ‘cause you have a kick-ass smartphone with ever improving cameras, it doesn’t mean you understanding framing & composition and the skill that it takes to create amazing professional quality photography. What might seem like a small job to you, is in fact actually 3-4 hours of my time to do properly and if I say yes, it takes time away from those other projects and more importantly prospective paid client work, that puts food on my table.

The reason that you’re coming to me and people like me is that we’ve slaved for years to build our experience and a skillset. I feel privileged and honoured that you want my help, however it is crucial that we’re all cognisant of the way we ask for help (I even consider this myself every time I ask for help with my own projects). Expertise takes thousands of hours of learning and honing a craft, so it has value and needs to be treated as such.

For context. Would you ask your family doctor or mechanic to give you a freebee? Would you trust him/her and their work fully if they gave it to you? So why would you ask that of me?

Do you want help with your biz or projects? The approach is actually quite simple:

All of us need help with our projects and I have a number of trusted friends/colleagues, who have helped SO much over the years and continue to help me on my journey every single week, so here are my top 5 tips for you when asking a professional for help:

  1. Build a network of friends and business contacts – nuture these friendships and professionals relationships across the years of your life with both give and take.
  2. Consider what you can give them that might be of perceived value – whenever you need help from a friend, colleague or even someone that you don’t know, think about what you can give that might help them first and offer it as part of the conversation around your project before asking them for their time. Collaboration or contra deals only work if both parties are getting perceived value from the agreement. And if they’re not interested or they can’t provide assistance, simply say “thank you for your time” and ask if they have one suggestion that will help you make a start. Giving that is easy. If they don’t want anything in return for their time/help, then make sure that they are made aware that you appreciate them and find another way to pay it forward for someone else.
  3. NEVER use the phrase “I will give you exposure”.
  4. Ask, Don’t Assume – chances are that if you’re asking the right person, then they are already successful in their professional pursuits, have a full plate of their own, are working on a number of passion projects that incorporate using their skills for free and they will have limited capacity/time to help.
    • Ask for their thoughts.
    • Ask if they’re interested.
    • Ask they have time and capacity rather than assuming that they will, even if they’re a close contact or friend.
  5. Say thank you – irrespective of whether they can help you or not, always make them feel the love and thank someone for their time. Time is precious.

This approach will illustrate that you value a professional’s time and expertise. It will make them feel respected, appreciated and show them that you understand that it’s not all about you.

The Power of “No, I Don’t Work For Free” – The Email Template:

I’ll finish here by giving you this “No, I Don’t Work For Free” email template that I created and used for the first time yesterday (the email template is down below the photo gallery – share it and this blog article with your friends!).

I have added “No, I Don’t Work For Free” to my Gmail email templates and on Evernote to copy & paste and send to anyone, who wants my services for free, when I can’t or don’t want to proceed. You can also add your rate card to the email for context if you feel that the situation calls for it.

Writing this “No, I Don’t Work For Free” blog piece and email template across the past few days has been quite a cathartic experience, alleviated my frustration and I’m now empowering myself to use this experience positively – to not get frustrated or annoyed at times when casual friends, acquaintances or people who don’t know me, approach me with an expectation that I even have the interest and/or capacity to work for them for free. Hopefully it’ll help to educate people that my time and that of my peers and colleagues is precious. It’s worth time and money. As is yours.

“No, I Don’t Work For Free” is my gift to you and it’s amazing how liberating it feels for me. Your networks and friends are a powerful tool that can help you do great things, but like all tools it’s about using them the right way. Good luck with your projects and I’m excited to see all of you do big things!

xo Dan

Dan Wilkinson AKA @hotndelicious 
Creator @hotndelicious @BondiPupperazzi @craftbeerlovin’.
Get in touch: info@hotndelicious.com
(the “No, I Don’t Work For Free” email template is below this photo gallery – share it with your friends!).
The “No, I Don’t Work For Free” email template:
Hey ,
Between @hotndelicious, @BondiPupperazzi, pitching to secure new paid clients, looking for an apartment and the hours that I’m spending on writing the web series documents and the tasks associated with that, I just don’t have capacity for any more “free work” at the moment. 
For context, I get asked 3-4 times a week from people wanting free work in social media, copywriting and photography, and if I say yes, it takes time away from those other projects and more importantly prospective paid work.
I hope you understand and best of luck with your project!
Dan

 

For photographic prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

4 Pines Keller Door Pomegranate Sour 📷✨ @craftbeerlovin'
4 Pines Keller Door Pomegranate Sour 📷✨ @craftbeerlovin’

 

New Year, New Gear. 2020 Social Media Strategy + Content Starts Right Here.

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Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing The #1 Social Media Workshop

Pumped for an exciting year ahead!

Over the past year or so, Hot & Delicious: Rocks The Planet! have been driving digital/social media strategy & content production for fantastic clients across a range of industries including UNSW, Telstra Enterprise, BoozeBud, Qualitas Health, Synergy Radiology, PropertyNow, IDPet and Mamasan Bondi, launched the inaugural ‘#1 Social Media Workshop for SMEs + Startups’ in Sydney and I lectured Digital Growth Marketing Elevate (10 week course) at Academy Xi’s Sydney campus.

As we kick into 2020, Hot & Delicious: Rocks The Planet! are taking on new clients in digital/social media strategy, content production (blog/social media/website copy), advertising media management and reporting, plus I am reinvigorated to launch a few of my own personal business development projects alongside client strategy and content, including monetising my hotndelicious Instagram travel/sunrise photography and begin work on branded web series + podcast concepts.

Check out our latest work with clients across a range of industries right here: Hot & Delicious: Rocks The Planet! – Social Media Strategy, Content Production & Community Management Portfolio.

So how is your business, brand or startup primed to take on your Social Media Strategy and Content in 2020? Do you need a digital and social media refresh? Get in touch. We’d love to work with you!

Dan Wilkinson

BoozeBud Website/App copywriting by @hotndelicious
BoozeBud Website/App copywriting by @hotndelicious

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Stream or Download the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes or Spotify.

Mamasan Bondi social media content by @hotndelicious
Mamasan Bondi social media content by @hotndelicious 
PropertyNow blog + social media content by @hotndelicious 
PropertyNow blog + social media content by @hotndelicious
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop

 

The #1 Social Media Workshop

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The Social Bizcast - Social Media Workshop Series by Dan Wilkinson
The Social Bizcast – Social Media Workshop Series by Dan Wilkinson

The #1 Social Media Workshop – Social Media Workshop Series 2019

Learn all of the key industry insider tools, tips, templates and training in just 2 x 4 hour interactive workshop sessions in Sydney this November. Scale your small business, start-up or kick ass in your digital marketing job by driving ROI through social media on Facebook, Instagram, LinkedIn, Twitter and YouTube. Book now!

Across the past 5 years, global award-winning strategist Dan Wilkinson has worked with the likes of UNSW, Telstra Enterprise, Cancer Council Australia, Peroni Italian Beer, Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Moula B2B fintech brand, Plant Life Balance AR greening app and many more, as well as instructing Social Media Strategy and Digital Growth Marketing since 2017.

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact : info@hotndelicious.com

Course Detail:

WORKSHOP WEEK 1 – SESSION 1 (4 hours) – Saturday 23rd November 8:00am to 12:00pm.

  • DIGITAL MEDIA STRATEGY – Driving Business/Brand Objectives with content designed for the User Experience. Content strategy and content brief templates – to help you decide what platforms your business should be on and what content to create each month.
  • ADVERTISING MASTERCLASS – FACEBOOK + INSTAGRAM – we walk you through the back-end of Facebook Business Manager and provide you with the tools to utilise Facebook Advertising to drive your business and brand on Facebook and Instagram, driving Brand Awareness, Reach, website Traffic and Conversions for your brand (sales, app downloads, lead generation, etc) using a strategic funnel strategy.

WORKSHOP WEEK 2 – SESSION 2 (4 hours) – Saturday 30th November 8:00am to 12:00pm.

  • CREATE MONTHLY REPORTING TEMPLATE FOR YOUR BUSINESS – we will help you create your very own monthly/quarterly reporting template in this session and to understand the results, consumer insights and pivots required to drive ongoing and measurable impact for your start-up or small business.
  • BEST PRACTICE SOCIAL MEDIA TOOLS, TIPS & TRICKS FOR YOUR BUSINESS – we share the top industry insider hacks and tools to create seamless content for the user experience on LinkedIn, Facebook, Instagram and Twitter, that drives and ladders up to business and brand objectives.

Each workshop session is followed by an hour of networking drinks at Bondi Beach Public Bar.

Our workshops include:

  • Interactive classes with practical exercises which focus on your business – apply your learning with your real-life start-up idea or business.
  • Learning resources – walk away with the key tools, data resources and templates that you can use to apply to your own business or start-up.
  • We provide and use – examples of best practice (small business and large).
  • Learn amongst and connect with industry professionals.

Pricing:

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Global Award-Winning Strategist, Content Producer, Conference Speaker and Course Instructor/College Lecturer.
Proudly presented by Hot & Delicious: Rocks The Planet!, Bondi Beach Public Bar and Beach Beer Bondi.

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com

The Social Bizcast - Social Media Workshop Series by Dan Wilkinson
The Social Bizcast – Social Media Workshop Series by Dan Wilkinson

Digital Growth Marketing for your StartUp, Biz or Brand

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Bam! Hit the ground running! Just a few short weeks after wrapping up UNSW’s inaugural Social Media Day, attended by 650+ people and livestreamed in Australia, India and China, with 10 individual keynote talks, panel discussions and masterclasses, I am now on the hunt for 1-2 new clients to join our current roster.

Across the last 8 years of my life, I have built a wealth of knowledge and experience as a global award-winning Digital/Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, fintech, FMCG, beer/alcohol brands, Not-For-Profit, higher education, the property market. health & wellness, cosmetics and travel.

Over the past 3 years, my business has worked both agency and client-side, with the likes of Telstra Enterprise, the Plant Life Balance augmented reality greening app launch (as part of The Bravery agency), Moula Money fintech, Cancer Council Australia, Transplant Australia, UNSW, Soap Creative (PepsiCo snacking, Ferrero, Microsoft), Property Now, Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance) and many more.

We generate full organisational audits of physical/digital assets, 1-3 year strategic roadmaps and digital ecosystems, content pillars that ladder up to strategic business and brand objectives as part of a marketing funnel, content (podcasts, photography, video and blog content), Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The choice is yours. We can either teach you to fish, write strategy and train your internal team (1-on-1, workshops) to roll it out, or action it all ourselves on a project fee or monthly retainer.

Get in touch. I’d love to hear from you!

Dan Wilkinson

For social media strategy, content production and influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Editorial: Can Snapchat He/She Be Over Already?

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Bondi Beach sunrise capture by @hotndelicious

Can Snapchat he/she be over already? 🤦‍♂️🐏🐑🐑😴💤 Inspire Me With Amazing Creative Content! 

Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing “pensive” staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos… 🔥 🔥 🔥 Throw all of it into the bin please and send me something that’s real, creative, interesting & inspirational! ✨

It is about time that we as marketers and creatives (myself included) drive clients to break the mould and lead the way instead of following the crowd and re-hashing the same tired old brand concepts, executions and activations.

We must strive to generate short and long-form content that actually adds value to people’s lives. Even on our personal channels. Just because you can post a grainy pub lunch schnitzel or gym mirror selfie online, it doesn’t mean that you should. We’ve got to be more sophisticated!

Ask yourself. What’s the coolest idea that I have created or executed of late? Am I proud of what I am/we are publishing online?

I’d love to hear from you and for you to share with me with links on this LinkedIn, Facebook, Twitter or Instagram thread! What is the most inspiring personal or brand creative that you’ve seen or executed yourself, that’s blown your mind of late? Inspire Me With Amazing Creative Content! 

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson of Hot & Delicious: Rocks The Planet! is a global award-winning Senior Social Media Strategist and Content Producer with a diverse range and wealth of industry experience across B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profithealth & wellness, a global cosmetics brand, health insurance and travel.

Experience, both agency and client-side, with businesses, brands and organisations such as Miller Genuine Draft, Peroni Italian beer, PepsiCo snacking portfolio (including Tic Tac, Doritos) Ferrero portfolio (including Nutella, Kinder Surprise), XBOXTelstra EnterpriseCherry Blooms global cosmetics brand, Cancer Council Australia, Plant Life Balance augmented reality greening app, Moula Money B2B fintech, Kopparberg Cider, Cadbury Dairy Milk Chocolate and many more.

Skillsets and services including full organisational audits of digital ecosystems and physical/digital brand assets and creation of 2-3 year strategic roadmaps including funnel strategies, business-as-usual/campaign content production, Best Practice Social Media Playbooks, generation of systems/processes and data-lead monthly digital reporting templates.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

Get in touch! I’d love to hear from you!

Dan Wilkinson

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Bondi Beach sunrise captures by @hotndelicious

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”* 

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious

*Thanks Wiki!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 

The Larrikin ANZAC beer by Mornington Peninsula Brewery

Digital Media & Content Strategy For Your Brand Starts Right Here.

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Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 3 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 3 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

New Year, New Gear. Social Media Strategy For Your Brand Starts Right Here.

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Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you primed to take on 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

200th Podcast Episode!!! RateBeer craft beer tech app’s Joe Tucker joins us!

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@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #200 Joe Tucker (RateBeer Craft Beer App owner).

Wow… my mind is BLOWN! 4 years later and 200th episode of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast!

This week tech entrepreneur and RateBeer craft beer app owner Joe Tucker joins us on the show as they introduce their app into the Australian market with exclusive launch parties in Sydney and Melbourne.

RateBeer is a world site for craft beer enthusiasts dedicated to serving the entire craft beer community through beer education, promotion and outreach. ZX Ventures, AB InBev’s global growth and innovation division, invested in RateBeer two years ago, for $2M dollars in technology and the hiring of an Australian team to help drive the evolution of the global product.

Essentially, Australians will be able to buy “rare and highly-rated” beers through retail partners via the website, with additional enhancements including the introduction of push notifications and a clearer rate and review system.

Australia is RateBeer’s fourth biggest market globally, which makes it the perfect testing ground for the new developments. The company already has over 10,000 Australian beers logged from hundreds of breweries and we catch up with Joe Tucker at Odd Culture bar at the Taphouse Darlo as he launches the new RateBeer craft beer app into the Australian market. Exciting!

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – # #200 Joe Tucker (RateBeer Craft Beer App owner).

@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

Podcast: “Social Media for Business – The Good, The Bad and The Ugly” at Spark Festival.

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Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”.

“Social media for business – The Good, The Bad and The Ugly”

Spark Festival represent! 

In the midst of a digital media age where privacy breaches, social manipulation and world domination are a real concern – myself and 3 senior industry experts unveil the truths at Spark Festival in Sydney about social media and answer the million-dollar question for you – “Should I bother using Social Media for my start-up/business/personal brand?”

If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, then this is the podcast episode for you. Discover the different ways that you can (and cannot) use Social Media to scale your business, attract investors and become a recognisable brand.

  • The Good – The access to affordable advertising options and the opportunity of building and engaging a community of customers.
  • The Bad – The myth of organic traffic, vanity metrics, measuring ROI and reputation management.
  • The Ugly – User trust issues, fake accounts, fake news, bot takeover.

Join myself Benjamin Kassel ([Haimat] agency)Christo Hall (Basic Bananas) and Daniele Tanner (Social Media College) at Australia’s largest event for startups, innovators and entrepreneurs, as we deep dive into ‘Social Media for Business – The Good, The Bad and The Ugly’.

Thanks so much to Spark Festival, Laneway College and Thais Oso for inviting us along to be part of such a wonderful event. 

Download it free now! Let’s get into the show!

Connect with Spark Festival and Laneway College online:
 
Hit myself, Dan Wilkinson from Hot & Delicious: Rocks The Planet up via email or on social media here:
dan@hotndelicious.com
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

 

Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”