Social Media

Hot & Delicious: Rocks The Planet! with Democracy In Colour social enterprise founder, Tim Lo Surdo.

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Hot & Delicious Rocks The Planet! with Tim Lo Surdo of Democracy In Colour. Photo: Daniel Boud.

DOWNLOAD the PODCAST – #136 Tim Lo Surdo (Democracy in Colour founder).

Fascinating episode of Hot & Delicious: Rocks The Planet! this week as Tim Lo Surdo joins us to talk about social justice, “anti-racism” and what inspired him to found Australian social enterprise, Democracy in Colour. 🎙✨👊

At the age of 23, Tim has lead by example in being a thought leader for change as the former Head of Campaigns at Oaktree Foundation, an adviser to two Senators, run national campaigns for a digital campaigning organisation in India, co-founded an international spoken word poetry platform, led communications for UN Youth Australia and organised young people in Queensland for the AYCC.

And now he’s created, Democracy in Colour, Australia’s first national racial justice advocacy organisation led by people of colour, who run campaigns to tackle structural racism; do rapid response work to hold political, cultural and corporate leaders to account on the things they say and do on race; and build platforms to increase the political voice of people of colour.

Every single week on Hot & Delicious: Rocks The Planet! we interview inspiring individuals and entrepreneurs across a range of industries about what makes them tick and drives their hunger for success.

Let’s get into it!

Download Hot & Delicious: Rocks The Planet! now via iTunes today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Tim Lo Surdo (Democracy In Colour founder) online:
Tim Lo Surdo on Twitter: https://twitter.com/timlosurdo
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious Rocks The Planet! with Tim Lo Surdo of Democracy In Colour. Photo: Daniel Boud.

Instagram Stories Latest Update – Drive Reach through use of Locations + Hashtags.

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Instagram Video on Instagram Stories now drives Reach through Locations + #hashtags

Interesting!

I have been keenly watching the evolution of Instagram Stories in recent times and in the latest Instagram platform update, brands who use relevant Locations + Hashtags within their content (on photos/video) can expect increased Reach and Brand Awareness of their Instagram Stories. 

The inclusion of Locations & #hashtags, as shown in the screenshots below from our @hotndelicious Instagram account content, created whilst watching the Golden State Warriors versus the Cleveland Cavaliers in the NBA Finals, lead to a higher volume views of my @hotndelicious Instagram Stories by people searching #GSW and #NBAFinals content.

By adding Locations & #hashtags to Instagram videos, you can tap into increased traffic beyond your existing audience as ‘Grammers from around the world seek to connect with content from Locations or #hashtags associated with current events, digital activations and/or their favourite sports team.

So when you are choosing a social media strategist for your digital ecosystems for ongoing or campaign content, you need to take into consideration how quickly platforms evolve and how in touch your social media lead is with said social platforms.

One of the advantages I have as a highly experienced Social Media Strategist is that I am not only working with a diverse number of clients across multiple platforms and range of different industries including B2B, Health Insurance, FMCG, Not-For-Profit, beer/alcohol brands, financial/technology, travel and much more, but I also have my own two brands, Hot & Delicious Rocks The Planet! and Craft Beer Lovin’, where I am still on the tools every week creating still photography, video and audio content (for my Bondi Beach Radio show and podcast).

This means that unlike a lot of other strategists, I am one of the first to discover these latest social media platform changes before they are officially announced by the platforms and I’ll usually trial new products/content execution types on my own two brands first prior to putting them on the table for clients.

So to wrap this quick update, I’ll give you business advice and food for thought: There are a lot of wanna-be so-called social media specialists in this business and they usually brand themselves with self-coined terms like Social Media Guru/Ninja/Unicorn. If you are looking for a new Social Media Strategist for your brand or business, then make sure that you’re working with someone who not only understands how to ladder social media content up to meet your Business & Brand Objectives, but just as importantly has their finger on the pulse as a prolific content creator in their own right.

And if you want to work with me, then don’t be shy… I’ll get straight back to you. Drop me a line. 😃📱🎙✌🏻

Article by Dan Wilkinson AKA @hotndelicious, founder of Hot & Delicious: Rocks The Planet!

Dan Wilkinson is the global award-winning founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet! and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Moula Money, Miller Genuine Draft, Strongbow Cider, Kopparberg Cider, Bulmers Cider & more.

His portfolio over the past 18 months includes APAC winner at the 2016 Facebook Awards, speaker at Social Media Week – Miamimultiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.  
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
 
DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more

DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

FuckUp Nights, Entrepreneurship & Tenacious Ambition. Garry Williams on Hot & Delicious: Rocks The Planet! | Episode #133

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Garry Williams (General Assembly Australia – Partnerships Lead, FuckUp Nights organizer) joins Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST – #133 Garry Williams (General Assembly Australia – Partnerships Lead, FuckUp Nights organizer). 

Ever wanted to have the gumption to just say…”Fuck it! I am going to chase my dreams?”

No? Well, listen in, ‘cause me and Gaz Williams are living and breathing examples of how to pave that road to success with an tenacious, unwavering ambition fuelled by a desire tobe happy and love what you do in life.

The Partnerships Lead for General Assembly launched FuckUp Nights in Melbourne a year ago, a global movement founded in Mexico that has spread like wildfire from the likes of Istanbul to New York to Tel Aviv and now Australia, where start-up founders, small business owners, entrepreneurs and inspiring entrepreneurs meet-up to soak up the stories of failed businesses/projects by now successful businessmen and women.

And yes, FuckUp Nights is now coming to Sydney! Next week on Friday 9th of June, Gaz Williams and his crew are launching FuckUp Nights Sydney at the picturesque Circular Quay at the Overseas Passenger Terminal next to Sydney Harbour Bridge, right near Sydney Opera House and yes, you can be a part of it!

Super inspiring tale of one of the main people that drives me to push myself further. Download this show and learn the secrets to drive, ambition and success.

Let’s get amongst it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Small Business Podcast: Bondi Tony’s Burger Joint founder, Tony Gosden.

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Bondi Tony’s Burger Joint founder, Tony Gosden, joins Hot & Delicious: Rocks The Planet! in Sydney.

DOWNLOAD the PODCAST – #130 Bondi Tony’s Burger Joint founder (Tony Gosden). 

I moved to Bondi Beach late last year after falling in love with the Sydney Eastern Suburbs beach lifestyle and I made a decision to stay.

One of the attractions of Bondi Beach for me is not only that I now live 5 minutes walk from Bondi Beach, with spectacular coastal walks and lunchtime swims part of my regular routine, but I have become friends with and have access to a wealth of like-minded, ambitious, progressive and creative individuals that work and reside in this beautiful suburb of Sydney.

So many in this local global beachside community possess a mentality that encompasses an understanding that 9-5 is a primitive way to exist and there is another way to achieve success, whilst living life to the fullest! (as we speak I am sitting here at the home office in my board shorts having started my working week at midday on a Monday).

One of those inspiring peeps in my life is the human embodiment of the word ‘community’ and the creator/owner of Bondi Tony’s Burger Joint, Tony Gosden. Hailing from a music industry background as a promoter and band manager, Tony created Bondi Tony’s Burger Joint as a salute to the rock’n’roll lifestyle, with a diverse mix of platinum records, graffiti/local art, march and books hanging on the walls of this Glenayr Avenue restaurant, Young Henrys beer on tap, a mouth-watering menu of burgers named after indie Australian bands and awesome tunes cranked all day while you eat, drink and be merry.

In today’s show, we chat about founding your own business and the values that you bring to your business as an individual, Tony’s background in the music industry and the stories behind the array of band-inspired burgers including the Classic Cog, Trippin’ Seahorse (my fave), Lost Valentino, Just a Jezabel and Johnny Collide, why Tony moved to Bondi 20 years ago and never left, his sense of community and partnering with local Sydney businesses like Young Henrys and Field To Fork to ensure we can all thrive and grow together and much, much more.

And if this alone isn’t enough to entice you to get inside the mind of this successful Aussie businessman and to download this chat, then try this on for size… Bondi Tony’s Burger Joint is the most ordered food in Australia on app/website Deliveroo! Get it in your mouth and get it in your ears!

Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Bondi Tony’s Burger Joint founder, Tony Gosden, joins Hot & Delicious: Rocks The Planet! in Sydney.

Billy Fox. Indie soul, R&B & hip hop artist/producer. If it feels good, then do it! | Episode #126

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Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

DOWNLOAD the PODCAST – #126 Billy Fox returns (indie soul, R&B & hip hop artist & producer). 

Billy Fox returns!

Hot & Delicious: Rocks The Planet! repeat offender and Sydney indie soul, R&B & hip hop artist & producerBilly Fox, joined me live in the studio last week to launch his brand new single ‘Shapes’.

We first met when I was music supervisor for Ballistyx Snowboard Show on Channel GO! back in 2010. Flash forward 7 years and Billy Fox- ‘Shapes’ is getting serious spins around the globe, plus he has just announced a series of exclusive Australian east coast tour dates including Oxford Art Factory – Gallery Bar (Sydney), Rare Finds -­ Black Bear Lodge (Brisbane), Moonshine Bar at Manly Food & Wine Festival and Penny Black (Melbourne).

I draw inspiration from my one-on-ones with Billy Fox every… single… time! (both on and off mic). Today we delve deeper into the meaning behind ‘Shapes’, a track created to reawaken the lost art of conversation, it highlights a culture that we’ve created for ourselves, where we force our individual opinions down each others’ throats and attack the person rather than entering into measured debates… there is a serious need for all of us to adopt an approach where we take a moment for introspection and to search within, before knee-jerk reaction opinions and seeking to change others’ to ours without consideration for where they’re coming from.

Aside from the D&Ms, we get serious about our music experiences with Billy Fox and I spitballing the iconic music of Nirvana’s ‘Smells Like Teen Spirit’, being given Rage Against The Machine’s self-titled album for the very first time, the experience of producing tunes for Australian filmmaker and musician Macario De Souza AKA Kid Mac, making a positive impact on the lives of others and SO much more!

We all grow from adversity and something that I champion in my own life is the way Billy Fox lives his. In music, like life, “there is so much to get distracted by… especially when you’re creating, especially with music”, so music like every other facet of our lives at this time “it’s all about streamlining, simplifying”… and Billy Fox indeed is living up to this through his personal Mission Statement and stepping back from the stresses of over-stimulation and white noise, by keeping things simple… “If it feels good, then do it”.

Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

BILLY FOX ‘SHAPES’ TOUR DATES:

SYDNEY – SAT 13 MAY | OAF GALLERY, SYDNEY NSW w/ San Mei

BRISBANE FRI 26 MAY | RARE FINDS @ BLACK BEAR LODGE, BRISBANE QLD

MANLY SUN 28 MAY | MANLY FOOD & WINE FESTIVAL, MANLY NSW

MELBOURNE SAT JUN 3 | PENNY BLACK, MELBOURNE VIC

Connect with Billy Fox online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

Women In Business: Katherine Newton (RUOK? Campaign Director) | Episode #125

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RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Welcome to our exclusive Hot & Delicious: Rocks The Planet show with RUOK? Campaign Director Katherine Newton.

Men account for 75% of all suicides in Australia and RUOK is a suicide prevention charity in Australia created to drive meaningful conversations with mates and loved ones to save lives.

On our 2nd consecutive university lecture at Macleay College in Sydney, we chat extensively with Katherine about this Australian suicide prevention charity including:

  • The evolution from RUOK? Day from a campaign into a 365 day-a-year suicide prevention charity.
  • The approach and 4 Simple Steps you should take that could save someone’s life.
  • RUOK’s ongoing partnerships and their staff buy-in with the likes of Hungry Jacks, Virgin Mobile, the Australian Government Department of Heath, Commonwealth Bank, NAB, Country Rugby League.
  • Key steps everyday Australians can take to generate conversation and help raise awareness in their own physical and digital communities.
  • Techniques & Meditation Apps that you can use to manage your own mental health.
  • What to do if somebody says they’re not okay?
  • The psychology behind Choosing A Call to Action – make it simple and get people participating.
  • RUOK education and mental health projects with:
    • Australian children in primary schools and high schools.
    • Post Traumatic Stress Disorder (PTSD) sufferers – Ambulance, Paramedics, Police.
  • RUOK? Day 2017 – Thursday 14th September.

For me, as an individual who has experienced the death of one of my best mate’s brother by suicide and my own family member who has experienced their own mental health issues, this show cuts deep and it’s was just wonderful to spend time one-on-one with a senior representative of an organisation like RUOK, who are making a daily positive impact on the lives of thousands of Australians.

Fascinating and insightful chats. Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect RUOK? with online:
Lifeline: 131114.
Grief Line for those suffering grief: 1300 845 745.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com

Special thank yous for everyone who had a part in making this a reality:

  • Katherine Newton and the team at RUOK?
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • The students.
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • Grant Flannery (Strategy Director – co:collective).

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.