Social Media

200th Podcast Episode!!! RateBeer craft beer tech app’s Joe Tucker joins us!

Posted on Updated on

@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #200 Joe Tucker (RateBeer Craft Beer App owner).

Wow… my mind is BLOWN! 4 years later and 200th episode of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast!

This week tech entrepreneur and RateBeer craft beer app owner Joe Tucker joins us on the show as they introduce their app into the Australian market with exclusive launch parties in Sydney and Melbourne.

RateBeer is a world site for craft beer enthusiasts dedicated to serving the entire craft beer community through beer education, promotion and outreach. ZX Ventures, AB InBev’s global growth and innovation division, invested in RateBeer two years ago, for $2M dollars in technology and the hiring of an Australian team to help drive the evolution of the global product.

Essentially, Australians will be able to buy “rare and highly-rated” beers through retail partners via the website, with additional enhancements including the introduction of push notifications and a clearer rate and review system.

Australia is RateBeer’s fourth biggest market globally, which makes it the perfect testing ground for the new developments. The company already has over 10,000 Australian beers logged from hundreds of breweries and we catch up with Joe Tucker at Odd Culture bar at the Taphouse Darlo as he launches the new RateBeer craft beer app into the Australian market. Exciting!

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – # #200 Joe Tucker (RateBeer Craft Beer App owner).

@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

Podcast: “Social Media for Business – The Good, The Bad and The Ugly” at Spark Festival.

Posted on

Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”.

“Social media for business – The Good, The Bad and The Ugly”

Spark Festival represent! 

In the midst of a digital media age where privacy breaches, social manipulation and world domination are a real concern – myself and 3 senior industry experts unveil the truths at Spark Festival in Sydney about social media and answer the million-dollar question for you – “Should I bother using Social Media for my start-up/business/personal brand?”

If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, then this is the podcast episode for you. Discover the different ways that you can (and cannot) use Social Media to scale your business, attract investors and become a recognisable brand.

  • The Good – The access to affordable advertising options and the opportunity of building and engaging a community of customers.
  • The Bad – The myth of organic traffic, vanity metrics, measuring ROI and reputation management.
  • The Ugly – User trust issues, fake accounts, fake news, bot takeover.

Join myself Benjamin Kassel ([Haimat] agency)Christo Hall (Basic Bananas) and Daniele Tanner (Social Media College) at Australia’s largest event for startups, innovators and entrepreneurs, as we deep dive into ‘Social Media for Business – The Good, The Bad and The Ugly’.

Thanks so much to Spark Festival, Laneway College and Thais Oso for inviting us along to be part of such a wonderful event. 

Download it free now! Let’s get into the show!

Connect with Spark Festival and Laneway College online:
 
Hit myself, Dan Wilkinson from Hot & Delicious: Rocks The Planet up via email or on social media here:
dan@hotndelicious.com
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

 

Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

Social Media Strategy for your B2B and Small Business Starts Here.

Posted on Updated on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What are you missing from your B2B Business, Startup, Small Business or Small To Medium Enterprise digital media and content strategy right now? You probably don’t even know and it’s crucial that you take the time for the right advice!

There are a literally thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge for many B2B Businesses, Startups, Small Businesses and Small To Medium Enterprises. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required despite the expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The idea is that we teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s our business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Senior Social Media Strategist – Gun For Hire.

Posted on Updated on

Wow, what an experience!

I am still coming down from the excitement that has been Telstra Vantage™ 2018 and yet I’m hitting the ground running on the hunt for my next contract/freelance project or full-time Head of Social Media/Social Media Director/Social Media Strategist role, preferably in Sydney or US-based, but do have clients in other Australian capital cities.

Across the past 3.5 months, I have been Digital & Social Media Lead for Telstra Enterprise on Telstra Vantage, the annual invite-only event 6,000+ customers on smart business tech and innovation held at the Melbourne Convention and Exhibition Centre. And what an experience it was!

Apart from the successful launch of the Telstra Vantage™ TV livestream/on demand service and watching our amazing onsite Enterprise Social Media team bring Telstra Vantage™ to life in digital, key event highlights from the 5 stages at event include the closing keynote from Thai cave rescue heroes, Dr Richard Harris and Craig Challen, as they related to our audience their experiences of the Tham Luang Cave rescue – dubbed “Mission Impossible” – in Thailand earlier this year, Neha Narula’s keynote on blockchain, bitcoin and cryptocurrency, the Business of Sport panel featuring Foxtel CEO Patrick Delany and AFL CEO Gillon McLachlan on how technology is influencing how we promote, broadcast, sponsor and watch sport now and in the future, the Women in Tech “Unstoppable force meets irresistible objective – empowering women in technology” panel and a plethora of the latest Telstra tech including 5G demonstrations, the evolution of drones and any number of partner activations from the likes of Cisco, Samsung, Microsoft and more.

As my role wraps up on the Telstra Vantage project for 2018, I’m excited about my next steps in the industry in Australia/abroad and effective immediately I am on the hunt for either a client-side or an agency-side role/contract and the 3 key elements that I’m seeking in new business opportunities are as follows:

  1. Digitally Progressive – you are a digitally progressive business/brand or you want to be (if you’re not there yet then, you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across B2B, Fintech, FMCG, Travel, Beer/Alcohol brands, Not-For-Profit, Augmented Reality, Tech/Apps, Health & Wellness, Cosmetics, Health Insurance & more.

I drive strategy for medium to large size enterprises, both agency and client-side.

Over the past 2.5 years, my biz Hot & Delicious: Rocks The Planet! has worked with Cancer Council Australia, Moula fintech, The Bravery, Dos Equis (via FWRD Agency), Cherry Blooms global cosmetics brand, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency and Transplant Australia providing a range of services including a full audit of organisational digital ecosystems and assets, development of 2-3 year strategic roadmaps, Best Practice Social Media Playbooks, development of Digital Media Reporting frameworks, Business-As-Usual/Campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures/management, development of brand influencer networks and setting up of agency/client internal/external ways of working systems.

In a previous life as Social Media Lead at SapientNitro and Head of Social Media at Soap Creative across the Mondelez, Carlton & United Breweries, Microsoft, PepsiCo (snacking) and Ferrero portfolios, I have worked on social media strategy for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Miller Genuine Draft, Bulmers Original Cider, Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox and many more.

Need a gun for hire to transform your business? Want to know more?

Drop me a link via email or LinkedIn and let’s grab coffee. I am excited about working with you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Craft Beer Podcast Feature: Dan Norris (Black Hops Brewery co-founder, author & entrepreneur).

Posted on Updated on

Dan Norris (Black Hops Brewery co-founder, author & entrepreneur) live on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #185 Dan Norris (Black Hops Brewery co-founder, author & entrepreneur)

Dan Norris is a best-selling author, entrepreneur & co-founder Black Hops Brewery.

In June 2013, after failing at entrepreneurship for 7 years, Dan co-founded wpcurve.com, one of the fastest growing WordPress support companies in the world, designed and available 24/7 to fix any small jobs on the same day, which he sold in 2016 to global giant, GoDaddy!

Then in 2014, Dan, Eddie Oldfield and seasoned brewer Michael (Govs) McGovern joined forces for their first cooperative brew, the Eggnog Stout which was an instant delicious success and Black Hops Brewery was born.

 Black Hops Brewery were the first brewery in the world to brew a beer for Call of Duty®, called the limited edition Call of Duty: Black Hops III – Midnight Pale Ale, for the global launch of ‘Call of Duty: Black Ops III’ and Dan Norris’ 4 best-selling business books are The 7 Day Start-Up, Content Machine, Operation Brewery and Create or Hate. 

This is an inspiring man of action with lots of stories to tell, so if you’re one of those peeps out there who harbours the desire to pursue your dreams, but just don’t quite know where to start, this is the podcast for you! We bring his story fresh off the taps from the brewery to your ears!

Let’s get into it! 🎙🍻✨

Connect with Dan Norris (Black Hops Brewery) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

 

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #185 Dan Norris (Black Hops Brewery co-founder, author & entrepreneur)

Dan Norris (Black Hops Brewery co-founder, author & entrepreneur) live on Hot & Delicious: Rocks The Planet!

Future Social Media 2018 Conference – Hot & Delicious Rocks The Planet! LIVE podcast.

Posted on Updated on

Future Social Media 2018 – Hot & Delicious Rocks The Planet! podcast feat. Dan Wilkinson and Craig Mack.

DOWNLOAD the PODCAST via iTunes – #184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack.

Session Headline:

Hot & Delicious: Rocks The Planet! weekly iTunes podcast recorded LIVE at International Business Review Conference – Future Social Media 2018 at The Grace Hotel in Sydney with global award-winning Social Media Strategist Dan Wilkinson and special guest Social Media Strategist, Craig Mack.

 “2018 & Beyond – Next Generation Content, Stopping Ego-Led Brand Control & Driving Channel Neutral Ideation.”

 Session Outline:

  • Gen Z, Gen Alpha, Social Social Media & the UX – Driving Business and Brand Objectives with Content Designed for the User Experience.
  • Stopping The Ego-Led Need for Brand Control – Brand First Planning. Bringing Brand, Media, Digital/Creative Agencies and Platforms together early to avoid retro-fitting advertising content not suited for social media.
  • Driving The Next Wave of Influencer ROI – Upskilling Influencers + Driving Demonstrable ROI. Not just beauty products on a blanket on the beach.
  • Channel Neutral Ideation, Multi-Channel Opportunities & The Next 5 years.

Bio:

Dan Wilkinson is a Global Award-Winning Social Media Strategist and Content Producer who has worked with the likes of Mondelez (Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese), PepsiCo (Doritos, Smiths Chips),  Microsoft (Xbox), Ferrero (Nutella, tic tac, Kinder Surprise), Cancer Council Australia, Plant Life Balance AR Greening App, Cherry Blooms global cosmetics brand & many more. He is also the founder of the Hot & Delicious Rocks The Planet! business, brand and iTunes weekly entrepreneurship podcast.

 

 

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

 

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact:info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – ##184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack

Future Social Media 2018 – Hot & Delicious Rocks The Planet! podcast feat. Dan Wilkinson and Craig Mack.

Podcast Feature: Dr Kate Adams (Bondi Vet, Thankly.com.au founder).

Posted on Updated on

Dr Kate Adams LIVE on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #183 Dr Kate Adams (Bondi Vet Hospital owner, Thankly.com.au founder)

“I have always been a bit out of the box, had big dreams, a curiosity about life and an unwavering sense of determination.” – Dr Kate Adams

A creator and an innovator, Dr Kate Adams’ is an absolute inspiration!

Her love of pets and science has lead to Kate becoming the owner of Bondi Vet Hospital in Sydney’s east, Director for ASX listed medical cannabis company, Cannpal Animal Therapeutics and founder of Australia’s most well known gift and card tech business, Thankly.com.au

During today’s insightful podcast, we discuss Kate’s earliest ever memory, what it’s like to speak at Google and the 2 pieces of advice that she’d give to someone who has a dream, but is afraid to take that first step.

It’s podcast guests like this who become my friends and stoke the fires of my own ambition. Such an amazing chat!

Dr Kate Adams LIVE on Hot & Delicious: Rocks The Planet!
 
Connect with Dr Kate Adams (Bondi Vet Hospital owner, Thankly.com.au founder) with online:

 

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

 

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #183 Dr Kate Adams (Bondi Vet Hospital owner, Thankly.com.au founder)

Dr Kate Adams LIVE on Hot & Delicious: Rocks The Planet!