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Kick-ass podcast feature: L-FRESH The LION – Born To Stand Out.

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L-FRESH The LION on the Hot & Delicious Rocks The Planet! podcast. Photo credit: Cole Bennetts.
L-FRESH The LION on the Hot & Delicious Rocks The Planet! podcast. Photo credit: Cole Bennetts.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #230 L-FRESH the LION (hip hop artist).

 

5 years ago I had the pleasure of kickin’ it with L-FRESH The LION on my couch in West Melbourne, chewing the fat on Punjab, Sikh culture, meditation, music and all the simple things in life. 5 years and 221 episodes later, it brings a broad  smile to my face that L was my 9th ever Hot & Delicious: Rocks The Planet! podcast guest, that he’s part of my journey and I his.

And man L-FRESH has been BUSY!!! From festival appearances all over Australia, L-FRESH The LION addressed the United Nations Headquarters in New York in late 2018 and shared a stage in London with the youngest-ever Nobel Prize laureate, Pakistani human rights and female education activist Malala Yousafzai. 

He was also selected as an ambassador for YouTube’s Creators For Change global initiative, with his resulting video RACI$T / OUR WORLD premiering at the Tribeca TV festival in New York and accumulating close to half a million views. 

Step inside our world as we chat about the beauty of Goa (India), where he shot the music video for his latest single, ‘Born To Stand Out’, how he stays refreshed and hungry at a time where he’s never been busier, our shared love for NBA, ‘Culture Strong’ x 500K+ views and so much more.

Breaking ground and exceeding expectations is a recurring theme of this South West Sydney artist, having performed alongside hip hop icons such as Nas, Talib Kweli, Chali 2NA and Dead Prez, and even the legendary Sir Elton John, it’s wonderfully refreshing that  L-FRESH The LION remains so humble, thoughtful and community-focused.  I doff my hat to you, sir.

Let’s get into the show!

Connect with L-FRESH The LION online:
Born To Stand Out (Official Music Video feat. Abhay Deol) – L-FRESH The LION:
RACI$T / OUR WORLD – L-FRESH The LION | YouTube Creators for Change:
Culture Strong | YouTube Creators for Change: 
WE THE KINGS (Official Lyric Video) – L-FRESH The LION x Sydney Kings:
Music:
Episode #9 L-FRESH The LION – Hot Delicious: Rocks The Planet!
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
 
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
 
Craig Treweek – Managing Director of The Music/Street Press Australia:

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #230 L-FRESH The LION (hip hop artist).

L-FRESH The LION on the Hot & Delicious Rocks The Planet! podcast. Photo credit: Cole Bennetts.
L-FRESH The LION on the Hot & Delicious Rocks The Planet! podcast. Photo credit: Cole Bennetts.

Entrepreneurship podcast: Andrew Maciver, founder of Party Pants and Bondi Productions.

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@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.
@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #229 Andrew Maciver, founder of Party Pants and Bondi Productions.

 

Yas! Podcasting in Bondi Beach and there’s a party in my pants! 

I rocked up to Bondi Beach Public Bar to record Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast with this week’s feature guest Andrew Maciver, creator and founder of Party Pants and Bondi Productions, and he had a gift for me. My very own pair of his signature ALOHA Party Pants.

A community of business owners, innovators and game-changers who make their own luck is one of the key reasons that I moved to Bondi Beach from Coogee Beach, when I first arrived in Sydney 3.5 years ago – I describe it as a local global suburb, not because of the volume of tourists and backpackers on holiday visas, but because of the number of locals or residents that have their eyes on the prize and are striving to achieve greatness. This place is a beehive and hub of energy. And Andrew Maciver is one of those!

On today’s show we dive into the Party Pants origin story, Andrew’s ambitions and next steps to scale up the business, his desire to evolve Party Pants into a social enterprise, the process and challenges pulling together a team of creative producers and writers based in Sydney and Los Angeles developing film and television projects to take to market, brand new TV show ideas for Bondi Productions and much, more more.

I’m not surprised at how quickly and easily the conversation flowed given that we have over 30 mutual friends (and inspiring minds) in common from our time in Los Angeles and Australia (Sydney/Melbourne).  And I’m not kidding, I wore the most awesome ALOHA Party Pants out for drinks for the first time the next afternoon and night at a Can Cava pintxos & wine, Mamasan Bondi, BBPB and more in Bondi Beach and I lost count of the high volume of attractive women and men, who approached us with “Love the pants! Where can I get them?”.

Wanna get into our pants? Get into our minds first. Download the podcast!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
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‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
.
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #229 Andrew Maciver, founder of Party Pants and Bondi Productions.

@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.
@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.

New music podcast feature: Evol Walks lead singer Leah Martin-Brown joins us LIVE from LA!

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LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.
LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #228 Leah Martin-Brown (LA-based Evol Walks lead singer & songwriter).

 

LA-based Evol Walks lead singer & songwriter Leah Martin-Brown joins the show again this week LIVE from LA!

2nd time around on the Hot & Delicious: Rocks The Planet! podcast, Leah drops the down low on the latest Evol Walks jams being launched Down Under, their upcoming shows in Las Vegas and LA, she dives deep into the motivations, triggers and joy of her journey to becoming alcohol-free, working on cannabis brands in the advertising industry and much, much more.

This self-powered rockstar, who grew up on the Gold Coast and Melbourne in Australia, built a life in LA and is now 6 years in in the USA, in is an absolute inspiration to me. Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #228 Leah Martin-Brown (LA-based Evol Walks lead singer & songwriter).

LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.
LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.

Rad new music podcast feature: OK Moon x Hayden Calnin.

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OK Moon’s Hayden Calnin preppin’ for their debut album tour. Image: supplied.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #226 OK Moon debut album launch x Hayden Calnin EP launch.

 

OK Moon. Australia’s new supergroup have over 250 Million+ streams on Spotify and 157K MONTHLY LISTENERS! Pumped to launch this week’s double podcast feature with my home-boy, OK Moon’s Hayden Calnin!

We dive into OK Moon’s Taylor Swift connection, the project management tools Hayden uses to manage his time, how he carves out time for himself as a prolific artist and music producer for some of Australia’s top independent artists and the family that are Nettwerk Music, the Canadian record label Hayden recently signed to, his brand new solo EP and ‘A Life You Would Choose’ tour, which drops in November, and much, much more.

Over the next 2 weeks, OK Moon launch their album Down Under and I can’t wait! Get this in your ears!

Connect with OK Moon online:
Wildest Dreams – Taylor Swift cover:
Stream Episode #38 Hayden Calnin (Indie singer/songwriter & producer) on Apple Music:
Stream Episode #146 Hayden Calnin (indie singer songwriter & producer) on Apple Music:
Stream it on @Spotify: http://bit.ly/hotndeliciouspoddy
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #226 OK Moon debut album launch x Hayden Calnin EP launch.

OK Moon’s Hayden Calnin preppin’ for their debut album tour. Image: supplied.

Startup podcast feature: SoL Cups founder Bec Veksler.

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SoL Cups founder Rebecca Veksler joins the Hot & Delicious: Rocks The Planet! podcast.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #220 SoL Cups founder Bec Veksler feature.

 

SoL Cups founder and Bondi Beach entrepreneur Rebecca Veksler is a dead-set legend and an inspiration!

Her brainchild SoL Cups create reusable, plastic free hand-blown glass cups and on episode 220 of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast, we deep dive into the life of this Bondi Beach-born Russian-Australian businesswoman. Bec shares with us the meaning of SoL Cups, how to build a team and scale a business by hiring the right people, her pinch-me moments, creative, philosophical and business influences, creating business values that you live by and much, much more.

If you’ve ever wanted to launch and scale a business, then your journey starts right here! 

Connect with Rebecca Veksler (SoL Cups founder) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #220 SoL Cups founder Bec Veksler feature.

SoL Cups founder Rebecca Veksler joins the Hot & Delicious: Rocks The Planet! podcast.

Rad new Hot & Delicious podcast feature: Jaguar Jonze!

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DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #225 Jaguar Jonze ‘Beijing Baby’ feature.

 

Raaaaaad chats with one of my favourite new Australian triple threat creative, Deena Jonze! 

Living out her creativity through music @jaguarjonze, black & white photography @duskyjonze and illustration @spectatorjonze (focused on the mental health space) , Deena Jonze is kickin’ ass and taking names!

Jaguar Jonze joins me on the Hot & Delicious: Rocks The Planet! entrepreneurship podcast this week and we feature her brand new single ‘Beijing Baby’, dive into how her & I met serendipitously in Bondi Beach through One Wave and Fluro Fridays, her earliest ever memory as a kid in Japan, the traps of materialism, living through and growing from PTSD and teaching herself the ropes working in the music industry before jumping headlong into her own Jaguar Jonze music project.

Mad love to Deena and the team at Comes With Fries for making this happen and yep, you can listen to the brand new ‘Beijing Baby’ single at the end of the podcast.

“I’ve got this big ball of fire in my belly”. Yes, you do. Go get ‘em, tiger! 🐯 ✨

 

 

 

 

 

 

 

 

 

 

 
Connect with Jaguar Jonze online:
https://www.instagram.com/deenajonze/
Stream ‘Beijing Baby’ https://smarturl.it/JJonze_BeijingBaby

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #225 Jaguar Jonze ‘Beijing Baby’ feature.

3 Crucial Tips – Social Media Strategy, ROI & The User Experience 2018.

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Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

Hot & Delicious Rocks The Planet! – Global Award-Winning Social Media Strategy & Content Production for your brand.

Well now, what an amazing year 2017 has been!

After taking the leap of faith and leaving my role as Social Media Lead at SapientNitro Australia to step back into my own Social Media Strategy & Content Production business, I have relocated to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, significantly diversified our depth of experience across a range of different industries, lectured social media strategy in university at Macleay College in Sydney for the first time, had my own radio show on Bondi Beach Radio and run a series of live podcasts including the International Business Review Conference in Melbourne just 2 weeks ago!

Over the past year or so, Hot & Delicious: Rocks The Planet! have worked Cancer Council Australia, Planet Life Balance Virtual Reality Greening app, Moula fintech, Mahlab Agency (global B2B business, hbf insurance), REBORN Agency,  and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, the generation Best Practice Social Media Playbooks and Monthly Reporting templates, creation of systems and processes to improve internal/external ways or working and 2-3 year strategic roadmaps.

3 key points have only further solidified in my mind over this time. We as Social Media Strategists, Creatives and Account Management teams need to push our teams and our clients to be more sophisticated in the creation of through-the-line strategies and content that generate Social Social Media designed for the User Experience, Funnel Strategies that drive ROI and evolve our approach for the The Next Wave of Brand Influencer Campaigns.

Inspirational quotes do zero for your brand objectives unless you’re a meditation/yoga business or run a speaker agency, cat videos and dog memes aren’t suitable unless you’re Whiskas or Chum and generic lifestyle/beauty products laid out on a towel on the beach is just not doing much of value to sales or a connection with your brand.

If you haven’t implemented the following in your agency or brand yet, then this is where you need to start in 2018:

  1. Social Social Media + UX – Generate Content That You’d Want To See In Your Own Mobile Newsfeed. Don’t use social media to yell at people! Billboards ≠ Effective Content.
  2. Create a Funnel Strategy. Create strategic content and advertising campaigns to drive results and client ROI.
    1. Design or re-design your digital ecosystem with specific roles.
        1. Assess your current digital ecosystem.
        2. Determine where your target audience are playing.
        3. Assess what ad solutions best suit your objectives and target audience penetration.
    2. Ladder your Content Pillars -> Social Media Objectives -> Business Pillars.
    3. Utilize your content and ad spend as part of a Funnel Strategy.
  1. The Next Wave of Brand Influencer Campaigns – Pivot from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.

Want to delve into this further? Check out this LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns feature presentation and podcast that I recorded with Carat media agency Senior Business Manager, Harry McGoldrick at International Business Review Conference 2 weeks ago and download the accompanying deck/resources here!

And if you, your agency, your business, your brand or your client are looking to transform the way you approach social media, designed for both the User Experience AND ROI… then let’s chat. Drop me a line:

Dan Wilkinson info@hotndelicious.com

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Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting templates.


Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.