Tinder App partners with Rock The Vote to drive USA youth market to the polls.
Welcome to the USA!
Where Tinder is used to drive the young people of America to the polls!
After a 2 week stint in Texas hanging out with friends in Dallas, Houston and soaking up the wonderment that is SXSW, I have touched down in Los Angeles.
Kickin’ it in Burbank for the week, I opened up the Tinder App the other day (for research purposes I swear! 😉) to be quite surprised at what I found; not so much the diversity of people on the app compared to Australia or the volume of stunningly beautiful, single women in the greater Los Angeles area, but that Tinder have partnered with the largest nonprofit and nonpartisan organization in the United States, Rock The Vote, to drive the youth vote for this year’s presidential elections.
Tinder have launched the ‘Swipe the Vote’ video card and utilized the app’s world-renown Swipe Right/Swipe Left method, to deliver a user-friendly experience to educate, influence and drive America’s youth to the polls.
Once the Tinder app user has swiped through ten of the USA’s hottest issues, they are matched with the presidential candidate who best matches their views:
Increase funding for education?
Keep Same-Sex Marriage Legal?
Protect a Woman’s Right to Choose.
Drill for oil and gas in the USA?
Increase the minimum wage?
Abolish the death penalty?
Repeal “ObamaCare?
Legalize Marijuana?
Decrease military spending?
Stricter laws for online piracy?
Despite Rock The Vote being a non-partisan organization, I can definitely see this campaign being of significant benefit to the man I matched with myself. Bernie Sanders!
A solid mechanic and project designed to target the American youth market in an environment that they feel comfortable in, I give Tinder/Rock The Vote 10/10 for delivery.
Makes me wonder if the Australian market will see an similar execution in the not-too-distant future!
Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
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Snapshot of the Tinder App campaign partnership with Rock The Vote:
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.
Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.
As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.
Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.
One response to “Tinder App partners with Rock The Vote to drive USA youth market to the polls.”
[…] market. An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time […]
One response to “Tinder App partners with Rock The Vote to drive USA youth market to the polls.”
[…] market. An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time […]