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Instagram launches Instagram for Business with Brand New Analytics.
Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content. In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one…
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Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.
Liberal Party Snapchat fail: Australian Federal Election time. And yes, now we’re in vote count mode. In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to…
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Travel blog & photography – Get Lost & Go Hiking in California State Parks.
6 weeks ago I touched down in the USA for 90 days and man… has that time just flown! Texas for podcasts and music photography at SXSW, Georgia for The Masters and the past 3 weeks checking out what life’s all about in Los Angeles, California. The 23-year-old me would have partied all night and slept all day…
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Nestlé work with Didier Drogba and YouTube star Louis Cole in Ivory Coast on Kit Kat’s New Global Sustainability Ads.
Nestlé Cocoa Plan fuelling sustainable Kit Kat chocolate the world over – Sponsored Post. As a digital media professional who’s worked agency-side with an international chocolate brand, I am all too aware of the challenges faced with the volume of chocolate we’re consuming as a planet versus the supply of a sustainably-produced of cocoa beans.…
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Snapchat 2.0 – Social platform updates strengthen position as preferred communication tool for the millennial market.
Just a few days ago Snapchat announced & rolled out updates to the platform, which further strengthens its position as the preferred digital communication tool for the millennial market. In this current age where digital platforms are evolving so swiftly, the youth market are adopting Instagram and Snapchat as their preferred methods of broadcasting content…
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Soak up Austin at it’s finest by the Colorado River at Radisson Hotel & Suites.
Touchdown Texas! It’s a sunny spring afternoon in Texas as me and my friends cruise into Austin for the world’s largest Music, Film and Interactive conference, South By South West (SXSW) and life is good! First stop… The Radisson Hotel & Suites Austin Downtown. From the minute that we walk into our warm King…
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Unibet evolve digital content offering to reach consumers.
Challenging the status quo and evolving with the market – Sponsored Post. Working in the digital space I’m always on the look-out for content or elements of digital and video content that inspire me in my own projects and that of the clients I’m working with. One of my eternal frustrations as a digital media specialist…
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Tinder App partners with Rock The Vote to drive USA youth market to the polls.
Welcome to the USA! Where Tinder is used to drive the young people of America to the polls! After a 2 week stint in Texas hanging out with friends in Dallas, Houston and soaking up the wonderment that is SXSW, I have touched down in Los Angeles. Kickin’ it in Burbank for the week, I…