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Instagram launches Instagram for Business with Brand New Analytics.

Posted on July 11, 2016 Updated on July 13, 2016

Instagram launches Instagram for Business – New Brand Instagram Insights function.

Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.

In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.

Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.

So what does this mean for my brand?

In short:

Boost options & Insights now available for individual Instagram content.
Instagram Insights now available for access via mobile phone only.
New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.

Pros:

Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.

Cons:

Instagram for Business only available on mobile for now – not yet available on desktop.
Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram.
Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.

Things to note:

Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible to the broader market.

If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.

It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Social Media Strategy, Content Production & Community Management.

Connect with Dan Wilkinson.

Founder – Hot & Delicious: Rocks The Planet.
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57

Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

http://hotndelicious.com

For social media, photography & influencer business enquiries contact: info@hotndelicious.com.

What Instagram For Business looks like & how to set it up:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious

Instagram https://www.instagram.com/hotndelicious/

Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

Dan Wilkinson (Hot & Delicious: Rocks The Planet!):

I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.

My portfolio from the past 12 months alone includes speaking at Social Media Week – Miami, case studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook Awards, Shorty Awards finalist in NYC just last month & much more.

If you need help with one of or a combination of the following then give us a call:

Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
  - Content Production.
  - Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
  - Clients.
  - Internal Leadership/Senior Management.
  - Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
  - Photography.
  - Video content.
  - Social media copywriting.
  - Blogging.
  - Podcasting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.

We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you.

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today!

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

This entry was posted in Lifestyle, Podcast, Social Media and tagged #auspol, #ausvotes, #democracysausage, ABC Snapchat, Australia, Australian Federal Election, blog, blogger, brand building, Bulmers, Cadbury, community management, content marketing, content production, contract, crisis management, Dan Wilkinson, digital, digital media, Download, Emmy, entrepreneur, Epic Fail, escalation, Facebook Awards, Fail, freelance, freelancer, Gen Y, hashflag, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, hotndelicious rocks the planet, human behaviour, Instagram, Instagram Analytics, Instagram Blog, Instagram For Business, issues management, Liberal, Liberal Party, Liberal Party Snapchat, Liberals, marketing, Melbourne, millennial, millennial marketing, millennials, Monthly Content Calendars, music blog, Oreo, Peroni, Philadelphia Cream Cheese, Philly Cream Cheese, photographer, photography, podcast, podcaster, politics, producer, psychology, Red Bull, remote, Sapient Nitro, SapientNitro, Shane Smith, Shorty Awards, Small Biz, Small Business, Snapchat Sponsored Lens, social media, Social Media Brand Book, Social Media Director, Social Media Lead, social media marketing, Social Media News, Social Media Playbook, Social Media Speaker, social media strategy, Social Media Week, speaker, Sponsored Lens, startup, Sydney, tech, Thought Leadership, Twitter, Twitter Blog, Twitter Moments, user experience, VICE, Vice Media, video, video content, video production, vote, voters, voting, youth, YouTube.

Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

Posted on July 4, 2016 Updated on July 4, 2016

Liberal Party Snapchat fail:

Australian Federal Election time. And yes, now we’re in vote count mode.

In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to focus my own personal Federal Election soapbox on an area that I know and love. The realm of social media.

While there weren’t as many social media activations as I anticipated over the Australian Federal Election period, there certainly were a few notable mentions and one in particular that I’d love to discuss, to get us all thinking more about the tactics we apply to the use of social media platforms and content generation in Australia’s social media scene.

Two of my favourite activations in particular were Twitter Australia’s #ausvotes hashflag and ABC’s live coverage of the election via Snapchat, however the Social Media Epic Fail Award, must be awarded to the Liberal Party’s execution of their Sponsored Snapchat Lens, the first of its kind around the world and one that went live just 24 hours before the polling booths opened for 2016 Australian Election.

While the Sponsored Snapchat Lens definitely generated awareness amongst the youth market, the majority of that feedback on open platforms like news media, blogs and Twitter, was highly negative and the activation demonstrated a real lack of understanding of its intended audience – their use of Snapchat and the digital native’s mindset in this age of digital and tech innovation.

Like many at the higher end of my field in Australia, I get excited when I spot new digital media ad products and content delivery methods trialled by trend-setting brands, creative and media agencies, as all too often Down Under, due to the size of our population, smaller budgets and yes, internet speeds galloping at the pace of beached turtle, we’re a little slow at times to be leading the way in one of the few key industries that’s left for Australia to make a global impact in.

As a result, one of the downfalls of being behind the eight ball in the digital sphere is lack of education and understanding of social media as a channel in the broader brand toolkit and our strategy towards ongoing and campaign content.

With my teams, I generally follow a 70/20/10 rule when creating and trialling ongoing/campaign content for clients and while the Liberal Party may have used that principle in this case, I fail to see how they thought the Sponsored Snapchat Lens telling the youth market to Vote Liberal, would ever turn out as anything but an Epic Fail.

The key factors that they forgot to take into consideration is Gen Y’s attitude towards social media use and the psychology needed to work in with the modern day user’s thought and behavioural processes.

This is something that really rung true during my past 3 months in the USA, where I was fortunate to experience the quality and scale of digital campaigns activated in North America, as a part of broader through-the-line efforts to provide cut-through for brands in an already saturated market.

An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time stateside. Designed for the native Tinder user experience, it is a tool that helped the user feel like they’ve come to a decision themselves, rather than someone instructing them to vote a certain way.

Now I’m not a Millennial, but I feel exactly the same as any digital native, prolific content creator or indeed everyday user who has been involved with or joined the evolution from owning multiple Myspace pages to the invention of Facebook and where we stand 10 years later. The approach that I’m suggesting that you consider is no different to meeting someone new amongst your friendship circle down at the pub for the first time and is as old as time itself. Don’t talk at me. Involve me in your story.

As Shane Smith, Canadian Emmy Award-winning journalist, web entrepreneur, co-founder & CEO of the VICE Media has been saying for a number of years, people 25 years old and younger have been marketed to through the internet since they were born and as a result have the most highly tuned inbuilt bullshit filters.

Some luxury brands aside, if you create content for your brand that broadcasts and talks at consumers, rather than making your brand relevant to their lifestyle, joining their story and by doing so, inviting them to join yours, then they will see right through your bullshit and either lambaste you for it or scroll on by, which is exactly what happened with the Liberal Party Sponsored Snapchat Lens.

When you as a brand manager, creative or social media lead are creating content or activations for your business in the social media sphere, then you need to take into consideration how you yourself prefer to consume content on your mobile phone in your personal social media Newsfeed and what you yourself enjoy seeing. Sure, all of us love seeing exciting, new social media content executions, but if there is one lens I do suggest you use for your digital content moving forward, then it’s this:

If it looks like an ad, then it is an ad and I’m quite simply not interested. Text lock-ups, too much logo, “there’s never been a better time”, sell sell sell… Don’t do it! And if you don’t have the budget to deliver the original amazing execution in the way that you and your team envisioned for maximum impact… Don’t blinker yourself and charge on ahead unchecked. Evolve it!

Of course, brands who get it like Redbull and Oreo North America have “the moneys”, but you have to work with what you’ve got and it’s not always about the big budget ideas.

Utilising social media to meet business and brand objectives is all about understanding your digital ecosystem, how best to optimize content for the various platforms, human behaviour, their thought processes and the user experience, then creating stories and content that for the consumer (you) are funny, helpful, make me feel something, are what I think or make me feel like I knew it first!*

If this makes sense to you, but you’re concerned that your boss, team or agency don’t quite get it, then it’s time for you to source someone who does to help you.

Connect with Dan Wilkinson.

Founder – Hot & Delicious: Rocks The Planet.
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57

Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

http://hotndelicious.com

For social media, photography & influencer business enquiries contact: info@hotndelicious.com.

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*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.

Twitter Moments #democracysausage ftw with #ausvotes hashflag:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious

Instagram https://www.instagram.com/hotndelicious/

Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

Dan Wilkinson (Hot & Delicious: Rocks The Planet!):

I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.

My portfolio from the past 12 months alone includes speaking at Social Media Week – Miami, case studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook Awards, Shorty Awards finalist in NYC just last month & much more.

If you need help with one of or a combination of the following then give us a call:

Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
  - Content Production.
  - Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
  - Clients.
  - Internal Leadership/Senior Management.
  - Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
  - Photography.
  - Video content.
  - Social media copywriting.
  - Blogging.
  - Podcasting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.

We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you.

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today!

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

This entry was posted in Lifestyle, Podcast, Social Media and tagged #auspol, #ausvotes, #democracysausage, ABC Snapchat, Australia, Australian Federal Election, blog, blogger, brand building, Bulmers, Cadbury, community management, content marketing, content production, contract, crisis management, Dan Wilkinson, digital, digital media, Download, Emmy, entrepreneur, Epic Fail, escalation, Facebook Awards, Fail, freelance, freelancer, Gen Y, hashflag, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, hotndelicious rocks the planet, human behaviour, Instagram Blog, issues management, Liberal, Liberal Party, Liberal Party Snapchat, Liberals, marketing, Melbourne, millennial, millennial marketing, millennials, Monthly Content Calendars, music blog, Oreo, Peroni, Philadelphia Cream Cheese, Philly Cream Cheese, photographer, photography, podcast, podcaster, politics, producer, psychology, Red Bull, remote, Sapient Nitro, SapientNitro, Shane Smith, Shorty Awards, Small Biz, Small Business, Snapchat Sponsored Lens, social media, Social Media Brand Book, Social Media Director, Social Media Lead, social media marketing, Social Media Playbook, Social Media Speaker, social media strategy, Social Media Week, speaker, Sponsored Lens, startup, Sydney, tech, Thought Leadership, Twitter, Twitter Blog, Twitter Moments, user experience, VICE, Vice Media, video, video content, video production, vote, voters, voting, youth, YouTube.

Travel blog & photography – Get Lost & Go Hiking in California State Parks.

Posted on April 27, 2016 Updated on April 27, 2016

Discover the magic of Los Angeles hikes. Travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

6 weeks ago I touched down in the USA for 90 days and man… has that time just flown!

Texas for podcasts and music photography at SXSW, Georgia for The Masters and the past 3 weeks checking out what life’s all about in Los Angeles, California.

The 23-year-old me would have partied all night and slept all day once I hit LA (don’t get me wrong, there’s plenty of that and meeting new people mixed in on weeknights/weekends), but apart from creating content and networking, my focus has been soaking up all that SoCal mountain parks have on offer… getting in as many of the amazing hikes as I can that the greater city of Los Angeles has on offer… Brand Park and Wildwood Canyon in Burbank, the surprisingly quiet, but rather beautiful Lake Hollywood, Runyon Canyon (currently closed for 4 months for pipe-works)… and this very sunset hike up Griffith Park Trails to LA’s iconic Griffith Park Observatory.

Multi-weekly hikes in Los Angeles are just the BEST! They keep me sane, a wonderful way to catch-up with friends/make new ones and the perfect reset for all of the madness and buzz that is Tinseltown.

Just beautiful!

Article & travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Want any suggestions for all the cool Cali hikes to check out next time you’re in Los Angeles? Check out my photography below, stayed tuned on the Hot & Delicious: Rocks The Planet blog, hit me up on Twitter, check out more of our USA travel photography on Instagram or via email info@hotndelicious.com. I’m more than happy to share my faves. Oh yeah, and don’t forget to subscribe to our weekly Hot & Delicious: Rocks The Planet entrepreneur podcast!

Travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet). info@hotndelicious.com https://hotndelicious.com/

Photo by @Miss_Commander on Twitter and Instagram

Travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet). info@hotndelicious.com https://hotndelicious.com/

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious
Instagram@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

www.hotndelicious.com

For photography, blog & social media business enquiries contact: info@hotndelicious.com.

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

This entry was posted in Lifestyle, Social Media and tagged advertising, America, Bernie Sanders, blog, blogger, content creation, digital media, election, Hot & Delicious, Hot & Delicious Rocks The Planet, hotndelicious, marketing, Obama, presidential elections, Rock The Vote, social media, Swipe Right, Swipe The Vote, Tinder, US, USA, voting, Wedgies.

Nestlé work with Didier Drogba and YouTube star Louis Cole in Ivory Coast on Kit Kat’s New Global Sustainability Ads.

Posted on April 6, 2016 Updated on April 6, 2016

Nestlé Cocoa Plan fuelling sustainable Kit Kat chocolate the world over – Sponsored Post.

As a digital media professional who’s worked agency-side with an international chocolate brand, I am all too aware of the challenges faced with the volume of chocolate we’re consuming as a planet versus the supply of a sustainably-produced of cocoa beans.

In a landmark moment in the industry’s history, Kit Kat chocolate is the first chocolate brand to announce that from 2016 they will only use sustainably sourced cocoa in their Kit Kat chocolate bars around the world as part of Nestle’s broader Nestlé Cocoa Plan.

To learn more about the Nestlé Cocoa Plan, check out the first of this fascinating video series by Kit Kat featuring Louis Cole and Didier Drogba.

In this first video, Didier and Louis discuss the partnership between The Didier Drogba Foundation and the Nestlé Cocoa Plan.

The YouTube star and the Ivorian professional footballer make a surprise visit to the kids at one of the 40+ schools in farming regions that Nestlé have built in the Ivory Coast through the Nestlé Cocoa Plan, the Côte d’Ivoire of course being the largest producer of cocoa beans in the world.

The broad smiles and elation on these young, shiny faces is instantly visible and Didier “takes a break” with the kids playing football with an innovate football creation – a football that also doubles as a battery and charges kinetically as Didier and the kids kick it around the schoolyard together. The football/battery then has a special light attachment that can be used at night when the kids get home from school as a light source while they study their homework.

As the series continues, viewers can learn about the other areas of the Nestlé Cocoa Plan, which is designed to improve the lives of cocoa farmers and the quality of their products, including the prevention of child labour, education and new tools for farmers and support for women looking to generate income for their families.

Wonderful to see big business making an effort to create inspired and innovative marketing projects that not only benefit their brand, but the global community at large!

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

This post has been presented by Nestlé, but all thoughts and opinions are my own.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious
Instagram@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

www.hotndelicious.com

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

This entry was posted in Lifestyle, Social Media, Travel and tagged advertising, America, Bernie Sanders, blog, blogger, content creation, digital media, election, Hot & Delicious, Hot & Delicious Rocks The Planet, hotndelicious, marketing, Obama, presidential elections, Rock The Vote, social media, Swipe Right, Swipe The Vote, Tinder, US, USA, voting, Wedgies.

Snapchat 2.0 – Social platform updates strengthen position as preferred communication tool for the millennial market.

Posted on April 5, 2016 Updated on April 5, 2016

This slideshow requires JavaScript.

Just a few days ago Snapchat announced & rolled out updates to the platform, which further strengthens its position as the preferred digital communication tool for the millennial market.

In this current age where digital platforms are evolving so swiftly, the youth market are adopting Instagram and Snapchat as their preferred methods of broadcasting content and interacting with fans, friends and family.

In the latest improvements to the Snapchat platform, you can now starting talking or video chatting instantly live once one of your friends is on Chat at the same time.

With Snapchat 2.0, they have also introduced Stickers and Auto-Advance Stories, so that when you finish a Story, the next one begins automatically — you simply swipe to skip ahead, or pull down to exit as you need.

But don’t take my word for it… open up Snapchat and have a play today!

AND you can follow my trip to the US Masters golf tournament this week at Augusta (Georgia) in California and throughout the USA over the next 2 months on Snapchat using the @-handle hotndelicious. Follow me!

Get on board! Toot toot!

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious
Instagram@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

www.hotndelicious.com

For photography, blog & social media business enquiries contact: info@hotndelicious.com.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

This entry was posted in Lifestyle, Social Media and tagged advertising, America, Bernie Sanders, blog, blogger, content creation, digital media, election, Hot & Delicious, Hot & Delicious Rocks The Planet, hotndelicious, marketing, Obama, presidential elections, Rock The Vote, social media, Swipe Right, Swipe The Vote, Tinder, US, USA, voting, Wedgies.

Soak up Austin at it’s finest by the Colorado River at Radisson Hotel & Suites.

Posted on April 2, 2016 Updated on April 30, 2016

RADISSON HOTEL & SUITES AUSTIN DOWNTOWN Photos by Dan Wilkinson (Hot & Delicious: Rocks The Planet). info@hotndelicious.com https://hotndelicious.com/ — RADISSON HOTEL & SUITES AUSTIN DOWNTOWN
Photos by Dan Wilkinson (Hot & Delicious: Rocks The Planet).
info@hotndelicious.com
https://hotndelicious.com/

Touchdown Texas!

It’s a sunny spring afternoon in Texas as me and my friends cruise into Austin for the world’s largest Music, Film and Interactive conference, South By South West (SXSW) and life is good!

First stop… The Radisson Hotel & Suites Austin Downtown.

From the minute that we walk into our warm King Suite room decked out with bright colours, a massive king-sized bed and picturesque sunset views of the Colorado River, we feel welcome.

Situated on the edge of downtown Austin just 5-7 minutes walk from Austin Convention Centre, the infamous music mecca that is 6th St and a vast array of restaurants and bars, the Radisson is the perfect escape and location for those who are in Austin for SXSW or on business and want to be close to downtown, but not feel like they’re trapped in the concrete jungle.

Whether you desire a morning run along the beautiful Colorado River, a long breakfast at their premium in-house restaurant, Dine, or soaking up the afternoon Texas sunshine with the most delicious, classic margaritas by their glorious pool, I found the Radisson Austin and surrounding areas to be the perfect escape from the exciting, madness that is Austin during SXSW.

As an ex Emirates flight attendant, I’ve stayed in premium hotels the world over and I can honestly say that I look forward to being welcomed back to the Radisson Hotel & Suites Austin Downtown in the not-too-distant future.

Such an amazing week!

Key Hotel Highlights:

King Suite Room – Beautiful sweeping views of the Colorado River, super comfortable, firm king-sized bed and spacious lounge area with queen-sized sofa bed.

Proximity to Austin Convention Centre, iconic music strip 6th Street and Downtown Austin.

Cocktail Bar – Views/Food/Drink:
- Sunrise & sunset views of Colorado River.
- Try the salmon Ceviche – it’s absolutely divine!
- Classic Margaritas with fresh lime and salted rim.
- The extensive local craft beer & wine selection. My personal favourite is the 512 IPA brewed locally in Austin, Texas.

Fitness & Leisure:
- Picturesque morning runs along the Colorado River.
- Soaking up the afternoon rays by the beautiful pool.
- Kayaking and stand-up paddle boarding hire nearby.

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Book your next stay in Austin at the Radisson Hotel & Suites Austin Downtown.

RADISSON HOTEL & SUITES AUSTIN DOWNTOWN Photos by Dan Wilkinson (Hot & Delicious: Rocks The Planet). info@hotndelicious.com https://hotndelicious.com/

Book your next stay in Austin at the Radisson Hotel & Suites Austin Downtown.

Connect with the Radisson Austin online:

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http://www.radisson.com/austin-hotel-tx-78701/txaustdt

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious
Instagram@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

www.hotndelicious.com

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

This entry was posted in Lifestyle, Social Media and tagged advertising, America, Bernie Sanders, blog, blogger, content creation, digital media, election, Hot & Delicious, Hot & Delicious Rocks The Planet, hotndelicious, marketing, Obama, presidential elections, Rock The Vote, social media, Swipe Right, Swipe The Vote, Tinder, US, USA, voting, Wedgies.

Unibet evolve digital content offering to reach consumers.

Posted on March 30, 2016 Updated on April 28, 2016

Challenging the status quo and evolving with the market – Sponsored Post.

Working in the digital space I’m always on the look-out for content or elements of digital and video content that inspire me in my own projects and that of the clients I’m working with.

One of my eternal frustrations as a digital media specialist is how slow brands are to adopt an audience-centric approach to content and technological trends to meet their business and brand objectives.

For example, as any digitial professional worth his weight in gold will tell you, video content is the way forward to 2016 and beyond. Think about it. Over recent years Facebook have ramped up their platform advertising and prioritized video content in the Facebook algorithm* as a clear assault and attempt to tap into YouTube/Google’s valuable media dollars.

Twitter has now added video to their ad product offering, the invention of Snapchat, Periscope, Meerkat, Vine… it’s all video-focused.

And that’s why you see betting agencies like Unibet and others looking to capitalize on video as an advertising format designed to reach and engage their target audience – play where their consumers are most likely be served content and in a tone they’re like to consume it. Yes, it seems to me that betting agencies are also amongst the most forward-thinking in content design in that they appreciate that in markets like Australia, that one of the best ways to engage with audience members is to play to the Australian sense of humour.

Whether you gamble or not, if you work in the digital space or you have a brand that does, then take note. Video has been (for well over a year now) and the foreseeable future, the way forward. It doesn’t have to cost the earth with some business specializing in digital videos and digital media professionals like myself are striving to make it part of client’s monthly content calendar in order to reach the masses. Not using video content as part of your digital marketing strategy these days is quite simply a gamble! 😉

Who are you using to create your video content in 2016?

*Facebook native videos get twice the views and 7 times the engagement as YouTube video on the platform. Source: SmallBizTrends.com

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

https://video.unrulymedia.com/app_wrap_general.html?url=https%3A%2F%2Fvideo.unrulymedia.com%2Fwildfire_756127579.js&site_ref=%5BSITE_REF%5D

This post has been presented by Unibet, but all thoughts and opinions are my own.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious
Instagram@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

www.hotndelicious.com

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

This entry was posted in Lifestyle, Social Media, Travel and tagged advertising, America, Bernie Sanders, blog, blogger, content creation, digital media, election, Hot & Delicious, Hot & Delicious Rocks The Planet, hotndelicious, marketing, Obama, presidential elections, Rock The Vote, social media, Swipe Right, Swipe The Vote, Tinder, US, USA, voting, Wedgies.

Tinder App partners with Rock The Vote to drive USA youth market to the polls.

Posted on March 29, 2016

Welcome to the USA!

Where Tinder is used to drive the young people of America to the polls!

After a 2 week stint in Texas hanging out with friends in Dallas, Houston and soaking up the wonderment that is SXSW, I have touched down in Los Angeles.

Kickin’ it in Burbank for the week, I opened up the Tinder App the other day (for research purposes I swear! 😉) to be quite surprised at what I found; not so much the diversity of people on the app compared to Australia or the volume of stunningly beautiful, single women in the greater Los Angeles area, but that Tinder have partnered with the largest nonprofit and nonpartisan organization in the United States, Rock The Vote, to drive the youth vote for this year’s presidential elections.

Tinder have launched the ‘Swipe the Vote’ video card and utilized the app’s world-renown Swipe Right/Swipe Left method, to deliver a user-friendly experience to educate, influence and drive America’s youth to the polls.

Once the Tinder app user has swiped through ten of the USA’s hottest issues, they are matched with the presidential candidate who best matches their views:

Increase funding for education?
Keep Same-Sex Marriage Legal?
Protect a Woman’s Right to Choose.
Drill for oil and gas in the USA?
Increase the minimum wage?
Abolish the death penalty?
Repeal “ObamaCare?
Legalize Marijuana?
Decrease military spending?
Stricter laws for online piracy?

Despite Rock The Vote being a non-partisan organization, I can definitely see this campaign being of significant benefit to the man I matched with myself. Bernie Sanders!

A solid mechanic and project designed to target the American youth market in an environment that they feel comfortable in, I give Tinder/Rock The Vote 10/10 for delivery.

Makes me wonder if the Australian market will see an similar execution in the not-too-distant future!

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious
Instagram@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

www.hotndelicious.com

For photography, blog & social media business enquiries contact: info@hotndelicious.com

Snapshot of the Tinder App campaign partnership with Rock The Vote:

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australia, to pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

This entry was posted in Lifestyle, Social Media and tagged advertising, America, Bernie Sanders, blog, blogger, content creation, digital media, election, Hot & Delicious, Hot & Delicious Rocks The Planet, hotndelicious, marketing, Obama, presidential elections, Rock The Vote, social media, Swipe Right, Swipe The Vote, Tinder, US, USA, voting, Wedgies.

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Liberal Party Snapchat fail:

*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.

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