Tinder

Travel blog & photography – Get Lost & Go Hiking in California State Parks.

Posted on Updated on

Discover the magic of Los Angeles hikes. Travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).
Discover the magic of Los Angeles hikes. Travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

6 weeks ago I touched down in the USA for 90 days and man… has that time just flown!

Texas for podcasts and music photography at SXSW, Georgia for The Masters and the past 3 weeks checking out what life’s all about in Los Angeles, California.

The 23-year-old me would have partied all night and slept all day once I hit LA (don’t get me wrong, there’s plenty of that and meeting new people mixed in on weeknights/weekends), but apart from creating content and networking, my focus has been soaking up all that SoCal mountain parks have on offer… getting in as many of the amazing hikes as I can that the greater city of Los Angeles has on offer… Brand Park and Wildwood Canyon in Burbank, the surprisingly quiet, but rather beautiful Lake Hollywood, Runyon Canyon (currently closed for 4 months for pipe-works)… and this very sunset hike up Griffith Park Trails to LA’s iconic Griffith Park Observatory.

Multi-weekly hikes in Los Angeles are just the BEST! They keep me sane, a wonderful way to catch-up with friends/make new ones and the perfect reset for all of the madness and buzz that is Tinseltown.

Just beautiful! 

Article & travel photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Want any suggestions for all the cool Cali hikes to check out next time you’re in Los Angeles? Check out my photography below, stayed tuned on the Hot & Delicious: Rocks The Planet blog, hit me up on Twitter, check out more of our USA travel photography on Instagram or via email info@hotndelicious.com. I’m more than happy to share my faves. Oh yeah, and don’t forget to subscribe to our weekly Hot & Delicious: Rocks The Planet entrepreneur podcast!

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For photography, blog & social media business enquiries contact: info@hotndelicious.com.

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Nestlé work with Didier Drogba and YouTube star Louis Cole in Ivory Coast on Kit Kat’s New Global Sustainability Ads.

Posted on Updated on

Screen Shot 2016-04-05 at 9.54.22 AM

Nestlé Cocoa Plan fuelling sustainable Kit Kat chocolate the world over Sponsored Post.

As a digital media professional who’s worked agency-side with an international chocolate brand, I am all too aware of the challenges faced with the volume of chocolate we’re consuming as a planet versus the supply of a sustainably-produced of cocoa beans.

In a landmark moment in the industry’s history, Kit Kat chocolate is the first chocolate brand to announce that from 2016 they will only use sustainably sourced cocoa in their Kit Kat chocolate bars around the world as part of Nestle’s broader Nestlé Cocoa Plan.

To learn more about the Nestlé Cocoa Plan, check out the first of this fascinating video series by Kit Kat featuring Louis Cole and Didier Drogba.

In this first video, Didier and Louis discuss the partnership between The Didier Drogba Foundation and the Nestlé Cocoa Plan.

The YouTube star and the Ivorian professional footballer make a surprise visit to the kids at one of the 40+ schools in farming regions that Nestlé have built in the Ivory Coast through the Nestlé Cocoa Plan, the Côte d’Ivoire of course being the largest producer of cocoa beans in the world.

The broad smiles and elation on these young, shiny faces is instantly visible and Didier “takes a break” with the kids playing football with an innovate football creation – a football that also doubles as a battery and charges kinetically as Didier and the kids kick it around the schoolyard together. The football/battery then has a special light attachment that can be used at night when the kids get home from school as a light source while they study their homework.

As the series continues, viewers can learn about the other areas of the Nestlé Cocoa Plan, which is designed to improve the lives of cocoa farmers and the quality of their products, including the prevention of child labour, education and new tools for farmers and support for women looking to generate income for their families.

Wonderful to see big business making an effort to create inspired and innovative marketing projects that not only benefit their brand, but the global community at large! 


Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

This post has been presented by Nestlé, but all thoughts and opinions are my own.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Screen Shot 2016-04-05 at 9.54.22 AM

Snapchat 2.0 – Social platform updates strengthen position as preferred communication tool for the millennial market.

Posted on Updated on

This slideshow requires JavaScript.

Just a few days ago Snapchat announced & rolled out updates to the platform, which further strengthens its position as the preferred digital communication tool for the millennial market.

In this current age where digital platforms are evolving so swiftly, the youth market are adopting Instagram and Snapchat as their preferred methods of broadcasting content and interacting with fans, friends and family.

In the latest improvements to the Snapchat platform, you can now starting talking or video chatting instantly live once one of your friends is on Chat at the same time.

With Snapchat 2.0, they have also introduced Stickers and Auto-Advance Stories, so that when you finish a Story, the next one begins automatically — you simply swipe to skip ahead, or pull down to exit as you need.

But don’t take my word for it… open up Snapchat and have a play today!

AND you can follow my trip to the US Masters golf tournament this week at Augusta (Georgia) in California and throughout the USA over the next 2 months on Snapchat using the @-handle hotndelicious. Follow me!

Get on board! Toot toot!

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For photography, blog & social media business enquiries contact: info@hotndelicious.com.

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Soak up Austin at it’s finest by the Colorado River at Radisson Hotel & Suites.

Posted on Updated on

RADISSON HOTEL & SUITES AUSTIN DOWNTOWN Photos by Dan Wilkinson (Hot & Delicious: Rocks The Planet). info@hotndelicious.com https://hotndelicious.com/
RADISSON HOTEL & SUITES AUSTIN DOWNTOWN
Photos by Dan Wilkinson (Hot & Delicious: Rocks The Planet).
info@hotndelicious.com
https://hotndelicious.com/

Touchdown Texas!

It’s a sunny spring afternoon in Texas as me and my friends cruise into Austin for the world’s largest Music, Film and Interactive conference, South By South West (SXSW) and life is good!
 
First stop… The Radisson Hotel & Suites Austin Downtown.
 
From the minute that we walk into our warm King Suite room decked out with bright colours, a massive king-sized bed and picturesque sunset views of the Colorado River, we feel welcome.
 
Situated on the edge of downtown Austin just 5-7 minutes walk from Austin Convention Centre, the infamous music mecca that is 6th St and a vast array of restaurants and bars, the Radisson is the perfect escape and location for those who are in Austin for SXSW or on business and want to be close to downtown, but not feel like they’re trapped in the concrete jungle.
 
Whether you desire a morning run along the beautiful Colorado River, a long breakfast at their premium in-house restaurant, Dine, or soaking up the afternoon Texas sunshine with the most delicious, classic margaritas by their glorious pool, I found the Radisson Austin and surrounding areas to be the perfect escape from the exciting, madness that is Austin during SXSW.
 

As an ex Emirates flight attendant, I’ve stayed in premium hotels the world over and I can honestly say that I look forward to being welcomed back to the Radisson Hotel & Suites Austin Downtown in the not-too-distant future. 

Such an amazing week! 

Key Hotel Highlights:
  • King Suite Room – Beautiful sweeping views of the Colorado River, super comfortable, firm king-sized bed and spacious lounge area with queen-sized sofa bed.
  • Proximity to Austin Convention Centre, iconic music strip 6th Street and Downtown Austin.
  • Cocktail Bar – Views/Food/Drink:
    • Sunrise & sunset views of Colorado River.
    • Try the salmon Ceviche – it’s absolutely divine!
    • Classic Margaritas with fresh lime and salted rim.
    • The extensive local craft beer & wine selection. My personal favourite is the 512 IPA brewed locally in Austin, Texas.
  • Fitness & Leisure:
    • Picturesque morning runs along the Colorado River.
    • Soaking up the afternoon rays by the beautiful pool.
    • Kayaking and stand-up paddle boarding hire nearby.
Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Book your next stay in Austin at the Radisson Hotel & Suites Austin Downtown.

Book your next stay in Austin at the Radisson Hotel & Suites Austin Downtown.

Connect with the Radisson Austin online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Unibet evolve digital content offering to reach consumers.

Posted on Updated on

Unibet

Challenging the status quo and evolving with the market – Sponsored Post.

Working in the digital space I’m always on the look-out for content or elements of digital and video content that inspire me in my own projects and that of the clients I’m working with.

One of my eternal frustrations as a digital media specialist is how slow brands are to adopt an audience-centric approach to content and technological trends to meet their business and brand objectives.

For example, as any digitial professional worth his weight in gold will tell you, video content is the way forward to 2016 and beyond. Think about it. Over recent years Facebook have ramped up their platform advertising and prioritized video content in the Facebook algorithm* as a clear assault and attempt to tap into YouTube/Google’s valuable media dollars.

Twitter has now added video to their ad product offering, the invention of Snapchat, Periscope, Meerkat, Vine… it’s all video-focused.

And that’s why you see betting agencies like Unibet and others looking to capitalize on video as an advertising format designed to reach and engage their target audience – play where their consumers are most likely be served content and in a tone they’re like to consume it. Yes, it seems to me that betting agencies are also amongst the most forward-thinking in content design in that they appreciate that in markets like Australia, that one of the best ways to engage with audience members is to play to the Australian sense of humour.

Whether you gamble or not, if you work in the digital space or you have a brand that does, then take note. Video has been (for well over a year now) and the foreseeable future, the way forward. It doesn’t have to cost the earth with some business specializing in digital videos and digital media professionals like myself are striving to make it part of client’s monthly content calendar in order to reach the masses. Not using video content as part of your digital marketing strategy these days is quite simply a gamble! 😉

Who are you using to create your video content in 2016?

*Facebook native videos get twice the views and 7 times the engagement as YouTube video on the platform. Source: SmallBizTrends.com

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

https://video.unrulymedia.com/app_wrap_general.html?url=https%3A%2F%2Fvideo.unrulymedia.com%2Fwildfire_756127579.js&site_ref=%5BSITE_REF%5D

This post has been presented by Unibet, but all thoughts and opinions are my own.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Tinder App partners with Rock The Vote to drive USA youth market to the polls.

Posted on

 

Welcome to the USA!

Where Tinder is used to drive the young people of America to the polls!

After a 2 week stint in Texas hanging out with friends in Dallas, Houston and soaking up the wonderment that is SXSW, I have touched down in Los Angeles.

Kickin’ it in Burbank for the week, I opened up the Tinder App the other day (for research purposes I swear! 😉) to be quite surprised at what I found; not so much the diversity of people on the app compared to Australia or the volume of stunningly beautiful, single women in the greater Los Angeles area, but that Tinder have partnered with the largest nonprofit and nonpartisan organization in the United States, Rock The Vote, to drive the youth vote for this year’s presidential elections.

Tinder have launched the ‘Swipe the Vote’ video card and utilized the app’s world-renown Swipe Right/Swipe Left method, to deliver a user-friendly experience to educate, influence and drive America’s youth to the polls.

Once the Tinder app user has swiped through ten of the USA’s hottest issues, they are matched with the presidential candidate who best matches their views:

  1. Increase funding for education?
  2. Keep Same-Sex Marriage Legal?
  3. Protect a Woman’s Right to Choose.
  4. Drill for oil and gas in the USA?
  5. Increase the minimum wage?
  6. Abolish the death penalty?
  7. Repeal “ObamaCare?
  8. Legalize Marijuana?
  9. Decrease military spending?
  10. Stricter laws for online piracy?

Despite Rock The Vote being a non-partisan organization, I can definitely see this campaign being of significant benefit to the man I matched with myself. Bernie Sanders!

A solid mechanic and project designed to target the American youth market in an environment that they feel comfortable in, I give Tinder/Rock The Vote 10/10 for delivery.

Makes me wonder if the Australian market will see an similar execution in the not-too-distant future!

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com

Snapshot of the Tinder App campaign partnership with Rock The Vote:


Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.