Australia

Mackenzies Bay Doggos | @BondiPupperazzi Photoshoot

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Mackenzies Bay Doggos | @BondiPupperazzi Photo Diary Oct 12

Mackenzies Bay doggos, dolphins & sunrise playtime by@BondiPupperazzi. 

Such a beautiful start to the week! with . I spent 2 hours on Monday morning capturing images of sunrise dolphins playing off Tamarama Beach  and bumped into my friends Caro and Josh out walking their little legends Riley and Cooper, two of the most gorgeous boys in Bondi Beach.

Hit me up and get in touch if you’d like to organise a shoot along Bondi to Bronte Coastal walk for you and your doggos. Love this little gallery of sunrise images!

xo Dan AKA @hotndelicious, creator of Bondi Pupperazzi 🐶📷✨
Canon 6D with an EF 100-400mm f4.5-5.6L IS lens
Get in touch and book your Bondi Pupperazzi shoot today: info@bondipupperazzi.com

Bondi Pupperazzi is the Humans of New York-style premium dog photography business, brand and blog. We champion your puppy’s personality by capturing images of them in their element at their favourite dog parks, beaches, streets and dog-friendly cafes/bars/venues around Bondi Beach, surrounding suburbs and all over Sydney. We shoot premium photography of your doggo(s) that you can keep forever! 📷🐶✨

Get in touch and book your Bondi Pupperazzi shoot today: info@bondipupperazzi.com

BOOK A BONDI PUPPERAZZI PHOTOSHOOT!

There are 4 different Bondi Pupperazzi packages to choose from and we can of course tailor a Bondi Pupperazzi photoshoot to your needs:

  1. A Bondi Pupperazzi Puppy Picnic!
  2. Pupp My Venue or Biz by Bondi Pupperazzi.
  3. Puppy + Me – Bondi Pupperazzi Photoshoot.
  4. The Bondi Pupperazzi Photoshoot.

Check out the shop at BondiPupperazzi.comBook your doggo’s @BondiPupperazzi photoshoot or get in touch via info@bondipupperazzi.com to find out more info on doggo photoshoots, influencer collaborations, brand partnerships and campaigns.—–

.For photographic prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Mackenzies Bay Doggos | @BondiPupperazzi Photo Diary Oct 12

Bondi Pupperazzi launches with F45’s Lauren Vickers

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Bondi Pupperazzi launches in Bondi Beach with F45's Lauren Vickers
Bondi Pupperazzi launches in Bondi Beach with F45’s Lauren Vickers

Stoked! Our first Bondi Pupperazzi photoshoot with Lauren Vickers and her beautiful Border Collie X rescue pup, Kye, is live!

Bondi Pupperazzi is the Humans of New York-style premium dog photography business, brand and blog. We champion your puppy’s personality by capturing images of them in their element at their favourite dog parks, beaches, streets and dog-friendly cafes/bars/venues around Bondi Beach, surrounding suburbs and all over Sydney. We shoot premium photography of your doggo(s) that you can keep forever! 📷🐶✨

Last Monday, I met model, Ducati and Australian Working Dog Rescue Ambassador and F45 Training Athletics Team Manager, Lauren Vickers and her Border Collie X rescue pup, Kye, at Marks Park dog park overlooking Bondi Beach for this inaugural sunset Bondi Pupperazzi photoshoot. So much fun and Kye is a beautiful, energetic little soul and a tough one the shoot too… full of beans and Speedy Gonzales! Thank you two!

Excited to have a number of Bondi Pupperazzi collaboration shoots rolling out over the coming weeks, as part of the launch campaign for the business, plus we’re also working closely with dog-friendly Aussie businesses/venues and in the early stages of brand campaigns/partnerships.

So get in touch to book your Bondi Pupperazzi shoot for your doggo, business or brand today!

Or hit me up if you’ve got any leads 😁 😉

xo Dan AKA @hotndelicious, creator of Bondi Pupperazzi🐶📷✨

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BOOK A BONDI PUPPERAZZI PHOTOSHOOT!

There are 4 different Bondi Pupperazzi packages to choose from and we can of course tailor a Bondi Pupperazzi photoshoot to your needs:

  1. A Bondi Pupperazzi Puppy Picnic!
  2. Pupp My Venue or Biz by Bondi Pupperazzi.
  3. Puppy + Me – Bondi Pupperazzi Photoshoot.
  4. The Bondi Pupperazzi Photoshoot.

Check out the shop at BondiPupperazzi.comBook your doggo’s @BondiPupperazzi photoshoot or get in touch via info@bondipupperazzi.com to find out more info on doggo photoshoots, influencer collaborations, brand partnerships and campaigns.

—–

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For photographic prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Bondi Pupperazzi launches in Bondi Beach with F45's Lauren Vickers
Bondi Pupperazzi launches in Bondi Beach with F45’s Lauren Vickers

 

Daytrippin’ Manly & 4 Pines Brewpub with @craftbeerlovin’

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4 Pines Keller Door Pomegranate Sour 📷✨ @craftbeerlovin'
4 Pines Keller Door Pomegranate Sour 📷✨ @craftbeerlovin’
On Sunday last week, I escaped the Bondi Bubble and jumped on the Fast Ferry from Watson’s Bay Wharf across Sydney Harbour, bound for the Northern Beaches. Pumped!
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I hit lunch in Manly with a poke bowl on the Manly foreshore, enjoyed a short stroll over to Shelly Beach and wrapped the arvo with my fried Maria with storytelling and soaking up the sweeping views of Sydney CBD, Sydney Harbour and the south side of Sydney from North Head, at the mouth of Sydney’s world renown Sydney Harbour.
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For me, no trip to Manly would be complete without a pit stop at 4 Pines Brewpub at Manly Wharf, as I’m a massive craft beer fan and review brews from around the globe on my @craftbeerlovin’ Instagram account, which I run with one of my best mates, Nate, who’s a soya bean and corn farmer, based near Peoria, about 2.5-3 hours south west of Chicago. Anyway, I washed down the day trip to Manly with a delicious 4 Pines Keller Door Pomegranate Sour and a pint of 4 Pines In Season IPA, both of which are downright delicious! (reviews below).
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At sunset, I jumped a ride back to Watson’s Bay and the Manly Fast Ferry had ice-cold 4 Pines American-style Pale Ale bottles in the fridge. Absolute genius and sunset beers on Sydney Harbour was just the perfect end to the day!
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I have lived in Sydney for 4 years, it’s rather spectacular and there is nothing quite like taking the time to be a tourist in your own city! It quite honestly still blows my mind every single time!
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Cheers and Happy Friday y’all!
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xo Dan 
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Check out our brew reviews for 4 Pines Keller Door Pomegranate Sour and the In Season IPA below and if you’re passionate about all things craft beer, then head on over to @craftbeerlovin’ on Instagram to get our hot tips on latest delicious craft beer releases in the Aussie and US craft beer scene. 
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Dan Wilkinson
Global Award-Winning Social Media Strategist, Photographer & Podcaster.
Creator @hotndelicious @BondiPupperazzi @craftbeerlovin’.
hotndelicious.com
Think Global, Drink Local.
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Name: Pomegranate Sour
Brewed by: 4 Pines Brewing Co
Type: Sour
7% alc/vol
Ranking: 4.765 🌟
Reviewer: @hotndelicious
Ruby pink in colour, this little number is tart, refreshing and dangerously delicious!
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Name: In Season IPA
Brewed by: 4 Pines Brewing Co
Type: India Pale Ale
6.3% alc/vol
Ranking: 4.836 🌟
Reviewer: @hotndelicious
Punchy aromas of pineapple and mango, In Season IPA is brewed from freshly harvested Southern Hemisphere hops including Galaxy, Enigma, Vic Secret and Nelson Sauvin. So fresh on tap!
Dan Wilkinson AKA @hotndelicious 
Creator @hotndelicious @BondiPupperazzi @craftbeerlovin’.
Get in touch: info@hotndelicious.com
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

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For photographic prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

4 Pines Keller Door Pomegranate Sour 📷✨ @craftbeerlovin'
4 Pines Keller Door Pomegranate Sour 📷✨ @craftbeerlovin’

 

Humans of New York-style @BondiPupperazzi launches in Bondi Beach!

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Duke the Boxer. Mackenzies Point sunrise by @BondiPupperazzi
Duke the Boxer. Mackenzies Point sunrise by @BondiPupperazzi
Bam! @BondiPupperazzi is LIVE! 📷🐶✨ 
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Bondi Pupperazzi is the brand new Humans of New York-style photography business, blog and brand for the dogs of Bondi Beach (and all over Sydney). We capture premium photography of your doggo(s) in their element that you can print, frame and keep forever!
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The maelstrom and sh*tstorm that has been 2020 thus far has given me paws 🐾 for thought and 5 weeks ago the seed was planted, whilst out and about on my daily sunrise @hotndelicious photography walk along the Bondi to Bronte Coastal Walk and the streets surrounding Bondi Beach.
 
We’ve launched with 3 different Bondi Pupperazzi packages to start with and can of course tailor Bondi Pupperazzi photoshoots to your needs:
  1. Bondi Pupperazzi Photoshoot Package.
  2. Puppy + Me – Snoop Dog Photoshoot Package.
  3. A Bondi Pupperazzi Puppy Picnic!
Check out BondiPupperazzi.comBook your doggo’s @BondiPupperazzi photoshoot or drop me a line at info@bondipupperazzi.com for more info, collabs and partnerships. Let me know if you’ve got any leads! 🐕😉
So very excited and I can’t wait to hear what you think!
 
xo Dan AKA @hotndelicious, creator of Bondi Pupperazzi🐶📷✨
Dan Wilkinson AKA @hotndelicious 
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

For prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Duke the Boxer. Mackenzies Point sunrise by @BondiPupperazzi
Duke the Boxer. Mackenzies Point sunrise by @BondiPupperazzi

 

@hotndelicious Photo Diary | Bondi to Bronte Magic & Silhouette Sessions

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Cedric the surfer from Belgium. Bronte Beach. @hotndelicious Photo Diary | Bondi to Bronte Magic & Silhouette Sessions
Cedric the surfer from Belgium. Bronte Beach. @hotndelicious Photo Diary | Bondi to Bronte Magic & Silhouette Sessions
Phwoar!!!!! I’ve just had one of the most amazing photography sessions of my life!
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Mind-blowing sunrise, surf photography and silhouette sessions between Tamarama and Bronte Beach!
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I was in the zone, zen-focused and the only way that I can describe the shoot is split second captures, moments in time and an approach that I taught myself in the music industry whilst shooting freelance for triple j/myself at festivals/gigs around Australia and honed over the past 10-15 years in Australia, the USA and around the world…
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Be in the moment and by all means grab a diverse array of images that people expect/that the client wants, but don’t just shoot what’s in front of you… try for something new, shoot from a different perspective and take in the whole scene, then fully your gut instinct and position yourself in the best vantage points to anticipate and time where you think that the best, most unexpected and most spectacular photos will be… from your perspective. That’s how you inspire your own creative flow, keep your passion for photography and that’s how stand out as one of the best, with a style of your very own.
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I am my own harshest critic and while I am keenly aware that I still have SO much to learn about the technical/editing side of things, I can see how far that I’ve come in this past 6 months alone and I am proud of me. In my humble opinion, we should own what we’ve achieved for ourselves, our growth and what we’re good at, as it helps generate a sense of self-worth and purpose, which keeps our energy levels high and the positivity flowing, which in turn generates a desire for forward momentum through further growth.
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I felt so energised after this beautiful morning on Bondi to Bronte Coastal Walk that my synapses were firing on all cylinders for literally the rest of Saturday, as I hit the ocean for a bodysurfing sesh post-shoot, Bondi Farmers Market with a friend for a fresh baguette and sunflowers for my apartment and a delicious bowl of pho, Bondi Icebergs Club for a Saturday arvo beers with a close mate from my Dubai days and even  into the next day when I went at it again! It’s amazing how it can make you feel when you feed your creativity and flow… so in love with life!
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Split second captures. Moments in time. So focused and so zen. One of the sickest f*ckin’ sunrise surf photography sessions of my life!
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xo Dan AKA @hotndelicious.
Bondi Beach, Sydney, Australia.
All images captured with Canon 6D with an EF 100-400mm f4.5-5.6L IS lens.
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Prints available upon request.
• Print – 60cm x 40cm – $250 + GST.
• Framed Print – 60cm x 40cm – $375 + GST.
• Custom sizes and different frames are also available.
P.s. It has been a big week and I’m excited for the week ahead! My new biz launches next week! I’d planned it to be this week, however the joys of building your own website, writing strategy/planning, choosing/honing content and unexpected tech issues/speed humps means that we’re now launching next week. I can’t wait to tell you what it is!  😊🤫
Dan Wilkinson AKA @hotndelicious 
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

For prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Cedric the surfer from Belgium. Bronte Beach. @hotndelicious Photo Diary | Bondi to Bronte Magic & Silhouette Sessions
Cedric the surfer from Belgium. Bronte Beach. @hotndelicious Photo Diary | Bondi to Bronte Magic & Silhouette Sessions

 

Bondi to Bronte: Creative Inspiration & 7 Days of Sunrise.

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Sunrise Beach Volleyball - Tamarama Beach by @hotndelicious
Sunrise Beach Volleyball – Tamarama Beach by @hotndelicious
What a magical start to Wednesday!
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I hit the backstreets of South Bondi and Tamarama on my sunrise Bondi to Bronte Coastal Walk this morning to get the glutes and quads firing, which makes my butt feel like a ripe peach at Harris Farms on market day and kickstarts the endorphins firing through my system by the time I start shooting out the back of Tamarama Beach, as the sun rises over the ocean and I walk down the hill from above to Bronte Beach.
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I had an energising week of little wins last week, with several prospective biz opportunities that I’m hoping will come into a fruition over the coming weeks and months, PLUS I’m launching a new business venture within the next 7 days – you know that I’m into it and firing on all cylinders when I carve out time on a Saturday afternoon to register various domain names, the business name and lock-in all of the brand new social media handles across all platforms. You’re going to love this – it’s going to make you crack up with laughter and give you squeals of joy when you see it. Watch this space!
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That combined with 7 x sunrise walks and 7 x lunchtime bodysurfing sessions in the 7 days from Monday to Sunday last week, had me flowing with energy and joy, so I was well ready for a 3.5 hour sunrise photography walk this morning after being stuck inside of the wet & cold, blustery winter weather of Bondi Beach the past 2 days (yes, it happens sometimes in winter) 😁✨
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I met Maria at Bronte Beach just after sunrise and we had lovely little chats, whilst capturing silhouettes of waves against the Mackenzies Point and North Bondi backdrop, bumped in Uge AKA Aquabumps at Bronte Beach and a bunch of different peeps back on my home turf on the promenade at Bondi Beach, including one of my Instagram followers Kirsten, whom I’d never met in person before. She stopped me to say hi and tell me how much she loves my pics. Thank you! (Do it, don’t be shy, peeps – it makes my day every single time). I love our little Bondi Beach community!
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As we speak, I’m editing this morning’s images with a smile on my face and you’ll note that I’ve given the captures some rustic yellows and deep, sky blues in Lightroom, as to me they fit the vibe this morning – coming out into the light of a beautiful sunrise after a stormy few days and the sea is still quite wild. Can you guess which shots are my faves?
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I am looking forward to my lunchtime bodysurfing sesh and excited for the beautiful weather forecasted for the week ahead!
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Happy Wednesday everybody!
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xo Dan AKA @hotndelicious.
Bondi Beach, Sydney, Australia.
All images captured with Canon 6D with an EF 100-400mm f4.5-5.6L IS lens.
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Prints available upon request.
• Print – 60cm x 40cm – $250 + GST.
• Framed Print – 60cm x 40cm – $375 + GST.
• Custom sizes and different frames are also available.
Dan Wilkinson AKA @hotndelicious 
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

For prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Sunrise Beach Volleyball - Tamarama Beach by @hotndelicious
Sunrise Beach Volleyball – Tamarama Beach by @hotndelicious

 

From the backstreets of Tamarama to Bondi Beach. Cracking sunrise Sydney!

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Secret spot out the back of Tamarama Beach by @hotndelicious
Secret spot out the back of Tamarama Beach by @hotndelicious
From the backstreets of Tamarama to Bondi Beach. Cracking sunrise, Sydney!
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After the dirty-ass, stormy winter weather last week, I set myself a goal to smash out sunrise photography walks and bodysurfing every single day this week. Got to earn those weekend bevies (and the shhhh… weekday COVID lockdown brews 😁🤦‍♂️ 🤫) , plus I’m a massive foodie and loves a hot dinner too! 😆🥳
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On my sunrise photography walks, I predominantly decide on the fly which route I’m going to walk & shoot (I’ll even change mid-walk), as I adore the spontaneity of a life lived in the moment and that’s how I shoot my photography too. It keeps it fresh, makes me feel more present, which in turn builds a feeling of zen and I find that it generates even higher levels of excitement, when I discover and snap so many amazing, spontaneous moments in time (as I did this morning) by going with the flow and just seeing where the mood and shoot takes me.
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I hit a couple of my favourite secret spots out the back of Tamarama Beach, captured surfers riding beautiful sets into Bronte Beach – shot from the park bench in front of Tamarama SLSC (check out the one with the salmon jumping out of the water in front of the dude about to fall off his surfboard!!! Seriously!!!!!) and on the home stretch, I walked up and over the hill at Mackenzies Point to soak up surfers making the most of every last second of the golden waves at high tide in South Bondi. 2 hours of absolute bliss. This morning was fire!
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Love you Bondi!
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xo Dan AKA @hotndelicious.
Bondi Beach, Sydney, Australia.
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Prints available upon request.
• Print – 60cm x 40cm – $250 + GST.
• Framed Print – 60cm x 40cm – $375 + GST.
• Custom sizes and different frames are also available.
.
All images captured with Canon 6D with an EF 100-400mm f4.5-5.6L IS lens.
Dan Wilkinson AKA @hotndelicious 
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

For prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Secret spot out the back of Tamarama Beach by @hotndelicious
Secret spot out the back of Tamarama Beach by @hotndelicious

 

Big Wave Surfing the massive waves at Ben Buckler!

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Big Wave Surfer braves massive swell at Ben Buckler by @hotndelicious
Big Wave Surfer braves massive swell at Ben Buckler by @hotndelicious
BIG Wave Surfer! 🏄‍♂️🌊🌈
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Shot from across Bondi Bay at Mackenzies Point, I didn’t even realise that I’d captured this local big wave surfer braving the massive conditions off North Bondi Rocks yesterday until I sat down at my desk in Bondi Beach to edit the images in Lightroom! True story!
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I’d actually set-up my monopod and Canon 6D with an EF 100-400mm f4.5-5.6L IS lens with the intent of capturing images of the towering waves exploding over Ben Buckler and the massive swell rolling in to Bondi Beach. I hadn’t even spotted the 2-3 surfers that were out there!
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The shot was zoomed in on Ben Buckler, I had it framed, focused and was so I focused on timing the waves to get them exactly where I wanted in frame, that I had no idea that I’d captured this little snapshot in time. Check out the gallery of images below and you’ll see to sequence of big wave surfer shots, as well as the original larger scale images framed as I was originally shooting for.
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I’m not much of a surfer myself, however I’ve been in the ocean bodysurfing for as long as I can remember from my time as a little kid in Perth (Western Australia) to today, where I still swim daily in Bondi Beach (where the waves will allow) and soak up the thrill, the endorphins, a moment in time and joyous little shot of pure ecstasy every single time that I’m riding a wave.
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Just like the ocean, I love it when my photography surprises me, it feeds me joy almost daily and brought a massive smile to my face yesterday to discover this little gem on my lens!
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One Wave is all it takes. Happy Fluro Friday y’all! 🏄‍♂️🌊🌈✨ 
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xo Dan AKA @hotndelicious.
Bondi Beach, Sydney, Australia.
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Prints available upon request.
• Print – 60cm x 40cm – $250 + GST.
• Framed Print – 60cm x 40cm – $375 + GST.
• Custom sizes and different frames are also available.
.
All images captured with Canon 6D with an EF 100-400mm f4.5-5.6L IS lens.
Dan Wilkinson AKA @hotndelicious 
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

For prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Big Wave Surfer braves massive swell at Ben Buckler by @hotndelicious
Big Wave Surfer braves massive swell at Ben Buckler by @hotndelicious

 

Explosive Waves deliver Bronte Rock Pool Magic!

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Dark & stormy Bondi to Bronte by @hotndelicious
Dark & stormy Bondi to Bronte by @hotndelicious
Bam! Dark & Stormy. Welcome to wet & wild Bronte Rock Pool magic! 
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Explosive 10-15ft waves and wet & wild conditions are pounding the east coast of Australia this week and I was excited to hit Bronte Rock Pool at Sydney’s iconic Bronte Beach with my home-boy (and fellow shooter) JB this morning to capture this little bit of magic.
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Hit me up if you’re keen to snap up one of these wicked photographic prints and I hope that you’re having a lovely week. Stay safe out there, peeps!
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xo Dan AKA @hotndelicious.
Bondi Beach, Sydney, Australia.
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Prints available upon request.
• Print – 60cm x 40cm – $250 + GST.
• Framed Print – 60cm x 40cm – $375 + GST.
• Custom sizes and different frames are also available.
.
All images captured with Canon 6D with an EF 100-400mm f4.5-5.6L IS or 24-105mm lens.
Dan Wilkinson AKA @hotndelicious 
Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

For prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Dark & stormy Bondi to Bronte by @hotndelicious
Dark & stormy Bondi to Bronte by @hotndelicious

 

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”* 

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious

*Thanks Wiki!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
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Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 

The Larrikin ANZAC beer by Mornington Peninsula Brewery