Australia

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”* 

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious

*Thanks Wiki!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

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DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 

The Larrikin ANZAC beer by Mornington Peninsula Brewery

Ash Hazell – Brews, Biochemistry & Head of Brewing at Colonial Brewing Co.

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Craft Beer podcast: Ash Hazell – Brews, Biochemistry & Head of Brewing at Colonial Brewing Co.

DOWNLOAD the PODCAST via iTunes – #180 Ash Hazell (Head of Brewing – Colonial Brewing Co)

Meet Ash Hazell! This rad dude, close friend of mine and wonderful soul is the Head of Brewing at Colonial Brewing Co!

Yep, Ash Hazell oversees brewing at both Colonial Brewing Co breweries in Port Melbourne on the east coast of Australia and Margaret River in the west.

2 weeks back I jetted down to Melbourne-town for my yearly MRI brain scan and surgeon’s appointment, so last minute I dropped Ash a line and locked in an afternoon of drinking beers, brewery tour and podcasting with this legend!

Like many of the world’s best brewers, Ash fell in love with home-brewing beer from his very first taste of a mate’s home-brew at 16. Fiercely determined to then make this thing his life, completing chemistry degree with units of biochemistry and microbiology, Ash Hazell began his journey into professional brewing at one of Australia’s first craft beer breweries, Little Creatures Brewing Co, then founded Barrow Boys Brewing and was eventually head-hunted to take the reins at Colonial Brewing Co.

We cover off on Ash Hazell’s earliest ever beer memory, what inspired him to become a brewer in the first place, the Colonial Brewing Co Crosby Stills & Mash Gin Infused IIPA, South West Sour and their latest top secret brew, the delectable chocolate, honey and rum infused Violent Rumble.

And then of course, we had a few more beers… 😁🍻✨

Yum, Yum, Yum… Super, super podcast chats… Let’s get into it!

DOWNLOAD the PODCAST – #113 Colonial Brewing Co – Grady Patching (National Operations Manager)

Hit Hot & Delicious: Rocks The Planet up on social media here:
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Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #180 Ash Hazell (Head of Brewing – Colonial Brewing Co)

Jaymz Clements + the NBA ‘Straya podcast LIVE from New York City!

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Jaymz Clements + the NBA ‘Straya podcast live from New York City!

DOWNLOAD the PODCAST via iTunes – #179 Jaymz Clements (NBA ‘Straya podcast founder/host & entertainment industry writer/editor/broadcaster)

Jaymz Clements is a US-based Australian writer, editor, broadcaster, NBA fanatic and the founder/host/writer of NBA ‘Straya, Australia’s favourite daily NBA podcast hosted from New York City.  

Jaymz & I met back in 2010, when I was managing bands in the Australian music industry and he was Music Editor of Melbourne’s biggest free culture magazine and website) of Beat.

An editor/journalist for over 10 years. He writes about music, sport, film, TV, travel and everything in between for the likes Rolling Stone, Triple J, The Vine, MStars News, Blunt Magazine, The Brooklyn Game, AWOL, SHK Magazine, Faster Louder, Junkee, Tone Deaf, Beat, Brag, and Mixdown.

Flash forward 8 years and Jaymz is living in New York City working remotely, pursuing his passion for NBA and podcasting full-time with the launch of the NBA ‘Straya podcast.

Super hilarious and interesting insights about what it’s like as an Aussie to pull the trigger on living in New York, proposing to his wife in Central Park LOTS of banter and chat about Ben Simmons and all of the Australian basketballers playing in the NBA as we head into the NBA post season and just what it takes to keep yourself self-motivated whilst pursuing your passions for a living.

Super chats! Let’s get into it! 

 

Connect with Jaymz Clements (NBA ‘Straya) online:

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #179 Jaymz Clements (NBA ‘Straya podcast founder/host & entertainment industry writer/editor/broadcaster)

Edinburgh Fringe Festival, evading crocs & ‘The Silent Boat’ EP | Todd Cook.

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DOWNLOAD the PODCAST via iTunes – #178 Todd Cook (‘The Silent Boat’ EP Launch)

Rave reviews at the Edinburgh Fringe Festival, evading crocs, playing footy & music in the Northern Territory, the Tiwi Islands and getting into the thick of Australian indigenous culture. All this & more is just some of what’s in store this week on Hot & Delicious: Rocks The Planet!

Australian singer/songwriter Todd Cook joins me live from Adelaide on tour to talk about the launch of ‘The Silent Boat’ EP.

Celebrating the 150th anniversary of the first Australian Cricket team’s tour to England in 1868, ‘The Silent Boat’ tells the relatively untold part of Australian history.

The team, predominately made up of indigenous players from Western Victoria, displayed outstanding sportsmanship and skill, and their story is a beacon of hope in a dark page of Australian folklore.

Todd Cook’s vocals are Gomez x David Gray amplified, he wrote his wedding vows as a song, describes a “pinch me” moment whilst on tour in Belfast and we even get the ‘Silent Boat single a spin.

Amazing podcast chats! Let’s get into it!

DOWNLOAD the PODCAST via iTunes – #178 Todd Cook (‘The Silent Boat’ EP Launch)
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 



DOWNLOAD the PODCAST via iTunes – #178 Todd Cook (‘The Silent Boat’ EP Launch)

Connect with Todd Cook (Australian singer/songwriter) online:
www.toddcook.com.au
Band Camp – https://toddcook.bandcamp.com
Facebook- https://www.facebook.com/toddcookmusic/
Instagram – https://www.instagram.com/toddcook17/

Learn more about indigenous Australian culture and our history:
https://www.sbs.com.au/ondemand/program/first-australians
http://www.abc.net.au/indigenous/map/

Also check out the ‘Welcome to Country’ in iTunes
For some info on the first x1 http://harrow.org.au/history/johnny-mullagh-first-xi/

Follow Harrow Discovery Centre for more- https://www.facebook.com/harrowdiscoverycentre/

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

‘Our Deepest Secrets Revealed’ | Sarah Findlay podcast exclusive.

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DOWNLOAD the PODCAST via iTunes – #176 ‘Our Deepest Secrets Revealed’ podcast + Dawn ‘til Dusk PR

Inspirational podcast chats with the host of “Our Deepest Secrets Revealed” podcast and Dawn til Dusk PR’s, Sarah Findlay.

Sarah Findlay’s “Our Deepest Secrets Revealed” podcast is designed to help people heal their wounds, so they can develop a healthy sense of self-love. We discuss 2 of her ODSR episodes thus far on the female perspective of the orgasm and asking why so many adults are single? This raw and real podcast intimately delves into issues of love, sex, dating and relationships and has been downloaded over 1,000 times in just 2 months!

On Hot & Delicious: Rocks The Planet! this week, we also reveal Sarah Findlay’s journey of self-discovery and determination to rise like a phoenix from the ashes from a life seemingly falling apart in Melbourne to present day Los Angeles, where she now works as an entertainment industry publicist with a vast array of talent, including American athletes Austin Cook (PGA), Brice Butler (NFL), Jared Cook (NFL) and the likes of actor Shelley Long.

From trekking the Himalayas for a New Year’s beer to volunteering at Elephant Nature Park in the jungles of Thailand, Sarah Findlay is living life to the absolute fullest & a wonderful inspiration. Yes, there is definitely a clear “difference between being alive and living!”

Let’s get into the show!

DOWNLOAD the PODCAST via iTunes – #176 ‘Our Deepest Secrets Revealed’ podcast + Dawn ‘til Dusk PR

Android Users:
Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

DOWNLOAD the PODCAST via iTunes – #176 ‘Our Deepest Secrets Revealed’ podcast + Dawn ‘til Dusk PR

Connect with Sarah Findlay (‘Our Deepest Secrets Revealed’ podcast)
Twitter
Facebook
https://ourdeepestsecretsrevealed.podbean.com/
Download Our Deepest Secrets Revealed, a podcast designed help people heal their wounds so they can develop a healthy sense of self-love. We talk intimately about love, sex, dating and relationships.
You can listen via iTunes, GooglePlay Music, Stitcher, and TuneIn.
Dawn ‘Til Dusk PR:
http://dawntilduskpr.com/

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Ambition. Ask Yourself The BIG Questions to Drive Success!

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DOWNLOAD the PODCAST via iTunes – #174 – Burleigh Heads Escape + Hot and Delicious Rocks The Planet! Solocast.

Every week I speak with entrepreneurs, tech founders, actors, musicians, comedians and the most wonderful leaders across a range of industries and am constantly inspired by their ability to pursue their dreams with unwavering tenacity!

In this week’s episode of the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast, I answer those very same questions that I ask of these awe-inspiring individuals and invite you all to ponder them for your own life also, in the hope that you will take stock and feel inspired to chase your own pursuits.

In this ever-evolving technological age, many of you are working longer hours, the cost of living is more expensive and we’re all bombarded by the social construct of wanting bigger, faster, longer and better.



Better?
The human need to strive to be better isn’t a bad thing. Without it the very nature of science, technology, innovation and creativity would be nowhere near as exciting as it is today. The massive strides forward in nearly every discipline surely has come from the human desire to be better.

But who’s version of ‘Better’ are you striving for? 

Really stop and think about that. As wondrous as the forward motion in innovation and technology are, there is of course always a downside. What with the fast-paced world that is 2018, is it any wonder that most of us don’t stop and consider what OUR version of ‘better’ is?

Not your parents’ version.
Not reality television’s version.
Not the Instagram version of yourself.
Not Hollywood’s version.

YOUR version. Your ‘why’. Your values. Your dreams. Yours.

Let’s get into the show!

DOWNLOAD the PODCAST via iTunes – #174 – Burleigh Heads Escape + Hot and Delicious Rocks The Planet! Solocast.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Show notes:
Books Mentioned:
1. ‘Losing my Virginity’ by Richard Branson
2. ‘Scar Tissue’ by Anthony Kiedis
3. ‘The Dirt’ by Mötley Crüe
4. ‘The Heroin Diaries’ by Nikki Sixx from Mötley Crüe
5. ‘The Alchemist’ by Paulo Coelho

Burleigh Heads escape + Hot & Delicious Rocks The Planet! solocast where we answer ALL the big questions:

1. If you could jump on a plane anywhere tomorrow where would you go & why?
2. What’s your primary motivator? What drives your hunger for success?
3. What are your favourite books or biographies/autobiographies? What did they teach you?
4. Can you describe in detail a key moment of joy or realisation, 2 pinch me moments that you’ve had, you’ve been in a daze and thought to yourself “I can’t believe that this is happening right now?”
5. What does success look like to you?
6. My personal values are the same are my business ones. What values do you hold yourself to?
7. What are 2 pieces of advice you’d give to someone who has a dream, but is afraid to take that first step?

DOWNLOAD the PODCAST via iTunes – #174 – Burleigh Heads Escape + Hot and Delicious Rocks The Planet! Solocast.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious

Instagram https://www.instagram.com/hotndelicious/

Instagram https://www.instagram.com/craftbeerlovin/

Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media, photography & influencer business enquiries contact: info@hotndelicious.com

The Road Stories Podcast with Steele Saunders and Monty Franklin. Steele Saunders & Monty Franklin join Murray Valeriano on The Road Stories Podcast to discuss the Oscars, performing at Sports Clubs and the fact Koala Bears are not bears.

Life Work Balance with @hotndelicious – My Tips & Tricks.

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Hot & Delicious: Rocks The Planet! – Life Work Balance

If you pick up the arts and entertainment section of any newspaper you’re likely to see in the best seller list AT LEAST one book on success, achieving work-life balance and consciously owning your time. Whether it’s new titles like “The Subtle Art of Not Giving a F*ck” by Mark Manson or “The 4 Hour Workweek” by Timothy Ferris, it seems that people more than ever are openly on the quest to achieve ‘work-life balance’.

But is it even possible to achieve? What with the mountain of books, podcasts, classes and Netflix specials on ‘work-life balance’ it can sometimes feel like an elusive concept made only for bloggers, entrepreneurs and coaches who coach people on creating work-life balance. Needless to say, I understand how it can seem elusive particularly if your career doesn’t fit any of these moulds.

But what if we changed the angle?

On today’s podcast I discuss my philosophy of Life Work Balance and how it’s possible to be working full-time and creating your own projects while also ensuring you make time for you. I take you back to where I first implemented this concept and let you in on some of my tips, tricks and how-to’s to integrate Life Work Balance into your schedule right now.

DOWNLOAD the PODCAST via iTunes – Episode #169 Life Work Balance with @hotndelicious.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/


For social media, photography & influencer business enquiries contact: info@hotndelicious.com