Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!
Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.
Just one year after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified our depth of experience across a range of different industries.
After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including not-for-profit, B2B, health insurance, fintech, beauty brands, craft beer & more.
It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.
Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf) and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!
While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!
So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!
Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a pet store 😜
Get in touch!
Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
A few career highlights so far include:
- Creating the Peroni Nastro Azzurro social media brand book, which struck such a powerful chord with the Peroni brand team, so much so that they asked us to present the brand book as an example to all their agency partners and paved the way for a complete transition of Peroni into a digital brand with a new digital ecosystem including the Peroni Stile Italiano lifestyle blog and Peroni Instagram channel.
- Our award winning Philly Pourovers campaign where SapientNitro partnered with Instagram for the launch of Instagram Advertising in Australia, driving a measurable uplift in offline sales and a demonstrable ROI through social media for Philadelphia Cream Cheese.
- Sparking a national flavour debate with the creation of the Cadbury #ChocPlusWhat campaign leading up to the launch of Cadbury Dairy Milk with Vegemite Chocolate, which resulted in the Cadbury and #ChocPlusWhat trending nationally on Facebook/Twitter in Australia, made global news and was turned into a Twitter Business case study.
In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.
When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.
I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.
And that now starts with you…
If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.
Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.
This entry was posted in craft beer, Fashion, Lifestyle, Music, Podcast, Social Media, Travel and tagged author, B2B, B2B Marketing, beautiful, blog, blogger, brand building, Bulmers, Cadbury, Cancer Council Australia, Canon, content creation, content marketing, content production, Dan Wilkinson, digital, digital marketing, digital media, digital strategy, Download, DSLR, entrepreneur, fintech, Free, happy, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, hotndelicious rocks the planet, influencer, inspiration, inspire, live each moment, Mahlab, Mahlab Content Agency, marketing, Melbourne, Moula, Moula Money, new music, Peroni, Philadelphia Cream Cheese, photographer, photography, podcast, podcaster, podcasting, producer, REBORN agency, shot of the day., SLR, social media, social media content, social media marketing, social media strategist, social media strategy, startup, strategist, strategy, video, writer, YouTube.
Strangers lead singer Ben Britton & I met at the world’s largest music, film and interactive conference, South By South West (SXSW) back in 2013 when his kick-ass Australian heavy rock band Strangers were selected to play the conference and was I immediately blown away by their explosive live set in the basement at The Aussie BBQ Australian showcase event in Austin (Texas).
The Aussie BBQ SXSW boasted an A-grade line-up of the likes Vance Joy, Hiatus Kaiyote, Flume, Emma Louse, Seth Sentry, 360, Dune Rats, Clairy Browne & the Bangin’ Rackettes, Alpine, Jackson Firebird, San Cisco, The Rubens, Jack Carty, Gold Fields, The Beards, The Falls & shit-tons more… 37 amazing Australian bands and artists playing 3 stages in one venue across 13 hours in Texas!!!! Blew my mind!
And for those who haven’t been before, the most wonderful thing about touring the USA with Sounds Australia and all the Aussie bands performing every year at SXSW is that you spend time with your music industry peeps that you know from back home whom you haven’t seen for ages, make a whole swag of new music biz friends and soak up the most beautiful and generous sense of community that Austin and SXSW have on offer. Benny and I kept bumping into each other at different bars and live music showcases around Austin, became buddies that week and I was quite struck by what a friendly, chatty and genuine dude he is.
Flash forward 4 years and I am super excited to feature Strangers launch of their 2nd album ‘Mirrorland’ on Hot & Delicious: Rocks The Planet! Benny and I catch-up to discuss just what it’s like for Australian artists/bands looking to take on SXSW, the differences between the Melbourne and Sydney music scenes, He generously shares his experiences battling anxiety and mental health, which have come to be a massive learning experience and part of the ‘Mirrorland’ album and yep, I’ll even give you an exclusive sneak peek of 3 tracks from the new album by just simply downloading the podcast.
Over the next 2 weeks this Sydney born, Melbourne based 4-piece are carving out their next steps with 2 explosive ‘Mirrorland’ album launch shows in Melbourne (Saturday Just 1st – The Evelyn Hotel) and Sydney (Friday July 14th – The Chippo Hotel).
Last time I saw them play in Texas, Benny was on some dude’s shoulders in the crowd singing mid-set, the guitarist brought his axe out into the crowd too and then I think Mr. Britton capped it all off by stage-diving back ONTO the stage and tackling the drummer and drum-kit in one fell swoop… Now THAT’s what I’m talkin’ ‘bout!
Download this shit and come see the show with me in Sydney! #GetSome #RocknRoll 🤘🏼✨🎸
This entry was posted in Lifestyle, Music, Podcast, Travel and tagged 360, album, Alpine, ambition, Aussie, Australia, Australian, Ben Britton, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Clairy Browne & The Bangin' Rackettes, creative, Dan, Dan Wilkinson, digital, Dune Rats, Emma Louse, Evelyn Hotel, Flume, Gold Fields, Hiatus Kaiyote, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Jack Carty, Jackson Firebird, Mirrorland, new music, new single, podcast, podcaster, podcasting, rocknroll, San Cisco, Seth Sentry, Sounds Australia, South-By-South-West, Strangers, success, SXSW, Sydney, The Beards, The Chippo Hotel, The Falls, The Rubens, Vance Joy, video, YouTube.
Los Angeles-based Australian actor and singer/songwriter Sam Clark joins us this week on Hot & Delicious: Rocks The Planet! LIVE from LA!
Sam’s first ever acting job was on Australian TV soap opera Neighbours, he’s had 2 x #1s on the ARIAs Physical Singles Chart and last year starred in Grease: Live, the USA television special broadcast by Fox that was a live, televised remake of the 1978 film Grease and this week Sam’s launched a brand new single and music video called ‘Out Of Reach’ that we’re featuring on the show!
Sam & I chat about working with Grammy award-winning songwriting partner Bill Grainer (Jennifer Hudson, Forever In Your Mind), our very first meeting for at a house party in the Hollywood Hills with Aussie actor Jacinta Stapleton, our shared love of hiking the canyons around greater Los Angeles and top tips/key lessons/advice for any Australian contemplating packing up their lives and making a go of it in LA.
Are an Aussie actor or budding rockstar wanted to live a life in Los Angeles, California? THIS is the show for you!
This entry was posted in Lifestyle, Music, Podcast, Travel and tagged #1, actor, ambition, ARIA, ARIAs, Aussie, Australia, Australian, Bill Grainer, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Cali, California, canyon, creative, Dan, Dan Wilkinson, digital, Forever In Your Mind, Fox, Grammy-award winning, Grease, Grease: Live, hike, hikes, hiking, Hollywood Hills, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Jacinta Stapleton, Jennifer Hudson, LA, live music, Los Angeles, Los Leones, Los Liones, music video, Neighbours, new music, new single, Out Of Reach, Physical Singles Chart, podcast, podcaster, podcasting, Sam Clark, Samuel Clark, singer, singer/songwriter, Single, social media, Sydney, television special broadcast, TV soap opera, USA, video, wanderlust, YouTube.
Viper Room talent buyer & Evol Walks Aussie lead singer Leah Martin-Brown killing it in the USA! | Hot & Delicious: Rocks The Planet! Episode #134
This life is all about what you make it and Los Angeles-based Australian Leah Martin-Brown, talent buyer at LA’s iconic live music venue Viper Room and lead singer of Evol Walks, has got this sh*t down in spades!
Having recently signed a new worldwide deal with Rick Sales and Larissa Giampaoli of Rick Sales Entertainment (Slayer, Mastodon, Ghost & more), Leah and Evol Walks have shared the staged with the likes of Dream Theater, Shaggy, Everclear, Red Hot Chilli Peppers and sh*tloads more over the past 2 years!
With new tunes now on the way, co-written with Jake Pitts (Black Veil Brides) and Dan and Travis from Atreyu, 2017 is set to be a very exciting year indeed for this Gold Coast native.
If you are an aspiring Australian musician or actor who harbours ambitions of making it to the big-time in the USA, then this week’s show is ALL about you!
In the wise words of Leah Martin-Brown: “Fear Is Bullsh*t. Don’t be a pussy.” There is absolutely f*ckin’ nothing stopping you from making a start today!
Download this sh*t!
This entry was posted in Lifestyle, Music, Podcast, Travel and tagged ambition, Atreyu, Australia, Australian, Black Veil Brides, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Cali, creative, Dan, Dan Wilkinson, digital, Dream Theater, Everclear, Evol Walks, Ghost, Gold Coast, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Jake Pitts, LA, Larissa Giampaoli, lead singer, Leah Martin-Brown, live music, Los Angeles, Mastodon, new music, podcast, podcaster, podcasting, Red Hot Chilli Peppers, Rick Sales, Rick Sales Entertainment, Shaggy, singer, Slayer, social media, Sydney, talent buyer, Travis, video, Viper Room, wanderlust, YouTube.
I moved to Bondi Beach late last year after falling in love with the Sydney Eastern Suburbs beach lifestyle and I made a decision to stay.
One of the attractions of Bondi Beach for me is not only that I now live 5 minutes walk from Bondi Beach, with spectacular coastal walks and lunchtime swims part of my regular routine, but I have become friends with and have access to a wealth of like-minded, ambitious, progressive and creative individuals that work and reside in this beautiful suburb of Sydney.
So many in this local global beachside community possess a mentality that encompasses an understanding that 9-5 is a primitive way to exist and there is another way to achieve success, whilst living life to the fullest! (as we speak I am sitting here at the home office in my board shorts having started my working week at midday on a Monday).
One of those inspiring peeps in my life is the human embodiment of the word ‘community’ and the creator/owner of Bondi Tony’s Burger Joint, Tony Gosden. Hailing from a music industry background as a promoter and band manager, Tony created Bondi Tony’s Burger Joint as a salute to the rock’n’roll lifestyle, with a diverse mix of platinum records, graffiti/local art, march and books hanging on the walls of this Glenayr Avenue restaurant, Young Henrys beer on tap, a mouth-watering menu of burgers named after indie Australian bands and awesome tunes cranked all day while you eat, drink and be merry.
In today’s show, we chat about founding your own business and the values that you bring to your business as an individual, Tony’s background in the music industry and the stories behind the array of band-inspired burgers including the Classic Cog, Trippin’ Seahorse (my fave), Lost Valentino, Just a Jezabel and Johnny Collide, why Tony moved to Bondi 20 years ago and never left, his sense of community and partnering with local Sydney businesses like Young Henrys and Field To Fork to ensure we can all thrive and grow together and much, much more.
And if this alone isn’t enough to entice you to get inside the mind of this successful Aussie businessman and to download this chat, then try this on for size… Bondi Tony’s Burger Joint is the most ordered food in Australia on app/website Deliveroo! Get it in your mouth and get it in your ears!
Let’s get into it!
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This entry was posted in Lifestyle, Music, Podcast, Social Media and tagged ambition, app, Australia, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Bondi Tony's, Bondi Tony's Burger Joint, burger, burgers, business advice, businessmen, Classic Cog, comedian, Comedy, Comedy Central, comic, community, craft beer, creative, Dan Wilkinson, Deliveroo, digital, Emirates, Field To Fork, food delivery, foodporn, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, interview, Johnny Collide, Just a Jezabel, Lost Valentino, podcast, podcaster, podcasting, Small Business, social media, stand-up, Sydney, Tony Gosden, Trippin’ Seahorse, video, wanderlust, Young Henrys, YouTube.
Billy Fox returns!
Hot & Delicious: Rocks The Planet! repeat offender and Sydney indie soul, R&B & hip hop artist & producer, Billy Fox, joined me live in the studio last week to launch his brand new single ‘Shapes’.
We first met when I was music supervisor for Ballistyx Snowboard Show on Channel GO! back in 2010. Flash forward 7 years and Billy Fox- ‘Shapes’ is getting serious spins around the globe, plus he has just announced a series of exclusive Australian east coast tour dates including Oxford Art Factory – Gallery Bar (Sydney), Rare Finds - Black Bear Lodge (Brisbane), Moonshine Bar at Manly Food & Wine Festival and Penny Black (Melbourne).
I draw inspiration from my one-on-ones with Billy Fox every… single… time! (both on and off mic). Today we delve deeper into the meaning behind ‘Shapes’, a track created to reawaken the lost art of conversation, it highlights a culture that we’ve created for ourselves, where we force our individual opinions down each others’ throats and attack the person rather than entering into measured debates… there is a serious need for all of us to adopt an approach where we take a moment for introspection and to search within, before knee-jerk reaction opinions and seeking to change others’ to ours without consideration for where they’re coming from.
Aside from the D&Ms, we get serious about our music experiences with Billy Fox and I spitballing the iconic music of Nirvana’s ‘Smells Like Teen Spirit’, being given Rage Against The Machine’s self-titled album for the very first time, the experience of producing tunes for Australian filmmaker and musician Macario De Souza AKA Kid Mac, making a positive impact on the lives of others and SO much more!
We all grow from adversity and something that I champion in my own life is the way Billy Fox lives his. In music, like life, “there is so much to get distracted by… especially when you’re creating, especially with music”, so music like every other facet of our lives at this time “it’s all about streamlining, simplifying”… and Billy Fox indeed is living up to this through his personal Mission Statement and stepping back from the stresses of over-stimulation and white noise, by keeping things simple… “If it feels good, then do it”.
Let’s get into it!
BILLY FOX ‘SHAPES’ TOUR DATES:
SYDNEY – SAT 13 MAY | OAF GALLERY, SYDNEY NSW w/ San Mei
BRISBANE FRI 26 MAY | RARE FINDS @ BLACK BEAR LODGE, BRISBANE QLD
MANLY SUN 28 MAY | MANLY FOOD & WINE FESTIVAL, MANLY NSW
MELBOURNE SAT JUN 3 | PENNY BLACK, MELBOURNE VIC
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This entry was posted in Lifestyle, Music, Podcast, Social Media and tagged ambition, artist, Australia, Billy Fox, Black Bear Lodge, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Brisbane, business advice, business workshop, charity, craftbeerlovin, creative, Dan Wilkinson, digital, Emirates, Emirates Airline, entrepreneur, fundraising, Gallery Bar, hip hop, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, influencer, inspiration, Instagram, interview, Kid Mac, Macario De Souza, Manly Food & Wine Festival, Moonshine Bar, Nirvana, Oxford Art Factory, Penny Black, podcast, podcaster, podcasting, producer, R & B, Rare Finds, RnB, Shapes, social media, soul, Splendour in The Grass, Sydney, video, wanderlust, YouTube.
Ex Emirates flight attendant, Social Strategist & The Secret To Happiness | Dan Wilkinson (Hot & Delicious: Rocks The Planet!) | Episode #122.
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
This entry was posted in Lifestyle, Music, Photographic tales of an ex-Emirates flight attendant, Podcast, Social Media, Travel and tagged ambition, Australia, aviation, Ballistyx Snowboard Show, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Bulmers Original Cider, Cadbury Dairy Milk Chocolate, Cancer Council Australia, Channel GO!, craftbeerlovin, Dan Wilkinson, digital, Emirates, Emirates Airline, entrepreneur, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, influencer, inspiration, Instagram, interview, Kraft Peanut Butter, Macleay College, Mahlab Content Agency, Melbourne, Miller Genuine Draft, music industry, Peroni Italian Beer, Philadelphia Cream Cheese, podcast, podcaster, podcasting, rainforest, Salesforce, social enterprise, social entrepreneur, social media, Splendour in The Grass, startup, STREAT, success, Swinburne University, Sydney, The Secret to Happiness, triple j, video, wanderlust, YouTube.