Sydney

Entrepreneurship podcast: Andrew Maciver, founder of Party Pants and Bondi Productions.

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@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.
@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #229 Andrew Maciver, founder of Party Pants and Bondi Productions.

 

Yas! Podcasting in Bondi Beach and there’s a party in my pants! 

I rocked up to Bondi Beach Public Bar to record Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast with this week’s feature guest Andrew Maciver, creator and founder of Party Pants and Bondi Productions, and he had a gift for me. My very own pair of his signature ALOHA Party Pants.

A community of business owners, innovators and game-changers who make their own luck is one of the key reasons that I moved to Bondi Beach from Coogee Beach, when I first arrived in Sydney 3.5 years ago – I describe it as a local global suburb, not because of the volume of tourists and backpackers on holiday visas, but because of the number of locals or residents that have their eyes on the prize and are striving to achieve greatness. This place is a beehive and hub of energy. And Andrew Maciver is one of those!

On today’s show we dive into the Party Pants origin story, Andrew’s ambitions and next steps to scale up the business, his desire to evolve Party Pants into a social enterprise, the process and challenges pulling together a team of creative producers and writers based in Sydney and Los Angeles developing film and television projects to take to market, brand new TV show ideas for Bondi Productions and much, more more.

I’m not surprised at how quickly and easily the conversation flowed given that we have over 30 mutual friends (and inspiring minds) in common from our time in Los Angeles and Australia (Sydney/Melbourne).  And I’m not kidding, I wore the most awesome ALOHA Party Pants out for drinks for the first time the next afternoon and night at a Can Cava pintxos & wine, Mamasan Bondi, BBPB and more in Bondi Beach and I lost count of the high volume of attractive women and men, who approached us with “Love the pants! Where can I get them?”.

Wanna get into our pants? Get into our minds first. Download the podcast!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
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‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #229 Andrew Maciver, founder of Party Pants and Bondi Productions.

@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.
@hotndelicious Entrepreneurship podcast: Party Pants and Bondi Productions founder Andrew Maciver.

New music podcast feature: Evol Walks lead singer Leah Martin-Brown joins us LIVE from LA!

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LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.
LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #228 Leah Martin-Brown (LA-based Evol Walks lead singer & songwriter).

 

LA-based Evol Walks lead singer & songwriter Leah Martin-Brown joins the show again this week LIVE from LA!

2nd time around on the Hot & Delicious: Rocks The Planet! podcast, Leah drops the down low on the latest Evol Walks jams being launched Down Under, their upcoming shows in Las Vegas and LA, she dives deep into the motivations, triggers and joy of her journey to becoming alcohol-free, working on cannabis brands in the advertising industry and much, much more.

This self-powered rockstar, who grew up on the Gold Coast and Melbourne in Australia, built a life in LA and is now 6 years in in the USA, in is an absolute inspiration to me. Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #228 Leah Martin-Brown (LA-based Evol Walks lead singer & songwriter).

LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.
LA-based Evol Walks lead singer Leah Martin-Brown on Hot & Delicious: Rocks The Planet! podcast.

Rad new music podcast feature: OK Moon x Hayden Calnin.

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OK Moon’s Hayden Calnin preppin’ for their debut album tour. Image: supplied.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #226 OK Moon debut album launch x Hayden Calnin EP launch.

 

OK Moon. Australia’s new supergroup have over 250 Million+ streams on Spotify and 157K MONTHLY LISTENERS! Pumped to launch this week’s double podcast feature with my home-boy, OK Moon’s Hayden Calnin!

We dive into OK Moon’s Taylor Swift connection, the project management tools Hayden uses to manage his time, how he carves out time for himself as a prolific artist and music producer for some of Australia’s top independent artists and the family that are Nettwerk Music, the Canadian record label Hayden recently signed to, his brand new solo EP and ‘A Life You Would Choose’ tour, which drops in November, and much, much more.

Over the next 2 weeks, OK Moon launch their album Down Under and I can’t wait! Get this in your ears!

Connect with OK Moon online:
Wildest Dreams – Taylor Swift cover:
Stream Episode #38 Hayden Calnin (Indie singer/songwriter & producer) on Apple Music:
Stream Episode #146 Hayden Calnin (indie singer songwriter & producer) on Apple Music:
Stream it on @Spotify: http://bit.ly/hotndeliciouspoddy
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #226 OK Moon debut album launch x Hayden Calnin EP launch.

OK Moon’s Hayden Calnin preppin’ for their debut album tour. Image: supplied.

Startup podcast feature: SoL Cups founder Bec Veksler.

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SoL Cups founder Rebecca Veksler joins the Hot & Delicious: Rocks The Planet! podcast.

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #220 SoL Cups founder Bec Veksler feature.

 

SoL Cups founder and Bondi Beach entrepreneur Rebecca Veksler is a dead-set legend and an inspiration!

Her brainchild SoL Cups create reusable, plastic free hand-blown glass cups and on episode 220 of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast, we deep dive into the life of this Bondi Beach-born Russian-Australian businesswoman. Bec shares with us the meaning of SoL Cups, how to build a team and scale a business by hiring the right people, her pinch-me moments, creative, philosophical and business influences, creating business values that you live by and much, much more.

If you’ve ever wanted to launch and scale a business, then your journey starts right here! 

Connect with Rebecca Veksler (SoL Cups founder) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD Hot & Delicious: Rocks The Planet! podcast via iTunes – #220 SoL Cups founder Bec Veksler feature.

SoL Cups founder Rebecca Veksler joins the Hot & Delicious: Rocks The Planet! podcast.

Digital Growth Marketing for your StartUp, Biz or Brand

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Bam! Hit the ground running! Just a few short weeks after wrapping up UNSW’s inaugural Social Media Day, attended by 650+ people and livestreamed in Australia, India and China, with 10 individual keynote talks, panel discussions and masterclasses, I am now on the hunt for 1-2 new clients to join our current roster.

Across the last 8 years of my life, I have built a wealth of knowledge and experience as a global award-winning Digital/Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, fintech, FMCG, beer/alcohol brands, Not-For-Profit, higher education, the property market. health & wellness, cosmetics and travel.

Over the past 3 years, my business has worked both agency and client-side, with the likes of Telstra Enterprise, the Plant Life Balance augmented reality greening app launch (as part of The Bravery agency), Moula Money fintech, Cancer Council Australia, Transplant Australia, UNSW, Soap Creative (PepsiCo snacking, Ferrero, Microsoft), Property Now, Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance) and many more.

We generate full organisational audits of physical/digital assets, 1-3 year strategic roadmaps and digital ecosystems, content pillars that ladder up to strategic business and brand objectives as part of a marketing funnel, content (podcasts, photography, video and blog content), Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The choice is yours. We can either teach you to fish, write strategy and train your internal team (1-on-1, workshops) to roll it out, or action it all ourselves on a project fee or monthly retainer.

Get in touch. I’d love to hear from you!

Dan Wilkinson

For social media strategy, content production and influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Editorial: Can Snapchat He/She Be Over Already?

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Bondi Beach sunrise capture by @hotndelicious

Can Snapchat he/she be over already? 🤦‍♂️🐏🐑🐑😴💤 Inspire Me With Amazing Creative Content! 

Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing “pensive” staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos… 🔥 🔥 🔥 Throw all of it into the bin please and send me something that’s real, creative, interesting & inspirational! ✨

It is about time that we as marketers and creatives (myself included) drive clients to break the mould and lead the way instead of following the crowd and re-hashing the same tired old brand concepts, executions and activations.

We must strive to generate short and long-form content that actually adds value to people’s lives. Even on our personal channels. Just because you can post a grainy pub lunch schnitzel or gym mirror selfie online, it doesn’t mean that you should. We’ve got to be more sophisticated!

Ask yourself. What’s the coolest idea that I have created or executed of late? Am I proud of what I am/we are publishing online?

I’d love to hear from you and for you to share with me with links on this LinkedIn, Facebook, Twitter or Instagram thread! What is the most inspiring personal or brand creative that you’ve seen or executed yourself, that’s blown your mind of late? Inspire Me With Amazing Creative Content! 

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson of Hot & Delicious: Rocks The Planet! is a global award-winning Senior Social Media Strategist and Content Producer with a diverse range and wealth of industry experience across B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profithealth & wellness, a global cosmetics brand, health insurance and travel.

Experience, both agency and client-side, with businesses, brands and organisations such as Miller Genuine Draft, Peroni Italian beer, PepsiCo snacking portfolio (including Tic Tac, Doritos) Ferrero portfolio (including Nutella, Kinder Surprise), XBOXTelstra EnterpriseCherry Blooms global cosmetics brand, Cancer Council Australia, Plant Life Balance augmented reality greening app, Moula Money B2B fintech, Kopparberg Cider, Cadbury Dairy Milk Chocolate and many more.

Skillsets and services including full organisational audits of digital ecosystems and physical/digital brand assets and creation of 2-3 year strategic roadmaps including funnel strategies, business-as-usual/campaign content production, Best Practice Social Media Playbooks, generation of systems/processes and data-lead monthly digital reporting templates.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

Get in touch! I’d love to hear from you!

Dan Wilkinson

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Bondi Beach sunrise captures by @hotndelicious

Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

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Avoid this MARKETING FAIL: “I will give you exposure”.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Today’s podcast comes in 3 parts:

  • Avoid this MARKETING FAIL: “I will give you exposure”.
  • Crediting creative works online – photography, videography and artwork.
  • ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.

“I will give you free exposure”. Fail. I want to hang up the phone immediately. Epic fail!

Yes, I had one of those business calls on a Monday a few weeks back for the 1st time in a while. The gentleman calling (not a gentleman caller 😉) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.

As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!

On today’s podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure”.

We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.

I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.

Crediting creative works – photography, videography and artwork.

On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.

I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.

Learning about ANZAC Day as an Australian. What you can do.

The shortest part and the cherry on top of today’s podcast – we touch on the history of ANZAC Day, what it means to me and how you can get involved.

Let’s get into the show!

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Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

 

Hot & Delicious: Rocks The Planet! recorded live in Bondi Beach.
Dan Wilkinson, Social Media Strategist and Content Producer lecturing on Content Strategy at Macleay College.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Avoid this MARKETING FAIL: “I will give you exposure”.