social media strategy

Senior Social Media Strategist – Gun For Hire.

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Wow, what an experience!

I am still coming down from the excitement that has been Telstra Vantage™ 2018 and yet I’m hitting the ground running on the hunt for my next contract/freelance project or full-time Head of Social Media/Social Media Director/Social Media Strategist role, preferably in Sydney or US-based, but do have clients in other Australian capital cities.

Across the past 3.5 months, I have been Digital & Social Media Lead for Telstra Enterprise on Telstra Vantage, the annual invite-only event 6,000+ customers on smart business tech and innovation held at the Melbourne Convention and Exhibition Centre. And what an experience it was!

Apart from the successful launch of the Telstra Vantage™ TV livestream/on demand service and watching our amazing onsite Enterprise Social Media team bring Telstra Vantage™ to life in digital, key event highlights from the 5 stages at event include the closing keynote from Thai cave rescue heroes, Dr Richard Harris and Craig Challen, as they related to our audience their experiences of the Tham Luang Cave rescue – dubbed “Mission Impossible” – in Thailand earlier this year, Neha Narula’s keynote on blockchain, bitcoin and cryptocurrency, the Business of Sport panel featuring Foxtel CEO Patrick Delany and AFL CEO Gillon McLachlan on how technology is influencing how we promote, broadcast, sponsor and watch sport now and in the future, the Women in Tech “Unstoppable force meets irresistible objective – empowering women in technology” panel and a plethora of the latest Telstra tech including 5G demonstrations, the evolution of drones and any number of partner activations from the likes of Cisco, Samsung, Microsoft and more.

As my role wraps up on the Telstra Vantage project for 2018, I’m excited about my next steps in the industry in Australia/abroad and effective immediately I am on the hunt for either a client-side or an agency-side role/contract and the 3 key elements that I’m seeking in new business opportunities are as follows:

  1. Digitally Progressive – you are a digitally progressive business/brand or you want to be (if you’re not there yet then, you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across B2B, Fintech, FMCG, Travel, Beer/Alcohol brands, Not-For-Profit, Augmented Reality, Tech/Apps, Health & Wellness, Cosmetics, Health Insurance & more.

I drive strategy for medium to large size enterprises, both agency and client-side.

Over the past 2.5 years, my biz Hot & Delicious: Rocks The Planet! has worked with Cancer Council Australia, Moula fintech, The Bravery, Dos Equis (via FWRD Agency), Cherry Blooms global cosmetics brand, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency and Transplant Australia providing a range of services including a full audit of organisational digital ecosystems and assets, development of 2-3 year strategic roadmaps, Best Practice Social Media Playbooks, development of Digital Media Reporting frameworks, Business-As-Usual/Campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures/management, development of brand influencer networks and setting up of agency/client internal/external ways of working systems.

In a previous life as Social Media Lead at SapientNitro and Head of Social Media at Soap Creative across the Mondelez, Carlton & United Breweries, Microsoft, PepsiCo (snacking) and Ferrero portfolios, I have worked on social media strategy for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Miller Genuine Draft, Bulmers Original Cider, Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox and many more.

Need a gun for hire to transform your business? Want to know more?

Drop me a link via email or LinkedIn and let’s grab coffee. I am excited about working with you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

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DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

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Hilarious RADiculous Music Industry podcast: The Delta Riggs launch new single ‘Fake That’!

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Hilarious RADiculous Music Industry podcast with Michael ‘Monte’ Tramonte: The Delta Riggs launch new single ‘Fake That’!

DOWNLOAD the PODCAST via iTunes – #193 Banter with Monte The Delta Riggs’ bass player & Fake That single launch.

Boom! One of THE best podcasts that I’ve ever recorded and kick-ass chats with bass player of The Delta Riggs, Michael ‘Monte’ Tramonte.

We launch The Delta Riggs brand new single ‘Fake That’ and spend most of the show wading through the making Calabrese salami, Irish whiskey, Middletons & Matthew Broderick, the best pizza in Sydney, top tips for interview techniques when chatting to musos, travelling to Italy, Jim Jefferies and Brad Pitt as the weather man and so much more.

Downright hilarious and tangent-central, just dripping with banter, THIS is the podcast that you do not want to miss! 

Hilarious RADiculous Music Industry podcast with Michael ‘Monte’ Tramonte: The Delta Riggs launch new single ‘Fake That’!
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #193 Banter with Monte The Delta Riggs’ bass player & Fake That single launch.

Hilarious RADiculous Music Industry podcast with Michael ‘Monte’ Tramonte: The Delta Riggs launch new single ‘Fake That’!

Inspiring Mental Health podcast with One Wave founder Grant Trebilco.

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One Wave founder Grant Trebilco live on Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast.

DOWNLOAD the PODCAST via iTunes – #191 One Wave social enterprise founder Grant Trebilco.

One Wave founder Grant Trebilco joins us live on Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast!

With ‘Fluro Fridays’ held every week at sunrise at over 150 beaches in 50 countries around the world, One Wave is a global non-profit surf community set-up to tackle mental health issues with a simple recipe…saltwater therapy, surfing and fluro.

On today’s episode of Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast recorded LIVE in Bondi Beach, we deep dive into what inspired Grant to launch One Wave in the first place, self awareness, ways that every single one of you out there can manage your own mental health, discovering bi-polar and making a positive impact on the lives of others.

Wicked chats with one of my favourite lads in Bondi Beach. Download it now!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #191 One Wave social enterprise founder Grant Trebilco.

One Wave founder Grant Trebilco live on Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast.

Entrepreneurship Podcast #190: Boeing Strategist & Victoria Cross recipient Mark Donaldson.

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Hot & Delicious: Rocks The Planet! episode with Mark Donaldson. Photo Credit: vixpixphotography.com

DOWNLOAD the PODCAST via iTunes – #190: Boeing Strategist & Victoria Cross recipient Mark Donaldson.

Victoria Cross recipient, Boeing strategist and business leader, Mark Donaldson and I got chatting at the Beard Season launch with Jimmy Niggles, Hamish Blake, Wippa and a bunch of other revellers a few months back and bonded over a cheeky beer or two on a tall ship on Sydney Harbour (hence the nautical theme of the pics below).

For those who have listened to my Hot & Delicious: Rocks The Planet! episode with Andrew Hansen from The Chaser, will know my passion for my grandfather, whom I never knew, his service in the Middle East and PNG in Kokoda in World War II, the importance of ANZAC Day to me and understanding (in my eyes) what it actually means to be Australian after my trip to Gallipoli for the 85th anniversary of the ANZAC Day dawn service in Turkey in 2000.

Corporal Mark Donaldson, VC is an Australian soldier and a recipient of the Victoria Cross for Australia, the highest award in the Australian honours system.

Trooper Donaldson (his rank at the time) was a member of the Special Air Service Regiment (SASR) when he exposed himself to enemy fire to protect injured troops and then rescued an interpreter under heavy enemy fire in the Battle of Khaz Oruzgan during Operation Slipper, the Australian contribution to the War in Afghanistan. He was presented with the decoration by the Governor-General of Australia, Quentin Bryce, in a ceremony in Canberra on 16 January 2009.

On today’s show we delve into vast-ranging chats including Mark’s earliest ever memory, his work with Boeing, happy memories of Afghanistan, the people and experiences that have shaped his outlook on life.

Super inspiring chats. Let’s get into it!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #190: Boeing Strategist & Victoria Cross recipient Mark Donaldson.

Hot & Delicious: Rocks The Planet! episode with Mark Donaldson. Photo Credit: vixpixphotography.com

Entrepreneurship podcast #187: POVAR x hotndelicious x ChooseDay on Bondi Radio.

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POVAR x hotndelicious x ChooseDay on Bondi Radio

DOWNLOAD the PODCAST via iTunes – #187: POVAR x hotndelicious x ChooseDay on Bondi Radio.

Welcome to the POVAR x hotndelicious x ChooseDay on Bondi Radio
 
My home-boy Stacy Henderson, co-founder of POVAR, hosts a show every single week on Bondi Radio called ChooseDay and recently he asked me to join him as a guest.
 
It was such a wonderful and insightful 2 hours discussing Entrepreneurship, Meditation, Pursuing Your Dreams, Life in Bondi and so much more, which we recorded LIVE over the course of 2 hours whilst watching the waves roll in at the Bondi Radio Studios at Bucketlist in Bondi Beach. So beautiful and relaxing!
 
I loved the show so much that I asked him if we could publish it as a Hot & Delicious: Rocks The Planet! podcast. And he said yes. Here it is!
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #187: POVAR x hotndelicious x ChooseDay on Bondi Radio.

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POVAR x hotndelicious x ChooseDay on Bondi Radio

Entrepreneurship podcast #186: On the couch with Aussie comedian Merrick Watts.

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Australian comedian Merrick Watts joins the Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #186 Merrick Watts (Australian comedian, television presenter & radio host)

Australian comedian, television presenter & former radio host, Merrick Watts joins us LIVE this week on the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast.

Cheeky, highly intelligent and generous, Merrick and myself dive into his earliest ever childhood memories, Eddie Murphy and evolving your creative career, surrounding yourself with your peers, David Attenborough and meeting your idols, stepping away from commercial radio after 20 years, his latest one-man show ‘Man of the Hour’ and his foray back into stand-up comedy, being close mates with your son and much, much more.

Let’s get into this!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #186 Merrick Watts (Australian comedian, television presenter & radio host)

Australian comedian Merrick Watts joins the Hot & Delicious: Rocks The Planet!

Craft Beer Podcast Feature: Dan Norris (Black Hops Brewery co-founder, author & entrepreneur).

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Dan Norris (Black Hops Brewery co-founder, author & entrepreneur) live on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #185 Dan Norris (Black Hops Brewery co-founder, author & entrepreneur)

Dan Norris is a best-selling author, entrepreneur & co-founder Black Hops Brewery.

In June 2013, after failing at entrepreneurship for 7 years, Dan co-founded wpcurve.com, one of the fastest growing WordPress support companies in the world, designed and available 24/7 to fix any small jobs on the same day, which he sold in 2016 to global giant, GoDaddy!

Then in 2014, Dan, Eddie Oldfield and seasoned brewer Michael (Govs) McGovern joined forces for their first cooperative brew, the Eggnog Stout which was an instant delicious success and Black Hops Brewery was born.

 Black Hops Brewery were the first brewery in the world to brew a beer for Call of Duty®, called the limited edition Call of Duty: Black Hops III – Midnight Pale Ale, for the global launch of ‘Call of Duty: Black Ops III’ and Dan Norris’ 4 best-selling business books are The 7 Day Start-Up, Content Machine, Operation Brewery and Create or Hate. 

This is an inspiring man of action with lots of stories to tell, so if you’re one of those peeps out there who harbours the desire to pursue your dreams, but just don’t quite know where to start, this is the podcast for you! We bring his story fresh off the taps from the brewery to your ears!

Let’s get into it! 🎙🍻✨

Connect with Dan Norris (Black Hops Brewery) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

 

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #185 Dan Norris (Black Hops Brewery co-founder, author & entrepreneur)

Dan Norris (Black Hops Brewery co-founder, author & entrepreneur) live on Hot & Delicious: Rocks The Planet!