social media strategy


  • The Power of “No, I Don’t Work For Free”.

    “We Should Collab”. It always starts like this… every single time… “We Should Collab” or a version of it slides into my LinkedIn, Facebook and Instagram DMs, either unwittingly or with clear intent, that screams “I want free sh*t!”, and honestly I am quite done with it.  No, I don’t work for free, just ‘cause…


  • Sh*t To Do This Weekend – ANZAC Day – 25th to 26th April.

    Welcome back to the 2nd ever Sh*t To Do This Weekend!  I am a super active, outdoors person and so if you’re anything like me, then you are craving new shit to do in isolation this weekend to keep from losing your shit! Escape the conversation around COVID19 this weekend. Here are the hot tips…


  • Stay At Home: Sh*t To Do This Weekend

    Pumped for the weekend ahead!  I am a super active, outdoors person and so if you’re anything like me, then you are craving new shit to do in isolation this weekend to keep from losing your shit! Escape the conversation around COVID19 this weekend. Here’s the hot tips! Livestream Music Festivals/Events: Isol-Aid Instagram Live Music…


  • New Year, New Gear. 2020 Social Media Strategy + Content Starts Right Here.

    Pumped for an exciting year ahead! Over the past year or so, Hot & Delicious: Rocks The Planet! have been driving digital/social media strategy & content production for fantastic clients across a range of industries including UNSW, Telstra Enterprise, BoozeBud, Qualitas Health, Synergy Radiology, PropertyNow, IDPet and Mamasan Bondi, launched the inaugural ‘#1 Social Media…


  • The #1 Social Media Workshop

    The #1 Social Media Workshop – Social Media Workshop Series 2019 Learn all of the key industry insider tools, tips, templates and training in just 2 x 4 hour interactive workshop sessions in Sydney this November. Scale your small business, start-up or kick ass in your digital marketing job by driving ROI through social media…


  • Digital Growth Marketing for your StartUp, Biz or Brand

    Bam! Hit the ground running! Just a few short weeks after wrapping up UNSW’s inaugural Social Media Day, attended by 650+ people and livestreamed in Australia, India and China, with 10 individual keynote talks, panel discussions and masterclasses, I am now on the hunt for 1-2 new clients to join our current roster. Across the…


  • Editorial: Can Snapchat He/She Be Over Already?

    Can Snapchat he/she be over already? 🤦‍♂️🐏🐑🐑😴💤 Inspire Me With Amazing Creative Content!  Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing “pensive” staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos… 🔥 🔥 🔥…


  • Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

    DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast. Today’s podcast comes in 3 parts: Avoid this MARKETING FAIL: “I will give you exposure”. Crediting creative works online – photography, videography and artwork. ANZAC Day. Learning about ANZAC Day as an Australian. What you can do. “I will give you…


  • The ANZAC spirit – Should brands be capitalising commercially?

    Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands? A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New…


  • Digital Media & Content Strategy For Your Brand Starts Right Here.

    What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice! There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and…