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Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!
Today’s podcast comes in 3 parts:
- Avoid this MARKETING FAIL: “I will give you exposure”.
- Crediting creative works online – photography, videography and artwork.
- ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.
“I will give you free exposure”. Fail. I want to hang up the phone immediately. Epic fail!
Yes, I had one of those business calls on a Monday a few weeks back for the 1st time in a while. The gentleman calling (not a gentleman caller 😉) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.
As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!
On today’s podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure”.
We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.
I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.
Crediting creative works – photography, videography and artwork.
On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.
I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.
Learning about ANZAC Day as an Australian. What you can do.
The shortest part and the cherry on top of today’s podcast – we touch on the history of ANZAC Day, what it means to me and how you can get involved.
Let’s get into the show!
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