strategy

200th Podcast Episode!!! RateBeer craft beer tech app’s Joe Tucker joins us!

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@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #200 Joe Tucker (RateBeer Craft Beer App owner).

Wow… my mind is BLOWN! 4 years later and 200th episode of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast!

This week tech entrepreneur and RateBeer craft beer app owner Joe Tucker joins us on the show as they introduce their app into the Australian market with exclusive launch parties in Sydney and Melbourne.

RateBeer is a world site for craft beer enthusiasts dedicated to serving the entire craft beer community through beer education, promotion and outreach. ZX Ventures, AB InBev’s global growth and innovation division, invested in RateBeer two years ago, for $2M dollars in technology and the hiring of an Australian team to help drive the evolution of the global product.

Essentially, Australians will be able to buy “rare and highly-rated” beers through retail partners via the website, with additional enhancements including the introduction of push notifications and a clearer rate and review system.

Australia is RateBeer’s fourth biggest market globally, which makes it the perfect testing ground for the new developments. The company already has over 10,000 Australian beers logged from hundreds of breweries and we catch up with Joe Tucker at Odd Culture bar at the Taphouse Darlo as he launches the new RateBeer craft beer app into the Australian market. Exciting!

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – # #200 Joe Tucker (RateBeer Craft Beer App owner).

@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

Podcast: “Social Media for Business – The Good, The Bad and The Ugly” at Spark Festival.

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Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”.

“Social media for business – The Good, The Bad and The Ugly”

Spark Festival represent! 

In the midst of a digital media age where privacy breaches, social manipulation and world domination are a real concern – myself and 3 senior industry experts unveil the truths at Spark Festival in Sydney about social media and answer the million-dollar question for you – “Should I bother using Social Media for my start-up/business/personal brand?”

If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, then this is the podcast episode for you. Discover the different ways that you can (and cannot) use Social Media to scale your business, attract investors and become a recognisable brand.

  • The Good – The access to affordable advertising options and the opportunity of building and engaging a community of customers.
  • The Bad – The myth of organic traffic, vanity metrics, measuring ROI and reputation management.
  • The Ugly – User trust issues, fake accounts, fake news, bot takeover.

Join myself Benjamin Kassel ([Haimat] agency)Christo Hall (Basic Bananas) and Daniele Tanner (Social Media College) at Australia’s largest event for startups, innovators and entrepreneurs, as we deep dive into ‘Social Media for Business – The Good, The Bad and The Ugly’.

Thanks so much to Spark Festival, Laneway College and Thais Oso for inviting us along to be part of such a wonderful event. 

Download it free now! Let’s get into the show!

Connect with Spark Festival and Laneway College online:
 
Hit myself, Dan Wilkinson from Hot & Delicious: Rocks The Planet up via email or on social media here:
dan@hotndelicious.com
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

 

Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

Social Media Strategy for your B2B and Small Business Starts Here.

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Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What are you missing from your B2B Business, Startup, Small Business or Small To Medium Enterprise digital media and content strategy right now? You probably don’t even know and it’s crucial that you take the time for the right advice!

There are a literally thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge for many B2B Businesses, Startups, Small Businesses and Small To Medium Enterprises. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required despite the expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The idea is that we teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s our business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Senior Social Media Strategist – Gun For Hire.

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Wow, what an experience!

I am still coming down from the excitement that has been Telstra Vantage™ 2018 and yet I’m hitting the ground running on the hunt for my next contract/freelance project or full-time Head of Social Media/Social Media Director/Social Media Strategist role, preferably in Sydney or US-based, but do have clients in other Australian capital cities.

Across the past 3.5 months, I have been Digital & Social Media Lead for Telstra Enterprise on Telstra Vantage, the annual invite-only event 6,000+ customers on smart business tech and innovation held at the Melbourne Convention and Exhibition Centre. And what an experience it was!

Apart from the successful launch of the Telstra Vantage™ TV livestream/on demand service and watching our amazing onsite Enterprise Social Media team bring Telstra Vantage™ to life in digital, key event highlights from the 5 stages at event include the closing keynote from Thai cave rescue heroes, Dr Richard Harris and Craig Challen, as they related to our audience their experiences of the Tham Luang Cave rescue – dubbed “Mission Impossible” – in Thailand earlier this year, Neha Narula’s keynote on blockchain, bitcoin and cryptocurrency, the Business of Sport panel featuring Foxtel CEO Patrick Delany and AFL CEO Gillon McLachlan on how technology is influencing how we promote, broadcast, sponsor and watch sport now and in the future, the Women in Tech “Unstoppable force meets irresistible objective – empowering women in technology” panel and a plethora of the latest Telstra tech including 5G demonstrations, the evolution of drones and any number of partner activations from the likes of Cisco, Samsung, Microsoft and more.

As my role wraps up on the Telstra Vantage project for 2018, I’m excited about my next steps in the industry in Australia/abroad and effective immediately I am on the hunt for either a client-side or an agency-side role/contract and the 3 key elements that I’m seeking in new business opportunities are as follows:

  1. Digitally Progressive – you are a digitally progressive business/brand or you want to be (if you’re not there yet then, you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across B2B, Fintech, FMCG, Travel, Beer/Alcohol brands, Not-For-Profit, Augmented Reality, Tech/Apps, Health & Wellness, Cosmetics, Health Insurance & more.

I drive strategy for medium to large size enterprises, both agency and client-side.

Over the past 2.5 years, my biz Hot & Delicious: Rocks The Planet! has worked with Cancer Council Australia, Moula fintech, The Bravery, Dos Equis (via FWRD Agency), Cherry Blooms global cosmetics brand, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency and Transplant Australia providing a range of services including a full audit of organisational digital ecosystems and assets, development of 2-3 year strategic roadmaps, Best Practice Social Media Playbooks, development of Digital Media Reporting frameworks, Business-As-Usual/Campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures/management, development of brand influencer networks and setting up of agency/client internal/external ways of working systems.

In a previous life as Social Media Lead at SapientNitro and Head of Social Media at Soap Creative across the Mondelez, Carlton & United Breweries, Microsoft, PepsiCo (snacking) and Ferrero portfolios, I have worked on social media strategy for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Miller Genuine Draft, Bulmers Original Cider, Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox and many more.

Need a gun for hire to transform your business? Want to know more?

Drop me a link via email or LinkedIn and let’s grab coffee. I am excited about working with you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Inspiring Mental Health podcast with One Wave founder Grant Trebilco.

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One Wave founder Grant Trebilco live on Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast.

DOWNLOAD the PODCAST via iTunes – #191 One Wave social enterprise founder Grant Trebilco.

One Wave founder Grant Trebilco joins us live on Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast!

With ‘Fluro Fridays’ held every week at sunrise at over 150 beaches in 50 countries around the world, One Wave is a global non-profit surf community set-up to tackle mental health issues with a simple recipe…saltwater therapy, surfing and fluro.

On today’s episode of Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast recorded LIVE in Bondi Beach, we deep dive into what inspired Grant to launch One Wave in the first place, self awareness, ways that every single one of you out there can manage your own mental health, discovering bi-polar and making a positive impact on the lives of others.

Wicked chats with one of my favourite lads in Bondi Beach. Download it now!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #191 One Wave social enterprise founder Grant Trebilco.

One Wave founder Grant Trebilco live on Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast.

Entrepreneurship Podcast #190: Boeing Strategist & Victoria Cross recipient Mark Donaldson.

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Hot & Delicious: Rocks The Planet! episode with Mark Donaldson. Photo Credit: vixpixphotography.com

DOWNLOAD the PODCAST via iTunes – #190: Boeing Strategist & Victoria Cross recipient Mark Donaldson.

Victoria Cross recipient, Boeing strategist and business leader, Mark Donaldson and I got chatting at the Beard Season launch with Jimmy Niggles, Hamish Blake, Wippa and a bunch of other revellers a few months back and bonded over a cheeky beer or two on a tall ship on Sydney Harbour (hence the nautical theme of the pics below).

For those who have listened to my Hot & Delicious: Rocks The Planet! episode with Andrew Hansen from The Chaser, will know my passion for my grandfather, whom I never knew, his service in the Middle East and PNG in Kokoda in World War II, the importance of ANZAC Day to me and understanding (in my eyes) what it actually means to be Australian after my trip to Gallipoli for the 85th anniversary of the ANZAC Day dawn service in Turkey in 2000.

Corporal Mark Donaldson, VC is an Australian soldier and a recipient of the Victoria Cross for Australia, the highest award in the Australian honours system.

Trooper Donaldson (his rank at the time) was a member of the Special Air Service Regiment (SASR) when he exposed himself to enemy fire to protect injured troops and then rescued an interpreter under heavy enemy fire in the Battle of Khaz Oruzgan during Operation Slipper, the Australian contribution to the War in Afghanistan. He was presented with the decoration by the Governor-General of Australia, Quentin Bryce, in a ceremony in Canberra on 16 January 2009.

On today’s show we delve into vast-ranging chats including Mark’s earliest ever memory, his work with Boeing, happy memories of Afghanistan, the people and experiences that have shaped his outlook on life.

Super inspiring chats. Let’s get into it!

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #190: Boeing Strategist & Victoria Cross recipient Mark Donaldson.

Hot & Delicious: Rocks The Planet! episode with Mark Donaldson. Photo Credit: vixpixphotography.com

Does your Biz/Brand need a new Social Media Strategy?

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My name is Dan Wilkinson. I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across FMCG, Travel, Beer/Alcohol brands, B2B, Not-For-Profit, Augmented Reality, Tech/Apps, Fintech, Health & Wellness, Cosmetics, Health Insurance & more.

I drive strategy for medium to large size enterprises, both agency and client-side, our business is going from strength-to-strength and that growth has lead us to currently have capacity for 1-2 new inspired clients to join our stable.

Over the past 2 years, my biz Hot & Delicious: Rocks The Planet!, has worked with Cancer Council Australia, Moula fintech, The Bravery, Dos Equis (via FWRD Agency), Cherry Blooms global cosmetics brand, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency and Transplant Australia providing a range of services including a full audit of organisational digital ecosystems and assets, development of 2-3 year strategic roadmaps, Best Practice Social Media Playbooks, development of Digital Media Reporting frameworks, Business-As-Usual/Campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures/management, development of brand influencer networks and setting up of agency/client internal/external ways of working systems and processes.

My portfolio from the past 2.5 years includes APAC winner at the 2016 Facebook Awardsspeaking at Social Media Week – Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business BlogsShorty Awards finalist in NYC & much more.

Prior to stepping back into freelance world, I was the Social Media Lead for SapientNitro Australia, changing the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Miller Genuine Draft, Bulmers Original Cider, Strongbow & many more.

As to the type of client(s) we’re looking for?

Either client-side or agency-side and the 3 key things that I look for in new biz opportunities/roles/clients are:

  1. Digitally progressive – you are a digitally progressive business/brand or you want to be (if you’re not there yet then, you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

As an example, I recently I wrapped a short-term contract as Head of Social Media at Soap Creative on the Microsoft, PepsiCo (snacking) and Ferrero portfolios, including the likes of Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox brands and many more.

Every new opportunity or organization that I bring our business to, I must be feel like we’re both contributing and learning at the same time – bringing industry expertise to the table, whilst also continuing the evolution of our experience and professional toolkit.

So if the above blog article sums up the opportunity that you’re about to approach us with and what you are/your business is striving to be, then I/we want to work with you!

I am currently Bondi Beach-based, but we work with clients around Australia and below you’ll find a portfolio overview of previous clients, global award-winning campaigns successes and my own Hot & Delicious: Rocks The Planet! digital presence.

Let’s do this!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.