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Music Industry Podcast: Global Jetsetter Tom Richardson launches ‘Somebody Say Love’ single!

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Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST on iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single! 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Tom Richardson is a close mate of mine and inspirational Australian singer/songwriter, who has performed in 15 different countries, had his music featured on Rip Curl surfing documentaries and in 2018, hits a decade of travelling the globe with a dream job as a full-time independent musician since the age of 21.

On today’s podcast we chat about Tom Richardson’s latest EP ‘Promise of the Light’, which is due to launch worldwide in early 2018 and was recorded in solace in lakeside cabins in Alberta, Canada and jungle hideaways in Bali, Indonesia, before collaborating with close friends Benny Walker & Tim Bennett in home studios in the Adelaide Hills and with seaside views at his home in Warrnambool, Australia.

We also enjoy vast-ranging chats about the systems & processes and tools that Tom utilises as a small business owner to keep a balanced life of physical & mental health, his favourite podcasts including Song Exploder, The Tim Ferris Show and Pilgrim Heart with Krishna Das, different meditation and yoga techniques that he practicessharing stages with the likes Joe Bonamassa, Cold Chisel, John Butler Trio and a musical  passport of memories including musical collaborations with Native American poets, Indian Kirtan masters, Fijian highland village choirs & indigenous Australian icons. Fascinating chats!

This latest release truly reflects Tom Richardson’s nomadic schedule and his life across the past 10 years, which is a musical odyssey of regular tours around Australia, North America, Asia and Europe leading to “rave reviews, prime festival slots, and international airplay”.

Oh and we snapped up the exclusive 1st worldwide global release of ‘Somebody Say Love’, the first single off Tom Richardson‘s ‘Promise of the Light’ EP! YES!

Super podcast, top bloke. I know you will enjoy the show. Let’s get into it!

DOWNLOAD the PODCAST via iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single!

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Connect with Tom Richardson with online:
Calm Meditation App:
Hot & Delicious: Rocks The Planet! Episode #65 with Tom Richardson:
From surfing the Sunshine Coast to the jungles of Indonesia – this is Tom Richardson ‘Pockets’ EP.
Hot &  Delicious: Rocks The Planet! Episode #09 with hip hop artist, L Fresh The Lion: 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #161 Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single!

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Tom Richardson (Australian singer/songwriter) launches launches ‘Somebody Say Love’ single on Hot & Delicious: Rocks The Planet!

The 5 must-haves for Aussies when applying for a US Visa – A podcast with Andrea Szew.

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US Immigration Lawyer, Andrea Szew on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST on iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group). 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Ever wanted to work in the USA like me? 

Last year I was in Los Angeles and the USA under the ESTA Visa Waiver Program for just under 3 months to explore what Los Angeles was like as a place to be based for work – to see if there was another side to the City of Angels away from the plastic fantastic and then based on these experiences, decide if I wished to pursue the O1 Visa as an option to work in the USA (also known as the O1 Alien of Extraordinary Ability Visa – yes, that’s what it’s called).  

Now any Australian who has spent time in Los Angeles with a Green Card, E3 or O1 Visa will tell you that they have the best US Immigration Lawyer in the USA ever! And chances are that they might, but it’s not all cut & dried and there are some key things that you need to know before you go splash the cash on securing a lawyer in the hopes of chasing the American dream.

This week on Hot & Delicious: Rocks The Planet! I chat with Los Angeles-based US International Business and Immigration lawyer, Andrea Szew, about:

  • The 5 Must-Haves When Applying for a US Visa.
  • How Trump’s administration is affecting foreign nationals’ ability to work in the US 1 year on since taking office and what you as an applicant needs to take into consideration.
  • Andrea Szew’s life growing up in California, her time at UCLA and what inspired her to become a lawyer specializing in Immigration Law.
  • Some of the iconic clients Andrea’s worked with including Hootsuite CEO, Ryan Holmes, Australias Thunder from Down Under in Las Vegas and much much more.

For context, Andrea and I met through the Aussies in LA Australians in LA Facebook Pages, which is a wonderful community of Aussies and a super important resource for any Australian based in or seeking to be approved for a USA visa to work in Los Angeles.

And the good news is that there is SO much more to L.A. than the glitter, gloss and your name up in lights; countless hiking trails in the greater Los Angeles area, live comedy every night of the week, amazing Mexican food, a live music scene that makes your mouth water and I fell in love with the Sports Bar culture too. I’ve found the American people as a whole, from my previous holidays there and on this trip, to be so warm and welcoming, polite and giving. Plus if you need it, there’s this a super supportive community of expat Australians in both Los Angeles and New York City (should you need it) and a whole new country to explore. Loves it!

So if you an Australian businessman/women seeking to work in the USA or you have a friend who is… if you are award-winning digital media professional, an actor, musician, producer or entertainer who believes you have done the hard yards and have what it takes to make it in the USA, then this is the podcast for you!

DOWNLOAD the PODCAST via iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

US Immigration Lawyer, Andrea Szew on Hot & Delicious: Rocks The Planet!

Craft Beer Podcast TV Feature: Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch Honest Ale.

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Hot & Delicious Rocks The Planet! LIVE podcast with Aussie Pro surfers Taj Burrow, Jay Davies and Dino Adrian in Bondi Beach!

DOWNLOAD the PODCAST on iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer). 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Rad podcast chats!

Yesterday arvo I sat down with Pro Surfers Taj Burrow, Jay Davies and Dino Adrian at Hotel Ravesis in Bondi Beach to launch brand new Western Australian beer, Honest Ale, to the East Coast of Australia. 

Honest Ale was born in the Margaret River region of Western Australia in May of 2017 and is the product of these three west oz natives in partnership with the crew at Black Brewing Co.

I actually grew up in Perth and every summer holidays we’d head down to the south coast of WA to Busselton (or Busso as the locals call it) in the Margaret River region and I have so many happy memories of that magical part of the world!

Inspiring chats as Taj, Jay and Dino share their earliest ever childhood memories, what the Honest Ale name means and what Black Brewing Co did to bring their dreams into reality and their advice for any one of you who has a dream, but is afraid to take that first step.

Super chats, super night out with the boys in Bondi Beach. Let’s get into it!  

DOWNLOAD the PODCAST via iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer)

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Watch The Full Interview recorded LIVE at Hotel Ravesis Bondi Beach:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Hot & Delicious: Rocks The Planet! @craftbeerlovin’ podcast – Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch Honest Ale.

Ambition is greater than fear. Hot & Delicious: Rocks The Planet! with Poe (CEO and co-founder of Habu Health)

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Hot & Delicious Rocks The Planet! w/- Poe, CEO & co-founder of Habu Health. #smartcannabis

DOWNLOAD the PODCAST – #140 Poe (CEO and co-founder of Habu Health).

Ever had a vision and then brought your dreams into reality?

Christopher Poe AKA Poe is the CEO and co-founder of Habu Health, a Portland (Oregon, USA) based research group committed to building consumer confidence through scientific rigour.

Led by 12 years of research into the neurobiology of pain, and the pain-relieving properties of opioids and cannabis by leading industry pharmacologist and neural scientist, Dr Adie Poe (Poe’s co-founder and wife), Habu Health is a startup created to work with legislators and partners to build digital products that will fuel an intelligent database which integrates high-fidelity plant and human data.

We cover the legalities of recreational use and need for medicinal marijuana globally, the $2M dollars that Dr Adie Poe has already received in US government federal funding, the meaning behind the name of the business (Japanese for “herb”), what motivated Poe and Dr Adie Poe to take the leap of faith to pursue this dream and the launch of the Habu Health App in just 2 weeks!

Fascinating and educating insights into this data-fuelled startup and I have no doubt that you’ll enjoy this entrepreneur podcast as much as I do!

‘Cause legalising cannabis can change the lives and how we manage chronic pain in our global community. This shit is SO much more than Puff Puff Pass!

Download Hot & Delicious: Rocks The Planet! now via iTunes today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious Rocks The Planet! w/- Poe, CEO & co-founder of Habu Health. #smartcannabis

Hot & Delicious: Rocks The Planet! with Alexis Jones (I Am That Girl founder, activist, speaker & social entrepreneur)

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Hot & Delicious Rocks The Planet! with I Am That Girl and Protect Her founder, activist, speaker & social entrepreneur, Alexis Jones.

“Woman are inherently bad-ass”

And Alexis Jones is truly a bad-ass in her own right! 

Alexis Jones is the founder of nonprofit I AM THAT GIRL, which currently has 1M+ girls involved and chapters in over 20 countries. She is also an internationally recognized author, activist, speaker, TV host across a range of channels incl. CBS, ESPN, Fox Sports and MTV, and the founder of ProtectHer, a locker room program educating male athletes on the importance of respecting women.

She has spoken at The White House, Harvard, Stanford, The United Nations, for Nike, DELL and Pepsi just to name a few.

Alexis Jones is a women who has made it her life’s mission to “inject more empathy, vulnerability and more authenticity into the world” and she is truly one of the most awe-inspiring podcast guests that I have had the pleasure of speaking with on Hot & Delicious: Rocks The Planet!

And today I bring Alexis Jones over the interwebs from Austin, Texas to you!

Download Hot & Delicious: Rocks The Planet! now via iTunes today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious Rocks The Planet! with I Am That Girl and Protect Her founder, activist, speaker & social entrepreneur, Alexis Jones.

Instagram launches Instagram for Business with Brand New Analytics.

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Instagram launches Instagram for Business - New Brand Instagram Insights function.
Instagram launches Instagram for Business – New Brand Instagram Insights function.
 
Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.
 
In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.
 
Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.
 
So what does this mean for my brand? 
 
In short:
  • Boost options & Insights now available for individual Instagram content.
  • Instagram Insights now available for access via mobile phone only.
  • New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
  • Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
Pros:
  • Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
  • Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
  • 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
  • Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
Cons:
  • Instagram for Business only available on mobile for now – not yet available on desktop.
  • Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram. 
  • Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
Things to note:
  • Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
  • Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible  to the broader market.
If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.  
 
It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Social Media Strategy, Content Production & Community Management.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
What Instagram For Business looks like & how to set it up:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

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pjimage

 

Liberal Party Snapchat fail: 

 
Australian Federal Election time. And yes, now we’re in vote count mode.
 
In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to focus my own personal Federal Election soapbox on an area that I know and love. The realm of social media.
 
While there weren’t as many social media activations as I anticipated over the Australian Federal Election period, there certainly were a few notable mentions and one in particular that I’d love to discuss, to get us all thinking more about the tactics we apply to the use of social media platforms and content generation in Australia’s social media scene.
 
Two of my favourite activations in particular were Twitter Australia’s #ausvotes hashflag and ABC’s live coverage of the election via Snapchat, however the Social Media Epic Fail Award, must be awarded to the Liberal Party’s execution of their Sponsored Snapchat Lens, the first of its kind around the world and one that went live just 24 hours before the polling booths opened for 2016 Australian Election. 
 
While the Sponsored Snapchat Lens definitely generated awareness amongst the youth market, the majority of that feedback on open platforms like news media, blogs and Twitter, was highly negative and the activation demonstrated a real lack of understanding of its intended audience – their use of Snapchat and the digital native’s mindset in this age of digital and tech innovation.  
 
Like many at the higher end of my field in Australia, I get excited when I spot new digital media ad products and content delivery methods trialled by trend-setting brands, creative and media agencies, as all too often Down Under, due to the size of our population, smaller budgets and yes, internet speeds galloping at the pace of beached turtle, we’re a little slow at times to be leading the way in one of the few key industries that’s left for Australia to make a global impact in.
 
As a result, one of the downfalls of being behind the eight ball in the digital sphere is lack of education and understanding of social media as a channel in the broader brand toolkit and our strategy towards ongoing and campaign content.
 
With my teams, I generally follow a 70/20/10 rule when creating and trialling ongoing/campaign content for clients and while the Liberal Party may have used that principle in this case, I fail to see how they thought the Sponsored Snapchat Lens telling the youth market to Vote Liberal, would ever turn out as anything but an Epic Fail.
 
The key factors that they forgot to take into consideration is Gen Y’s attitude towards social media use and the psychology needed to work in with the modern day user’s thought and behavioural processes.
 
This is something that really rung true during my past 3 months in the USA, where I was fortunate to experience the quality  and scale of digital campaigns activated in North America, as a part of broader through-the-line efforts to provide cut-through for brands in an already saturated market.
 
An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time stateside. Designed for the native Tinder user experience, it is a tool that helped the user feel like they’ve come to a decision themselves, rather than someone instructing them to vote a certain way.
 
Now I’m not a Millennial, but I feel exactly the same as any digital native, prolific content creator or indeed everyday user who has been involved with or joined the evolution from owning multiple Myspace pages to the invention of Facebook and where we stand 10 years later. The approach that I’m suggesting that you consider is no different to meeting someone new amongst your friendship circle down at the pub for the first time and is as old as time itself. Don’t talk at me. Involve me in your story.
 
As Shane Smith, Canadian Emmy Award-winning journalist, web entrepreneur, co-founder & CEO of the VICE Media has been saying for a number of years, people 25 years old and younger have been marketed to through the internet since they were born and as a result have the most highly tuned inbuilt bullshit filters.
 
Some luxury brands aside, if you create content for your brand that broadcasts and talks at consumers, rather than making your brand relevant to their lifestyle, joining their story and by doing so, inviting them to join yours, then they will see right through your bullshit and either lambaste you for it or scroll on by, which is exactly what happened with the Liberal Party Sponsored Snapchat Lens.
 
When you as a brand manager, creative or social media lead are creating content or activations for your business in the social media sphere, then you need to take into consideration how you yourself prefer to consume content on your mobile phone in your personal social media Newsfeed and what you yourself enjoy seeing. Sure, all of us love seeing exciting, new social media content executions, but if there is one lens I do suggest you use for your digital content moving forward, then it’s this:
 
If it looks like an ad, then it is an ad and I’m quite simply not interested. Text lock-ups, too much logo, “there’s never been a better time”, sell sell sell… Don’t do it! And if you don’t have the budget to deliver the original amazing execution in the way that you and your team envisioned for maximum impact… Don’t blinker yourself and charge on ahead unchecked. Evolve it!
 
Of course, brands who get it like Redbull and Oreo North America have “the moneys”, but you have to work with what you’ve got and it’s not always about the big budget ideas.
 
Utilising social media to meet business and brand objectives is all about understanding your digital ecosystem, how best to optimize content for the various platforms, human behaviour, their thought processes and the user experience, then creating stories and content that for the consumer (you) are funny, helpful, make me feel something, are what I think or make me feel like I knew it first!*
 
If this makes sense to you, but you’re concerned that your boss, team or agency don’t quite get it, then it’s time for you to source someone who does to help you.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.

Twitter Moments #democracysausage ftw with #ausvotes hashflag:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Hot & Delicious Rocks The Planet – Social Media Strategy & Content Production for your brand.

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson

Hot & Delicious fresh out of the blocks with Social Media Strategy & Content for your organization, business or brand.

 
I just landed back in Australia 2 weeks ago from 3 months in the USA and in the process of onboarding a select number of new freelance social media clients for Hot & Delicious: Rocks The Planet!
 
In January, I wrapped up my position as Social Media Lead for SapientNitro Australia in January, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then you should give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you.
 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Photography – Michelle Obama’s SXSW Keynote Conversation #LetGirlsLearn

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Wow… what a week of firsts! Inspiring SXSW Keynote Conversation from Michelle Obama with Queen Latifah, Missy Elliott, Sophia Bush & Diane Warren.

Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Download the Hot & Delicious: Rocks The Planet! podcast via iTunes.

Hot & Delicious: Rocks The Planet! is a travel, entertainment & lifestyle brand, business, podcast & blog.
On our weekly podcast we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

 

Our most recent interviews include Australian TV presenter & stand-up comedian, Wil Anderson, Dave Anthony (Maron TV writer, actor & comedian), Gotye & The Basics, Johann Ponniah (I OH YOU!), The GriswoldsMatt Okine (triple j), Nazeem Hussain (comedian)Blue King Brown, Daniel Flynn (Thank You Group founder)Elliot Costello (YGAP founder), Tom Ballard (comedian, ex triple j), the team from Smiling Mind app and many many more.

CLICK HERE to listen to our most recent exclusive interview with Gordon Ramsey ‘Kitchen Nightmares’ celebrity chef Matthew Butcher in full via iTunes.

For photography services, social media content creation, influencer work and other business enquiries check out

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
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Hot & Delicious: Rocks The Planet social media success & SlideShare portfolio:

 

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.