Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.
In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.
Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.
So what does this mean for my brand?
In short:
- Boost options & Insights now available for individual Instagram content.
- Instagram Insights now available for access via mobile phone only.
- New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
- Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
Pros:
- Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
- Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
- 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
- Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
Cons:
- Instagram for Business only available on mobile for now – not yet available on desktop.
- Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram.
- Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
Things to note:
- Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
- Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible to the broader market.
If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.
It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!
Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Social Media Strategy, Content Production & Community Management.
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
What Instagram For Business looks like & how to set it up:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Instagram https://www.instagram.com/hotndelicious/
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miami, case studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook Awards, Shorty Awards finalist in NYC just last month & much more.
If you need help with one of or a combination of the following then give us a call:
- Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
- Content Production.
- Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
- Clients.
- Internal Leadership/Senior Management.
- Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
- Photography.
- Video content.
- Social media copywriting.
- Blogging.
- Podcasting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you.
To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.
Let’s get started today!
Hot & Delicious: Rocks The Planet! 