Bondi
New Year, New Gear. Social Media Strategy For Your Brand Starts Right Here.
What is your brand missing digital media and content strategy? How are you primed to take on 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!
There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.
That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.
Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.
The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.
This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!
But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!
That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.
We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.
We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.
I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.
Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.
If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:
http://bit.ly/HotndeliciousSocialMediaStrategyContent
And get in touch! We’d love to hear from you!
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.
200th Podcast Episode!!! RateBeer craft beer tech app’s Joe Tucker joins us!
DOWNLOAD the PODCAST via iTunes – #200 Joe Tucker (RateBeer Craft Beer App owner).
Wow… my mind is BLOWN! 4 years later and 200th episode of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast!
This week tech entrepreneur and RateBeer craft beer app owner Joe Tucker joins us on the show as they introduce their app into the Australian market with exclusive launch parties in Sydney and Melbourne.
RateBeer is a world site for craft beer enthusiasts dedicated to serving the entire craft beer community through beer education, promotion and outreach. ZX Ventures, AB InBev’s global growth and innovation division, invested in RateBeer two years ago, for $2M dollars in technology and the hiring of an Australian team to help drive the evolution of the global product.
Essentially, Australians will be able to buy “rare and highly-rated” beers through retail partners via the website, with additional enhancements including the introduction of push notifications and a clearer rate and review system.
Australia is RateBeer’s fourth biggest market globally, which makes it the perfect testing ground for the new developments. The company already has over 10,000 Australian beers logged from hundreds of breweries and we catch up with Joe Tucker at Odd Culture bar at the Taphouse Darlo as he launches the new RateBeer craft beer app into the Australian market. Exciting!
Let’s get into the show!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – # #200 Joe Tucker (RateBeer Craft Beer App owner).
Podcast: “Social Media for Business – The Good, The Bad and The Ugly” at Spark Festival.
“Social media for business – The Good, The Bad and The Ugly”
Spark Festival represent!
In the midst of a digital media age where privacy breaches, social manipulation and world domination are a real concern – myself and 3 senior industry experts unveil the truths at Spark Festival in Sydney about social media and answer the million-dollar question for you – “Should I bother using Social Media for my start-up/business/personal brand?”
If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, then this is the podcast episode for you. Discover the different ways that you can (and cannot) use Social Media to scale your business, attract investors and become a recognisable brand.
- The Good – The access to affordable advertising options and the opportunity of building and engaging a community of customers.
- The Bad – The myth of organic traffic, vanity metrics, measuring ROI and reputation management.
- The Ugly – User trust issues, fake accounts, fake news, bot takeover.
Join myself Benjamin Kassel ([Haimat] agency), Christo Hall (Basic Bananas) and Daniele Tanner (Social Media College) at Australia’s largest event for startups, innovators and entrepreneurs, as we deep dive into ‘Social Media for Business – The Good, The Bad and The Ugly’.
Thanks so much to Spark Festival, Laneway College and Thais Oso for inviting us along to be part of such a wonderful event.
Download it free now! Let’s get into the show!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”
Social Media Strategy for your B2B and Small Business Starts Here.
What are you missing from your B2B Business, Startup, Small Business or Small To Medium Enterprise digital media and content strategy right now? You probably don’t even know and it’s crucial that you take the time for the right advice!
There are a literally thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.
That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.
Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.
The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.
This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!
But there-in lies the challenge for many B2B Businesses, Startups, Small Businesses and Small To Medium Enterprises. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required despite the expense!
That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.
The idea is that we teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.
We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.
I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.
Whether it’s our business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.
If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:
http://bit.ly/HotndeliciousSocialMediaStrategyContent
And get in touch! We’d love to hear from you!
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.
Entrepreneurship podcast: Choose Day x hotndelicious x Secret Men’s Business.
DOWNLOAD the PODCAST via iTunes – #198 Choose Day x hotndelicious x Secret Men’s Business.
Have you ever desired a life of more financial freedom, pursuing a life work balance that you believe you can have and being the best person you could be for yourself and the people around you?
WICKED Entrepreneurship & Leadership Choose Day radio show recorded LIVE yesterday at The Bucketlist Bondi on Bondi Radio with my home-boys Stacy Henderson (POVAR) and Seth Lawrence (Secret Men’s Business) on Bondi Radio, whilst watching the blue green waves roll in at Bondi Beach. And I loved it so much that we decided to release it as a podcast!
The conversation flows and as always we go on a number of tangents:
- Early in the show Stacy and I talk openly about how we’re both looking to re-position ourselves professionally, striving for more financial freedom in life, creating a career for yourself based on what you love, what you’re good at and what you want out of life.
- Seth Lawrence speaks in depth about Men’s Mental Health and his current path of “helping a lot of men (and women) in our communities understand and feel their emotions, move through and release them rather than suppression” which in his belief leads to depression, suicide, drug and alcohol abuse, domestic violence, etc. His training has helped him to let go of a lot of negative thoughts, beliefs and patterns that no longer serve him and it has allowed Seth to establish a deeper connection with himself and others.
- I face a few demons of my own on the Choose Day show and share with the boys the steps I took from having no confidence as a kid to being someone that I’m proud of and I love.
- Spark Festival – ‘Social Media for Business – The Good, The Bad and The Ugly’.
- We share a few top tips for anyone craving to pursue a new career that they’re passionate about.
- Yoga, meditation and we of course wax lyrical about life in Bondi Beach.
Super chats and I hope that this radio show podcast puts a smile on your face and makes your heart soar as much as it does mine!
DOWNLOAD the PODCAST via iTunes – #198 Choose Day x hotndelicious x Secret Men’s Business.
Young Henrys and Afends launch new HEMP IPA beer.
Last night Young Henrys and Afends tapped the 1st keg of their ground-breaking, brand new HEMP IPA at Young Henrys brewery HQ in Newtown.
A year and a half in the making (who knew hemp laws Down Under would be so strict! 😁) , this delicious little number is now one of my favourite new beers. Any concerns that I had of the hemp overpowering this India Pale Ale were immediately washed away as the golden nectar flowed down my throat. The Young Henrys x Afends HEMP IPA is big, bold and beautifully balanced with just enough hop and a delicious blend of citrus, tropical and stone fruits. We’ve got a new daddy now! 🍻🍁✨
I was also chatting with Young Henrys founders Oscar McMahon and Richard Adamson last night about how happy it made me to be back amongst the Young Henrys crew. It’s been while! If you’ve ever wanted to learn about building a culture for your business, then YH is a wonderful example. I’m definitely keen to record a podcast with Oscar about it sometime, as last night’s event just felt like family!
So if you’re after a new brew then look no further. Wrap your lips around this!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the weekly Hot & Delicious: Rocks The Planet! podcast on iTunes.
Craft Beer podcast: The Story behind Nine Fingers Brew.
DOWNLOAD the PODCAST via iTunes – #197 David Anderson – Nine Fingers Brew cofounder & head brewer.
Nine Fingers Brew is one of Sydney’s exciting new Inner West craft beer breweries and cofounder & head brewer, Dave Anderson is a super inspiring guy!
A home-brew fanatic from a young age, after losing his finger in an circular saw accident on a construction work-site Dave was determined to take life by the horns, created his own construction business and after winning multiple awards for his home-brews, turned his hand to bring his brewery dreams to life!
Determined and centred, this wonderful chat with Dave Anderson illustrates that we can and should have multiple careers across this lifetime of ours, how we can be so much more than one dream and learning how to pivot when things don’t quite go the way we expected.
We chat beer, we drink beer, talk about Sydney Beer Week, the upcoming Sydney launch of their latest beer Waltzing Ma Pilsner & much, much more!
Let’s get into it!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – #197 David Anderson – Nine Fingers Brew cofounder & head brewer.
