Bondi
Editorial: Can Snapchat He/She Be Over Already?
Can Snapchat he/she be over already? đ¤Śââď¸đđđđ´đ¤ Inspire Me With Amazing Creative Content!Â
Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing âpensiveâ staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos⌠đĽ đĽ đĽ Throw all of it into the bin please and send me something thatâs real, creative, interesting & inspirational! â¨
It is about time that we as marketers and creatives (myself included) drive clients to break the mould and lead the way instead of following the crowd and re-hashing the same tired old brand concepts, executions and activations.
We must strive to generate short and long-form content that actually adds value to peopleâs lives. Even on our personal channels. Just because you can post a grainy pub lunch schnitzel or gym mirror selfie online, it doesnât mean that you should. We’ve got to be more sophisticated!
Ask yourself. Whatâs the coolest idea that I have created or executed of late? Am I proud of what I am/we are publishing online?
Iâd love to hear from you and for you to share with me with links on this LinkedIn, Facebook, Twitter or Instagram thread! What is the most inspiring personal or brand creative that youâve seen or executed yourself, thatâs blown your mind of late? Inspire Me With Amazing Creative Content!Â
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson of Hot & Delicious: Rocks The Planet! is a global award-winning Senior Social Media Strategist and Content Producer with a diverse range and wealth of industry experience across B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.
Experience, both agency and client-side, with businesses, brands and organisations such as Miller Genuine Draft, Peroni Italian beer, PepsiCo snacking portfolio (including Tic Tac, Doritos) Ferrero portfolio (including Nutella, Kinder Surprise), XBOX, Telstra Enterprise, Cherry Blooms global cosmetics brand, Cancer Council Australia, Plant Life Balance augmented reality greening app, Moula Money B2B fintech, Kopparberg Cider, Cadbury Dairy Milk Chocolate and many more.
Skillsets and services including full organisational audits of digital ecosystems and physical/digital brand assets and creation of 2-3 year strategic roadmaps including funnel strategies, business-as-usual/campaign content production, Best Practice Social Media Playbooks, generation of systems/processes and data-lead monthly digital reporting templates.
If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:
http://bit.ly/HotndeliciousSocialMediaStrategyContent
Get in touch! I’d love to hear from you!
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DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
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Entrepreneurship Podcast Feature: Kerri Glasscock – Sydney Fringe festival director & CEO.
DOWNLOAD the PODCAST via iTunes â #214 Entrepreneurship Podcast Feature: Kerri Glasscock (Sydney Fringe festival director & CEO).
Ever wondered what itâs like to be the black sheep? Or have you always known and owned who you are, strived to find your people and pursued your passions ferociously from an early age?
Kerri Glasscock is an absolute baller!! Growing up as a kid in a small country town NSW, Kerri craved a career in performance arts and moved to Newtown as a teenager, Sydneyâs hub of arts, music and culture, so that she could attend the Newtown High School of the Performing Arts amongst her peers. And she flourished!
Flash forward to 2019 and Kerri Glasscock has been the festival director and CEO of the Sydney Fringe Festival for 8 years, has run artist-run Venue 505 in Surry Hills since 2004, a director of City Recital Hall and is the co-chair of the City of Sydneyâs new Nightlife and Creative Sector Advisory Panel – a panel that was set up in 2018 to provide advice about supporting a thriving, diverse and safe nightlife in Sydney. Keep Sydney Open!
Kerri and I enjoy vast ranging chats on the Hot & Delicious: Rocks The Planet! podcast this week,from the growth of Sydney Fringe Festival and its 10 year anniversary in 2019 (September 1st – 30th), female entrepreneurship and the business of the arts, Kerriâs real life creative, philosophical and business inspirations, a Bondi Beach x Newtown super suburb and much, much more.
Kerri Glasscock is down to earth, a business person that makes things happen and one of the most inspiring people that I have podcasted with in quite some time!
Ambitious, creative and tenacious black sheep get the job done! Letâs get into the show!
DOWNLOAD the PODCAST via iTunes â #214 Entrepreneurship Podcast Feature: Kerri Glasscock (Sydney Fringe festival director & CEO).
Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be
DOWNLOAD the PODCAST via iTunes â #213 Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be.
Retrain Your Booze Brain.Â
Welcome to a very special episode of Hot & Delicious: Rocks The Planet! with special guest Benny Wallington, founder of 101 Tokens, a new community of people taking back control over their alcohol consumption. Creating new drinking habits and a better all-round lifestyle.
Facts:
- 5 million Australians drinking three times or more a week with 37% drinking to get drunk.
- Benny and 101 Tokens have empowered over 11,000 people in 76 countries to change their habits.
On todayâs show, Benny shares his personal journey as an Aussie partying hard in London that inspired him to start a personal mission that evolved into the creation of global 101 Tokens community, the 101 Tokens accountability app – (10K Downloads in the 1st month!), the Smart Drinking Bootcamp, techniques that you can use to evolve your drinking habits from Drink, Drunk. Regret, Suppress to Drink, Respect, Reflect, Success, our consumption as a whole (drugs, alcohol, fashion industry) and how to live a life of intention. Fascinating chats!
PLUS I talk about why this month, I have decided to go alcohol-free* for a month of what Iâm calling BOOZE-FREE MAY-BE*.
This is a show about how to retrain your booze brain. So if youâre Aussie (or from another global drinking culture) and you’d love to consider your current relationship with alcohol, whether you think that you might be drinking too much or are keen for a few ideas on how you can drink smarter to impact on your Health & Wellness, Finances and Productivity, then this is the podcast for you!
Letâs get into the show!
* Disclaimer: I am totally giving myself 2-3 tokens (max) as a leave pass for a few drinks, hence the Booze-Free May-Be*. Itâs not a nanny state, dammit! đâ¨
DOWNLOAD the PODCAST via iTunes â #213 Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be.
Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!
DOWNLOAD the PODCAST via iTunes â #212 MARKETING FAIL: “I will give you exposure” – Solocast.
Todayâs podcast comes in 3 parts:
- Avoid this MARKETING FAIL: “I will give you exposureâ.
- Crediting creative works online – photography, videography and artwork.
- ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.
“I will give you free exposureâ. Fail. I want to hang up the phone immediately. Epic fail!
Yes, I had one of those business calls on a Monday a few weeks back for the 1st time in a while. The gentleman calling (not a gentleman caller đ) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.
As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly Iâve had enough!
On todayâs podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposureâ.
We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.
I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.
Crediting creative works – photography, videography and artwork.
On Part II of todayâs show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.
I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.
Learning about ANZAC Day as an Australian. What you can do.
The shortest part and the cherry on top of todayâs podcast – we touch on the history of ANZAC Day, what it means to me and how you can get involved.
Letâs get into the show!
‘Hot & Delicious: Rocks The Planetâ entertainment, travel, photography & lifestyle blog:
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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes â #212 MARKETING FAIL: “I will give you exposure” – Solocast.
The ANZAC spirit – Should brands be capitalising commercially?
Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?
A quick history lesson for those of you reading from overseas: “ANZACÂ Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have servedâ. Observed on 25 April each year, ANZACÂ Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914â1918).â*Â
Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.
Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.
My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then Iâm still not sure how comfortable I feel about it. Iâve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.
Now for context, Iâm not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that theyâre educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.
As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovinâ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and Iâd also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.
In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, Iâve written this article as Iâd love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.
As mentioned, Iâm not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.
So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?
By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious
*Thanks Wiki!
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.
Craft Beer Podcast Feature: BentSpoke Brewing Co co-founder Richard Watkins.
Putting A Smile On Peopleâs Faces. These guys had 5 of the top 100 beers in Australia in 2018! Canberra represent!
This week we kick it with GABS Hottest 100 craft beer killer and BentSpoke Brewing Co head brewer and co-founder Richard Watkins.Â
“Putting a smile on peopleâs facesâ is the mantra and philosophy that fires this inspiring husband & wife team, who are changing the face of the brewing scene in the Australian Capital Territory. We chat about Richardâs 1st ever home-brew with his dad, what inspired Richard and his wife Tracy to build BentSpoke Brewing Co from scratch, the Canberra community, his approach to business growth, leadership and success, the meaning of BentSpoke and 2 pieces of advice that heâd give to someone who has a dream, but is afraid to take that first step.
Super inspiring chats & I hope that you enjoy the podcast as much as I do! Letâs get into it!
DOWNLOAD the PODCAST via iTunes â #211 BentSpoke Brewing Co – Richard Watkins (Head Brewer & Co-Founder).
Podcast Feature: Street Art & Human Impact of Social Media – NOT NOT Cam Scott.
Bondi Beach-based street artist NOT NOT aka Cam Scott captured my imagination last year with ‘Digital Realitiesâ, his thought provoking street art series designed to have us individually to consider the impact of the behaviours and addictions that the major platforms and mobile phone technology are creating, breeding and feeding in society and our everyday lives.
From our digital selves to clickbait compulsions, this is a fascinating exploration into the digital world and I loved having him on the show! We share our own individual techniques that we use for regular digital escape, Centre for Humane Technologyâs approach to âârealigning technology with humanityâs best interests, the LIKE IRL project, his TEDx TED Talk, how Cam Scott came to create his Sunnys Eyewear brand, âIn Praise of Idlenessâ and NOT NOTâs 2 key pieces of advice that he’d give to someone who has a dream, but is afraid to take that first step.
Super inspiring and fascinating chats with a highly intelligent, genuine, thoughtful and personable individual. I hope that you enjoy it as much as I do!
DOWNLOAD the PODCAST via iTunes â #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.
