Fantastic Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast with Mark Bennedick, co-founder Sense Group, an independent experience design agency.
On this week’s show we discussThe Experience Revolution and The Future of Brand Experiences, Sense Group’s partnership with YouTube and their recent launch of YouTube Festival 2019 in Sydney, the spark that lit the fire that inspired Mark and business partner Anthony Halprin to launch their own experience agency, feeding your creativity outside of client hours and 2 pieces of advice Mark Bennedick would give to someone who has a dream, but is afraid to take that first step.
Wonderful show and can’t wait for you to hear it. Let’s get into it!
WOW! International Business Review Conference contacted me earlier this year and asked if I would like to speak at their ‘Future Social Media’ Conference in Melbourne this month and in Sydney next year.
As soon as they asked, I replied “Damn straight, as long as I can do it as a live podcast presentation with an industry guest”. IBRC jumped on board and the next thing you know I was jetting down to Melbourne to ‘Future Social Media 2017′ for my live social media feature presentation and podcast withCarat media agency Senior Business Manager, Harry McGoldrick, who works with wicked brands across a range of industries including Disney, Mattel, Marvel and more!
On today’s show we chat about the following:
Social Social Media + UX, Funnel Strategy andThe Next Wave of Brand Influencer Campaigns.
Social Social Media + UX. The keys to generating content that consumers actually want to see and interact with their Mobile Newsfeed, whilst driving business and brand objectives.
Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI.
The Next Wave of Brand Influencer Campaigns. Pivoting from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.
PLUS, here are just some of the cool topics we discuss:
Describe your favourite or one of your favourite campaigns that you’ve seen or been a part of in the digital space. What was it that you liked about it and why?
What’s one way a creative/digital agency can do as far as ways of working to make your like easier as a Senior Business Manager at Carat?
What brands do you think are nailing it in the digital space at the moment utilising a combination of amazing creative and the latest in advertising solutions.
Pirates of The Caribbean: Dead Men Tell No Tales – The Ghost Ship on Sydney Harbour.
How did the Ghost Ship concept come about?
What was one of the most unexpected elements about bringing the activation to life?
How did it work?
What are digital platform products and developments on the horizon in 2018 that excite you and that you think digital marketers should be across?
Given that one of the imperatives as a Media Agency is demonstrating ROI to clients. What things are you looking for when working with influencers and how would you like to influence change in how these influencers are being used?
If you would like to follow allow with the PowerPoint presentation and all the resources mentioned in the show, then download them here: