Lifestyle x Work – Choose Your Own Adventure!

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Work. Save. Work. Save. Reward. Work. Save.

This is the modern, western formula that I’m sure most of us have grown up with and in the past it certainly worked. But let’s face it: 2018 is an expensive world, mindsets and attitudes towards work are changing and it’s becoming more and more difficult not to compare yourself to every colleague, friend or Insta-famous model who are all living their best life. The modern world, particularly Generations Y, Z and beyond and facing enormous economic pressure and immense spiritual discord.

Do you have to put up with one to forgo the other?

On one hand we’re faced with a property market that’s nearly impossible to break into, working longer hours to combat wage stagnation with the knowledge that without a certain level of capital it’s going to be very difficult to follow our bliss.

On the other hand, what about our bliss? The old-school societal expectation of working in a well-paid, 40+ hour, high-stress job REGARDLESS of whether or not it’s an industry you actually enjoy is not at all a thrilling concept and unfortunately those who undertake such a mission are buckling and buckling hard. Gone are the days where one wants to work hard for their whole life in order to retire at 60, take a well-earned break and finally regain a sense of freedom.

The reality is we want to work hard at a job that is rewarding, fulfilling and abundant, we want the freedom to change careers based on our interests without judgement AND we want to experience life’s beauty and all it has to offer, preferably before we’re 60 years-old.

We want want it all and we want it now. So how do we get it?

Let me give you this frame of reference. Business analysts and health professionals from around the world mostly agree that an individual is likely to change careers between 3-7 times in their lifetime. So with this knowledge why are people more than ever dreading Monday? Why is there a stubborn residue of old, accepted social norms in regards to ‘sticking it out’ in a career you hate in favour of financial freedom? Why aren’t we giving ourselves the space to fail forward and forge multiple careers based on a commitment to Life-Work Balance?

In this week’s episode I take you through my unexpected career path that I forged solely through a commitment to choosing employment based on my dream lifestyle. From hospitality to university, from promotional work to aviation I share with you what I’ve learned from each profession and how I built upon it moving forward. If you told me 20 years ago about my career path of course, I would have laughed at you. Contrary to what you’re told in high school, I’ve learned that there is no one way to achieve financial and spiritual success. If you follow your bliss, listen to your gut and fail forward you’ll open yourself up to a life you never dreamed of.


Go on then. Choose your own adventure!

Show Notes:

1. Episode #76 with Australian actor Daniel MacPherson
2. Episode #169 Life Work Balance with @hotndelicious – Solocast
3. “Narcissistic Leaders: The Incredible Pros, the Inevitable Cons” – Harvard Business Review article by Michael Maccoby.


DOWNLOAD the PODCAST via iTunes – Episode #170 Lifestyle, career & a post you never dream of with @hotndelicious.

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Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
Exciting times ahead and I hope you love this chat as much as I do!
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online: today – Brand and Social Media Influencer App:
For social media strategy, content production, speaking engagements & social media influencer business enquiries


Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.