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#LittleSeaVirtual – Aussie pop rock quartet to stream world first live concert from Twitter HQ | Podcast Interview

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Little Sea join the Hot & Delicious: Rocks The Planet! podcast in Sydney to chat about their upcoming Twitter Live Stream Concert.
Little Sea join the Hot & Delicious: Rocks The Planet! podcast in Sydney to chat about their upcoming Twitter Live Stream Concert.

DOWNLOAD the PODCAST – #93 Little Sea (Twitter HQ Live Stream Concert).

 
In less than 2 weeks time, Aussie pop rock quartet Little Sea will launch the world’s first, fully digital concert performed and broadcast live from Twitter Australia HQ in Sydney, which will be watched around the world from Sydney to Paris, from London to New York and created in partnership with Twitter Australia to launch the band’s brand new EP “On Loop”.
 
In today’s Hot & Delicious: Rocks The Planet! podcast, we chat with Little Sea about their beginnings in the western suburbs of Sydney, where Oliver (guitarist) and Leighton (drummer) grew up and first met, using the Twitter platform to connect with and build a large scale audience of peers, friends and fans across the globe, jetting to California to record their first EP just a few days after signing a new record deal, plans to relocate to Los Angeles and what makes them tick and drives their hunger for success.
 
Wicked hangs over a few Coopers Pale Ale beers with the Little Sea lads, who have a collective Twitter presence of over 200,000 and hit the #1 trending topic on Twitter last month in more than 10 counties around the world, when they they launched new single “Cut It Out” last month and this world first live Twitter performance.
 
Super interesting music industry podcast on how to tap into social media to build your brand and global online presence.
 
Let’s get into it! Spread the word!
 
#LittleSeaVirtual
 

DOWNLOAD the PODCAST – #93 Little Sea (Twitter HQ Live Stream Concert).

 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
 
World first, fully digital concert.
Streaming LIVE from Twitter Headquarters in Sydney, Australia.
8am AEST on Saturday 17th September
For the launch of their brand new EP “On Loop”.
Take part in a limited number of one-on-one Google Hangouts with the band after the gig!
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
 

DOWNLOAD the PODCAST – #93 Little Sea (Twitter HQ Live Stream Concert).

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Instagram launches Instagram for Business with Brand New Analytics.

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Instagram launches Instagram for Business - New Brand Instagram Insights function.
Instagram launches Instagram for Business – New Brand Instagram Insights function.
 
Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.
 
In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.
 
Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.
 
So what does this mean for my brand? 
 
In short:
  • Boost options & Insights now available for individual Instagram content.
  • Instagram Insights now available for access via mobile phone only.
  • New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
  • Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
Pros:
  • Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
  • Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
  • 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
  • Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
Cons:
  • Instagram for Business only available on mobile for now – not yet available on desktop.
  • Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram. 
  • Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
Things to note:
  • Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
  • Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible  to the broader market.
If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.  
 
It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Social Media Strategy, Content Production & Community Management.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
What Instagram For Business looks like & how to set it up:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

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pjimage

 

Liberal Party Snapchat fail: 

 
Australian Federal Election time. And yes, now we’re in vote count mode.
 
In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to focus my own personal Federal Election soapbox on an area that I know and love. The realm of social media.
 
While there weren’t as many social media activations as I anticipated over the Australian Federal Election period, there certainly were a few notable mentions and one in particular that I’d love to discuss, to get us all thinking more about the tactics we apply to the use of social media platforms and content generation in Australia’s social media scene.
 
Two of my favourite activations in particular were Twitter Australia’s #ausvotes hashflag and ABC’s live coverage of the election via Snapchat, however the Social Media Epic Fail Award, must be awarded to the Liberal Party’s execution of their Sponsored Snapchat Lens, the first of its kind around the world and one that went live just 24 hours before the polling booths opened for 2016 Australian Election. 
 
While the Sponsored Snapchat Lens definitely generated awareness amongst the youth market, the majority of that feedback on open platforms like news media, blogs and Twitter, was highly negative and the activation demonstrated a real lack of understanding of its intended audience – their use of Snapchat and the digital native’s mindset in this age of digital and tech innovation.  
 
Like many at the higher end of my field in Australia, I get excited when I spot new digital media ad products and content delivery methods trialled by trend-setting brands, creative and media agencies, as all too often Down Under, due to the size of our population, smaller budgets and yes, internet speeds galloping at the pace of beached turtle, we’re a little slow at times to be leading the way in one of the few key industries that’s left for Australia to make a global impact in.
 
As a result, one of the downfalls of being behind the eight ball in the digital sphere is lack of education and understanding of social media as a channel in the broader brand toolkit and our strategy towards ongoing and campaign content.
 
With my teams, I generally follow a 70/20/10 rule when creating and trialling ongoing/campaign content for clients and while the Liberal Party may have used that principle in this case, I fail to see how they thought the Sponsored Snapchat Lens telling the youth market to Vote Liberal, would ever turn out as anything but an Epic Fail.
 
The key factors that they forgot to take into consideration is Gen Y’s attitude towards social media use and the psychology needed to work in with the modern day user’s thought and behavioural processes.
 
This is something that really rung true during my past 3 months in the USA, where I was fortunate to experience the quality  and scale of digital campaigns activated in North America, as a part of broader through-the-line efforts to provide cut-through for brands in an already saturated market.
 
An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time stateside. Designed for the native Tinder user experience, it is a tool that helped the user feel like they’ve come to a decision themselves, rather than someone instructing them to vote a certain way.
 
Now I’m not a Millennial, but I feel exactly the same as any digital native, prolific content creator or indeed everyday user who has been involved with or joined the evolution from owning multiple Myspace pages to the invention of Facebook and where we stand 10 years later. The approach that I’m suggesting that you consider is no different to meeting someone new amongst your friendship circle down at the pub for the first time and is as old as time itself. Don’t talk at me. Involve me in your story.
 
As Shane Smith, Canadian Emmy Award-winning journalist, web entrepreneur, co-founder & CEO of the VICE Media has been saying for a number of years, people 25 years old and younger have been marketed to through the internet since they were born and as a result have the most highly tuned inbuilt bullshit filters.
 
Some luxury brands aside, if you create content for your brand that broadcasts and talks at consumers, rather than making your brand relevant to their lifestyle, joining their story and by doing so, inviting them to join yours, then they will see right through your bullshit and either lambaste you for it or scroll on by, which is exactly what happened with the Liberal Party Sponsored Snapchat Lens.
 
When you as a brand manager, creative or social media lead are creating content or activations for your business in the social media sphere, then you need to take into consideration how you yourself prefer to consume content on your mobile phone in your personal social media Newsfeed and what you yourself enjoy seeing. Sure, all of us love seeing exciting, new social media content executions, but if there is one lens I do suggest you use for your digital content moving forward, then it’s this:
 
If it looks like an ad, then it is an ad and I’m quite simply not interested. Text lock-ups, too much logo, “there’s never been a better time”, sell sell sell… Don’t do it! And if you don’t have the budget to deliver the original amazing execution in the way that you and your team envisioned for maximum impact… Don’t blinker yourself and charge on ahead unchecked. Evolve it!
 
Of course, brands who get it like Redbull and Oreo North America have “the moneys”, but you have to work with what you’ve got and it’s not always about the big budget ideas.
 
Utilising social media to meet business and brand objectives is all about understanding your digital ecosystem, how best to optimize content for the various platforms, human behaviour, their thought processes and the user experience, then creating stories and content that for the consumer (you) are funny, helpful, make me feel something, are what I think or make me feel like I knew it first!*
 
If this makes sense to you, but you’re concerned that your boss, team or agency don’t quite get it, then it’s time for you to source someone who does to help you.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.

Twitter Moments #democracysausage ftw with #ausvotes hashflag:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Twitter Australia launch exciting brand new Twitter Moments in APAC region!

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Less than an hour ago, Twitter Australia announced the launch of Twitter Moments.

Australia are the first country in the APAC region to be given access to these short-form, still photography, video and copy snapshots in time in News, Sport, Entertainment, Today and Fun.

To use Twitter Moments, simply click on the lightning bolt at the bottom of your smartphone (see image below) and follow breaking news live as events unfold!

 

Written by Dan Wilkinson (founder Hot & Delicious: Rocks The Planet!) @hotndelicious Twitter/Instagram/Facebook/Snapchat

Dan Wilkinson is the founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
—————————-
Hot & Delicious: Rocks The Planet social media success & SlideShare portfolio:
Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

 

Sunrise & Sunset – The perfect time to Recharge & Reset #SKYPORN

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Sunset 801 Pink Sheikh Zayed Road, Dubai. Photo credit: Dan Wilkinson (Hot & Delicious Group). www.hotndelicious.com
Sunset 801 Pink
Sheikh Zayed Road, Dubai.
Photo credit: Dan Wilkinson (Hot & Delicious Group).
http://www.hotndelicious.com

Sunrise and sunset are easily my favourite time of day. I’ve been shooting #skyporn since before #skyporn was invented.

There’s simply nothing quite like walking along a deserted beach as the sun rises to recharge, reset and put things into perspective. The same goes for sunset.

Back in my Dubai days when I was traveling the world serving chicken or beef as Emirates Airline cabin crew, the 3-bedroom bachelor pad I shared with 2 of my best mates had 4-5 balconies, most of which faced west.

I kid you not, every single day that I wasn’t jet-setting around the globe, getting hammered at the pub or at rugby training with the boys in 35+ degree heat, I’d be on my White Building balcony watching the sun go down. I lived in that Sheikh Zayed Road apartment (#Club203 for the regular party-goers :D) for 5 years and must have taken hundreds of photos with my old Nikon F60 SLR on that window to the world. Cheeky beers, tunes crankin’, chillin’ solo or with friends complete with peach, purple skies during the call to prayer with a mosque silhouette. Perfection.

I became addicted to those long moments of inspiration, so much so that I named a song after it  ‘Endorphins’ and a rather significant factor in selecting my new Melbourne apartment recently, was that it had a 10th floor west-facing balcony. Air balloons, birds in flight, aircraft coming in to land at Melbourne International Airport.. I’ve only been here 3 weeks now, but almost daily I soak up nature’s little slice of heaven with and without iPhone camera at the ready.

I don’t know who invented the #skyporn hashtag, but I can tell you the 1st time I heard it and you had me at sunset..

Sun rises over a secluded beach near Apollo Bay on the Great Ocean Road in Australia

Waking up to a beach sunrise.. perfection

A post shared by HotnDelicious Rocks The Planet (@hotndelicious) on

Pretty lady.. sundown Melbourne-town #magic#Melbourne #beautiful ❤️

Pretty lady.. sundown Melbourne-town #magic #Melbourne #beautiful ❤️

A post shared by HotnDelicious Rocks The Planet (@hotndelicious) on

Beauty is Everywhere

Magic sunrise.. on track for a fabulous day 😉☀️ #skyporn #train #melbourne #love

A post shared by HotnDelicious Rocks The Planet (@hotndelicious) on

Melbourne.. beautiful ❤ #love #skyporn #melbourne#hotndelicious #mornporn

Melbourne.. beautiful ❤ #love #skyporn #melbourne #hotndelicious #mornporn

A post shared by HotnDelicious Rocks The Planet (@hotndelicious) on

Follow Dan Willkinson and Hot & Delicious on our favourite social channels for more #skyporn and wicked photography from around the planet:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Calling All Cars hit the stage.. Bang! Electric!

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Image by Dan Wilkinson (Hot & Delicious Group).
Image by Dan Wilkinson (Hot & Delicious Group).


Calling All Cars hit the stage.. A
n unstoppable, explosive force field of energy from word go.. Bang! Electric! 

Australia is a country spoiled for wealth with musical talent and when it comes to stagecraft, Melbourne rockers Calling All Cars have got it NAILED! First saw the lads live in 2011 when I was at Pyramid Rock Festival shooting for one of Australia’s national radio stations, triple j. I’d heard one or two of their jams on the radio and I decided to go check them out. WOW! From start to finish lead singer Haydn Ing’s high-octance buzz on the mic and around the stage had the moshpit shaking.

Ing’s commitment to the cause was demonstrated at Sydney’s Big Day Out last year, when the CAC frontman was knocked out cold for 10 minutes by an accidental elbow after diving into the crowd and had to be rushed to hospital. Copped a few blows to the jaw in the pit myself back in the day & it’s not fun (does anyone remember Goo Thursdays at the Metro? Alternative music at its best! :D), but where would rock & roll be these days without a lead singer or lead guitarist unafraid to attack the stage, drum riser, foldbacks and amps with reckless abandon?

HOT TIP for all you wanna-be rockstars out there.. chances are that if you’re in front of the mic, you’re already baring your heart & soul through your music, so whether it’s a positive or negative vibe don’t be afraid to let your personality shine.. I’m not saying if you’re Gotye that you should jump into the crowd with an epic body slam.. you’ve got to be you, but even a personal story or a cheeky anecdote to show the crowd that you’re a real person made of flesh & blood just like them will endear and connect you more to your audience than your music ever will.

As social media has shown us, now more than ever with the likes of social platforms like Instagram, Snapchat, Vine, YouTube, Twitter and Facebook, everyone with a smartphone is the storyteller of their own lives and artists of their own world; give your audience an experience to remember and they will not only reward you by listening to your music online, but they will share your art with their world. So if you’re in front of the mic and make that human connection, then chances are that if they haven’t come here to see you, they will be back. 

Stagecraft is a key opportunity to interact with people.. to make an impact. Even just one new person per show to start with, can be all it takes. After all the global music market is a saturated one, social media littered with wanna-be rockstars (incl. yours truly :p) and you need to capitalize on every opportunity to stand apart from the herd.

I can still tell you the very first time I saw Calling All Cars and the image featured at the top of this article remains one of the favourite images I’ve shot in my lifetime, music or otherwise. Every time I see it I’m captivated.. my eyes glaze over as the emotions and memory of that snapshot in time seep back through my soul..

Next time, but you step out on that stage.. take a deep breath, take a step & set yourself free!

Dan Wilkinson

Hot & Delicious.. music news & sick live photography from around the planet:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Calling All Cars latest jam ‘Standing In The Ocean’ is the 2nd single from forthcoming album Raise The People due out March 7.

Beauty Is Everywhere – using everyday moments in daily life as an opportunity to recharge.

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For any entrepreneur or those with entrepreneurial mindsets, the double-edged sword of always being switched-on, every waking hour of the day, means that having tools at the ready to enable you to take time out from your lifestyle/busy mind to reset & recharge are crucial.

Even as we speak, it’s Sunday for me & I promised myself I’d stay away from the laptop and yet here I am chasing the weekly biz blog I promised myself I’d write every week in 2014.. justified it to myself in that it’s both a personal and biz blog that helps feed my creative thirst, plus the lines between both elements of my life (by design) are so close that they’re heavily blurred 😉

What’s not blurred though is that I’ve known for quite some time that to stay healthy in body & mind there are both planned and impromptu moments in everyday life that I can employ to stay fresh & clear. For me these days, aside from the obvious relatively healthy diet and exercise, are meditation and a little thing I like to call #BeautyIsEverywhere.

#BeautyIsEverywhere:

While I didn’t invent #BeautyIsEverywhere, for Hot & Delicious the #BeautyIsEverywhere hashtag is dedicated to those everyday moments of beauty in nature (or man-made) that I utilize to reset, recharge & inspire myself at a time in my life when I’m super driven, living on the edge of my seat and at the wheel driving a 1000 miles per hour.

Daily on my way to work, heading down to the shops or out for a night on the town, I’m constantly taking snapshots with my eyes. Some images are captured on my smartphone and make their to the internet through the various Hot & Delicious social channels and others I just soak up with a deep breath, a smile and savour as mine alone.

Whether it be #skyporn, a beautiful beach setting, street-art, flowers, architecture or whatever it is that floats you away, it’s important to keep your busy mind aware and open to the surroundings around you. These little hits of endorphins can make your day, help keep a clear mind & ideas flowing that can change the world! 

Hit me up on Instagram: @hotndelicious, on Tumblr or Twitter @hotndelicious

Feel free to tag @hotndelicious and in your #BeautyIsEverywhere hashtags as I’d love your recharge moments to be mine also.

Dan Wilkinson drives social media strategy, community management & works as music industry advisor at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group

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