TheRight.Fit

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

Jamaican me crazy! Travel the world with art auctioneer, record producer & Bondi Beach Breakfast host, Boston Rodriguez | Hot & Delicious: Rocks The Planet! Episode #121.

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Boston Rodriguez (Bondi Beach Breakfast) live with Dan Wilkinson (Hot & Delicious: Rocks The Planet) on Bondi Beach Radio.

DOWNLOAD the PODCAST – #121 Boston Rodriguez (record producer & Bondi Beach Breakfast radio host). 

 
Ever wanted to Choose Your Own Adventure?
 
I don’t mean like in the books that you used to explore as a kid, I mean in life!
 
To turn the page and venture down a path without knowing what lies ahead, just because you think that it might get you to a place that you never even dreamed of.
 
Well, then welcome to my life… and the life of record producer & Bondi Beach Breakfast host on Bondi Beach Radio, Boston Rodriguez.
 
Life is to be enjoyed and from an early age, this fast-talking, energetic North London lad has built a life and career out of exploration.
 
Whether it be writing/presenting nationwide radio music documentaries whilst living in New Zealand, opening up the eyes and world of Kingston’s youth whilst working as an art auctioneer in Jamaica or his London  journey from star music student to record producer, the life of Boston Rodriguez is one of Choose Your Own Adventure and it is truly my pleasure to bring that adventure to you!
 
Let’s get into it!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Boston Rodriguez (record producer & Bondi Beach Breakfast radio host) live with Dan Wilkinson (Hot & Delicious: Rocks The Planet) on Bondi Beach Radio.

Mardi Gras, Social Media & Go-go dancing with Craig Mack | Hot & Delicious: Rocks The Planet! Episode #120.

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Craig Mack on Hot & Delicious: Rocks The Planet!
Craig Mack on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST – #120 Craig Mack (Social Media Strategist, Influencer & Model). 

Sick chats with my inspiring home-boy Craig Mack, Geek, Flirt, Model at @winkmodelsaus, Social Media Manager (@TEDxSydney @pinnaclefound), blogger, Go-go dancer and brand ambassador (@getwoofd @theright_fit).
 
We discuss a range of different topics including his work with TEDx, theright.fitThe Pinnacle Foundation and changing the lives of disadvantaged LGBTIQ students, what it’s like to work in the social media industry, global game-changing social media campaigns, drag queens, Sydney Mardi Gras Film Festival and parade, life and what it’s like to run your own freelance business in the digital and the joys of working with social enterprise.
 
How is an absolutely amazing and inspiring individual and it is truly a pleasure to be able to share his story!
 
❤️
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Craig Mack online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Craig Mack on Hot & Delicious: Rocks The Planet!
Craig Mack on Hot & Delicious: Rocks The Planet!

TheRight.Fit tech co-founder & CEO, Taryn Williams, kickin’ ass & taking names! | Podcast Interview

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Taryn Williams (Founder Wink Models + TheRight.Fit) on Hot & Delicious: Rocks The Planet! in Sydney.
Taryn Williams (Founder Wink Models + TheRight.Fit) on Hot & Delicious: Rocks The Planet! in Sydney.

DOWNLOAD the PODCAST – #89 Taryn Williams (Founder Wink Models + TheRight.Fit).

 
Founder of WINK Models and Co-founder/CEO THERIGHT.FIT, Taryn Williams, is truly an inspiration!
 
Have you ever left a conversation with someone you’ve just met and you’re literally buzzing for hours afterwards? Well, this is one of these.
 
We chat about the excitement of raising $750,000 in seed funding from AirTree Ventures to help further develop TheRight.Fit influencer platform, getting a pilot’s licence & learning to fly at a young age, starting her first company at 21, being an female influencer & inspiration in the tech industry, Taryn’s favourite project management tools to keep both companies humming, the patterns & differences that enable entrepreneurs to thrive and much, much more.
 
If you’ve ever wanted to start-up your own business, but don’t know where to begin, then this podcast with Taryn Williams is the chat for you. 
 
Energy +++. Let’s get into it!
 

DOWNLOAD the PODCAST – #89 Taryn Williams (Founder Wink Models + TheRight.Fit). 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
 
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Connect with Taryn Williams (Founder Wink Models + TheRight.Fit) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:
info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.