The Secrets of Engaging Customers Online
- Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
- Driving ecommerce for brands:
- Via video/still content and what platforms to use.
- By partnering with the right social media influencer.
- TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
- What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female).
- ROI and Measures of Success – in the mind of the influencer and how they differ from how brand marketers view ROI?
- Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
- Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
- The Secrets of Engaging Customers Online – for both brands and social media influencers.
Special thank yous for everyone who had a part in making this a reality:
- Lauren Vickers.
- Macleay College:
- Ian Thomson (Head of Faculty).
- Jeremy Taylor Riley (Social Media Strategy Lecturer).
- Alex Newall.
- The Production Team.
- Benjamin Sopronick.
- Mitchell Dodds.
- Cisco Corea
- Cat Douglas (Marketing and Social Media Manager).
- Taryn Williams (Founder & CEO – theright.fit).
- Grant Flannery (Strategy Director – co:collective).
This entry was posted in Lifestyle, Podcast, Social Media and tagged ambition, Australia, aviation, Ballistyx Snowboard Show, best practice, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Bulmers Original Cider, Cadbury Dairy Milk Chocolate, Cancer Council Australia, Cat Douglas, Channel GO!, craftbeerlovin, Dan Wilkinson, digital, Driving ecommerce, Emirates, Emirates Airline, entrepreneur, Grant Flannery, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, Ian Thomson, influencer, influencer app, inspiration, Instagram, Instagram Business Blog, interview, iTunes, Jeremy Taylor Riley, Kraft Peanut Butter, Lauren Vickers, Macleay College, marketing, Melbourne, model, music industry, Peroni Italian Beer, Philadelphia Cream Cheese, podcast, podcaster, podcasting, Return On Investment, ROI, social enterprise, social entrepreneur, social media, Social Media Influencer, Social Media Influencer ROI, social media strategist, Splendour in The Grass, startup, success, Sydney, Taryn Williams, The Secrets of Engaging Customers Online, TheRight.Fit, Top Tips for Social Media Influencers, triple j, Tuscan Tan, Twitter Business Blog, university, video, wanderlust, YouTube.