technology

Podcast Feature: Street Art & Human Impact of Social Media – NOT NOT Cam Scott.

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@NOTNOTCamScott x @hotndelicious entrepreneurship podcast LIVE at Bondi Beach!

DOWNLOAD the PODCAST via iTunes – #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.

Bondi Beach-based street artist NOT NOT aka Cam Scott captured my imagination last year with ‘Digital Realities’, his thought provoking street art series designed to have us individually to consider the impact of the behaviours and addictions that the major platforms and mobile phone technology are creating, breeding and feeding in society and our everyday lives.

From our digital selves to clickbait compulsions, this is a fascinating exploration into the digital world and I loved having him on the show! We share our own individual techniques that we use for regular digital escape, Centre for Humane Technology’s approach to ‘“realigning technology with humanity’s best interests, the LIKE IRL project, his TEDx TED Talk, how Cam Scott came to create his Sunnys Eyewear brand, ‘In Praise of Idleness’ and NOT NOT’s 2 key pieces of advice that he’d give to someone who has a dream, but is afraid to take that first step.

Super inspiring and fascinating chats with a highly intelligent, genuine, thoughtful and personable individual. I hope that you enjoy it as much as I do!

Connect with NOT NOT Cam Scott online:
Sunnys Eyewear:
TedXHaymarket Talk:
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Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
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‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.

@NOTNOTCamScott x @hotndelicious entrepreneurship podcast LIVE at Bondi Beach!

Instagram Stories Latest Update – Drive Reach through use of Locations + Hashtags.

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Instagram Video on Instagram Stories now drives Reach through Locations + #hashtags

Interesting!

I have been keenly watching the evolution of Instagram Stories in recent times and in the latest Instagram platform update, brands who use relevant Locations + Hashtags within their content (on photos/video) can expect increased Reach and Brand Awareness of their Instagram Stories. 

The inclusion of Locations & #hashtags, as shown in the screenshots below from our @hotndelicious Instagram account content, created whilst watching the Golden State Warriors versus the Cleveland Cavaliers in the NBA Finals, lead to a higher volume views of my @hotndelicious Instagram Stories by people searching #GSW and #NBAFinals content.

By adding Locations & #hashtags to Instagram videos, you can tap into increased traffic beyond your existing audience as ‘Grammers from around the world seek to connect with content from Locations or #hashtags associated with current events, digital activations and/or their favourite sports team.

So when you are choosing a social media strategist for your digital ecosystems for ongoing or campaign content, you need to take into consideration how quickly platforms evolve and how in touch your social media lead is with said social platforms.

One of the advantages I have as a highly experienced Social Media Strategist is that I am not only working with a diverse number of clients across multiple platforms and range of different industries including B2B, Health Insurance, FMCG, Not-For-Profit, beer/alcohol brands, financial/technology, travel and much more, but I also have my own two brands, Hot & Delicious Rocks The Planet! and Craft Beer Lovin’, where I am still on the tools every week creating still photography, video and audio content (for my Bondi Beach Radio show and podcast).

This means that unlike a lot of other strategists, I am one of the first to discover these latest social media platform changes before they are officially announced by the platforms and I’ll usually trial new products/content execution types on my own two brands first prior to putting them on the table for clients.

So to wrap this quick update, I’ll give you business advice and food for thought: There are a lot of wanna-be so-called social media specialists in this business and they usually brand themselves with self-coined terms like Social Media Guru/Ninja/Unicorn. If you are looking for a new Social Media Strategist for your brand or business, then make sure that you’re working with someone who not only understands how to ladder social media content up to meet your Business & Brand Objectives, but just as importantly has their finger on the pulse as a prolific content creator in their own right.

And if you want to work with me, then don’t be shy… I’ll get straight back to you. Drop me a line. 😃📱🎙✌🏻

Article by Dan Wilkinson AKA @hotndelicious, founder of Hot & Delicious: Rocks The Planet!

Dan Wilkinson is the global award-winning founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet! and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Moula Money, Miller Genuine Draft, Strongbow Cider, Kopparberg Cider, Bulmers Cider & more.

His portfolio over the past 18 months includes APAC winner at the 2016 Facebook Awards, speaker at Social Media Week – Miamimultiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.  
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
 
DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more

DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Australia is the 2nd country in the world to launch “Messenger Day” | Facebook’s new feature!

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Facebook “Messenger Day” rolled out in Australia on Tuesday, making it the 2nd country in the world that Facebook have launched their new social story-telling functionality on Messenger.
 
Clearly inspired by the success of Snapchat and following the launch of Instagram Stories, Facebook has focused the testing and release of this new feature in international markets where Snapchat usage isn’t nearly as high as Facebook Messenger, in an attempt to build an audience of users who will then influence other users to adopt this new feature (Poland was the test market out of interest).
 
As always when Facebook updates their apps, you’ll see a backlash from a proportion of users who struggle with change and love a good whinge, however interestingly enough, this time I’ve observed that same backlash from a proportion of friends of mine who actually work in the digital media industry like myself and/or are regularly passionate first adopters.
 
The feedback from the younger demographic of social media users is that “we’re already time poor as it is and don’t have time for Snapchat, Instagram Stories AND Messenger Day.” To them, this is also clearly just a blatant copy of existing technology that’s working… which Facebook and Instagram put their hands up and freely admit that it is.
 
“Just like when Facebook invented the [News] Feed, and every social product was like, ‘That’s an innovation, how do we adapt that to our network?’ You’re going to see stories pop up in other networks over time, because it’s one of the best ways to show visual information in chronological order”
– Instagram CEO Kevin Systrom when Instagram launched “Instagram Stories”.
 
I’m not saying that Facebook Messenger Day doesn’t have a place for a proportion of the digital market, as no doubt, as a number of existing Facebook Messenger users will adopt Messenger Day into their lives, however lot of my younger friends use Snapchat as their main tool of communication (including more than text messages), so Messenger Day certainly won’t be something that replaces Snapchat (in the short-term at least) for the youth market.
 
It does definitely make sense for an organization like Facebook to adopt game-changing digital technology from competitor platforms that fits with current social media behaviours and more personalised storytelling, whilst still sinking millions into development of new Facebook-powered social media apps and features, however they need to keep their eye on the ball and continue to develop different innovations in the medium to long-term to “push” their relevance with their younger audiences.
 
Brands and agency media buyers beware. This “new” Facebook Messenger Day feature won’t necessarily be the magic solution for reaching 14-25s with your marketing, if and when it becomes available for advertisers. 
 
But Facebook do have money to burn, so watch this my space 😉😜 for newer technologies that they develop that might be! 

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

Hot & Delicious: Rocks The Planet! is a weekly podcast where we interview inspiring, influential individuals and entrepreneurs across a range of industries about what makes them tick as people and drives their hunger for success. We currently enjoy well in excess of 2.5M++ digital impressions/year through our Hot & Delicious: Rocks The Planet!digital channels

Our podcast guests so far include Twitter Australia Managing Director, Karen Stocks, Thank You Group founder Daniel Flynn, Australian comedian & TV presenter, Wil Anderson, Jules Lund radio & TV personality, Nazeem Hussein, Gotye, Aussie actor Daniel McPherson & many more. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

The Secret to Happiness – Hot & Delicious catch-up with Smiling Mind app

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Hot & Delicious: Rocks The Planet podcast series

Interview #11 – Smiling Mind app (tech/innovation)

Ladies and Gentlemen, welcome back to ‘Hot & Delicious: Rocks The Planet for 2015’. Last year, as existing fans will know, we caught up with Aussie comedian & TV presenter Will Anderson, kick-ass Aussie indie rockers The Griswolds, Regan Lethbridge from awesome Melbourne-based band Bonjah, fashion blogger Winston & Willow and so many more wonderful people.

I must apologise profusely for taking a longer break over the Christmas period than planned – but the 2nd half of 2014 saw me working 60-80 weeks, I must admit I was just exhausted and didn’t want to come back until I could dedicate my time and energy 100% to this new project that I love so much.

2015 is going to be a super year for the podcast, where we take things to another level – coming up over the next few months are interviews with social entrepreneur and founder of Thank You Group, Daniel Flynn, the enigmatic Carlo Santone and Natalie Rize of world-renown Aussie urban roots band Blue King Brown, a whole swag of Australian and international comedians as the buzz of Melbourne International Comedy Festival hits Australia and so much more. I am pumped!

I love this podcast episode. It’s 5:45am and I can’t sleep as I’m still buzzing and inspired by last night’s chat with the team at Smiling Mind meditation app. One of the main reasons I started ‘Hot & Delicious: Rocks The Planet’ is to chat with people who are doing what they love and who inspire me. In today’s podcast I get to hang out with Lucy Richards and Georgie Reed, two of the first people involved in the launch of Smiling Mind app.

Launched in Australia a few years ago, Smiling Mind now has over 500K users from aged 7 to young adults, business people like myself and even people my parents’ age. Smiling Mind’s 500,000+ users are living all over the globe and the app was recently featured in the New York Times.

I am not exaggerating when I say that meditation and Smiling Mind have changed my life. I first came across the app about a year and a half ago when I was chatting with Georgie’s partner, Rob, at a work lunch. He was singing the praises on how using this app on a daily basis had brought a certain calm and balance to his insanely hectic life as part of the Carlton Dry brand team at Carlton & United Breweries. He told me how his partner Georgie had left her job at a media agency to join this start-up called Smiling Mind.

Now I’ve had people speak with me about meditation and mindfulness a little previously, including one of my friends, the wonderful Narissa Doumani, who in fact launches her book in a month ‘A Spacious Life – Memoir of a Meditator’ (and we’ll be dropping an episode with her in a few weeks), but for me and I’m sure most people who now have meditation and mindfulness as a part of their life, to start meditating you’ve got to be in a place when you’re desperate to try anything to get some peace, calm in your life or just be curious enough to try. 

For me it was the former. I’m not exaggerating or boasting when I say that I’ve done so many cool things in my life – I’ve lived in 4 different countries in Australia, Asia, Europe and the Middle East, put a 900 square metre ice-rink on the sands of Bondi Beach (the first of it’s kind anywhere in the world), created a role as the music supervisor of a snowboard show called Ballistyx Snowboard Show on Channel GO!, run music festivals & events around Australia, worked as a music festival photographer & run social media for a music festival, traveled the world for 6.5 years as an international flight attendant with Emirates Airline, the list goes on… but my whole life I always felt I was either running towards or running away from something (to steal a phrase coined by one of my fave podcasters). For the past 20 years of my life, I have had an unquenchable thirst for success and a happiness that I’ve never quite found. I have all these amazing things I’ve done/going on in my life and yet a year and a half ago I felt stressed out, always seemed to have that tightness of anxiety or dread in my chest and I was miserable… something had to change. 

Now those of you who know me know that I don’t believe in God, but what I can say is that I am very spiritual. I used to think that exercise was all I needed to feel good, but even that wasn’t enough and not quite the tonic I was after. I’ve spent my life life wishing I was somewhere else… a little bit further down the path to my success… in 6 months I’ll achieve this goal and I’ll be happy, in 12 months I’ll be making this much money and I’ll be happy…. no… quite simply no. This podcast, in parts, may sound a little like we’re trying to sell Smiling Mind and to be honest, it’s almost impossible not to – each of the 3 of us are already sold on its virtues and the impact it’s made on our own lives. My whole life, I’ve gone my own way not wanting to conform or be dictated by society’s viewpoint on how I should live my life, the black sheep if you will… and yet with this… it just fits. 

I am still as ambitious as ever, yet for the first time in my life I am living each and moment in the now. I walk down the street and unplug my headphones just to observe the people around me, to hear the birds singing and simply soak up the sounds of the city. When I’m out with friends for dinner, invariably people will be having a phone party at the table, shooting this foodporn for Instagram or checking-in at that place on Facebook. My phone pretty much always stays in my pocket these days. The only place I want to be now is here – in the moment. Mediation and the Smiling Mind app have helped me achieve a certain mindfulness. Now I crave, soak up and appreciate each moment I’m in and so that any time I feel like I’m stressed out or angry, it’s the key tool I utilize that pulls me back into check and gets me back in sync.

I’m going to step-off now and let you get into it. The first 1-2 minutes is a little disjointed as we were having some tech issues with the mics, then we chat about social media for about 6 minutes before kicking into the podcast proper at about 8 minutes, but make sure you listen to it all as there is some gold in there for any of you who are keen to get some advice on how social media works.

All I can say about Smiling Mind and this episode, is that if you’ve ever wanted ongoing peace and happiness in your life, you are actually really fucking close… I use this app and meditation in general about 5 times a week and the impact it’s made on my life is that big that it’s almost intangible. I wasn’t a cynic previously, but I just didn’t feel like it was for me, but after setting myself the goal of starting with 4-5 sessions in 5 days I can honestly say that meditation and mindfulness will be a part of my life forever and I won’t look back, so thank you Smiling Mind.

Ever wanted to know the secret to happiness? Download our interview with the people at Smiling Mind meditation app. It’s changed my life.

Enjoy

Follow myself, Dan Wilkinson (Hot & Delicious) and Smiling Mind on Twitter or check out more here: SmilingMind.com.au

Hit us up on social media here:

Instagram @hotndelicious

Twitter @hotndelicious 
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Instagram launch brand new video feature – Hot & Delicious trial it for you

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Instagram have launched their latest, exciting new feature to combat the likes of Vine, Snapchat & Cinegram.. video! Addicted to Instagram, Hot & Delicious remain at the cutting edge of social media tech, so bleary-eyed I rolled out of bed this morning to do some quick research for y’all. Here’s the skinny:

Facts:

  • 15 seconds per video.
  • 13 Instagram filters built specifically for video.
  • Cinema feature – built to combat shaky videos shot on the go (iPhone 4S and iPhone 5 only).

Positives:

  • Mini movies – you can record (incl. Stop/Start) consecutive mini-grabs of video content to make them into a short short film 🙂
  • Screen flip during recording – Win. Unlike Snapchat you can stop & flip the camera mid-video to switch from capturing yourself to shooting your surroundings.
  • Saved videos – yep, once you’ve shot your vid it automatically saves to your smartphone for use on other social channels incl. YouTube, Facebook, etc.

Negatives:

  • Instagram video only – you can’t upload your own videos shot outside of the Instagram App.
  • Glitches/distortion – at times when Instagram uploads your photos/video it uploads with distortion to the image quality which isn’t present in original photo/video content. Believe this is due to interruption to data flow via Wi-Fi. Check out our original version
  • Tagging – can’t tag your friends in vids on Instagram just yet, but no doubt it’s coming.
  • Cover Frame – can’t choose an image shot outside of video content as cover image for video like on YouTube.

A wanna-be Rockstar, a puppy & skyporn.. Hot & Delicious Group’s first attempt at Instagram video:

So where does a first-time user start? Instagram video FAQ

Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play.

More magic from Hot & Delicious on Instagram

What we’re hoping to see in the future from Instagram (not just in video format):

    • Scheduled posts – for those of us who work in social media strategy, content creation & community management we report news/post immediately as content comes to hand, but it’s also important to be able to schedule content at keys times when we’re not connected digitally.
    • Clickable URLs that enable us to direct Instagram user traffic to our website, blog and other URLs.

Hot & Delicious ..for sick live music photography & music news from around the planet:
Twitter @hotndelicious
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Alt J launch Aussie entrepreneurs’ global SOUNDHALO technology that’s set to change the world of live music!

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Soundhalo’s exclusive, amazing first footage has to be seen to be believed.
Alt J live from London’s Brixton Academy:

2 music-loving Aussie entrepreneurs with big dreams & balls of steel are taking on the world… live music as we know it, has changed forever!

Overnight in London, British rock quartet Alt J launched the beta version of Soundhalo at a live concert at the UK’s world-renown O2 Brixton Academy. Soundhalo’s ground-breaking technology allows music-lovers to “download and share artist-endorsed live gigs in an instant” with “mind blowing quality anytime, anywhere.”

The Soundhalo technical production team capture high-quality live audio and video content of the world’s largest international acts, then deliver it to your smartphone SOUNDHALO App in an instant… as.. it.. happens…
No more annoying phones in your face at festivals & gigs.. drunk, high or sober.. soundhalo captures the moment.. your moment.. and makes it available for immediate download in both audio and video format, then can be synced across all your devices.

Soundhalo is a wicked concept born of an idea by Baz Palmer’s (Hunters & Collectors) 22-year-old son, Declan, who imagined “capturing in real time, a band’s live performance” in “that intense, insane magical moment that only live music can muster”. When Baz met Soundhalo Co-Founder & CEO Liza Boston through a mutual friend over a boozy music biz lunch, they instantly built a rapport with a shared passion for music/technology and Baz knew he’d found the person to work with to bring a rock-star’s dream into reality. After untold hours putting teams together, countless meetings & planning sessions, traveling the globe collecting frequent flyer miles and testing, testing, testing… it’s here..

When asked for his thoughts, Gus Unger-Hamilton from Alt-J said: “I think the future of music and technology as an artist, and looking at how artists and fans interact, is really exciting. Artistic output no longer has to be be dictated by the things it used to be. It used to be how much music can you fit on a vinyl record? And how long is a video cassette? Now that no longer has to be the case.”

So all you Android users get on it! You can be the first people on the planet to use this game-changing technology! Go to soundhalo.com to download the app. iPhone won’t be far behind with an iOS version due in the coming months.

And in the wise words of my mate Liza…. Rock on! Aroooooooooooooooo! 😀

Keep an eye on Soundhalo social for all the latest exciting news and updates:
Facebook.com/mysoundhalo
Twitter @soundhalo
Instagram @soundhalo
soundhalo.com

Hot & Delicious.. sick live images & music news from around the world:
Twitter @hotndelicious
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Soundhalo. Download and share artist-endorsed live gigs in an instant.