street art

Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

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Avoid this MARKETING FAIL: “I will give you exposure”.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Today’s podcast comes in 3 parts:

  • Avoid this MARKETING FAIL: “I will give you exposure”.
  • Crediting creative works online – photography, videography and artwork.
  • ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.

“I will give you free exposure”. Fail. I want to hang up the phone immediately. Epic fail!

Yes, I had one of those business calls on a Monday a few weeks back for the 1st time in a while. The gentleman calling (not a gentleman caller 😉) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.

As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!

On today’s podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure”.

We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.

I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.

Crediting creative works – photography, videography and artwork.

On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.

I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.

Learning about ANZAC Day as an Australian. What you can do.

The shortest part and the cherry on top of today’s podcast – we touch on the history of ANZAC Day, what it means to me and how you can get involved.

Let’s get into the show!

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Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

 

Hot & Delicious: Rocks The Planet! recorded live in Bondi Beach.
Dan Wilkinson, Social Media Strategist and Content Producer lecturing on Content Strategy at Macleay College.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Avoid this MARKETING FAIL: “I will give you exposure”.

Podcast Feature: Street Art & Human Impact of Social Media – NOT NOT Cam Scott.

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@NOTNOTCamScott x @hotndelicious entrepreneurship podcast LIVE at Bondi Beach!

DOWNLOAD the PODCAST via iTunes – #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.

Bondi Beach-based street artist NOT NOT aka Cam Scott captured my imagination last year with ‘Digital Realities’, his thought provoking street art series designed to have us individually to consider the impact of the behaviours and addictions that the major platforms and mobile phone technology are creating, breeding and feeding in society and our everyday lives.

From our digital selves to clickbait compulsions, this is a fascinating exploration into the digital world and I loved having him on the show! We share our own individual techniques that we use for regular digital escape, Centre for Humane Technology’s approach to ‘“realigning technology with humanity’s best interests, the LIKE IRL project, his TEDx TED Talk, how Cam Scott came to create his Sunnys Eyewear brand, ‘In Praise of Idleness’ and NOT NOT’s 2 key pieces of advice that he’d give to someone who has a dream, but is afraid to take that first step.

Super inspiring and fascinating chats with a highly intelligent, genuine, thoughtful and personable individual. I hope that you enjoy it as much as I do!

Connect with NOT NOT Cam Scott online:
Sunnys Eyewear:
TedXHaymarket Talk:
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Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
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‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
.
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.

@NOTNOTCamScott x @hotndelicious entrepreneurship podcast LIVE at Bondi Beach!

The Paterson Project – Majestic street-art for the most perfect cause.

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The Paterson Project - Street-artists raising funds for the Royal Children's Hospital Foundation

Streetart exhibition raises funds for Royal Children’s Hospital Foundation

Anyone who knows me knows how much I’ve fallen in love with Melbourne’s street-art scene over the past few years and so as exhausted as I was after a hectic week, nothing could stop me jumping on my bike and riding late through the wet streets of Melbourne on Friday night to attend a wonderful event on Smith St in Fitzroy for the most perfect cause.

The Paterson Project was held at heritage-listed Paterson Building where over the course of the past week, over 100 artists, including the likes of Rone, Adnate, Mayo, DVATE, Facter, Alexandra Lederman and many more, dedicated their time to decorating the walls of this grand old building with their works of art to be auctioned off to raise funds for the Royal Children’s Hospital Foundation.

Packed to the rafters with more hipsters than you could poke a beard at, it was wonderful to be able to appreciate so many majestic pieces of art in the one place and I wandered up and down the 3 floors of this living and breathing masterpiece for over an hour.

One of my simplest weekend pleasures is to spend hours wandering previously unexplored alleyways or even streets that I think I already know around Melbourne, with the prospect of stumbling upon some unexpected beauty…

Occasionally, I’ll overhear people bitching about their favourite piece being tagged by some young punk or being covered up by a new piece of artwork that they don’t like, but what they don’t consider and they’re missing is that there-in lies its beauty – street-art is the perfect, symbolic reflection of life on this planet – beauty is everywhere, fleeting and quite often in the last place you’d expect to find it… captivating in one moment and then gone the next – as such it helps teach us to appreciate every single moment for what it is and even when it fades or is gone, becomes a part of us forever.

Beauty is everywhere. Enjoy!

Apologies to any artists who’s names we’ve missed or for any incorrectly labelled artworks. Please don’t hesitate to get in touch so that we can update accordingly.

Donate to the Royal Children’s Hospital Foundation or to get involved head on over to foundation.rch.org.au

Hit us up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.