In case you haven’t heard of it, Facebook Creative Labs recently dropped their latest tool, the Facebook Mentions app “makes it easy for public figures to talk with their fans and each other on the go.” Hang on, I hear you say.. that’s what Twitter and Reddit are for.. yes, this is the latest in moves designed to keep social media users within the Facebook family.. buy Instagram, Facebook Paper for news, Slingshot to combat Snapchat, optimizing Native Video to draw advertising $$$ away from YouTube. It all makes sense right? I’m not convinced.
Celebrities, market need and the need for Facebook to have their fingers in every pie.
Now I’m not a celebrity (yet 😉 ), but I’ve been around the music industry for years and for me there’s two types of celebrities.. those who like to be seen schmoozing with other celebrities and sharing it with the world and those that like to be left alone or if connecting with other celebs, are not trapped up in making a big deal about it, so to me Facebook Mentions in it’s current format doesn’t make sense.
And what about Facebook’s perceived need for “world-domination” of all social media tools in the broader social media market?
We live in an ever-evolving technological age where consumers are spoilt for choice and each of us have our own little suite of social platforms that we use in varying frequencies depending on what drives and inspires us as an individual. Like my food and travel destinations I crave choice and variety in my social media; I enjoy Twitter for one-on-one connections with influencers, meeting every-day people I come across in the digital world whom I’ve never met who love similar things to me, friends and making new business contacts, Instagram as a photographer for daily inspiration/sharing and yes, even Pinterest has it’s place to occasionally inspire me and make me laugh when I’m struggling to get the day started and coffee just isn’t cutting the mustard. Like most of us. I want to at least “feel” like I have this choice and while Facebook Creative Labs is a cool initiative in theory, some of those smarts would surely be better utilised in improving Facebook’s user experience, as what Mark Zuckerberg & Co seem to fail to realise is you don’t need to own own every single human connection on social media. Sure, it’d be nice ($$$) and social innovation is certainly key, but you can’t be everything to everyone and when spread yourself thin over a 100 different opportunities invariably you open yourself up to falling flat on your face.
Last year I spoke with one of our top guys in Singapore about his philosophy on innovation and for his own personal development he endeavours to focus on 3 big projects a year and to do them well, nay, absolutely nail them. I come from a similar school of thought. In 2010, I burnt myself out working 12-14 hours a day 6 – 7 days a week managing 3 bands/singer-songwriters, working on a snowboard show on TV, building a business and flying around the country running various events, whilst trying to make ends meet. Now translate this to Facebook. For them it’s burning resource. It’s all very well to want to build creations designed to combat competitors and blow them out of the water with innovation, but creation’s just the first step. Once you’ve spent millions of dollars building a viable platform, to stay current and to continue to evolve, it’s necessary to continue pouring money into projects just to keep them relevant and competitive, which leaves two considerations – (a) The aforementioned market need and (b) Where’s this money coming from for development?
So my Advertising Dollars are funding this?
Yes, now comes the “fun” part. “Where’s the money coming from for your shiny new toys Facebook?” – mutter agencies, brand and marketing teams around the world. And yes, pure and simple. Brands are paying for it.
Working in social media I accept that part of my role is explaining to clients that the natural evolution of successful digital technologies into paid channels is nothing new (e.g. Google) and another reason why each brand’s social strategy should remain platform neutral and be tied to business objectives, rather than specific social platforms. But this? Uh uh.. in it’s current format and in an already saturated social media market I fail to see the necessity of Facebook Mentions and sure if it took off there may well be financial benefits in influencer/brand cross-promotions in the future, but they will be affordable for the few and when life’s already been made more challenging with the “death of Facebook Organic Reach” conversations, this is not helping.
I’ve been sitting here thinking you’ve been making some shrewd moves of late, Facebook, with your finger on the pulse and as always I’m happy to be proved wrong, but I’m concerned that this just smacks of an itchy trigger finger and you’re shooting blanks.
Hot & Delicious Group.. Passion, Creativity & Community
Culture, travel, music, news & sick live photography from around the planet:
This entry was posted in Social Media and tagged advertising, Benjamins, blog, blogger, celebrities, Dan Wilkinson, digital, Ed Sheeran, Facebook Creative Labs, Facebook Mentions, Facebook Messenger, Facebook Slingshot, Hot & Delicious, Hot & Delicious Group, Hot and Delicious, hotndelicious, Instagram, Mark Zuckerberg, marketing, POV, Sapient Nitro, SapientNitro, Slingshot, Snapchat, social, social media.
Coffee: ★★★★☆ (4.5 stars)
Bam! Shook off last night’s craft beers with a delicious Colombian dark roast and hit Queen Vic Market for my Saturday AM happy place!
Freshly ground Colombian coffee beans, caviar dip, fresh farm eggs, fruit & veg. Check! North Melbourne brunch. Check! Speaking of check, next time you’re looking for somewhere new for Saturday AM breakfast/brunch, check out Di Bella Coffee Roasting Warehouse.
One of the most exciting parts about living in Melbourne CBD is the plethora of choices to eat, drink & be merry! Decided to explore North Melbourne this morning and the folks suggested Di Bella Coffee Roasting Warehouse. Amazing!
Probably the friendliest staff I’ve seen since my last trip to Johannesburg (South Africans nail customer service), great coffee and the most delectaballs () fruit platter with strawberries, melons, passionfruit, vanilla yoghurt, chia seed syrup & Vietnamese mint.
10/10 Di Bella!
Di Bella Coffee Roasting Warehouse
19-21 Leveson Street North Melbourne
Melbourne 3051 Ph: (03) 9329 2973
Hot & Delicious Group.. Passion, Creativity & Community
Culture, travel, music, news & sick live photography from around the planet:
This entry was posted in Music and tagged amazing, Australia, chia, coffee, coffee lover, coffee roasting, coffeeporn, delicious, Di Bella, Di Bella Coffee Roasting Warehouse, digital, dining, food, foodie, foodporn, Hot & Delicious, Hot & Delicious Group, igersmelbourne, Johannesburg, marketing, Melbourne, melon, North Melbourne, photography, Queen Vic Markets, Queen Victoria Markets, social media, strawberries, Vietnamese mint.
For any entrepreneur or those with entrepreneurial mindsets, the double-edged sword of always being switched-on, every waking hour of the day, means that having tools at the ready to enable you to take time out from your lifestyle/busy mind to reset & recharge are crucial.
Even as we speak, it’s Sunday for me & I promised myself I’d stay away from the laptop and yet here I am chasing the weekly biz blog I promised myself I’d write every week in 2014.. justified it to myself in that it’s both a personal and biz blog that helps feed my creative thirst, plus the lines between both elements of my life (by design) are so close that they’re heavily blurred 😉
What’s not blurred though is that I’ve known for quite some time that to stay healthy in body & mind there are both planned and impromptu moments in everyday life that I can employ to stay fresh & clear. For me these days, aside from the obvious relatively healthy diet and exercise, are meditation and a little thing I like to call #BeautyIsEverywhere.
While I didn’t invent #BeautyIsEverywhere, for Hot & Delicious the #BeautyIsEverywhere hashtag is dedicated to those everyday moments of beauty in nature (or man-made) that I utilize to reset, recharge & inspire myself at a time in my life when I’m super driven, living on the edge of my seat and at the wheel driving a 1000 miles per hour.
Daily on my way to work, heading down to the shops or out for a night on the town, I’m constantly taking snapshots with my eyes. Some images are captured on my smartphone and make their to the internet through the various Hot & Delicious social channels and others I just soak up with a deep breath, a smile and savour as mine alone.
Whether it be #skyporn, a beautiful beach setting, street-art, flowers, architecture or whatever it is that floats you away, it’s important to keep your busy mind aware and open to the surroundings around you. These little hits of endorphins can make your day, help keep a clear mind & ideas flowing that can change the world!
Feel free to tag @hotndelicious and in your #BeautyIsEverywhere hashtags as I’d love your recharge moments to be mine also.
Hot & Delicious.. music news & sick live photography from around the planet:
This entry was posted in Music and tagged amazing, Australia, beach, beautiful, beautyiseverywhere, Dan Wilkinson, endorphons, entrepreneur, entrepreneurial, Hot & Delicious, innovation, inspire, Instagram, meditation, photography, skyporn, Smiling Mind, social media, Tumblr, Twitter.
2 days ago I woke up to a beach sunrise over the ocean, sand & the waves at my feet.. 2014.. I’m ready..
2 days ago I woke up to a beach sunrise over the ocean, sand & the waves at my feet..
This year I went from 80% self-employed in my own music industry business, Hot & Delicious Group to coming out the other side of winter working full-time for America’s #1 Digital Agency, SapientNitro, driving social strategy for one of Australia’s largest brewers.
A year of contrasts & definitely not a quiet one, but coming through my 3rd brain tumour operation in 15 years just a year & a half ago, looking back on previous years and knowing all the cool shit I’ve nailed over the past 3 years, it definitely feels like one where I’ve treaded water a little more than usual [to put it in perspective I’ve still created sponsorship partnerships for The Aussie BBQ series of international music showcases with Virgin Australia and Studios 301 in the USA, travelled to LA and Austin (Texas), captured images of Australia’s top musicians/providing social media services for The Aussie BBQ/Sounds Australia at the world’s largest music conference SXSW, project-managed Federation Square’s Helix Tree – Light In Winter installation and starting working with a range of beer/cider brands (incl. Miller Genuine Draft, Peroni Nastro Azzurro, Carlton Dry, Sweden’s #1 cider Kopparberg, Bulmers and Strongbow cider)] to name but a few projects. Treading water’s not the right phrasing.. a better one would be working in the thick of projects, rather than keeping the eagle eye view from above..
The new job’s been hell-for-leather since Day 1, but I am excited about the team we’ve built, working with people who inspire me, the prospect of being in a position now to present wicked new ideas & game-changing concepts in the new year, access to global resources/networks to achieve our goals and a regular salary (vs working contract-to-contract), which will help allow me to focus on an as of yet unfulfilled music career and a bunch of new Hot & Delicious Group projects in my “downtime”.
The craziness of the past 5 months in particular means I reached the Xmas/New Years holiday period completely exhausted and ready for a solid mental break. As a result, I took the measure of banning myself from all forms of social media for a week from Xmas Day – New Year’s Day. That rest from social channels, family holiday at Portarlington, camping/fishing/skindiving with a bunch of mates on a beach down the Great Ocean Road and today’s trip down to Republica Cafe (St Kilda Beach) to soak up the 25°C blue skies, led to clarity and this explosion of thoughts on paper, which may or may not make it to my Hot & Delicious blog (I’m leaning to yes.. Ha ha.. :D).
That insight is that during the ups & downs on the roller-coaster of life this year, I’ve managed to have amazing experiences, but these “Good Times” have been accompanied with “Capture this, Update that, Tweet this person, read this article, write that article, watch that TV series…”. It’s true that Sundays have pretty much been kept for me and generally-speaking I’m broadcasting/checking social less on Sundays, but in reality there’s been very few times outside of work or on days off where I’ve made an effort to go out, do something fun & just soak up that particular moment in time for what it is, without feeling the need to update one of my social channels. Connected, Connected, Connected.
I’m grateful for the opportunities I’ve created for myself through hard work & the ability to see opportunity in the gaps of the patterns & differences of the world around me, but my #1 goal for 2014 is to soak up the joy of this life by taking more time out for me including chilling & focusing on projects that I love. More passion, energy & happiness will no doubt ensue. Sure.. Capture this, share that is a big part of who I am and what I do.. the reality being that social media is a big part of my life at play/work and an extension of my personality, but it doesn’t define me.
Living in the moment is what I want to see more of from myself this year and not a concept that’s new to me, but taking time out to reflect & enjoy is where we get fresh energy, a sense of calm and it’s in this headspace where the fresh ideas & magic flow.. 2014.. I’m ready..
16:04pm, Tuesday December 31st, 2013.
Republica Cafe, St Kilda Beach
This entry was posted in Music and tagged agency, Australia, Cafe, Dan Wilkinson, digital, Great Ocean Road, Hot & Delicious, Hot & Delicious Group, marketing, Melbourne, NYE, Republica, Resolution, Sapient Nitro, social media, social media services, St Kilda, St Kilda Beach, Studios 301, SXSW, The Aussie BBQ, Virgin Australia, Xmas New Year.
Instagram have launched their latest, exciting new feature to combat the likes of Vine, Snapchat & Cinegram.. video! Addicted to Instagram, Hot & Delicious remain at the cutting edge of social media tech, so bleary-eyed I rolled out of bed this morning to do some quick research for y’all. Here’s the skinny:
- 15 seconds per video.
- 13 Instagram filters built specifically for video.
- Cinema feature – built to combat shaky videos shot on the go (iPhone 4S and iPhone 5 only).
- Mini movies – you can record (incl. Stop/Start) consecutive mini-grabs of video content to make them into a short short film 🙂
- Screen flip during recording – Win. Unlike Snapchat you can stop & flip the camera mid-video to switch from capturing yourself to shooting your surroundings.
- Saved videos – yep, once you’ve shot your vid it automatically saves to your smartphone for use on other social channels incl. YouTube, Facebook, etc.
- Instagram video only – you can’t upload your own videos shot outside of the Instagram App.
- Glitches/distortion – at times when Instagram uploads your photos/video it uploads with distortion to the image quality which isn’t present in original photo/video content. Believe this is due to interruption to data flow via Wi-Fi. Check out our original version
- Tagging – can’t tag your friends in vids on Instagram just yet, but no doubt it’s coming.
- Cover Frame – can’t choose an image shot outside of video content as cover image for video like on YouTube.
A wanna-be Rockstar, a puppy & skyporn.. Hot & Delicious Group’s first attempt at Instagram video:
So where does a first-time user start? Instagram video FAQ
More magic from Hot & Delicious on Instagram
What we’re hoping to see in the future from Instagram (not just in video format):
- Scheduled posts – for those of us who work in social media strategy, content creation & community management we report news/post immediately as content comes to hand, but it’s also important to be able to schedule content at keys times when we’re not connected digitally.
- Clickable URLs that enable us to direct Instagram user traffic to our website, blog and other URLs.
This entry was posted in Music and tagged Android, brand new, community management, dog, filters, Hot & Delicious, Hot and Delicious, Instagram, iOS, iPhone, new tech, no filter, puppy, rockstar, skyporn, Snapchat, social media, social media consultant, social media content, social media strategy, tech, technology, URLs, video, YouTube.