social media strategist

Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin?

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Hot & Delicious: Rocks The Planet! with global award-winning Social Media Strategist, Dan Wilkinson.

DOWNLOAD the PODCAST – #143 Dan Wilkinson – Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin? 

Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin?

There is NOTHING in the world like being your own boss and getting paid to pursue what you love!

If you had told me in 2015 that I’d be making more $$$ in 2 days than I used to make in 5 and that I would be living 5 minutes walk from the ocean, working remotely from the home office every day (I commute to work via the kitchen 😃) and then creating podcasts, Instagram content and business development on my other work days, then I would have said to you “Let’s jump in the time machine and take me there immediately!”

From studying biochemistry to Emirates Airline senior flight attendant to music industry jack-of-all-trades to global award-winning social media strategist, my life has been a journey of design, chasing that “Life Work Balance”. Yep, you heard right… ever since I was 20 years old I’ve pursued an approach to life by focusing on jobs that allow me to live a certain lifestyle and chase what I love for living… travel, music & a life of creativity.

If you had told me 20 years ago I’d be a flight attendant living in Dubai for 6.5 years, I’d have pissed myself laughing… “No way!”, if you’d told me 12 years ago that I’d be working in social media for a living I’d have been like “What’s Social Media?” 😉 And I’m still rolling with it… last year I spent 3 months in California after leaving my full-time job and since moved to Bondi Beach in December, turned my podcast into a radio show on Bondi Beach Radio and took on my first university gig lecturing in Social Media Strategy at Macleay College in Sydney. WTF is happening right now?!! 🚀 Keep Pushin’!

Over the coming weeks & months, I am releasing a series of solo digital shows for free download via iTunes and the Hot & Delicious Rocks The Planet! weekly small business and entrepreneur podcast to help any of you who yearns for a life where you get paid to do what you love and chase your dreams.

This is the first show in this series is:

Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin? – 

  • The 1st Steps – Decide What You Want & Follow Your Heart.
  • The Top Tips and Tools – Clear A Path & Make That Start.

The next show in the series:

10 Tools & Tips for the Ambitious, Small Business Owner & Digital Nomad – Perform at your best whilst living life to the fullest!

What exactly is it that are you waiting for? There is absolutely nothing stopping you from taking the plunge except you. Make a start, make a start today!

DOWNLOAD the PODCAST – #143 Dan Wilkinson – Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin? 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious: Rocks The Planet! with Social Media Strategist, Dan Wilkinson.

Secure Award-Winning Social Media Strategy + Content For Your Biz.

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Sunset at Bronte Beach by @hotndelicious. Brand building with Hot & Delicious Rocks The Planet!

Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!

Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.

Just 1.5 years after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified Hot & Delicious: Rocks The Planet’s depth of experience across a range of different industries in social media strategy.

After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including Cosmetics, B2B, Health Insurance, Tech, Health & Wellness, FMCG, Not-For-Profit, Alcohol brands (including craft beer), Travel, Lifestyle and much more.

It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.

Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf), Cherry Blooms global cosmetics brand and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!

While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!

So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a yoga business or pet store 😜

Design your Social Media Strategy not only for the User Experience, but a strategy that drives Return On Investment! Get in touch!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com

A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

Global Award-Winning Social Media Strategy and Content Production for your brand | Hot & Delicious: Rocks The Planet!

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson

Hot & Delicious: Rocks The Planet – Global Award-Winning Social Media Strategy, Best Practice Social Media Playbooks, Monthly Reporting Templates & Content Production for your business or brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars,Social Media Playbook creation, Community Management & Reporting

2017 has been a magical year so far! 

12 months ago I wrapped my role as the Social Media Lead at SapientNitro and over the following months we won a sh*tload of awards from our work, but it was the right decision, born of a desire to to push myself to new heights and feel again the surge of energy that comes hand-in-hand with running your own show.

Since leaving my full-time role, I’ve shot a TV pilot at Twitter HQ in Sydney and Boilermaker House in Melbourne with two of my best friends Alister Robbie of The Post Project and Matt Smolen of Balloon Tree Productions (still in post-production – watch this space), spent 3 months based in West Hollywood, captured content at the US Masters in Augusta,  Georgia, shot photos of Michelle Obama (called the Secret Service guy who patted me down, mate) and Wolfmother and recorded 4-5 shows for the Hot & Delicious: Rocks The Planet! podcast at SXSW Music Conference in Austin, gained over 10K+ followers on each of my @hotndelicious (12.7K) and @craftbeerlovin’ Instagram (11.4K) accounts (I only launched @craftbeerlovin’ in April 2016 as a way to show my mates back home what beers I was drinking in the USA and now run with my good mate Nathan Webster, relocated to Sydney, took on Cancer Council Australia as a client of Hot & Delicious: Rocks The Planet!, soaked up the positivity of working with an NFP and the feeling that you experience when you make a significant contribution to an organization, who are making an impact on the lives of Australians every single day, moved to Bondi Beach, landed myself a weekly radio show on Bondi Beach Radio within 10 days of arriving, have been asked to be a guest lecturer role in social media strategy at Sydney University Macleay College, started working as a social media influencer being paid to produce brand partnership content for my own brand – Hot & Delicious: Rocks The Planet!, took on Mahlab Content Agency (Salesforce, HBf insurance) as a client, made countless new friends and shared some of the most amazing experiences!

My focus with recent clients has been to immerse myself into their business and ways of working, so that I can effectively audit their digital ecosystem, assets (physical and digital), corporate partnerships, influencer engagements, digital channels, content creation and reporting structure, so that I can then create custom Best Practice Social Media Playbooks, monthly or quarterly reporting templates for clients, upgrade their existing systems and processes and create strategic 2-3 year digital roadmaps. 

It’s been a fascinating, challenging, joyful and rewarding year since going out on my own and making the transition from Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, to diving back into the freelance world with the challenges of owning/operating your own business and contracting with clients for a living.

After returning from Los Angeles in June, I spent six weeks in Melbourne pitching for contracts around Australia which culminated with me relocating to the warmer climes of Sydney to work with one of my favourite and most exciting clients yet… Cancer Council Australia.

While every client, be it agency-side or working for yourself, has its own challenges, ultimately overall this has been one of the most wonderful and enlightening experiences – to consult with an organization that are making a massive impact on the lives of everyday Australians, every single day!

I’m enjoying Sydney and beach life so much that I’ve decided to stay on Sydney for the summer and beyond and relocated from Coogee to Bondi Beach in late 2016 to be closer to the surf and where the action is.

While Hot & Delicious: Rocks The Planet! will continue to consult with Cancer Council Australia and other clients on an ongoing basis, we are in the market for exciting new clients who are a good fit for our lifestyle and what we believe in.

If you are keen to audit your brand’s social media presence and generate a strategy/content that actually drives your business/brand objectives whilst being a digital ecosystem that your customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a pet store 😜

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com


A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January 2016 to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Award-Winning Social Media Strategy & Content Production | Hot & Delicious: Rocks The Planet!

Posted on

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson

Hot & Delicious fresh out of the blocks with Social Media Strategy & Content Production for your brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars,Social Media Playbook creation, Community Management & Reporting

It’s been an fascinating, challenging, joyful and rewarding 2016 thus far, with a 3 month stint in California and making the transition from Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, to diving back into the freelance world with the challenges of owning/operating your own business and contracting with clients for a living.

After returning from Los Angeles in June, I spent six weeks in Melbourne pitching for contracts around Australia which culminated with me relocating to the warmer climes of Sydney to work with one of my favourite and most exciting clients yet… Cancer Council Australia.

While every client, be it agency-side or working for yourself, has its own challenges, ultimately overall this has been one of the most wonderful and enlightening experiences – to consult with an organization that are making a massive impact on the lives of everyday Australians, every single day!

And I’ve enjoyed Sydney and beach life so much that I’ve decided to stay on Sydney for the summer and have relocated from Coogee to Bondi Beach to be closer to the surf and where the action is.

While Hot & Delicious: Rocks The Planet! will continue to consult with Cancer Council Australia on an ongoing basis, we are in the market for exciting new clients who are a good fit for our lifestyle and what we believe in.

If you are keen to audit your brand’s social media presence and generate a strategy/content that actually drives your business/brand objectives whilst being a digital ecosystem that your customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a pet store 😜

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com

 
A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.