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  • Instagram Stories Latest Update – Drive Reach through use of Locations + Hashtags.

    Interesting! I have been keenly watching the evolution of Instagram Stories in recent times and in the latest Instagram platform update, brands who use relevant Locations + Hashtags within their content (on photos/video) can expect increased Reach and Brand Awareness of their Instagram Stories.  The inclusion of Locations & #hashtags, as shown in the screenshots below from…

  • Instagram launches Instagram for Business with Brand New Analytics.

      Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.   In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one…