Social Media Influencer

Hot & Delicious: Rocks The Planet! Marriage Equality and Vote Yes with Craig Mack.

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Hot & Delicious: Rocks The Planet! on Marriage Equality and Vote Yes with special guest Craig Mack.

DOWNLOAD the PODCAST – #145 Marriage Equality and Vote Yes with special guest Craig Mack. 

Marriage Equality. The answer is YES!

I don’t jump up on the soap box very often and so when I do you can rest assured that it’s subject matter that I am SUPER passionate about!

On Friday night I was kickin’ it at home after hectic week working on the social media strategy for the launch of a new app, when it struck me… Why the hell hadn’t I recorded an episode of my show about Marriage Equality? 

Being an ex Emirates Airline flight attendant with LOADS of mates who are LGBTIQA, I am super passionate about the #MarriageEquality vote in Australia and want to be able to utilize my Hot & Delicious: Rocks The Planet weekly iTunes entrepreneurship podcast and social media presence to raise awareness for the vote and the need for Australians to take part in the upcoming Marriage Equality vote.

More than 760 million people countries around the world live in 23 countries where same-sex marriage is already a legal right. How are we not on board already?? It’s a basic human right! Fact. We were the 2nd country in the world to given women the legal right to vote (yep, New Zealand beat us again 😃). How are we so far behind now??

I immediately shot a text to my home-boy Craig Mack, who is a Social Media Strategist (TEDx Sydney, The Pinnacle Foundation, UTS), model with Wink Models, blogger, brand ambassador (Beyond Blue, R U OK?) and openly gay Sydney man, to join me to create an exclusive show about #MarriageEquality and the upcoming plebiscite vote to legalise gay marriage in Australia.

We discuss his childhood growing up in Coffs Harbour as the son of a drug dealer and drug addict, a hilarious and heartfelt True or False quiz about the facts of Marriage Equality, hot pink pants on a Sunday, his exploration of his own sexuality and sexual orientation, some of the wicked content we’ve seen about Marriage Equality including Tim Minchin’s ‘I Still Call Australia Home’ Marriage Equality plebiscite parody, to Audible’s ‘Listen to Love’ six-part audio series that the platform partnered with The Equality Campaign to create, exploring marriage equality in Australia, LGBTQIA teen suicide prevention and MUCH much more. 

Honestly, this is one of the most, beautiful, honest and wonderful shows that I have ever had the pleasure of recording. 

I hope that you enjoy it as much as I do!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Check Your Enrolment / Enrol to Vote:
Call 1800 572 113 if you have any issues with the website like I did. They can help you change it over the phone. Just ask them to email you a form.
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Marriage Equality Plebiscite – Resources to learn and help: 
Check Your Enrolment / Enrol to Vote:
Marriage Equality
What would $122M Fund?
Great Campaigns -Marriage Equality Australia
2011, Get Up – It’s time
2015, NRL, AFL, FFA – Codes Unite for Marriage Equality
2017, Ben & Jerry’s – Ban single flavour double scoops
2017, Australian Marriage Equality – It’s only Fair
2017, AirBnB – Until We all Belong
2017, Audible – Listen to Love
2017, The Royals – Say No to No
 LGBT Community and Support
2015 – present,  Annual AFL Pride Matches
Mental Health, Depression, Anxiety – Help and Support
Youth:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious: Rocks The Planet! on Marriage Equality and Vote Yes with special guest Craig Mack.

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.