Return On Investment
The #1 Social Media Workshop
The #1 Social Media Workshop – Social Media Workshop Series 2019
Learn all of the key industry insider tools, tips, templates and training in just 2 x 4 hour interactive workshop sessions in Sydney this November. Scale your small business, start-up or kick ass in your digital marketing job by driving ROI through social media on Facebook, Instagram, LinkedIn, Twitter and YouTube. Book now!
Across the past 5 years, global award-winning strategist Dan Wilkinson has worked with the likes of UNSW, Telstra Enterprise, Cancer Council Australia, Peroni Italian Beer, Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Moula B2B fintech brand, Plant Life Balance AR greening app and many more, as well as instructing Social Media Strategy and Digital Growth Marketing since 2017.
Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact : info@hotndelicious.com
Course Detail:
WORKSHOP WEEK 1 – SESSION 1 (4 hours) – Saturday 23rd November 8:00am to 12:00pm.
- DIGITAL MEDIA STRATEGY – Driving Business/Brand Objectives with content designed for the User Experience. Content strategy and content brief templates – to help you decide what platforms your business should be on and what content to create each month.
- ADVERTISING MASTERCLASS – FACEBOOK + INSTAGRAM – we walk you through the back-end of Facebook Business Manager and provide you with the tools to utilise Facebook Advertising to drive your business and brand on Facebook and Instagram, driving Brand Awareness, Reach, website Traffic and Conversions for your brand (sales, app downloads, lead generation, etc) using a strategic funnel strategy.
WORKSHOP WEEK 2 – SESSION 2 (4 hours) – Saturday 30th November 8:00am to 12:00pm.
- CREATE MONTHLY REPORTING TEMPLATE FOR YOUR BUSINESS – we will help you create your very own monthly/quarterly reporting template in this session and to understand the results, consumer insights and pivots required to drive ongoing and measurable impact for your start-up or small business.
- BEST PRACTICE SOCIAL MEDIA TOOLS, TIPS & TRICKS FOR YOUR BUSINESS – we share the top industry insider hacks and tools to create seamless content for the user experience on LinkedIn, Facebook, Instagram and Twitter, that drives and ladders up to business and brand objectives.
Each workshop session is followed by an hour of networking drinks at Bondi Beach Public Bar.
Our workshops include:
- Interactive classes with practical exercises which focus on your business – apply your learning with your real-life start-up idea or business.
- Learning resources – walk away with the key tools, data resources and templates that you can use to apply to your own business or start-up.
- We provide and use – examples of best practice (small business and large).
- Learn amongst and connect with industry professionals.
Pricing:
- ALL-STAR WORKSHOP PACKAGE – $400 + GST – 2 x 4 hour sessions across 2 Saturdays in Sydney.
- WORKSHOP – SESSION 1 only – $275 + GST – Saturday 23rd November 8:00am to 12:00pm in Sydney.
- WORKSHOP – SESSION 2 only – $275 + GST – Saturday 30th November 8:00am to 12:00pm in Sydney.
Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/
For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com
Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/
For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.
Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/
For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com
Future Social Media 2018 Conference – Hot & Delicious Rocks The Planet! LIVE podcast.
Session Headline:
Hot & Delicious: Rocks The Planet! weekly iTunes podcast recorded LIVE at International Business Review Conference – Future Social Media 2018 at The Grace Hotel in Sydney with global award-winning Social Media Strategist Dan Wilkinson and special guest Social Media Strategist, Craig Mack.
“2018 & Beyond – Next Generation Content, Stopping Ego-Led Brand Control & Driving Channel Neutral Ideation.”
Session Outline:
- Gen Z, Gen Alpha, Social Social Media & the UX – Driving Business and Brand Objectives with Content Designed for the User Experience.
- Stopping The Ego-Led Need for Brand Control – Brand First Planning. Bringing Brand, Media, Digital/Creative Agencies and Platforms together early to avoid retro-fitting advertising content not suited for social media.
- Driving The Next Wave of Influencer ROI – Upskilling Influencers + Driving Demonstrable ROI. Not just beauty products on a blanket on the beach.
- Channel Neutral Ideation, Multi-Channel Opportunities & The Next 5 years.
Bio:
Dan Wilkinson is a Global Award-Winning Social Media Strategist and Content Producer who has worked with the likes of Mondelez (Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese), PepsiCo (Doritos, Smiths Chips), Microsoft (Xbox), Ferrero (Nutella, tic tac, Kinder Surprise), Cancer Council Australia, Plant Life Balance AR Greening App, Cherry Blooms global cosmetics brand & many more. He is also the founder of the Hot & Delicious Rocks The Planet! business, brand and iTunes weekly entrepreneurship podcast.
DOWNLOAD the PODCAST via iTunes – #184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack
AND
https://drive.google.com/drive/folders/1R_bxGhbQxd4Ra3bjtNpEWnB0Gz6uhDSS?usp=sharing
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/
For social media strategy, content/photography & influencer business enquiries contact:info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – ##184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack
LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns
DOWNLOAD the PODCAST on iTunes – #158 LIVE at IBRC Future Social Media 2017 Conference feat. Harry McGoldrick (Senior Business Manager – Carat media agency).
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
WOW! International Business Review Conference contacted me earlier this year and asked if I would like to speak at their ‘Future Social Media’ Conference in Melbourne this month and in Sydney next year.
As soon as they asked, I replied “Damn straight, as long as I can do it as a live podcast presentation with an industry guest”. IBRC jumped on board and the next thing you know I was jetting down to Melbourne to ‘Future Social Media 2017′ for my live social media feature presentation and podcast with Carat media agency Senior Business Manager, Harry McGoldrick, who works with wicked brands across a range of industries including Disney, Mattel, Marvel and more!
On today’s show we chat about the following:
Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns.
- Social Social Media + UX. The keys to generating content that consumers actually want to see and interact with their Mobile Newsfeed, whilst driving business and brand objectives.
- Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI.
- The Next Wave of Brand Influencer Campaigns. Pivoting from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
PLUS, here are just some of the cool topics we discuss:
- Describe your favourite or one of your favourite campaigns that you’ve seen or been a part of in the digital space. What was it that you liked about it and why?
- What’s one way a creative/digital agency can do as far as ways of working to make your like easier as a Senior Business Manager at Carat?
- What brands do you think are nailing it in the digital space at the moment utilising a combination of amazing creative and the latest in advertising solutions.
- Pirates of The Caribbean: Dead Men Tell No Tales – The Ghost Ship on Sydney Harbour.
- How did the Ghost Ship concept come about?
- What was one of the most unexpected elements about bringing the activation to life?
- How did it work?
- What are digital platform products and developments on the horizon in 2018 that excite you and that you think digital marketers should be across?
- Given that one of the imperatives as a Media Agency is demonstrating ROI to clients. What things are you looking for when working with influencers and how would you like to influence change in how these influencers are being used?
If you would like to follow allow with the PowerPoint presentation and all the resources mentioned in the show, then download them here:
https://drive.google.com/drive/folders/1fcRb44wCI7jQplp1Zmn6LKmOivSmKcqs?usp=sharing
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124
DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer).
- Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
- Driving ecommerce for brands:
- Via video/still content and what platforms to use.
- By partnering with the right social media influencer.
- TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
- What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female).
- ROI and Measures of Success – in the mind of the influencer and how they differ from how brand marketers view ROI?
- Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
- Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
- The Secrets of Engaging Customers Online – for both brands and social media influencers.
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Special thank yous for everyone who had a part in making this a reality:
- Lauren Vickers.
- Macleay College:
- Ian Thomson (Head of Faculty).
- Jeremy Taylor Riley (Social Media Strategy Lecturer).
- Alex Newall.
- The Production Team.
- Benjamin Sopronick.
- Mitchell Dodds.
- Cisco Corea
- theright.fit:
- Cat Douglas (Marketing and Social Media Manager).
- Taryn Williams (Founder & CEO – theright.fit).
- Grant Flannery (Strategy Director – co:collective).
