Return On Investment
LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns
DOWNLOAD the PODCAST on iTunes – #158 LIVE at IBRC Future Social Media 2017 Conference feat. Harry McGoldrick (Senior Business Manager – Carat media agency).
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
WOW! International Business Review Conference contacted me earlier this year and asked if I would like to speak at their ‘Future Social Media’ Conference in Melbourne this month and in Sydney next year.
As soon as they asked, I replied “Damn straight, as long as I can do it as a live podcast presentation with an industry guest”. IBRC jumped on board and the next thing you know I was jetting down to Melbourne to ‘Future Social Media 2017′ for my live social media feature presentation and podcast with Carat media agency Senior Business Manager, Harry McGoldrick, who works with wicked brands across a range of industries including Disney, Mattel, Marvel and more!
On today’s show we chat about the following:
Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns.
- Social Social Media + UX. The keys to generating content that consumers actually want to see and interact with their Mobile Newsfeed, whilst driving business and brand objectives.
- Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI.
- The Next Wave of Brand Influencer Campaigns. Pivoting from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
PLUS, here are just some of the cool topics we discuss:
- Describe your favourite or one of your favourite campaigns that you’ve seen or been a part of in the digital space. What was it that you liked about it and why?
- What’s one way a creative/digital agency can do as far as ways of working to make your like easier as a Senior Business Manager at Carat?
- What brands do you think are nailing it in the digital space at the moment utilising a combination of amazing creative and the latest in advertising solutions.
- Pirates of The Caribbean: Dead Men Tell No Tales – The Ghost Ship on Sydney Harbour.
- How did the Ghost Ship concept come about?
- What was one of the most unexpected elements about bringing the activation to life?
- How did it work?
- What are digital platform products and developments on the horizon in 2018 that excite you and that you think digital marketers should be across?
- Given that one of the imperatives as a Media Agency is demonstrating ROI to clients. What things are you looking for when working with influencers and how would you like to influence change in how these influencers are being used?
If you would like to follow allow with the PowerPoint presentation and all the resources mentioned in the show, then download them here:
https://drive.google.com/drive/folders/1fcRb44wCI7jQplp1Zmn6LKmOivSmKcqs?usp=sharing
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
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Connect with Harry McGoldrick (Senior Business Manager – Carat media agency) online:
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Hit Hot & Delicious: Rocks The Planet up on social media here:
Instagram https://www.instagram.com/hotndelicious/
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
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For social media, photography & influencer business enquiries contact: info@hotndelicious.com
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Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.
Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124
DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer).
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far…
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time.
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
Our vast ranging chats cover:
- Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
- Driving ecommerce for brands:
- Via video/still content and what platforms to use.
- By partnering with the right social media influencer.
- TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
- What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female).
- ROI and Measures of Success – in the mind of the influencer and how they differ from how brand marketers view ROI?
- Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
- Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
- The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
Exciting times ahead and I hope you love this chat as much as I do!
xo Dan Wilkinson
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet! 🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Social Media Influencer and Model joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/
Connect with Lauren Vickers online:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Instagram https://www.instagram.com/hotndelicious/
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
Connect with Macleay College online:
theright.fit today – Brand and Social Media Influencer App:
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com
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Special thank yous for everyone who had a part in making this a reality:
- Lauren Vickers.
- Macleay College:
- Ian Thomson (Head of Faculty).
- Jeremy Taylor Riley (Social Media Strategy Lecturer).
- Alex Newall.
- The Production Team.
- Benjamin Sopronick.
- Mitchell Dodds.
- Cisco Corea
- theright.fit:
- Cat Douglas (Marketing and Social Media Manager).
- Taryn Williams (Founder & CEO – theright.fit).
- Grant Flannery (Strategy Director – co:collective).
