Return On Investment

The #1 Social Media Workshop

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The Social Bizcast - Social Media Workshop Series by Dan Wilkinson
The Social Bizcast – Social Media Workshop Series by Dan Wilkinson

The #1 Social Media Workshop – Social Media Workshop Series 2019

Learn all of the key industry insider tools, tips, templates and training in just 2 x 4 hour interactive workshop sessions in Sydney this November. Scale your small business, start-up or kick ass in your digital marketing job by driving ROI through social media on Facebook, Instagram, LinkedIn, Twitter and YouTube. Book now!

Across the past 5 years, global award-winning strategist Dan Wilkinson has worked with the likes of UNSW, Telstra Enterprise, Cancer Council Australia, Peroni Italian Beer, Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Moula B2B fintech brand, Plant Life Balance AR greening app and many more, as well as instructing Social Media Strategy and Digital Growth Marketing since 2017.

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact : info@hotndelicious.com

Course Detail:

WORKSHOP WEEK 1 – SESSION 1 (4 hours) – Saturday 23rd November 8:00am to 12:00pm.

  • DIGITAL MEDIA STRATEGY – Driving Business/Brand Objectives with content designed for the User Experience. Content strategy and content brief templates – to help you decide what platforms your business should be on and what content to create each month.
  • ADVERTISING MASTERCLASS – FACEBOOK + INSTAGRAM – we walk you through the back-end of Facebook Business Manager and provide you with the tools to utilise Facebook Advertising to drive your business and brand on Facebook and Instagram, driving Brand Awareness, Reach, website Traffic and Conversions for your brand (sales, app downloads, lead generation, etc) using a strategic funnel strategy.

WORKSHOP WEEK 2 – SESSION 2 (4 hours) – Saturday 30th November 8:00am to 12:00pm.

  • CREATE MONTHLY REPORTING TEMPLATE FOR YOUR BUSINESS – we will help you create your very own monthly/quarterly reporting template in this session and to understand the results, consumer insights and pivots required to drive ongoing and measurable impact for your start-up or small business.
  • BEST PRACTICE SOCIAL MEDIA TOOLS, TIPS & TRICKS FOR YOUR BUSINESS – we share the top industry insider hacks and tools to create seamless content for the user experience on LinkedIn, Facebook, Instagram and Twitter, that drives and ladders up to business and brand objectives.

Each workshop session is followed by an hour of networking drinks at Bondi Beach Public Bar.

Our workshops include:

  • Interactive classes with practical exercises which focus on your business – apply your learning with your real-life start-up idea or business.
  • Learning resources – walk away with the key tools, data resources and templates that you can use to apply to your own business or start-up.
  • We provide and use – examples of best practice (small business and large).
  • Learn amongst and connect with industry professionals.

Pricing:

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Global Award-Winning Strategist, Content Producer, Conference Speaker and Course Instructor/College Lecturer.
Proudly presented by Hot & Delicious: Rocks The Planet!, Bondi Beach Public Bar and Beach Beer Bondi.

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Book ‘The #1 Social Media Workshop’ tickets Sydney via Eventbrite:
https://www.eventbrite.com.au/e/the-1-social-media-workshop-social-media-workshop-series-tickets-78103187737
Facebook Event link:
https://www.facebook.com/events/988315931520892/

For 1:1 sessions, group workshops, additional workshop dates or any other enquiries contact: info@hotndelicious.com

The Social Bizcast - Social Media Workshop Series by Dan Wilkinson
The Social Bizcast – Social Media Workshop Series by Dan Wilkinson

Future Social Media 2018 Conference – Hot & Delicious Rocks The Planet! LIVE podcast.

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Future Social Media 2018 – Hot & Delicious Rocks The Planet! podcast feat. Dan Wilkinson and Craig Mack.

DOWNLOAD the PODCAST via iTunes – #184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack.

Session Headline:

Hot & Delicious: Rocks The Planet! weekly iTunes podcast recorded LIVE at International Business Review Conference – Future Social Media 2018 at The Grace Hotel in Sydney with global award-winning Social Media Strategist Dan Wilkinson and special guest Social Media Strategist, Craig Mack.

 “2018 & Beyond – Next Generation Content, Stopping Ego-Led Brand Control & Driving Channel Neutral Ideation.”

 Session Outline:

  • Gen Z, Gen Alpha, Social Social Media & the UX – Driving Business and Brand Objectives with Content Designed for the User Experience.
  • Stopping The Ego-Led Need for Brand Control – Brand First Planning. Bringing Brand, Media, Digital/Creative Agencies and Platforms together early to avoid retro-fitting advertising content not suited for social media.
  • Driving The Next Wave of Influencer ROI – Upskilling Influencers + Driving Demonstrable ROI. Not just beauty products on a blanket on the beach.
  • Channel Neutral Ideation, Multi-Channel Opportunities & The Next 5 years.

Bio:

Dan Wilkinson is a Global Award-Winning Social Media Strategist and Content Producer who has worked with the likes of Mondelez (Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese), PepsiCo (Doritos, Smiths Chips),  Microsoft (Xbox), Ferrero (Nutella, tic tac, Kinder Surprise), Cancer Council Australia, Plant Life Balance AR Greening App, Cherry Blooms global cosmetics brand & many more. He is also the founder of the Hot & Delicious Rocks The Planet! business, brand and iTunes weekly entrepreneurship podcast.

 

 

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

 

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact:info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – ##184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack

Future Social Media 2018 – Hot & Delicious Rocks The Planet! podcast feat. Dan Wilkinson and Craig Mack.

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.