Return On Investment
LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns
DOWNLOAD the PODCAST on iTunes – #158 LIVE at IBRC Future Social Media 2017 Conference feat. Harry McGoldrick (Senior Business Manager – Carat media agency).
WOW! International Business Review Conference contacted me earlier this year and asked if I would like to speak at their ‘Future Social Media’ Conference in Melbourne this month and in Sydney next year.
As soon as they asked, I replied “Damn straight, as long as I can do it as a live podcast presentation with an industry guest”. IBRC jumped on board and the next thing you know I was jetting down to Melbourne to ‘Future Social Media 2017′ for my live social media feature presentation and podcast with Carat media agency Senior Business Manager, Harry McGoldrick, who works with wicked brands across a range of industries including Disney, Mattel, Marvel and more!
On today’s show we chat about the following:
Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns.
- Social Social Media + UX. The keys to generating content that consumers actually want to see and interact with their Mobile Newsfeed, whilst driving business and brand objectives.
- Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI.
- The Next Wave of Brand Influencer Campaigns. Pivoting from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.
PLUS, here are just some of the cool topics we discuss:
- Describe your favourite or one of your favourite campaigns that you’ve seen or been a part of in the digital space. What was it that you liked about it and why?
- What’s one way a creative/digital agency can do as far as ways of working to make your like easier as a Senior Business Manager at Carat?
- What brands do you think are nailing it in the digital space at the moment utilising a combination of amazing creative and the latest in advertising solutions.
- Pirates of The Caribbean: Dead Men Tell No Tales – The Ghost Ship on Sydney Harbour.
- How did the Ghost Ship concept come about?
- What was one of the most unexpected elements about bringing the activation to life?
- How did it work?
- What are digital platform products and developments on the horizon in 2018 that excite you and that you think digital marketers should be across?
- Given that one of the imperatives as a Media Agency is demonstrating ROI to clients. What things are you looking for when working with influencers and how would you like to influence change in how these influencers are being used?
If you would like to follow allow with the PowerPoint presentation and all the resources mentioned in the show, then download them here:
This entry was posted in Lifestyle, Podcast, Social Media, Travel and tagged ambition, Australia, Australian, Beauty is Everywhere, blog, blogger, Bondi, Brand Campaigns, businessman, Carat media agency, creative, Dan Wilkinson, Dead Men Tell No Tales, digital, Disney, entrepreneur, founder, Funnel Strategy and The Next Wave of Brand Influencer Campaigns, Funnel Strategy. Creating strategic content and advertising campaigns to drive results and your client’s ROI, Future Social Media, Harry McGoldrick, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, IBRC, ideation, influencer, influencers, inspiration, Instagram, International Business Review, International Business Review Conferences, Marvel, Mattel, Melbourne, Pirates of The Caribbean, podcast, podcaster, podcasting, Return On Investment, ROI, social media, Social Media Influencer, social media strategy, Social Social Media + UX, speaker, startup, strategy, success, Sydney, Sydney Harbour, Tahs, tech, The Ghost Ship, USA, UX, video, wanderlust, YouTube.
- Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
- Driving ecommerce for brands:
- Via video/still content and what platforms to use.
- By partnering with the right social media influencer.
- TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
- What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female).
- ROI and Measures of Success – in the mind of the influencer and how they differ from how brand marketers view ROI?
- Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
- Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
- The Secrets of Engaging Customers Online – for both brands and social media influencers.
Special thank yous for everyone who had a part in making this a reality:
- Lauren Vickers.
- Macleay College:
- Ian Thomson (Head of Faculty).
- Jeremy Taylor Riley (Social Media Strategy Lecturer).
- Alex Newall.
- The Production Team.
- Benjamin Sopronick.
- Mitchell Dodds.
- Cisco Corea
- Cat Douglas (Marketing and Social Media Manager).
- Taryn Williams (Founder & CEO – theright.fit).
- Grant Flannery (Strategy Director – co:collective).
This entry was posted in Lifestyle, Podcast, Social Media and tagged ambition, Australia, aviation, Ballistyx Snowboard Show, best practice, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Bulmers Original Cider, Cadbury Dairy Milk Chocolate, Cancer Council Australia, Cat Douglas, Channel GO!, craftbeerlovin, Dan Wilkinson, digital, Driving ecommerce, Emirates, Emirates Airline, entrepreneur, Grant Flannery, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, Ian Thomson, influencer, influencer app, inspiration, Instagram, Instagram Business Blog, interview, iTunes, Jeremy Taylor Riley, Kraft Peanut Butter, Lauren Vickers, Macleay College, marketing, Melbourne, model, music industry, Peroni Italian Beer, Philadelphia Cream Cheese, podcast, podcaster, podcasting, Return On Investment, ROI, social enterprise, social entrepreneur, social media, Social Media Influencer, Social Media Influencer ROI, social media strategist, Splendour in The Grass, startup, success, Sydney, Taryn Williams, The Secrets of Engaging Customers Online, TheRight.Fit, Top Tips for Social Media Influencers, triple j, Tuscan Tan, Twitter Business Blog, university, video, wanderlust, YouTube.