The Pursuit of Happiness. The Hunt for Strategic & Creative Inspiration!

Posted on Updated on

Let’s play Guess Who? for Careers. Who Am I?

My name is Dan Wilkinson.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across FMCG, Travel, Beer/Alcohol brands, B2B, Not-For-Profit, Augmented Reality, Tech/Apps, Fintech, Health & Wellness, Cosmetics, Health Insurance & more.

I am currently in the market for Los Angeles, New York or Sydney-based (or remote) full-time or contract/freelance Social Media Director/Head of Social Media/Social Media Strategy roles

I have forged multiple careers across my professional lifetime based on an overarching commitment to Life Work Balance (see my latest @hotndelicious podcast for more on this) and the Pursuit of Happiness.

Professionally I define the pursuit of happiness as:

  1. A business opportunity or career role that I am inspired by and passionate.
  2. That that has the potential for positive impact on the lives of others (through clients or the people that I’m working with).
  3. Whilst being paid appropriately for my services and level professional experience (unless I decide that it’s for professional development for myself/business/career or a philanthropic pursuit).

I’ve stayed true to this philosophy from my early 20s from my 6.5 years based in Dubai traveling the globe as an international Emirates Airline flight attendant to juggling numerous roles in the music industry (event operations & logistics/ TV show music supervisor/photography/social media/band management) to putting a 900 square metre ice-rink on the sands of Bondi Beach back in 2011, (the 1st of its kind anywhere in the world!) to today.

Recently I wrapped a short-term contract as Head of Social Media at Soap Creative working across the Microsoft, PepsiCo (snacking) and Ferrero portfolios, including the likes of Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox brands and many more.

My portfolio from the past 2.5 years includes APAC winner at the 2016 Facebook Awardsspeaking at Social Media Week – Miami, multiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business BlogsShorty Awards finalist in NYC & much more.

Over the past 1.5 years, my biz Hot & Delicious: Rocks The Planet!, has worked with Cancer Council Australia, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency, Moula fintech, The Bravery and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, Best Practice Social Media Playbooks, Digital Reporting templates, creation of systems and processes and 2-3 year strategic roadmaps.

Every new role I step into, I must be feel like I’m contributing and learning at the same time – bringing my industry expertise to the table, whilst also continuing the evolution of my experience and professional toolkit.

I definitely prefer working agency-side or 1-on-1 with major clients and the 3 things I look for in new biz opportunities/roles/clients are:

  1. Digitally progressive –you are a digitally progressive business/brand or you want to be (if you’re not there yet then you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

At this point, I’m rather convinced that my next big opportunity awaits in the USA, so in order of preference I’m keen to work in:

  1. Los Angeles – Santa Monica, Venice Beach or WeHo.
  2. New York City – Manhattan or Brooklyn.
  3. Sydney.
  4. Remote – I can work from anywhere with a laptop and smartphone/wifi connection.

If the above blog article sums up the opportunity that you’re about to approach me with and what you are/your business is striving to be, then I want to work with you!

I am currently Bondi Beach-based, but more than happy to relocate to the USA at short notice for the right opportunity and below you’ll find a portfolio overview of previous clients, global award-winning campaigns successes and my own Hot & Delicious: Rocks The Planet! digital presence.

Let’s do this!

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For social media strategy, content/photography & influencer business enquiries contact:

DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Social Media Recruitment – Trial by Snapchat – How are you challenging the status quo?

Posted on Updated on

Trial by Snapchat - social media job applications with a difference.
Trial by Snapchat – social media job applications with a difference.

I have built a digital career for myself that didn’t even exist 15 years ago, in a social media industry that is constantly evolving at the speed of sound and requires a finger on the pulse at all times or you get left behind… and I love it!

Unfortunately one of the downsides, eternal frustrations and key elements that comes with the territory of such a career, is the need to be constantly holding the hands of clients and customers (both internal and external), who believe that they understand how to utilize social media for their brand just because they have a personal Facebook account or know how to post a few blurry smartphone images or so-called “inspirational” quotes to Instagram.

So what can we do as recruiters to find people who are the best recruits for social media roles and help ease this pain?

My advice to social media recruiters and even myself a week ago, would be to challenge the status quo of how you are recruiting social media team members for your agencies and small businesses. If you are still receiving the same tired old resumes for social media account management, creative or community management roles, then chances are that you yourself are doing it wrong. A month ago, I threw out a pile of resumes collecting dust from social media industry “professionals”, who’ve followed the same old skool Word doc resume format with zero visuals and little illustration of the personality that I believe is a non-negotiable to be a success in the social media industry. They didn’t stand out in my Newsfeed.

So how can I challenge the status quo?

Check out this ThinkTank Social job advertisement that popped up in my Facebook Newsfeed just a few days ago. I don’t know much about the role myself, but it caught my attention and to me it could indicate that they chose Trial by Snapchat as a way of finding the type of person and personality that they’re after for the position and agency culture. It could quite well be quite a niche role and I know plenty of great account managers who aren’t suited for social media at all.

Looking at it from a birds-eye view I like their choice of application because they’re obviously not only illustrating the personality behind their agency, but challenging the status quo of job advertisements. It stood out in my newsfeed and made me think about/reassess how I have advertised roles in the past and how I will do so in the future.

I’m not saying that Trial by Snapchat is the right solution for your next job advertisement, but I like that Thinktank Social having a go!


Written by Dan Wilkinson (Hot & Delicious: Rocks The Planet! founder).

Side note: 

I’m also consistently surprised at how few candidates include links to their own social pages or @-handles on resumes or digital portfolios (or even a website central to a personal digital ecosystem where recruiters can be directed to their various social media channels). Whether you like it or not, the best recruiters, social media managers and directors will search for and find a recruit’s personal social media channels in an effort to determine the type of person they’re dealing with (you can tell a lot about the psychology of an person by the style of copy they write and how they interact with others online), whether said recruit actually understands how to optimize content each individual social media platform and to get a small taste of the type of creative that they can expect from that person. So always be mindful of how you’re representing yourself on open channels, consider the perception of the type of content you’re posting and get those URLs in on your resumes, peeps.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact:
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Trial by Snapchat - social media job applications with a difference.
Trial by Snapchat – social media job applications with a difference.