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Senior Social Media Strategist – Gun For Hire.

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Wow, what an experience!

I am still coming down from the excitement that has been Telstra Vantage™ 2018 and yet I’m hitting the ground running on the hunt for my next contract/freelance project or full-time Head of Social Media/Social Media Director/Social Media Strategist role, preferably in Sydney or US-based, but do have clients in other Australian capital cities.

Across the past 3.5 months, I have been Digital & Social Media Lead for Telstra Enterprise on Telstra Vantage, the annual invite-only event 6,000+ customers on smart business tech and innovation held at the Melbourne Convention and Exhibition Centre. And what an experience it was!

Apart from the successful launch of the Telstra Vantage™ TV livestream/on demand service and watching our amazing onsite Enterprise Social Media team bring Telstra Vantage™ to life in digital, key event highlights from the 5 stages at event include the closing keynote from Thai cave rescue heroes, Dr Richard Harris and Craig Challen, as they related to our audience their experiences of the Tham Luang Cave rescue – dubbed “Mission Impossible” – in Thailand earlier this year, Neha Narula’s keynote on blockchain, bitcoin and cryptocurrency, the Business of Sport panel featuring Foxtel CEO Patrick Delany and AFL CEO Gillon McLachlan on how technology is influencing how we promote, broadcast, sponsor and watch sport now and in the future, the Women in Tech “Unstoppable force meets irresistible objective – empowering women in technology” panel and a plethora of the latest Telstra tech including 5G demonstrations, the evolution of drones and any number of partner activations from the likes of Cisco, Samsung, Microsoft and more.

As my role wraps up on the Telstra Vantage project for 2018, I’m excited about my next steps in the industry in Australia/abroad and effective immediately I am on the hunt for either a client-side or an agency-side role/contract and the 3 key elements that I’m seeking in new business opportunities are as follows:

  1. Digitally Progressive – you are a digitally progressive business/brand or you want to be (if you’re not there yet then, you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across B2B, Fintech, FMCG, Travel, Beer/Alcohol brands, Not-For-Profit, Augmented Reality, Tech/Apps, Health & Wellness, Cosmetics, Health Insurance & more.

I drive strategy for medium to large size enterprises, both agency and client-side.

Over the past 2.5 years, my biz Hot & Delicious: Rocks The Planet! has worked with Cancer Council Australia, Moula fintech, The Bravery, Dos Equis (via FWRD Agency), Cherry Blooms global cosmetics brand, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency and Transplant Australia providing a range of services including a full audit of organisational digital ecosystems and assets, development of 2-3 year strategic roadmaps, Best Practice Social Media Playbooks, development of Digital Media Reporting frameworks, Business-As-Usual/Campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures/management, development of brand influencer networks and setting up of agency/client internal/external ways of working systems.

In a previous life as Social Media Lead at SapientNitro and Head of Social Media at Soap Creative across the Mondelez, Carlton & United Breweries, Microsoft, PepsiCo (snacking) and Ferrero portfolios, I have worked on social media strategy for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Miller Genuine Draft, Bulmers Original Cider, Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox and many more.

Need a gun for hire to transform your business? Want to know more?

Drop me a link via email or LinkedIn and let’s grab coffee. I am excited about working with you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact:

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Hit Hot & Delicious: Rocks The Planet up on social media here:

DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

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Women In Business: Katherine Newton (RUOK? Campaign Director) | Episode #125

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RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Welcome to our exclusive Hot & Delicious: Rocks The Planet show with RUOK? Campaign Director Katherine Newton.

Men account for 75% of all suicides in Australia and RUOK is a suicide prevention charity in Australia created to drive meaningful conversations with mates and loved ones to save lives.

On our 2nd consecutive university lecture at Macleay College in Sydney, we chat extensively with Katherine about this Australian suicide prevention charity including:

  • The evolution from RUOK? Day from a campaign into a 365 day-a-year suicide prevention charity.
  • The approach and 4 Simple Steps you should take that could save someone’s life.
  • RUOK’s ongoing partnerships and their staff buy-in with the likes of Hungry Jacks, Virgin Mobile, the Australian Government Department of Heath, Commonwealth Bank, NAB, Country Rugby League.
  • Key steps everyday Australians can take to generate conversation and help raise awareness in their own physical and digital communities.
  • Techniques & Meditation Apps that you can use to manage your own mental health.
  • What to do if somebody says they’re not okay?
  • The psychology behind Choosing A Call to Action – make it simple and get people participating.
  • RUOK education and mental health projects with:
    • Australian children in primary schools and high schools.
    • Post Traumatic Stress Disorder (PTSD) sufferers – Ambulance, Paramedics, Police.
  • RUOK? Day 2017 – Thursday 14th September.

For me, as an individual who has experienced the death of one of my best mate’s brother by suicide and my own family member who has experienced their own mental health issues, this show cuts deep and it’s was just wonderful to spend time one-on-one with a senior representative of an organisation like RUOK, who are making a daily positive impact on the lives of thousands of Australians.

Fascinating and insightful chats. Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect RUOK? with online:
Lifeline: 131114.
Grief Line for those suffering grief: 1300 845 745.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries

Special thank yous for everyone who had a part in making this a reality:

  • Katherine Newton and the team at RUOK?
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • The students.
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • Grant Flannery (Strategy Director – co:collective).

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney