not for profit

Sh*t To Do This Weekend – ANZAC Day – 25th to 26th April.

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Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.
Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.

Welcome back to the 2nd ever Sh*t To Do This Weekend! 

I am a super active, outdoors person and so if you’re anything like me, then you are craving new shit to do in isolation this weekend to keep from losing your shit! Escape the conversation around COVID19 this weekend. Here are the hot tips for this weekend for all of you legends in lockdown!

MUSIC ON THIS WEEKEND – LIVESTREAM + TV:
ANZAC Day Dawn Service Livestreams – Saturday 25th April:
ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. The ANZAC acronym stands for Australian and New Zealand Army Corps. To learn more, check out my Aussie trek to Gallipoli – ANZAC Day 85th Anniversary Gallipoli trip blog & podcastthat journals my trip to southern Turkey to experience ANZAC Day on the Gelibolu (Gallipoli) Peninsula.

LEARN TO MEDITATE – lose all your anxiety/stress and feel more chilled.

From beginner to experienced. Explore these 3 apps to find what you love. I never thought I’d try meditation and 6 years ago I tried for 5 minutes a day for 5 days and it changed my life! The tightness in my chest… gone… and a daily natural high. I did it this morning at 5am and helped me fall back to sleep and calm my mind. If you’re now saying your mind is too busy for meditation, I am still exactly the same and that is exactly the reason why.

SHIT TO MAKE YOU LAUGH:

GET IN ON THE PODCAST ACTION!

Here are a few of my faves!

  • Hot & Delicious: Rocks The Planet! – a weekly podcast where we interview inspiring people and entrepreneurs across a range of industries (incl. music, film/tv, comedy, fashion, travel and more) about what makes them tick and drives their hunger for success. linktr.ee/hotndelicious
  • The Joe Rogan Experience – a free audio and video podcast hosted by American comedian, actor, sports commentator, martial artist, and television host, Joe Rogan. joerogan.com
  • Wilosophy – Australian comedian and TV presenter, Wil Anderson, asks smart people stupid questions and tries to find out the meaning of life. Or something… wilanderson.com/wilosophy

INSPIRATIONAL SH*T ON INSTAGRAM:

  • @hotndelicious – beautiful sunrise, wildlife and coastal walk photography and storytelling from Bondi Beach and the eastern beaches of Sydney photography instagram.com/hotndelicious
  • @hunter_lawrence – travel the world and snow-capped mountains with Hunter Lawrence, his wife Sarah and Aspen the Mountain Pup instagram.com/hunter_lawrence
  • @aspenthemountainpup – living on an adventure in the snow and mountains of Colorado, yes, this jet-setting golden retriever even has his own blue tick! instagram.com/aspenthemountainpup
  • @natgeo – experience the world through the eyes of National Geographic photographers. instagram.com/natgeo

ONE WAVE TRI-WEEKLY SURFING AND MENTAL HEALTH ZOOM CHATS:

OneWave is a non-profit surf community raising awareness of mental health through a simple recipe…saltwater therapy, surfing and fluro. During lockdown, instead of meeting up for Fluro Friday every Friday morning at over 200 beaches worldwide, the team have taken to meeting online twice for week for global get togethers and Zoom calls to share our collective experiences and how we’re all getting through COVID19 in isolation. They have made SUCH a massive impact for me personally and helped me feel connected during lockdown!

I have zero desire to be another one of those generic, self-appointed Instagram “life coaches” or influencers that have popped up during this crisis, however I do have an audience and I want to be able to help the people in my world through this challenging time. Feel free to share the love, hit me back if you love this list and follow me on social media too! (social media links are below too).

If you have more sections that I think you should add to this, then hit me up with your ideas! Happy weekend y’all!

Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.
Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.

 

Stay At Home: Sh*t To Do This Weekend

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John Butler Trio image by @hotndelicious

Pumped for the weekend ahead! 

I am a super active, outdoors person and so if you’re anything like me, then you are craving new shit to do in isolation this weekend to keep from losing your shit! Escape the conversation around COVID19 this weekend. Here’s the hot tips!

Livestream Music Festivals/Events:

  • Isol-Aid Instagram Live Music Festival 28/29 March is Saturday and Sunday (Aussie time).
    74 Aussie artists livestreaming from 12pm to 12am AEDT – Australia Eastern Daylight Time. 🎹🥁🎸✨
    Artist line-up and livestream set times here: linktr.ee/isolaidfestival
  • Hot Dub Time Machine is one of the sickest party DJs on the PLANET, playing to audiences of thousands of people around the world each and this weekend he’s livestreaming a wicked party set live on Saturday 28th of March (Aussie time) from Sydney via Twitch! 🎉 Livestream is 6-8pm AEDT. Party at home, livestream and dance online with your friends. Get in! twitch.tv/hotdubtimemachine
  • Jack Johnson livestream performing this Saturday, March 28 at noon Hawaii time (3pm PST, 6pm EST), which is Sunday 9am AEDT in Australia, Jack will play a #TogetherAtHome living room concert in collaboration with Global Citizen and in support of the World Health Organization. instagram.com/jackjohnson
  • John Butler Trio is playing wicked blues and funk live sets every single night via Instagram Live. Every night at 9pm AEDT. The good news is that you can also stream them the next day on Instagram via your smartphone and connect it via Bluetooth to your speakers or headphones. I’ve got it in my ears now as I work and wearing a smile on my face. Enjoy! instagram.com/johnbutlertrio

Learn to meditate:

From beginner to experienced. Explore these 3 apps to find what you love. I never thought I’d try meditation and 5-6 years ago I tried for 5 minutes a day for 5 days and it changed my life! The tightness in my chest… gone… and a daily natural high. I did it this morning at 5am and helped me fall back to sleep and calm my mind. It you’re now saying your mind is too busy for meditation, I am still exactly the same and that is exactly the reason why.

Shit to make you laugh:

Get on the podcast action:

  • Hot & Delicious: Rocks The Planet! – a weekly podcast where we interview inspiring people and entrepreneurs across a range of industries (incl. music, film/tv, comedy, fashion, travel and more) about what makes them tick and drives their hunger for success. linktr.ee/hotndelicious
  • Wilosophy – Australian comedian and TV presenter, Wil Anderson, asks smart people stupid questions and tries to find out the meaning of life. Or something… wilanderson.com/wilosophy
  • The Joe Rogan Experience – a free audio and video podcast hosted by American comedian, actor, sports commentator, martial artist, and television host, Joe Rogan. joerogan.com

Inspiring photography and storytelling on Instagram:

  • @hotndelicious – beautiful sunrise, wildlife and coastal walk photography and storytelling from Bondi Beach and the eastern beaches of Sydney photography instagram.com/hotndelicious
  • @hunter_lawrence – travel the world and snow-capped mountains with Hunter Lawrence, his wife Sarah and Aspen the Mountain Pup instagram.com/hunter_lawrence
  • @aspenthemountainpup – living on an adventure in the snow and mountains of Colorado, yes, this jet-setting golden retriever even has his own blue tick! instagram.com/aspenthemountainpup
  • @natgeo – experience the world through the eyes of National Geographic photographers. instagram.com/natgeo

OneWave bi-weekly mental and surfing Zoom chats:

OneWave is a non-profit surf community raising awareness of mental health through a simple recipe…saltwater therapy, surfing and fluro. This past 2 weeks, instead of meeting up for Fluro Friday every Friday morning at over 200 beaches worldwide, the team have taken to meeting online twice for week for global get togethers and Zoom calls to share our collective experiences and how we’re all getting through COVID19 in isolation. Big wins and all welcome!

I have been chatting with my parents and sister this week about us collectively finding things that make us laugh, make us happy and keep us occupied this this strange time. We shared ours with each other and I’ve been sharing meditation links and other resources with peeps on the One Wave (a surfing and mental health community) Zoom calls this past week or so, so I figured that I should actually put them all in one place for my friends and people in my world to discover and utilise at will.

I have zero desire to be another one of those generic, self-appointed Instagram “life coaches” or influencers that have popped up in this past week, however I do have an audience and I want to be able to help the people in my world through this challenging time for all of us if I can, if that makes sense?

If you’ve got more sections that I think you should add to this, then hit me up with your ideas! Happy weekend y’all!

Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

John Butler Trio by @hotndelicious
John Butler Trio image by @hotndelicious

 

New Year, New Gear. 2020 Social Media Strategy + Content Starts Right Here.

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Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing The #1 Social Media Workshop

Pumped for an exciting year ahead!

Over the past year or so, Hot & Delicious: Rocks The Planet! have been driving digital/social media strategy & content production for fantastic clients across a range of industries including UNSW, Telstra Enterprise, BoozeBud, Qualitas Health, Synergy Radiology, PropertyNow, IDPet and Mamasan Bondi, launched the inaugural ‘#1 Social Media Workshop for SMEs + Startups’ in Sydney and I lectured Digital Growth Marketing Elevate (10 week course) at Academy Xi’s Sydney campus.

As we kick into 2020, Hot & Delicious: Rocks The Planet! are taking on new clients in digital/social media strategy, content production (blog/social media/website copy), advertising media management and reporting, plus I am reinvigorated to launch a few of my own personal business development projects alongside client strategy and content, including monetising my hotndelicious Instagram travel/sunrise photography and begin work on branded web series + podcast concepts.

Check out our latest work with clients across a range of industries right here: Hot & Delicious: Rocks The Planet! – Social Media Strategy, Content Production & Community Management Portfolio.

So how is your business, brand or startup primed to take on your Social Media Strategy and Content in 2020? Do you need a digital and social media refresh? Get in touch. We’d love to work with you!

Dan Wilkinson

BoozeBud Website/App copywriting by @hotndelicious
BoozeBud Website/App copywriting by @hotndelicious

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Stream or Download the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes or Spotify.

Mamasan Bondi social media content by @hotndelicious
Mamasan Bondi social media content by @hotndelicious 
PropertyNow blog + social media content by @hotndelicious 
PropertyNow blog + social media content by @hotndelicious
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop

 

Digital Growth Marketing for your StartUp, Biz or Brand

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Bam! Hit the ground running! Just a few short weeks after wrapping up UNSW’s inaugural Social Media Day, attended by 650+ people and livestreamed in Australia, India and China, with 10 individual keynote talks, panel discussions and masterclasses, I am now on the hunt for 1-2 new clients to join our current roster.

Across the last 8 years of my life, I have built a wealth of knowledge and experience as a global award-winning Digital/Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, fintech, FMCG, beer/alcohol brands, Not-For-Profit, higher education, the property market. health & wellness, cosmetics and travel.

Over the past 3 years, my business has worked both agency and client-side, with the likes of Telstra Enterprise, the Plant Life Balance augmented reality greening app launch (as part of The Bravery agency), Moula Money fintech, Cancer Council Australia, Transplant Australia, UNSW, Soap Creative (PepsiCo snacking, Ferrero, Microsoft), Property Now, Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance) and many more.

We generate full organisational audits of physical/digital assets, 1-3 year strategic roadmaps and digital ecosystems, content pillars that ladder up to strategic business and brand objectives as part of a marketing funnel, content (podcasts, photography, video and blog content), Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The choice is yours. We can either teach you to fish, write strategy and train your internal team (1-on-1, workshops) to roll it out, or action it all ourselves on a project fee or monthly retainer.

Get in touch. I’d love to hear from you!

Dan Wilkinson

For social media strategy, content production and influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Digital Media & Content Strategy For Your Brand Starts Right Here.

Posted on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 3 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 3 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

New Year, New Gear. Social Media Strategy For Your Brand Starts Right Here.

Posted on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you primed to take on 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Social Media Strategy for your B2B and Small Business Starts Here.

Posted on Updated on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What are you missing from your B2B Business, Startup, Small Business or Small To Medium Enterprise digital media and content strategy right now? You probably don’t even know and it’s crucial that you take the time for the right advice!

There are a literally thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge for many B2B Businesses, Startups, Small Businesses and Small To Medium Enterprises. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required despite the expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The idea is that we teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s our business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Senior Social Media Strategist – Gun For Hire.

Posted on Updated on

Wow, what an experience!

I am still coming down from the excitement that has been Telstra Vantage™ 2018 and yet I’m hitting the ground running on the hunt for my next contract/freelance project or full-time Head of Social Media/Social Media Director/Social Media Strategist role, preferably in Sydney or US-based, but do have clients in other Australian capital cities.

Across the past 3.5 months, I have been Digital & Social Media Lead for Telstra Enterprise on Telstra Vantage, the annual invite-only event 6,000+ customers on smart business tech and innovation held at the Melbourne Convention and Exhibition Centre. And what an experience it was!

Apart from the successful launch of the Telstra Vantage™ TV livestream/on demand service and watching our amazing onsite Enterprise Social Media team bring Telstra Vantage™ to life in digital, key event highlights from the 5 stages at event include the closing keynote from Thai cave rescue heroes, Dr Richard Harris and Craig Challen, as they related to our audience their experiences of the Tham Luang Cave rescue – dubbed “Mission Impossible” – in Thailand earlier this year, Neha Narula’s keynote on blockchain, bitcoin and cryptocurrency, the Business of Sport panel featuring Foxtel CEO Patrick Delany and AFL CEO Gillon McLachlan on how technology is influencing how we promote, broadcast, sponsor and watch sport now and in the future, the Women in Tech “Unstoppable force meets irresistible objective – empowering women in technology” panel and a plethora of the latest Telstra tech including 5G demonstrations, the evolution of drones and any number of partner activations from the likes of Cisco, Samsung, Microsoft and more.

As my role wraps up on the Telstra Vantage project for 2018, I’m excited about my next steps in the industry in Australia/abroad and effective immediately I am on the hunt for either a client-side or an agency-side role/contract and the 3 key elements that I’m seeking in new business opportunities are as follows:

  1. Digitally Progressive – you are a digitally progressive business/brand or you want to be (if you’re not there yet then, you want to pay someone who is and can bring you up to speed).
  2. Corporate Culture/Champion of the People – you foster a culture of inclusiveness from the top down and that is evident in the energy/experience of the people who work with you at all levels.
  3. Champion Great Work – contractors and employees describe your business approach as one that fosters big ideas and proactivity. Industry leaders not followers.

I am a global award-winning social media strategist, university lecturer, speaker, podcaster and content producer with experience across B2B, Fintech, FMCG, Travel, Beer/Alcohol brands, Not-For-Profit, Augmented Reality, Tech/Apps, Health & Wellness, Cosmetics, Health Insurance & more.

I drive strategy for medium to large size enterprises, both agency and client-side.

Over the past 2.5 years, my biz Hot & Delicious: Rocks The Planet! has worked with Cancer Council Australia, Moula fintech, The Bravery, Dos Equis (via FWRD Agency), Cherry Blooms global cosmetics brand, Mahlab Agency (a global B2B digital client, hbf insurance), REBORN Agency and Transplant Australia providing a range of services including a full audit of organisational digital ecosystems and assets, development of 2-3 year strategic roadmaps, Best Practice Social Media Playbooks, development of Digital Media Reporting frameworks, Business-As-Usual/Campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures/management, development of brand influencer networks and setting up of agency/client internal/external ways of working systems.

In a previous life as Social Media Lead at SapientNitro and Head of Social Media at Soap Creative across the Mondelez, Carlton & United Breweries, Microsoft, PepsiCo (snacking) and Ferrero portfolios, I have worked on social media strategy for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Miller Genuine Draft, Bulmers Original Cider, Doritos, Tic Tac, Kinder Surprise, Nutella, Xbox and many more.

Need a gun for hire to transform your business? Want to know more?

Drop me a link via email or LinkedIn and let’s grab coffee. I am excited about working with you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

Dan Wilkinson (Hot & Delicious Rocks The Planet!) – Global Award-Winning Social Media Strategy Portfolio.

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Women In Business: Katherine Newton (RUOK? CEO) | Episode #125

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RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Welcome to our exclusive Hot & Delicious: Rocks The Planet show with RUOK? Campaign Director Katherine Newton.

Men account for 75% of all suicides in Australia and RUOK is a suicide prevention charity in Australia created to drive meaningful conversations with mates and loved ones to save lives.

On our 2nd consecutive university lecture at Macleay College in Sydney, we chat extensively with Katherine Newton about this Australian suicide prevention charity including:

  • The evolution from RUOK? Day from a campaign into a 365 day-a-year suicide prevention charity.
  • The approach and 4 Simple Steps you should take that could save someone’s life.
  • RUOK’s ongoing partnerships and their staff buy-in with the likes of Hungry Jacks, Virgin Mobile, the Australian Government Department of Heath, Commonwealth Bank, NAB, Country Rugby League.
  • Key steps everyday Australians can take to generate conversation and help raise awareness in their own physical and digital communities.
  • Techniques & Meditation Apps that you can use to manage your own mental health.
  • What to do if somebody says they’re not okay?
  • The psychology behind Choosing A Call to Action – make it simple and get people participating.
  • RUOK education and mental health projects with:
    • Australian children in primary schools and high schools.
    • Post Traumatic Stress Disorder (PTSD) sufferers – Ambulance, Paramedics, Police.
  • RUOK? Day 2017 – Thursday 14th September.

For me, as an individual who has experienced the death of one of my best mate’s brother by suicide and my own family member who has experienced their own mental health issues, this show cuts deep and it’s was just wonderful to spend time one-on-one with a senior representative of an organisation like RUOK, who are making a daily positive impact on the lives of thousands of Australians.

Fascinating and insightful chats. Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect RUOK? with online:
Lifeline: 131114.
Grief Line for those suffering grief: 1300 845 745.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com

Special thank yous for everyone who had a part in making this a reality:

  • Katherine Newton and the team at RUOK?
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • The students.
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • Grant Flannery (Strategy Director – co:collective).

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? CEO). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/