New Zealand

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”* 

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
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https://www.instagram.com/craftbeerlovin/
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*Thanks Wiki!

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Social Enterprise Podcast: Daniel Flynn, Thankyou Group co-founder, author and entrepreneur.

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Thank You Group co-founder Daniel Flynn LIVE on Hot & Delicious: Rocks The Planet! entrepreneurship podcast.

DOWNLOAD the PODCAST – #152 Daniel Flynn (Thank You Group co-founder). 

Excited to have Thankyou social enterprise co-founder, author and entrepreneur, Daniel Flynn back on the Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast! 

A truly excellent episode as we delve into the challenges and rewards of launching a business up into new global markets ahead of the Thankyou Group New Zealand launch, the success & challenges of authoring his first ever book, ‘Chapter One: You Have the Power to Change Stuff’, which smashed Australian records in book sales with $360,000 raised in the first 2 hours and over 50,000 copies sold in the first 28 days and the Thankyou co-founder provides us with a few absolute gems of advice that he would share with any young entrepreneur who wishes to create their own business/chase their dreams and doesn’t quite know where to begin. 

This is that podcast. SO good… Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Thank You Group co-founder Daniel Flynn LIVE on Hot & Delicious: Rocks The Planet! entrepreneurship podcast.

REVEL founder Dan Sims & Pinot Palooza 2017 set to take the world by storm!

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Dan Sims (REVEL global wine festival founder) + Dan Wilkinson @hotndelicious chat REVEL, Pinot Palooza 2017 & more!

DOWNLOAD the PODCAST – #151 Dan Sims (REVEL global wine festival founder). 

REVEL founder, sommelier & global wine festival entrepreneur, Dan Sims, is the man!

Starting out in the wine industry as a sommelier, Dan Sims created a series of large scale rock festival-style wine festivals in 3 different countries (Australia, New Zealand, Singapore) and 9 different cities and with the rebrand of the business this week, REVEL are now set to take on Hong Kong, Japan and the USA.

This weekend the jewel event in the REVEL crown, Pinot Palooza, kicks off in Melbourne and Sydney with over 8,000 party people expected to rock-up at the Royal Exhibition Buildings (Melbourne – Saturday 7th of October) and Carriageworks (Sydney – Sunday 8th of October).

In today’s inspiring and elevating entrepreneurship chats, Dan and I discuss how to work out “What is the business that you’re in?”, the challenges and benefits of renaming an established brand, 2 “pinch-me” moments this former sommelier has experienced by bringing wine to the people in the most beautiful and game-changing fashion via a culture of inclusiveness and Dan shares with us 2 key pieces of motivation and advice for you to take the first steps into your own dream business.

Someone out there has to be successful. Why shouldn’t it be you? Download this Hot & Delicious: Rocks The Planet! podcast free and make a start… make a start today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Dan Sims (REVEL global wine festival founder) + Dan Wilkinson @hotndelicious chat REVEL, Pinot Palooza 2017 & more!

Jamaican me crazy! Travel the world with art auctioneer, record producer & Bondi Beach Breakfast host, Boston Rodriguez | Hot & Delicious: Rocks The Planet! Episode #121.

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Boston Rodriguez (Bondi Beach Breakfast) live with Dan Wilkinson (Hot & Delicious: Rocks The Planet) on Bondi Beach Radio.

DOWNLOAD the PODCAST – #121 Boston Rodriguez (record producer & Bondi Beach Breakfast radio host). 

 
Ever wanted to Choose Your Own Adventure?
 
I don’t mean like in the books that you used to explore as a kid, I mean in life!
 
To turn the page and venture down a path without knowing what lies ahead, just because you think that it might get you to a place that you never even dreamed of.
 
Well, then welcome to my life… and the life of record producer & Bondi Beach Breakfast host on Bondi Beach Radio, Boston Rodriguez.
 
Life is to be enjoyed and from an early age, this fast-talking, energetic North London lad has built a life and career out of exploration.
 
Whether it be writing/presenting nationwide radio music documentaries whilst living in New Zealand, opening up the eyes and world of Kingston’s youth whilst working as an art auctioneer in Jamaica or his London  journey from star music student to record producer, the life of Boston Rodriguez is one of Choose Your Own Adventure and it is truly my pleasure to bring that adventure to you!
 
Let’s get into it!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Boston Rodriguez (record producer & Bondi Beach Breakfast radio host) live with Dan Wilkinson (Hot & Delicious: Rocks The Planet) on Bondi Beach Radio.

Ash Hills, Woodlock & Tram Sessions – 3M YouTube views & counting! | podcast interview

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Ash Hills (Tram Sessions & 123 Agency - Music Industry) on Hot & Delicious: Rocks The Planet!
Ash Hills (Tram Sessions & 123 Agency – Music Industry) on Hot & Delicious: Rocks The Planet!

Click here to DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

 
Are you happy in your chosen career? Do you set yourself little checkpoints along the way where you re-assess where you’re at? Do you actually enjoy what you’re doing?
 
On a cold winter’s morning in Collingwood (Melbourne), I meet Ashleigh Hills, Tram Sessions GM, 123 Agency project manager and Woodlock acoustic/folk trio’s band manager for the first time. Originally from Dunedin, New Zealand, Ash arrived in Melbourne 7 years ago with no real concrete career plan and then stumbled across the Tram Sessions, a not-for-profit project that sees some of Australia’s most talented musicians perform live guerrilla concerts on Melbourne’s most popular method of transport, which is filmed and shared out to the masses.
 
With well over 3m views on YouTube, Tram Sessions boast a wealth of premiere established and emerging talent of the likes of Vance Joy, Gotye & The Basics, Aussie icon Paul Kelly, Alpine, Kingswood, Bonjah & many more. If you’re a person who craves discovering the wealth of new talent in the Australian music scene, then this YouTube channel is tailor-made for you!
 
Today’s chat about Tram SessionsWoodlock, Ash’s journey of professional development through a range of 123 Agency music industry roles and Porch Sessions, felt hanging out with an old friend and a what wicked way to start the weekend early. It’s was so energizing to spend an hour or so with a like-minded soul who has built a lifestyle and career for herself pursing her passions and I thoroughly enjoy surrounding myself with people like this, because ultimately we only have one life and it’s a short one, so why shouldn’t you spend your working hours doing something you love?
 
After all, someone out there has to be successful, why shouldn’t it be you? 
 
Let’s get into the podcast! 
Article & podcast by Dan Wilkinson (Hot & Delicious: Rocks The Planet!). 

DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

 
Connect with Ash Hills (Tram Sessions, 123 Agency, Woodlock & Porch Sessions) online:
 
 
Porch Sessions:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:
info@hotndelicious.com
 

DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

Regan Lethbridge (Bonjah) on love, life & kick-ass rock music!

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Bonjah headline Hi Fi Bar, Melbourne. Photo credit: Dan Wilkinson (Hot & Delicious Group).

Fuckin’ love the boys from Bonjah. 4 dudes from New Zealand who decided to form a band, booked a one-way ticket to Australia and never looked back!

Today’s podcast chat is with Regan LethbridgeBonjah’s lead guitarist, booking agent at 123 Agency and band manager at Lemon Tree Music.

Eddie Vedder impressions, finding, losing and then re-capturing true love, busking on the streets of Melbourne to being one of Australia’s premier rock bands of the independent scene. Loved catching up with Regs and here’s just one little gem that I left the podcast with that’s applicable to all you aspiring musicians out there.

“At the end of the day, all the bullshit aside… it comes down to good songs and if you got a good song there, and you’ve got a good team and you got a little bit of luck you’re in with a sniff.”

Words to live by. Enjoy the show!

Listen to the full interview here.

Subscribe to our weekly Hot & Delicious: Rocks The Planet podcast via iTunes here.

Gallery: Bonjah headline Hi Fi Bar, Melbourne. Photo credit: Dan Wilkinson (Hot & Delicious Group).

 

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Hot & Delicious Group. Culture, travel, music, news & sick live photography from around the planet.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Caro Taylor AKA Fashionista Fail – Hot & Delicious: Rocks The Planet.

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Listen to the full interview here.

Caro Taylor AKA Fashionista Fail joins Dan Wilkinson for Hot & Delicious: Rocks The Planet:

You had me at hello… Our guest today on the Hot & Delicious: Rocks The Planet podcast is stunning, bubbly and lovely NZ TV Personality, blogger and all around legend, Carolyn Taylor.

Earlier this year Caro launched the Fashionista Fail blog with the goal of giving up her shopaholic tendencies for 1 year and putting every penny saved towards traveling the world.

Over a bottle of bubbly Caro and I chatted about getting paid to eat snails, interviewing Richard Branson, ghost hunting haunted houses… Caro is truly a breath of fresh air and her’s is a life full of rich and interesting stories.  

Enjoy! 

Hot & Delicious: Rocks The Planet is a weekly podcast series where we interview inspiring people and entrepreneurs from around the world across a range of industries including music, film & tv, fashion, comedy, travel and more.

Subscribe to our weekly Hot & Delicious: Rocks The Planet podcast via iTunes here.

Drop us any podcast feedback via email at info@hotndelicious.com or come say hi on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.