New Zealand
The ANZAC spirit – Should brands be capitalising commercially?

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?
A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”*
Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.
Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.
My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.
Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.
As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.
In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.
As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.
So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?
By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
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Social Enterprise Podcast: Daniel Flynn, Thankyou Group co-founder, author and entrepreneur.

DOWNLOAD the PODCAST – #152 Daniel Flynn (Thank You Group co-founder).
Excited to have Thankyou social enterprise co-founder, author and entrepreneur, Daniel Flynn back on the Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast!
A truly excellent episode as we delve into the challenges and rewards of launching a business up into new global markets ahead of the Thankyou Group New Zealand launch, the success & challenges of authoring his first ever book, ‘Chapter One: You Have the Power to Change Stuff’, which smashed Australian records in book sales with $360,000 raised in the first 2 hours and over 50,000 copies sold in the first 28 days and the Thankyou co-founder provides us with a few absolute gems of advice that he would share with any young entrepreneur who wishes to create their own business/chase their dreams and doesn’t quite know where to begin.
This is that podcast. SO good… Let’s get into it!


This entry was posted in craft beer, Lifestyle, Podcast, Travel and tagged #digitalnomad, ambition, Australia, Australian, author, Beauty is Everywhere, blog, blogger, Bondi, Carriageworks, creative, Dan Sims, Dan Wilkinson, digital, digital agency, digital nomad, entrepreneur, founder, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Japan, LA, Melbourne, new music, New Zealand, Pinot Palooza, podcast, podcaster, podcasting, REVEL, Royal Exhibition Buildings, Singapore. Hong Kong, singer, social media, Social Media Influencer, sommelier, streetart, success, Sydney, travel, USA, video, wanderlust, wine, wine festival, wine industry, Young Henrys, YouTube.
REVEL founder Dan Sims & Pinot Palooza 2017 set to take the world by storm!

DOWNLOAD the PODCAST – #151 Dan Sims (REVEL global wine festival founder).
REVEL founder, sommelier & global wine festival entrepreneur, Dan Sims, is the man!
Starting out in the wine industry as a sommelier, Dan Sims created a series of large scale rock festival-style wine festivals in 3 different countries (Australia, New Zealand, Singapore) and 9 different cities and with the rebrand of the business this week, REVEL are now set to take on Hong Kong, Japan and the USA.
This weekend the jewel event in the REVEL crown, Pinot Palooza, kicks off in Melbourne and Sydney with over 8,000 party people expected to rock-up at the Royal Exhibition Buildings (Melbourne – Saturday 7th of October) and Carriageworks (Sydney – Sunday 8th of October).
In today’s inspiring and elevating entrepreneurship chats, Dan and I discuss how to work out “What is the business that you’re in?”, the challenges and benefits of renaming an established brand, 2 “pinch-me” moments this former sommelier has experienced by bringing wine to the people in the most beautiful and game-changing fashion via a culture of inclusiveness and Dan shares with us 2 key pieces of motivation and advice for you to take the first steps into your own dream business.
Someone out there has to be successful. Why shouldn’t it be you? Download this Hot & Delicious: Rocks The Planet! podcast free and make a start… make a start today!


This entry was posted in craft beer, Lifestyle, Podcast, Travel and tagged #digitalnomad, ambition, Australia, Australian, author, Beauty is Everywhere, blog, blogger, Bondi, Carriageworks, creative, Dan Sims, Dan Wilkinson, digital, digital agency, digital nomad, entrepreneur, founder, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Japan, LA, Melbourne, new music, New Zealand, Pinot Palooza, podcast, podcaster, podcasting, REVEL, Royal Exhibition Buildings, Singapore. Hong Kong, singer, social media, Social Media Influencer, sommelier, streetart, success, Sydney, travel, USA, video, wanderlust, wine, wine festival, wine industry, Young Henrys, YouTube.
Jamaican me crazy! Travel the world with art auctioneer, record producer & Bondi Beach Breakfast host, Boston Rodriguez | Hot & Delicious: Rocks The Planet! Episode #121.

DOWNLOAD the PODCAST – #121 Boston Rodriguez (record producer & Bondi Beach Breakfast radio host).
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Ash Hills, Woodlock & Tram Sessions – 3M YouTube views & counting! | podcast interview

Click here to DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).
DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).
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DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

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This entry was posted in Lifestyle, Music, Podcast, Social Media and tagged 123 Agency, Alpine, ambition, Ash Hills, Ashleigh Hills, Ausmusic, blog, blogger, Bonjah, Collingwood, Dan Wilkinson, digital, digital nomad, entrepreneur, Free, Gotye, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, influencer, Instagram, Kingswood, Melbourne, music industry, New Zealand, Parlour, Paul Kelly, podcast, podcaster, podcasting, Porch Sessions, San Francisco, social media, success, The Basics, Tram Sessions, Vance Joy, video, wanderlust, Woodlock, Yarra Trams, YouTube.
Regan Lethbridge (Bonjah) on love, life & kick-ass rock music!
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Fuckin’ love the boys from Bonjah. 4 dudes from New Zealand who decided to form a band, booked a one-way ticket to Australia and never looked back!
Today’s podcast chat is with Regan Lethbridge – Bonjah’s lead guitarist, booking agent at 123 Agency and band manager at Lemon Tree Music.
Eddie Vedder impressions, finding, losing and then re-capturing true love, busking on the streets of Melbourne to being one of Australia’s premier rock bands of the independent scene. Loved catching up with Regs and here’s just one little gem that I left the podcast with that’s applicable to all you aspiring musicians out there.
“At the end of the day, all the bullshit aside… it comes down to good songs and if you got a good song there, and you’ve got a good team and you got a little bit of luck you’re in with a sniff.”
Words to live by. Enjoy the show!
Listen to the full interview here.
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Gallery: Bonjah headline Hi Fi Bar, Melbourne. Photo credit: Dan Wilkinson (Hot & Delicious Group).
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Caro Taylor AKA Fashionista Fail – Hot & Delicious: Rocks The Planet.
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Listen to the full interview here.
Caro Taylor AKA Fashionista Fail joins Dan Wilkinson for Hot & Delicious: Rocks The Planet:
You had me at hello… Our guest today on the Hot & Delicious: Rocks The Planet podcast is stunning, bubbly and lovely NZ TV Personality, blogger and all around legend, Carolyn Taylor.
Earlier this year Caro launched the Fashionista Fail blog with the goal of giving up her shopaholic tendencies for 1 year and putting every penny saved towards traveling the world.
Over a bottle of bubbly Caro and I chatted about getting paid to eat snails, interviewing Richard Branson, ghost hunting haunted houses… Caro is truly a breath of fresh air and her’s is a life full of rich and interesting stories.
Enjoy!
Hot & Delicious: Rocks The Planet is a weekly podcast series where we interview inspiring people and entrepreneurs from around the world across a range of industries including music, film & tv, fashion, comedy, travel and more.
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This entry was posted in Fashion, Lifestyle, Travel and tagged beautiful, Beauty is Everywhere, blog, blogger, Caro Taylor, Carolyn Taylor, Dan Wilkinson, DSLR, entrepreneur, happy, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, hotndelicious rocks the planet, inspiration, inspire, Kiwi, live each moment, ME, New Zealand, nikon, NZ, photographer, podcast, podcaster, presenter, shot of the day., SLR, social media, TV presenter, What Now.
Haarlo drop 4 new singles in 4 weeks! ‘Dreamlands’ EP launch – Northcote Social Club.
Dream-pop duo Haarlo have dropped 4 new singles in 4 weeks! Yep, they’ve let loose these beauties in celebration of the Haarlo ‘Dreamlands’ EP launch this Thursday night!
One of the elements I savor most about working at the forefront of the Australian indie music scene is the opportunity to hear & promote music at that precise moment when artists/bands are about to take that bold step out into the wild for the 1st time… the great unknown… Will people love my music as much as I do.. Will I be famous.. Will I travel the world..
In the first single ‘Dreamlands’, New Zealand-born vocalist Stacey Gardiner and talented producer/multi-instrumentalist Jono Steer (Ainslie Wills, Hayden Calnin, Eliza Hull) join forces to produce a tune that now resides in a playlist I describe as night-time sunshine.. Manuka-honeyed vocals, synths and a beat that just floats me away..
“You might like it this way, I might like it differently…” I love it this way..
Enjoy Haarlo’s ‘Dreamlands’ EP & we’ll see you at the Northcote Social Club!
Supported by one of our recent Hot & Delicious faves, Eliza Hull and Ainslie Wills, Haarlo launch their ‘Dreamlands’ EP at the Northcote Social Club this Thursday July 11th
DREAMLANDS EP LAUNCH
11 JULY 2013 – THE NORTHCOTE SOCIAL CLUB, MELBOURNE
Supported by Ainslie Wills & Eliza Hull
TICKETS ON SALE 11 JUNE 2013 VIA http://www.northcotesocialclub.com
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This entry was posted in Music and tagged Ainslie Wills, Corner Presents, Dreamlands, Eliza Hull, Haarlo, Hayden Calnin, Hot & Delicious, Hot and Delicious, Jono Steer, launch, new music, new single, New Zealand, night-time sunshine, Northcote Social Club, Stacey Gardiner.
Fat Freddy’s Drop release sexy, stylin’ new single ahead of ‘Blackbird’.

Damn! Fat Freddy’s new jam is tight!!
The New Zealand band’s latest installment from upcoming album ‘Blackbird’ due in 2013 is one fine piece of music. Sex & stylin’ blues, dub & dance.
Yes please! May I have another?

This entry was posted in Music and tagged blues, dance, Download, dub, Fat Freddy's Drop, Free Download, Kiwi, New Zealand, NZ, Silver & Gold, Silver And Gold, Soundcloud.