Mahlab Content Agency

Secure Award-Winning Social Media Strategy + Content For Your Biz.

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Sunset at Bronte Beach by @hotndelicious. Brand building with Hot & Delicious Rocks The Planet!

Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!

Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.

Just 1.5 years after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified Hot & Delicious: Rocks The Planet’s depth of experience across a range of different industries in social media strategy.

After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including Cosmetics, B2B, Health Insurance, Tech, Health & Wellness, FMCG, Not-For-Profit, Alcohol brands (including craft beer), Travel, Lifestyle and much more.

It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.

Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf), Cherry Blooms global cosmetics brand and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!

While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!

So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a yoga business or pet store 😜

Design your Social Media Strategy not only for the User Experience, but a strategy that drives Return On Investment! Get in touch!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)

A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.


Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Ex Emirates flight attendant, Social Strategist & The Secret To Happiness | Dan Wilkinson (Hot & Delicious: Rocks The Planet!) | Episode #122.

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DOWNLOAD the PODCAST – #122 Dan Wilkinson SOLOCAST #3 (Social Media Strategist + Content Producer). 

Solocast! Who am I? 
I have lived in 5 different countries and 10 different cities. I have blonde hair, a ginger beard, have lived a life and careers of so many lifetimes… all focused on the pursuit of loving life and The Secret to Happiness… although I didn’t always necessarily recognise it at the time.
After dropping out of university and a Swinburne University BASc Biochemistry degree through lack of passion and zero desire to be stuck in a laboratory in 10-15 years time, I have served drinks and cleaned ashtrays back of house at Melbourne’s Crown Casino, spent 6.5 years jet-setting the globe with the rock star’s lifestyle without being the rock star as an Emirates Airline flight attendant, set a life up for myself as music industry professional, driving operations & logistics for music festivals/events around Australia such as Splendour In The Grass, event production and festival photography for triple j, created a music supervisor role for Ballistyx Snowboard Show on Channel GO! managed rock & roll bands and much, much more.
My life now, is so surreal. My main crust at this stage of 2017 is as a social media strategist and content producer. I work in an industry that didn’t exist 15 years ago guiding national and global brands on their social media strategy in the digital sphere, including the likes of Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Kraft Peanut Butter, Bulmers Original Cider, Miller Genuine Draft, Cancer Council Australia, Salesforce (through Mahlab Content Agency) and many more.
And all of this from a guy with no degree who dropped out of university not once… but twice! The 1st was the BASc and the 2nd a Masters of Entrepreneurship & Innovation, which I left as I was spread too thin and didn’t wish to wait 4 years to start chasing new opportunities… I’m still not convinced that you can teach entrepreneurship, but that’s another story 😉
Not only am I now back working for myself making the same ca$h money in 2.5 days/week that I was making in 5 days/week only a ago, but I am also lecturing at Macleay College in Sydney, have brand and lifestyle that I have created for myself called Hot & Delicious: Rocks The Planet!, I am being paid for social media influencer work through the reach of my social media channels, I have a weekly show on Bondi Beach Radio called Hot & Delicious: Rocks The Planet! that is has also been a podcast on iTunes for 2.5 years now too and I have SO much planned for 2017.
Now… absolutely NONE of this is designed as a boast. All of this shit is real. I did this myself through a shit-ton of hard work, mistakes, early mornings and the borne of the desire to love what I do and be happy. And I’m sharing this piece not as a “Yay, me”, but because I believe that we should be living and pursuing what we love for a living and I believe that it is a life that you can have too!
In this week’s show AKA Hot & Delicious: Rocks The Planet! solocast, I share everything that you’ve ever wanted to know about scoring that dream job that you’ve always wanted (or the one that you simply never knew existed). 
I share with you The Secret to Happiness, because it’s just so simple… and I tell you what… I never knew just how close it was and at 40 I am truly the happiest that I’ve ever been… Yep, I found it! 
Want it? Let’s get into it!
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Dan Wilkinson (Hot & Delicious: Rocks The Planet!) up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.