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Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

The Entrepreneurial Comedian. Greta Lee Jackson (Skit Box) | Podcast Episode #101

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Greta Lee Jackson joins the Hot & Delicious: Rocks The Planet! at ABC Studios (Sydney).
Greta Lee Jackson joins the Hot & Delicious: Rocks The Planet! at ABC Studios (Sydney).

DOWNLOAD PODCAST – #98 Comedian Greta Lee Jackson of Skit Box.

Love love LOVE that more and more influencers and creators are reaching out via LinkedIn, Twitter, Facebook and email to join me as guests on the Hot & Delicious: Rocks The Planet! podcast.
 
I’ve been hearing from fans that I previously didn’t even know existed and it’s rather exciting to feel like I’m making a positive impact and see my world expanding.
 
A short while back, Sydney-based sketch and stand-up comedian, writer and director Greta Lee Jackson of Skit Box internet fame dropped me an email and Facebook message via Hot & Delicious: Rocks The Planet! about catching-up and the next thing you know I’m setting up to record the first ever Hot & Delicious: Rocks The Planet! podcast at national broadcaster ABC (Australian Broadcasting Corporation for you overseas peeps).
 
It’s fantastic to be catching up with Greta Lee at a time when her career has reach that tipping point where things are really starting to hum with Skit Box’s ‘Activewear’ clip reaching 4.3M+ Views on YouTube via the Van Vuuren Bros, 775K+ views of the more recent ‘Activewear’ clip featuring Ellie Goulding, her brand new digital TV series ‘Wham Bam Thank You Ma’am’ launching on ABC’s iView in November, the Berlin Patient podcast (drops this week) and her return to Sydney Fringe Festival in early September with ‘Red Flag’.
 
A crazy busy 24 hours in Sydney, but recording with Greta Lee Jackson and another the next day with Hot Dub Time Machine really made my week!
 
Let’s get into it!
 

DOWNLOAD PODCAST – #86 Comedian Greta Lee Jackson of Skit Box.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 

DOWNLOAD PODCAST – #86 Comedian Greta Lee Jackson of Skit Box.

 
 
 
 
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

From surfing the Sunshine Coast to the jungles of Indonesia – this is Tom Richardson ‘Pockets’ EP.

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Tom Richardson talks 'Pockets' EP on Hot & Delicious: Rocks The Planet!
Tom Richardson talks ‘Pockets’ EP on Hot & Delicious: Rocks The Planet!


PODCAST – #65 Tom Richardson (Australian folk singer/songwriter).


CLICK HERE to listen to the podcast interview in full via iTunes.

Tom Richardson is a sublime Australian acoustic and blues singer/songwriter, who’s had his music featured on Rip Curl surfing documentaries, played shows & festivals in 15 different countries around the planet and has just dropped his brand new ‘Pockets’ EP, which he’s going to be touring around Australia, Canada and Europe in 2016.

Tom and I met 5.5 years ago when he joined the line-up for the 1st ever Hot & Delicious: Rocks The Planet! project (then called Hot & Delicious Records), ‘Change Australia, Change The World’, an event held in the iconic Gershwin Room at The Esplanade Hotel in St Kilda (Melbourne, Australia) to raise awareness for Oxfam Australia’s involvement for Close The Gap.

Today’swonderful, ranging & inspiring chats cover ambition and travelling the world as a solo musician since the age of 21, living in Bali and recording an EP in the middle of the jungle in Bali with crickets, geckos, motorbikes and Jetstar’s Denpaser flight as backing vocals, finding a life partner in Canada & the invaluable life lessons they teach each other,  his first ever memory as a child, going into the surf with his dad and the feelings of pure exhilaration & joy that surfing brings, coming into your own as a person, creator and performer by not being afraid to be open & honest with yourself and others, which is when you feel truly happy.

I just get so excited that I’m able to support good people in their ambitious pursuits & doubly so when they produce such magical music & are so damn inspiring!

Let’s get into this chat:

CLICK HERE to listen to our exclusive interview with Tom Richardson in full via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Buy the ‘Pockets’ EP now! 7 wonderful acoustic jams by Tom Richardson on iTunes for just $11.83

CLICK HERE to listen to our exclusive interview with Tom Richardson in full via iTunes.

Connect with Tom Richardson online & check out his amazing tunes:

http://www.tomrichardsonproject.com/

https://www.instagram.com/tomrichardsonmusic/

https://www.facebook.com/tomrichardsonmusic

https://www.youtube.com/user/tomrichardsonmusic1

Tour Dates

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Aussie Hayden Calnin. Captivating new music, ‘Cut Love’ & touring the globe!

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Hayden Calnin - 'Cut Love'
Hayden Calnin – ‘Cut Love’

Tune! I love seeing my faves launch new music!

Friday 4th of March. Whack it in your diaries. Hayden Calnin’s album Cut Love Pt1 drops.

Signed to global music industry players, The Agency Group, with the launch of not one but two new albums in 2016, Hayden Calnin is shortly to be killin’ it not just in Australia, but in Europe, Canada, USA and around the planet!

For many of us music lovers in Australia, we see the impact that Hayden a talented producer on tracks of so many wonderful Australian artists including the likes of HOWQUA, Eliza Hull, Tanya Batt and the list goes on…

This guy’s played festival slots at Falls Festival and NYE on the Hill, had music featured on hit American TV shows like Suits and as we speak, one of Hayden’s tracks is going global as the new soundtrack trailer for the film ‘Room’ – see below (For My Help). 

And yep, turns out that he’s a pretty good damn bloke too, as we all discovered on the Hot & Delicious: Rocks The Planet podcast in August last year.

I’m proud of you, man. And excited! For all you listeners out there…

Here’s a sweet sweet taste for your lips… Hayden Calnin has just dropped this little sparkler!

Connect with Hayden Calnin via Twitter or check out more of his music/tour dates via this brand spanking new website haydencalninmusic.com

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Demi Louise – a little ray of sunshine, building a brand & travelling the globe!

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Demi Louise and Hot & Delicious founder, Dan Wilkinson, chat social media, music & travelling the globe!
Demi Louise and Hot & Delicious founder, Dan Wilkinson, chat social media, music & travelling the globe!


PODCAST – #64 Demi Louise (Australian folk singer/songwriter & digital entrepreneur).


CLICK HERE to listen to the podcast interview in full via iTunes.

Oh man… that Demi Louise… she’s just a little ray of sunshine!

Demi and I met a few years back via Twitter and since we’re both jetting off to Austin (TX) in just 4 weeks for SXSW, we were like… let’s hang out and do a podcast together! 😃

Demi Louise is an Australian folk pop singer songwriter who has travelled the world with her music performing at the world’s largest music conference, SXSW (Austin, TX), International Folk Alliance (Kansas), CMJ Music Marathon in New York, Liverpool Sound City Music Festival (UK), MUCON & Zandari Festival in South Korea and Canadian Music Week (Toronto).

At age 22, the Melbourne based singer/songwriter made a bold decision to travel the globe, build a fanbase organically through solid live shows and tap into international audiences beyond the Australian market by interacting and connecting with fans of international artists of a similar style to her own from around the world on Twitter.

As a result of this simple, but astute foresight, Demi Louise now boasts a combined social media following of more than 60K+ and she has racked up almost a quarter of a million views on YouTube. These are exactly the kind of digital tactics that all Australian musicians should utilize if theyre hoping to move beyond a small and saturated music market of just 23 million people that reside within our shores.

Demi’s down with the selfies, a demon on Twitter & Snapchat, so don’t forget to show her the Twitter love while you’re listening to today’s podcast and say hey to us both. Her social links & mine are all in the podcast show notes.

I’ve got so much admiration & respect for individuals who put in the hard yards to create their own worlds and their hard-earned money where their mouth is – Demi has not only self-funded all recording of her music, but all of her travels around the world! 

Yes, Demi Louise, you are damn inspiring, girl… go get ‘em, tiger!

Let’s get into this podcast:

CLICK HERE to listen to our exclusive interview in full via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

If you haven’t already heard Demi Louise’ beautiful folk tunes, then get yourself a sneak peek below, check out our photos of her live set at Fed Square Live last week and don’t forget to pre-order ‘Taxi Driver’ via iTunes – due out Feb 26th.

Demi Louise performs live at Federation Square in Melbourne.

Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet):

CLICK HERE to listen to our exclusive interview with Demi Louise in full via iTunes.

Connect with Demi Louise online & check out her amazing tunes:
http://www.demilouise.com/
https://twitter.com/demilouisemusic
https://www.instagram.com/demilouisemusic/

https://www.youtube.com/user/demilouisemusic

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Mark Wilkinson – one of the most captivating musicians of our time #ListenHere

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Mark Wilkinson

Happy Saturday!

Kickin’ at home after a hectic week of early morning calls to Toronto, Chicago and New York. Loving the couch and trackies time and now I’m at my desk with this beautiful Docklands view working on the soon to be launched Hot & Delicious podcast whilst listening to Mark Wilkinson, one of my favourite indie Australian artists of the past few years.

The beauty of his voice and music, means that during Mark’s live shows people are so captivated that you can quite literally hear a pin drop.

Tonight heading down to The Forum II tonight to check it out and I can’t wait!

DW

Mark Wilkinson
Where The Rivers Run II: The Encore Theatre Tour

Sat July 5 The Forum II, Melbourne VIC 18+
Tickets via http://www.ticketmaster.com.au
Sat July 12 Verbrugghen Hall, Sydney NSW Lic-AA
Tickets via http://www.ticketek.com.au
Sat July 19 Fly By Night, Perth WA Lic-AA
Tickets via http://www.flybynight.org
Sat July 26 Old Museum Concert Hall, Brisbane QLD Lic-AA
Tickets via http://www.oldmuseum.org
http://www.markwilkinsonmusic.com
http://www.facebook.com/markwilkinsonmusic | http://www.youtube.com/markwilkinsonmusic
For further MEDIA enquiries and MEDIA PASSES please contact:
Tim Arney | 0414 266 651 | tim@rayneman.com.au

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

 

 

 

 

 

 

 

 

 

 

 

 

Hot & Delicious Group.. Passion, Creativity & Community

Culture, travel, music, news & sick live photography from around the planet:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Magic live Sydney band Little Bastard back with ‘Be My Kind’

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Little Bastard

One of my fave Sydney bands, Little Bastard, have released this wicked new vid ahead of their national tour next month. Love it!

First saw the boys a couple of years ago live at Sydney’s renown Oxford Arts Factory and was blown away by their sound and cheeky banter.

Need new music? Get on this. These guys are great!

 

Little Bastard National album tour commences in June:

Thursday June 12 – Rad, Wollongong NSW
Friday June 13 – Newtown Social Club, Sydney NSW
Saturday June 14 – Small Ballroom, Newcastle NSW
Thursday June 19 – Prince Of Wales, Bunbury WA
Friday June 20 – Settlers Tavern, Margaret River WA
Saturday June 21 – Mojo’s, Fremantle WA
Thursday July 3 – Karova Lounge, Ballarat VIC
Friday July 4 – Northcote Social Club, Melbourne VIC
Saturday July 5 – Baha’s, Rye VIC
Thursday July 10 – Black Bear Lodge, Brisbane QLD
Friday July 11 – Sol Bar, Maroochydore QLD
Saturday July 12 – Railway Friendly Bar, Byron Bay NSW
Sunday July 13 – No. 5 Church St, Bellingen NSW

Tickets on sale now!

iTunes album pre-order – http://bit.ly/LittleBastardiTunes

Hot & Delicious Group.. Passion, Creativity & Community

Culture, travel, music, news & sick live photography from around the planet:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.