influencer

The 5 must-haves for Aussies when applying for a US Visa – A podcast with Andrea Szew.

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US Immigration Lawyer, Andrea Szew on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST on iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group). 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Ever wanted to work in the USA like me? 

Last year I was in Los Angeles and the USA under the ESTA Visa Waiver Program for just under 3 months to explore what Los Angeles was like as a place to be based for work – to see if there was another side to the City of Angels away from the plastic fantastic and then based on these experiences, decide if I wished to pursue the O1 Visa as an option to work in the USA (also known as the O1 Alien of Extraordinary Ability Visa – yes, that’s what it’s called).  

Now any Australian who has spent time in Los Angeles with a Green Card, E3 or O1 Visa will tell you that they have the best US Immigration Lawyer in the USA ever! And chances are that they might, but it’s not all cut & dried and there are some key things that you need to know before you go splash the cash on securing a lawyer in the hopes of chasing the American dream.

This week on Hot & Delicious: Rocks The Planet! I chat with Los Angeles-based US International Business and Immigration lawyer, Andrea Szew, about:

  • The 5 Must-Haves When Applying for a US Visa.
  • How Trump’s administration is affecting foreign nationals’ ability to work in the US 1 year on since taking office and what you as an applicant needs to take into consideration.
  • Andrea Szew’s life growing up in California, her time at UCLA and what inspired her to become a lawyer specializing in Immigration Law.
  • Some of the iconic clients Andrea’s worked with including Hootsuite CEO, Ryan Holmes, Australias Thunder from Down Under in Las Vegas and much much more.

For context, Andrea and I met through the Aussies in LA Australians in LA Facebook Pages, which is a wonderful community of Aussies and a super important resource for any Australian based in or seeking to be approved for a USA visa to work in Los Angeles.

And the good news is that there is SO much more to L.A. than the glitter, gloss and your name up in lights; countless hiking trails in the greater Los Angeles area, live comedy every night of the week, amazing Mexican food, a live music scene that makes your mouth water and I fell in love with the Sports Bar culture too. I’ve found the American people as a whole, from my previous holidays there and on this trip, to be so warm and welcoming, polite and giving. Plus if you need it, there’s this a super supportive community of expat Australians in both Los Angeles and New York City (should you need it) and a whole new country to explore. Loves it!

So if you an Australian businessman/women seeking to work in the USA or you have a friend who is… if you are award-winning digital media professional, an actor, musician, producer or entertainer who believes you have done the hard yards and have what it takes to make it in the USA, then this is the podcast for you!

DOWNLOAD the PODCAST via iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #160 Andrea Szew (USA Immigration Lawyer – Szew Law Group).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

US Immigration Lawyer, Andrea Szew on Hot & Delicious: Rocks The Planet!

3 Crucial Tips – Social Media Strategy, ROI & The User Experience 2018.

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Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

Hot & Delicious Rocks The Planet! – Global Award-Winning Social Media Strategy & Content Production for your brand.

Well now, what an amazing year 2017 has been!

After taking the leap of faith and leaving my role as Social Media Lead at SapientNitro Australia to step back into my own Social Media Strategy & Content Production business, I have relocated to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, significantly diversified our depth of experience across a range of different industries, lectured social media strategy in university at Macleay College in Sydney for the first time, had my own radio show on Bondi Beach Radio and run a series of live podcasts including the International Business Review Conference in Melbourne just 2 weeks ago!

Over the past year or so, Hot & Delicious: Rocks The Planet! have worked Cancer Council Australia, Planet Life Balance Virtual Reality Greening app, Moula fintech, Mahlab Agency (global B2B business, hbf insurance), REBORN Agency,  and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, the generation Best Practice Social Media Playbooks and Monthly Reporting templates, creation of systems and processes to improve internal/external ways or working and 2-3 year strategic roadmaps.

3 key points have only further solidified in my mind over this time. We as Social Media Strategists, Creatives and Account Management teams need to push our teams and our clients to be more sophisticated in the creation of through-the-line strategies and content that generate Social Social Media designed for the User Experience, Funnel Strategies that drive ROI and evolve our approach for the The Next Wave of Brand Influencer Campaigns.

Inspirational quotes do zero for your brand objectives unless you’re a meditation/yoga business or run a speaker agency, cat videos and dog memes aren’t suitable unless you’re Whiskas or Chum and generic lifestyle/beauty products laid out on a towel on the beach is just not doing much of value to sales or a connection with your brand.

If you haven’t implemented the following in your agency or brand yet, then this is where you need to start in 2018:

  1. Social Social Media + UX – Generate Content That You’d Want To See In Your Own Mobile Newsfeed. Don’t use social media to yell at people! Billboards ≠ Effective Content.
  2. Create a Funnel Strategy. Create strategic content and advertising campaigns to drive results and client ROI.
    1. Design or re-design your digital ecosystem with specific roles.
        1. Assess your current digital ecosystem.
        2. Determine where your target audience are playing.
        3. Assess what ad solutions best suit your objectives and target audience penetration.
    2. Ladder your Content Pillars -> Social Media Objectives -> Business Pillars.
    3. Utilize your content and ad spend as part of a Funnel Strategy.
  1. The Next Wave of Brand Influencer Campaigns – Pivot from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.

Want to delve into this further? Check out this LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns feature presentation and podcast that I recorded with Carat media agency Senior Business Manager, Harry McGoldrick at International Business Review Conference 2 weeks ago and download the accompanying deck/resources here!

And if you, your agency, your business, your brand or your client are looking to transform the way you approach social media, designed for both the User Experience AND ROI… then let’s chat. Drop me a line:

Dan Wilkinson info@hotndelicious.com

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Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting templates.


Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.
Hot & Delicious Rocks The Planet! Generating more sophisticated Strategy and Content for your brand! Photo credit: Dan Wilkinson.

 

Craft Beer Podcast TV Feature: Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch Honest Ale.

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Hot & Delicious Rocks The Planet! LIVE podcast with Aussie Pro surfers Taj Burrow, Jay Davies and Dino Adrian in Bondi Beach!

DOWNLOAD the PODCAST on iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer). 

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Rad podcast chats!

Yesterday arvo I sat down with Pro Surfers Taj Burrow, Jay Davies and Dino Adrian at Hotel Ravesis in Bondi Beach to launch brand new Western Australian beer, Honest Ale, to the East Coast of Australia. 

Honest Ale was born in the Margaret River region of Western Australia in May of 2017 and is the product of these three west oz natives in partnership with the crew at Black Brewing Co.

I actually grew up in Perth and every summer holidays we’d head down to the south coast of WA to Busselton (or Busso as the locals call it) in the Margaret River region and I have so many happy memories of that magical part of the world!

Inspiring chats as Taj, Jay and Dino share their earliest ever childhood memories, what the Honest Ale name means and what Black Brewing Co did to bring their dreams into reality and their advice for any one of you who has a dream, but is afraid to take that first step.

Super chats, super night out with the boys in Bondi Beach. Let’s get into it!  

DOWNLOAD the PODCAST via iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer)

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Article, podcast & Interview by Dan Wilkinson of Hot & Delicious: Rocks The Planet!
Watch The Full Interview recorded LIVE at Hotel Ravesis Bondi Beach:
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #159 Honest Ale (Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch new craft beer).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! podcast.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Hot & Delicious: Rocks The Planet! @craftbeerlovin’ podcast – Pro surfers Taj Burrow, Jay Davies and Dino Adrian + Black Brewing Co launch Honest Ale.

Hot & Delicious: Rocks The Planet! Marriage Equality and Vote Yes with Craig Mack.

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Hot & Delicious: Rocks The Planet! on Marriage Equality and Vote Yes with special guest Craig Mack.

DOWNLOAD the PODCAST – #145 Marriage Equality and Vote Yes with special guest Craig Mack. 

Marriage Equality. The answer is YES!

I don’t jump up on the soap box very often and so when I do you can rest assured that it’s subject matter that I am SUPER passionate about!

On Friday night I was kickin’ it at home after hectic week working on the social media strategy for the launch of a new app, when it struck me… Why the hell hadn’t I recorded an episode of my show about Marriage Equality? 

Being an ex Emirates Airline flight attendant with LOADS of mates who are LGBTIQA, I am super passionate about the #MarriageEquality vote in Australia and want to be able to utilize my Hot & Delicious: Rocks The Planet weekly iTunes entrepreneurship podcast and social media presence to raise awareness for the vote and the need for Australians to take part in the upcoming Marriage Equality vote.

More than 760 million people countries around the world live in 23 countries where same-sex marriage is already a legal right. How are we not on board already?? It’s a basic human right! Fact. We were the 2nd country in the world to given women the legal right to vote (yep, New Zealand beat us again 😃). How are we so far behind now??

I immediately shot a text to my home-boy Craig Mack, who is a Social Media Strategist (TEDx Sydney, The Pinnacle Foundation, UTS), model with Wink Models, blogger, brand ambassador (Beyond Blue, R U OK?) and openly gay Sydney man, to join me to create an exclusive show about #MarriageEquality and the upcoming plebiscite vote to legalise gay marriage in Australia.

We discuss his childhood growing up in Coffs Harbour as the son of a drug dealer and drug addict, a hilarious and heartfelt True or False quiz about the facts of Marriage Equality, hot pink pants on a Sunday, his exploration of his own sexuality and sexual orientation, some of the wicked content we’ve seen about Marriage Equality including Tim Minchin’s ‘I Still Call Australia Home’ Marriage Equality plebiscite parody, to Audible’s ‘Listen to Love’ six-part audio series that the platform partnered with The Equality Campaign to create, exploring marriage equality in Australia, LGBTQIA teen suicide prevention and MUCH much more. 

Honestly, this is one of the most, beautiful, honest and wonderful shows that I have ever had the pleasure of recording. 

I hope that you enjoy it as much as I do!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Check Your Enrolment / Enrol to Vote:
Call 1800 572 113 if you have any issues with the website like I did. They can help you change it over the phone. Just ask them to email you a form.
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Marriage Equality Plebiscite – Resources to learn and help: 
Check Your Enrolment / Enrol to Vote:
Marriage Equality
What would $122M Fund?
Great Campaigns -Marriage Equality Australia
2011, Get Up – It’s time
2015, NRL, AFL, FFA – Codes Unite for Marriage Equality
2017, Ben & Jerry’s – Ban single flavour double scoops
2017, Australian Marriage Equality – It’s only Fair
2017, AirBnB – Until We all Belong
2017, Audible – Listen to Love
2017, The Royals – Say No to No
 LGBT Community and Support
2015 – present,  Annual AFL Pride Matches
Mental Health, Depression, Anxiety – Help and Support
Youth:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious: Rocks The Planet! on Marriage Equality and Vote Yes with special guest Craig Mack.

Secure Award-Winning Social Media Strategy + Content For Your Biz.

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Sunset at Bronte Beach by @hotndelicious. Brand building with Hot & Delicious Rocks The Planet!

Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!

Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.

Just 1.5 years after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified Hot & Delicious: Rocks The Planet’s depth of experience across a range of different industries in social media strategy.

After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including Cosmetics, B2B, Health Insurance, Tech, Health & Wellness, FMCG, Not-For-Profit, Alcohol brands (including craft beer), Travel, Lifestyle and much more.

It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.

Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf), Cherry Blooms global cosmetics brand and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!

While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!

So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a yoga business or pet store 😜

Design your Social Media Strategy not only for the User Experience, but a strategy that drives Return On Investment! Get in touch!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com

A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Billy Fox. Indie soul, R&B & hip hop artist/producer. If it feels good, then do it! | Episode #126

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Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

DOWNLOAD the PODCAST – #126 Billy Fox returns (indie soul, R&B & hip hop artist & producer). 

Billy Fox returns!

Hot & Delicious: Rocks The Planet! repeat offender and Sydney indie soul, R&B & hip hop artist & producerBilly Fox, joined me live in the studio last week to launch his brand new single ‘Shapes’.

We first met when I was music supervisor for Ballistyx Snowboard Show on Channel GO! back in 2010. Flash forward 7 years and Billy Fox- ‘Shapes’ is getting serious spins around the globe, plus he has just announced a series of exclusive Australian east coast tour dates including Oxford Art Factory – Gallery Bar (Sydney), Rare Finds -­ Black Bear Lodge (Brisbane), Moonshine Bar at Manly Food & Wine Festival and Penny Black (Melbourne).

I draw inspiration from my one-on-ones with Billy Fox every… single… time! (both on and off mic). Today we delve deeper into the meaning behind ‘Shapes’, a track created to reawaken the lost art of conversation, it highlights a culture that we’ve created for ourselves, where we force our individual opinions down each others’ throats and attack the person rather than entering into measured debates… there is a serious need for all of us to adopt an approach where we take a moment for introspection and to search within, before knee-jerk reaction opinions and seeking to change others’ to ours without consideration for where they’re coming from.

Aside from the D&Ms, we get serious about our music experiences with Billy Fox and I spitballing the iconic music of Nirvana’s ‘Smells Like Teen Spirit’, being given Rage Against The Machine’s self-titled album for the very first time, the experience of producing tunes for Australian filmmaker and musician Macario De Souza AKA Kid Mac, making a positive impact on the lives of others and SO much more!

We all grow from adversity and something that I champion in my own life is the way Billy Fox lives his. In music, like life, “there is so much to get distracted by… especially when you’re creating, especially with music”, so music like every other facet of our lives at this time “it’s all about streamlining, simplifying”… and Billy Fox indeed is living up to this through his personal Mission Statement and stepping back from the stresses of over-stimulation and white noise, by keeping things simple… “If it feels good, then do it”.

Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

BILLY FOX ‘SHAPES’ TOUR DATES:

SYDNEY – SAT 13 MAY | OAF GALLERY, SYDNEY NSW w/ San Mei

BRISBANE FRI 26 MAY | RARE FINDS @ BLACK BEAR LODGE, BRISBANE QLD

MANLY SUN 28 MAY | MANLY FOOD & WINE FESTIVAL, MANLY NSW

MELBOURNE SAT JUN 3 | PENNY BLACK, MELBOURNE VIC

Connect with Billy Fox online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio