influencer app

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

Jules Lund – The Evolution from Entertainer to Entrepreneur – Tribe App founder!

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Hilarious & inspiring podcast chats with Tribe App founder, Jules Lund.
Hilarious & inspiring podcast chats with Tribe App founder, Jules Lund.

Hot & Delicious: Rocks The Planet podcast series

Boom! 

Sweet catch-ups by me and my dirty pornstar moustache with Tribe App founder, radio personality
& TV presenter, Jules Lund about his recent foray into the digital space and the launch of game-changing influencer platform, Tribe app.

Reebok, Sony Music, Grill’d, Contiki, Paramount Pictures and American Express are just a few brands
who have jumped on board this self-serve platform designed to match Australia’s most influential people with brands around the country.

And I’m not just talking celebrities, I am talking about everyday Australians who have built their own personal brands through early adoption, well crafted social media content and have built audiences in beauty, fashion, sport, health, travel and entertainment just by staying true to who they are and being themselves.

There are over 250,000 people in Australia with more than 5,000 followers on either Facebook, Twitter or Instagram and this is the perfect opportunity for both brands and influencers to not only cash in on a mutually beneficial relationship, but connect people with brands they want, build communities that individuals can feel a part of and create the most wonderful premium content, which in turn works to turn the tide against our social media newsfeeds being consistently populated by overly branded garbage that so many misguided brands strive to push upon consumers.

Jules and I chat about those moments when you scare the f*ck out of yourself by taking a leap of faith, being hypnotised and inspired by former AFL footballer and mentor, Jim Stynes, Adele and fake Wiki facts,  mindfulness and Smiling Mind, the wonderful guidance of Matt Berriman and Jane Martino who have helped take Tribe to another level, Sony, One Direction and a 1D fan earned some serious cash money for nail art on Instagram.. yes, I’m serious…


This podcast is one for the entrepreneurs, marketers and start-up fiends… it’s all about
empowering people, influencers creating amazing content the way they want to create it and getting paid for the pleasure.Super cool chats with Jules Lund… yes, let’s get amongst it!

Free Download #55 Jules Lund (Tribe App Founder, Radio & TV personality). 

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Download Tribe App on iTunes
Tweet Jules Lund and Tribe App on the Twitters & let him know you heard of Tribe here first.
Follow the Tribe on Instagram
And check out more about Tribe influencer app via tribegroup.co 

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Hot & Delicious: Rocks The Planet podcast hangs with Jules Lund (Tribe App).
Hot & Delicious: Rocks The Planet podcast hangs with Jules Lund (Tribe App).
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.