Ian Thomson

Podcast Feature: Learn How To Write Content Strategy For Your Brand.

Posted on Updated on

Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Rad rad rad…. welcome to a very special episode of Hot & Delicious: Rocks The Planet! podcast where this week, we’re podcasting live from Macleay College in Sydney with a lecture about Content Strategy – Platforms, Content Execution and Distribution.

I provide you with all the top tips & tools to write a strategy for your business or brand, no matter how big or small. And yes, it’s absolutely free!

Here’s the PDF deck so that you can follow along with the lecture:

http://bit.ly/ContentStrategyLecture2019byhotndelicious

Podcast flow:

  1. Dan Wilkinson Overview/Portfolio– Who I am and what I do.
  2. Client Digital Content Strategy: 1st Steps. Where Do We Begin?
  3. Market Research, Digital Ecosystems & Platform Mix.
  4. Our Approach To Social Media: Driving Business/Brand Objectives, Designing for the User Experience.
  5. Best Practice Content Execution.
  6. Distribution Through Advertising.

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

Podcast feature: ‘Becoming Colleen’ transgender documentary. Mardi Gras Film Festival.

Posted on

‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen: Finding the Shoe that Fits’ is a documentary about an 85 year old transgender woman, transitioning from male to female in the coastal community of Coffs Harbour on the NSW mid-north coast. Having lived most of her life as Colin – a husband, father, policeman, film-projectionist and self-declared shoe fetishist, Colleen has had to negotiate her gender transition later in life.

More than a documentary about the transitioning of an elderly transgender woman: this is a story of Col and her wife Heather: two people whose love transcended their gender roles; a small community that comes together to support a woman in pursuit of her greatest dream; and how finding exactly the right pair of shoes can be a perfect fit.

On today’s show, my close friend Craig Mack and I interview writer, producer & director, Ian Thomson, who with the support of Queer Screen, Acon, STC and Documentary Australia Foundation, has pulled together this most beautiful and evocative journey that touches on so many important social issues of our time.

Not only does it shine a light on the world and life of a transgender lady growing up in rural Australia and the challenges that she faces along the way, this is story of inclusiveness, being true to yourself, spending time with and cherishing the elderly, evolving interpersonal relationships with friends, family and strangers, demonstrating the need for understanding, striving to learn from and showing empathy for people in the world around us, especially if they view the world a little bit differently to or approach life from a slightly different perspective to us.

It makes me proud to share this work of art and I hope you that enjoy this story as much as I do!

The ‘Becoming Colleen’ Sydney premiere on Sunday 24th February thanks to Queer Screen as part of the Mardi Gras Film Festival.
Connect with ‘Becoming Colleen’:
Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

Connect with Craig Mack:

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

Posted on Updated on

Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.