Himalayan Chai

Westfield Bondi Junction Mardi Gras street art. A masterclass in experiential brand activation!

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Westfield Bondi Junction Mardi Gras street art. A masterclass in experiential brand activation!

Love this!

 
Westfield Bondi Junction have created an absolute masterclass in experiential brand activation to celebrate Sydney’s iconic Mardi Gras. Simple, stylish and elegant, this beautiful street art creation taps into the perfect storm of global pop culture, human behaviour, a hallmark event on Sydney’s yearly calendar, is situated in one of Australia’s highest foot traffic locations and blends the physical and virtual worlds to a T.
 
And the best part? They own advertising/media space and the artwork wouldn’t have cost much at all (in the scheme of things).
The only cherry I would have placed on top is a #MardiGras hashtag in the artwork so that when people upload their content to Instagram or Twitter it drives exponentially increased visibility through digital search, but when everything else has been executed so beautifully, all I really have to say is…
 
Well played, Westfield Bondi Junction, well played 👏👏👏
 
Article by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻

Hit Hot & Delicious: Rocks The Planet up on social media here:


Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio.
Australia: Tuesdays 9am AEST, USA: Mondays 2pm PDT/5pm ET.
Download Hot & Delicious: Rocks The Planet show episodes right here on iTunes:
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Westfield Bondi Junction Mardi Gras street art. A masterclass in experiential brand activation!

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Two Space co-founder and social entrepreneur, Tashi Dorjee, changing the world from the inside! | Episode #116

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TwoSpace co-founder Tashi Dorjee drops by Hot & Delicious Rocks The Planet

DOWNLOAD the PODCAST – #116 TwoSpace co-founder Tashi Dorjee. 

 

Excited to catch-up with Two Space co-founder and social entrepreneur, Tashi Dorjee!

Indirectly, my connection with Tashi is actually the reason Hot & Delicious: Rocks The Planet! is now a weekly show on Bondi Beach Radio.
 
Tashi and I met at the Two Space co-working space for start-ups and entrepreneurs at the Kings Cross Hotel a few weeks back and I just had to get him on the show to tell his story.
 
Partnering with Optus and Amazon, TwoSpace connects underutilised spaces with a community of entrepreneurs, creating unique spaces that help businesses start, connect and grow.
 
We also chat about his work with Carbon Conservation, a business dedicated to conserving the rainforests of Indonesia and current protects 1 million hectares of rainforest and the introduction of Himalayan Chai into the Australian market back in the day by his grandmother, which went on to be adopted by Gloria Jeans and more.
 
Vast-ranging and fascinating chats and I just love meeting new people whom I feel like I’ve known for years. Tashi is a good one and Two Space is coming to Bondi Beach, so download this show to find out more!
 
Let’s get into it!
 

DOWNLOAD the PODCAST – #116 TwoSpace co-founder Tashi Dorjee. 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
TwoSpace co-founder Tashi Dorjee and Dan Wilkinson of Hot & Delicious: Rocks The Planet!
 
Connect with Tashi Dorjee (co-founder of Two Space) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio.
Australia: Tuesdays 9am AEST, USA: Mondays 2pm PDT/5pm ET.
Download Hot & Delicious: Rocks The Planet show episodes right here on iTunes:
 

DOWNLOAD the PODCAST – #116 TwoSpace co-founder Tashi Dorjee. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.