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  • Instagram launches Instagram for Business with Brand New Analytics.

      Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.   In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one…

  • Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

      Liberal Party Snapchat fail:    Australian Federal Election time. And yes, now we’re in vote count mode.   In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to…