freelance

The Power of “No, I Don’t Work For Free”.

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Ben Buckler snap of @hotndelicious by @ginger_skybird
Ben Buckler sunrise snap of @hotndelicious by @ginger_skybird

“We Should Collab”. It always starts like this… every single time… “We Should Collab” or a version of it slides into my LinkedIn, Facebook and Instagram DMs, either unwittingly or with clear intent, that screams “I want free sh*t!”, and honestly I am quite done with it. 

No, I don’t work for free, just ‘cause you need the help. I may not have the capacity or even the interest. And you shouldn’t be expecting it either!

To be 100% clear up front, this article is written with 2 purposes and audiences:

  1. The Power of “No, I Don’t Work For Free”– is to help empower the freelancers and consultants, whether they be a digital media professional, creative or any other type of freelance consultant, to understand the power of no, to have tools that will help you avoid getting frustrated when approached to work for free and how to have that conversation with people approach you, who either don’t understand what they’ve asked or should know better. I have even created an email template letter at the end of this blog that you can have for free! 😁  Feel free to tweak and copy & paste to send to people when you’re asked for free sh*t and don’t have capacity or interest.
  2. Do you want help with your biz or projects? – I’ve written 5 simple steps, also at the end of this blog, to help you learn how to ask for help in the right way from professionals when you really need it.

Context for The Power of “No, I Don’t Work For Free”:

3-4 times a week without fail I receive one of the following personalised messages via Instagram on @hotndelicious or @BondiPupperazzi, LinkedIn, Facebook DMs or email:

  1. “We Should Collab”.
  2. “I should come with you on a sunrise walk one morning and you can teach me how to use my camera and about photography”.
  3. “You should come shoot photos of me”.
  4. “I should get you to help me with my social media”.

Invariably after a little exploration, simply translated these phrases each mean “I want free sh*t”.

Now I give my time, expertise and creative energies away freely every single week of the year. Every week I capture images of locals and surfers in Bondi Beach, which I share via my @hotndelicious Instagram Newsfeed and Stories, and I shoot beautiful premium images of the doggos of Bondi Beach through my brand new Humans of New York-style premium dog photography business and brand, @BondiPupperazzi.

Every single day people spot themselves or their doggos in my photography and I always offer to email them through the shots (which I’ve done twice today already). I love how happy this makes the recipient and how it makes me feel too, but the key point of note in this example is that it is my choice to give, not just because someone wants, needs and/or expects something from me.

I work for free on my own projects and help out close friends every single week, however again it is my choice where I allocate that time and it has to be finite, because sharing my love with the world doesn’t pay my rent or put food on the table.

So where does this culture of expectation & entitlement come from?

Over the past 15-20 years, digital media and tech innovation has lead to the explosion of social media platforms and all of us now have these fantastic, powerful little cameras in our pockets. The step above that is the proportion of digital media professionals and photographers who continue to hustle to stay on the cutting edge in this ever growing and ever evolving digital landscape, as part of our professional careers. Digital professionals and creatives, including myself, will also regularly work cheaper or for free to help a close mate, if there’s an opportunity to learn something new, to further improve our skills, build a portfolio or be a part of something wonderful for social impact. But it always has to feel like our choice.

The digital and tech revolution has also created an environment and paved the way for large volumes of individuals who now claim to be social media strategists or experts (avoid all self-proclaimed social media unicorns, gurus, ninjas and rockstars – they’re usually full of sh*t) or professional photographers, that definitely are not, which means that it is a lot of people will now do sh*t for cheap or for free to get experience (which is great) or get their names out there, but it won’t always be the best quality.

Compound that with the fact that (in my opinion), only the very top tier of digital media professionals, who have worked with brands and companies at scale, spending hundreds of thousands, if not millions of dollars on an annual basis on paid advertising with the social media platforms, can truly comprehend digital media strategy, advertising execution and what success looks like (put simply how your social media content and ad executions on various social media platforms ladder up to strategic business and brand objectives).

In my case, my digital media experience comes from working both agency and client-side for the past 10+ years, across a diverse range of industries with local and global clients including Telstra Enterprise, UNSW, Cancer Council Australia, Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian beer, Miller Genuine Draft, Kopparberg, Bulmers Cider, Plant Life Balance augmented reality greening app, Moula Money B2B fintech and many more, writing strategies, agency/stakeholder ways of working, creating and generating clear-cut digital reporting with insights, data & analytics, copywriting and much, much more.

From the photography side of things, I have been shooting for 20+ years (yep, I had an SLR before DSLRs were a thing) – in the music industry at festivals around Australia and the USA for about 6-7 years including the likes of Vance Joy, Wolfmother, CHVRCHES and Gotye, then shooting commercial brand content for the likes of Peroni Italian Beer, Miller Genuine Draft, Strongbow, Kopparberg, Bulmers and lots more over the past 7 years, I had my first exhibition of my work last year and even then, I don’t think that I truly hit my stride until this year, where I’ve been spending hundreds of hours in 2020 alone honing my photographic craft and editing skills. And I still have so much more to learn… Particularly from a tech perspective!

So when you slide into my DMs or emails with an expectation that I’m going to work for free, I actually feel quite disrespected and even in recent times it has infuriated me!

Just because you have a Facebook Page, a Twitter handle and have worked on a few small business Instagram accounts (or even 50K followers ‘cause your followers love your fit rig and tight-fitting clothes), it doesn’t mean that you’re any good at social media strategy. Or just ‘cause you have a kick-ass smartphone with ever improving cameras, it doesn’t mean you understanding framing & composition and the skill that it takes to create amazing professional quality photography. What might seem like a small job to you, is in fact actually 3-4 hours of my time to do properly and if I say yes, it takes time away from those other projects and more importantly prospective paid client work, that puts food on my table.

The reason that you’re coming to me and people like me is that we’ve slaved for years to build our experience and a skillset. I feel privileged and honoured that you want my help, however it is crucial that we’re all cognisant of the way we ask for help (I even consider this myself every time I ask for help with my own projects). Expertise takes thousands of hours of learning and honing a craft, so it has value and needs to be treated as such.

For context. Would you ask your family doctor or mechanic to give you a freebee? Would you trust him/her and their work fully if they gave it to you? So why would you ask that of me?

Do you want help with your biz or projects? The approach is actually quite simple:

All of us need help with our projects and I have a number of trusted friends/colleagues, who have helped SO much over the years and continue to help me on my journey every single week, so here are my top 5 tips for you when asking a professional for help:

  1. Build a network of friends and business contacts – nuture these friendships and professionals relationships across the years of your life with both give and take.
  2. Consider what you can give them that might be of perceived value – whenever you need help from a friend, colleague or even someone that you don’t know, think about what you can give that might help them first and offer it as part of the conversation around your project before asking them for their time. Collaboration or contra deals only work if both parties are getting perceived value from the agreement. And if they’re not interested or they can’t provide assistance, simply say “thank you for your time” and ask if they have one suggestion that will help you make a start. Giving that is easy. If they don’t want anything in return for their time/help, then make sure that they are made aware that you appreciate them and find another way to pay it forward for someone else.
  3. NEVER use the phrase “I will give you exposure”.
  4. Ask, Don’t Assume – chances are that if you’re asking the right person, then they are already successful in their professional pursuits, have a full plate of their own, are working on a number of passion projects that incorporate using their skills for free and they will have limited capacity/time to help.
    • Ask for their thoughts.
    • Ask if they’re interested.
    • Ask they have time and capacity rather than assuming that they will, even if they’re a close contact or friend.
  5. Say thank you – irrespective of whether they can help you or not, always make them feel the love and thank someone for their time. Time is precious.

This approach will illustrate that you value a professional’s time and expertise. It will make them feel respected, appreciated and show them that you understand that it’s not all about you.

The Power of “No, I Don’t Work For Free” – The Email Template:

I’ll finish here by giving you this “No, I Don’t Work For Free” email template that I created and used for the first time yesterday (the email template is down below the photo gallery – share it and this blog article with your friends!).

I have added “No, I Don’t Work For Free” to my Gmail email templates and on Evernote to copy & paste and send to anyone, who wants my services for free, when I can’t or don’t want to proceed. You can also add your rate card to the email for context if you feel that the situation calls for it.

Writing this “No, I Don’t Work For Free” blog piece and email template across the past few days has been quite a cathartic experience, alleviated my frustration and I’m now empowering myself to use this experience positively – to not get frustrated or annoyed at times when casual friends, acquaintances or people who don’t know me, approach me with an expectation that I even have the interest and/or capacity to work for them for free. Hopefully it’ll help to educate people that my time and that of my peers and colleagues is precious. It’s worth time and money. As is yours.

“No, I Don’t Work For Free” is my gift to you and it’s amazing how liberating it feels for me. Your networks and friends are a powerful tool that can help you do great things, but like all tools it’s about using them the right way. Good luck with your projects and I’m excited to see all of you do big things!

xo Dan

Dan Wilkinson AKA @hotndelicious 
Creator @hotndelicious @BondiPupperazzi @craftbeerlovin’.
Get in touch: info@hotndelicious.com
(the “No, I Don’t Work For Free” email template is below this photo gallery – share it with your friends!).
The “No, I Don’t Work For Free” email template:
Hey ,
Between @hotndelicious, @BondiPupperazzi, pitching to secure new paid clients, looking for an apartment and the hours that I’m spending on writing the web series documents and the tasks associated with that, I just don’t have capacity for any more “free work” at the moment. 
For context, I get asked 3-4 times a week from people wanting free work in social media, copywriting and photography, and if I say yes, it takes time away from those other projects and more importantly prospective paid work.
I hope you understand and best of luck with your project!
Dan

For photographic prints/collabs, social media strategy, brand content & influencer business enquiries contact: info@hotndelicious.com

Ben Buckler snap of @hotndelicious by @ginger_skybird
Ben Buckler snap of @hotndelicious by @ginger_skybird

Instagram launches Instagram for Business with Brand New Analytics.

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Instagram launches Instagram for Business - New Brand Instagram Insights function.
Instagram launches Instagram for Business – New Brand Instagram Insights function.
 
Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.
 
In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.
 
Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.
 
So what does this mean for my brand? 
 
In short:
  • Boost options & Insights now available for individual Instagram content.
  • Instagram Insights now available for access via mobile phone only.
  • New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
  • Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
Pros:
  • Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
  • Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
  • 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
  • Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
Cons:
  • Instagram for Business only available on mobile for now – not yet available on desktop.
  • Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram. 
  • Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
Things to note:
  • Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
  • Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible  to the broader market.
If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.  
 
It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Social Media Strategy, Content Production & Community Management.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
What Instagram For Business looks like & how to set it up:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

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pjimage

 

Liberal Party Snapchat fail: 

 
Australian Federal Election time. And yes, now we’re in vote count mode.
 
In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to focus my own personal Federal Election soapbox on an area that I know and love. The realm of social media.
 
While there weren’t as many social media activations as I anticipated over the Australian Federal Election period, there certainly were a few notable mentions and one in particular that I’d love to discuss, to get us all thinking more about the tactics we apply to the use of social media platforms and content generation in Australia’s social media scene.
 
Two of my favourite activations in particular were Twitter Australia’s #ausvotes hashflag and ABC’s live coverage of the election via Snapchat, however the Social Media Epic Fail Award, must be awarded to the Liberal Party’s execution of their Sponsored Snapchat Lens, the first of its kind around the world and one that went live just 24 hours before the polling booths opened for 2016 Australian Election. 
 
While the Sponsored Snapchat Lens definitely generated awareness amongst the youth market, the majority of that feedback on open platforms like news media, blogs and Twitter, was highly negative and the activation demonstrated a real lack of understanding of its intended audience – their use of Snapchat and the digital native’s mindset in this age of digital and tech innovation.  
 
Like many at the higher end of my field in Australia, I get excited when I spot new digital media ad products and content delivery methods trialled by trend-setting brands, creative and media agencies, as all too often Down Under, due to the size of our population, smaller budgets and yes, internet speeds galloping at the pace of beached turtle, we’re a little slow at times to be leading the way in one of the few key industries that’s left for Australia to make a global impact in.
 
As a result, one of the downfalls of being behind the eight ball in the digital sphere is lack of education and understanding of social media as a channel in the broader brand toolkit and our strategy towards ongoing and campaign content.
 
With my teams, I generally follow a 70/20/10 rule when creating and trialling ongoing/campaign content for clients and while the Liberal Party may have used that principle in this case, I fail to see how they thought the Sponsored Snapchat Lens telling the youth market to Vote Liberal, would ever turn out as anything but an Epic Fail.
 
The key factors that they forgot to take into consideration is Gen Y’s attitude towards social media use and the psychology needed to work in with the modern day user’s thought and behavioural processes.
 
This is something that really rung true during my past 3 months in the USA, where I was fortunate to experience the quality  and scale of digital campaigns activated in North America, as a part of broader through-the-line efforts to provide cut-through for brands in an already saturated market.
 
An example of successfully driving the voter conversation amongst millennials, is Tinder App’s partnership with Rock The Vote to drive USA youth market to the polls and this was indeed one of my favourite digital applications that I experienced during my time stateside. Designed for the native Tinder user experience, it is a tool that helped the user feel like they’ve come to a decision themselves, rather than someone instructing them to vote a certain way.
 
Now I’m not a Millennial, but I feel exactly the same as any digital native, prolific content creator or indeed everyday user who has been involved with or joined the evolution from owning multiple Myspace pages to the invention of Facebook and where we stand 10 years later. The approach that I’m suggesting that you consider is no different to meeting someone new amongst your friendship circle down at the pub for the first time and is as old as time itself. Don’t talk at me. Involve me in your story.
 
As Shane Smith, Canadian Emmy Award-winning journalist, web entrepreneur, co-founder & CEO of the VICE Media has been saying for a number of years, people 25 years old and younger have been marketed to through the internet since they were born and as a result have the most highly tuned inbuilt bullshit filters.
 
Some luxury brands aside, if you create content for your brand that broadcasts and talks at consumers, rather than making your brand relevant to their lifestyle, joining their story and by doing so, inviting them to join yours, then they will see right through your bullshit and either lambaste you for it or scroll on by, which is exactly what happened with the Liberal Party Sponsored Snapchat Lens.
 
When you as a brand manager, creative or social media lead are creating content or activations for your business in the social media sphere, then you need to take into consideration how you yourself prefer to consume content on your mobile phone in your personal social media Newsfeed and what you yourself enjoy seeing. Sure, all of us love seeing exciting, new social media content executions, but if there is one lens I do suggest you use for your digital content moving forward, then it’s this:
 
If it looks like an ad, then it is an ad and I’m quite simply not interested. Text lock-ups, too much logo, “there’s never been a better time”, sell sell sell… Don’t do it! And if you don’t have the budget to deliver the original amazing execution in the way that you and your team envisioned for maximum impact… Don’t blinker yourself and charge on ahead unchecked. Evolve it!
 
Of course, brands who get it like Redbull and Oreo North America have “the moneys”, but you have to work with what you’ve got and it’s not always about the big budget ideas.
 
Utilising social media to meet business and brand objectives is all about understanding your digital ecosystem, how best to optimize content for the various platforms, human behaviour, their thought processes and the user experience, then creating stories and content that for the consumer (you) are funny, helpful, make me feel something, are what I think or make me feel like I knew it first!*
 
If this makes sense to you, but you’re concerned that your boss, team or agency don’t quite get it, then it’s time for you to source someone who does to help you.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.

Twitter Moments #democracysausage ftw with #ausvotes hashflag:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Hot & Delicious Rocks The Planet – Social Media Strategy & Content Production for your brand.

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson

Hot & Delicious fresh out of the blocks with Social Media Strategy & Content for your organization, business or brand.

 
I just landed back in Australia 2 weeks ago from 3 months in the USA and in the process of onboarding a select number of new freelance social media clients for Hot & Delicious: Rocks The Planet!
 
In January, I wrapped up my position as Social Media Lead for SapientNitro Australia in January, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then you should give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you.
 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.