freelance


  • The Power of “No, I Don’t Work For Free”.

    “We Should Collab”. It always starts like this… every single time… “We Should Collab” or a version of it slides into my LinkedIn, Facebook and Instagram DMs, either unwittingly or with clear intent, that screams “I want free sh*t!”, and honestly I am quite done with it.  No, I don’t work for free, just ‘cause…


  • Instagram launches Instagram for Business with Brand New Analytics.

      Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.   In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one…


  • Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.

      Liberal Party Snapchat fail:    Australian Federal Election time. And yes, now we’re in vote count mode.   In the closest Australian election in years, the soapboxes are rife and without a clear victory to either side in the two-party system, fingers are being pointed left, right and centre, but today I’m just going to…


  • Hot & Delicious Rocks The Planet – Social Media Strategy & Content Production for your brand.

    Hot & Delicious fresh out of the blocks with Social Media Strategy & Content for your organization, business or brand.   I just landed back in Australia 2 weeks ago from 3 months in the USA and in the process of onboarding a select number of new freelance social media clients for Hot & Delicious: Rocks The Planet!…