#digitalnomad

Digital Media & Content Strategy For Your Brand Starts Right Here.

Posted on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 3 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 3 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Jaymz Clements + the NBA ‘Straya podcast LIVE from New York City!

Posted on Updated on

 

Jaymz Clements + the NBA ‘Straya podcast live from New York City!

DOWNLOAD the PODCAST via iTunes – #179 Jaymz Clements (NBA ‘Straya podcast founder/host & entertainment industry writer/editor/broadcaster)

Jaymz Clements is a US-based Australian writer, editor, broadcaster, NBA fanatic and the founder/host/writer of NBA ‘Straya, Australia’s favourite daily NBA podcast hosted from New York City.  

Jaymz & I met back in 2010, when I was managing bands in the Australian music industry and he was Music Editor of Melbourne’s biggest free culture magazine and website) of Beat.

An editor/journalist for over 10 years. He writes about music, sport, film, TV, travel and everything in between for the likes Rolling Stone, Triple J, The Vine, MStars News, Blunt Magazine, The Brooklyn Game, AWOL, SHK Magazine, Faster Louder, Junkee, Tone Deaf, Beat, Brag, and Mixdown.

Flash forward 8 years and Jaymz is living in New York City working remotely, pursuing his passion for NBA and podcasting full-time with the launch of the NBA ‘Straya podcast.

Super hilarious and interesting insights about what it’s like as an Aussie to pull the trigger on living in New York, proposing to his wife in Central Park LOTS of banter and chat about Ben Simmons and all of the Australian basketballers playing in the NBA as we head into the NBA post season and just what it takes to keep yourself self-motivated whilst pursuing your passions for a living.

Super chats! Let’s get into it! 

 

Connect with Jaymz Clements (NBA ‘Straya) online:

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #179 Jaymz Clements (NBA ‘Straya podcast founder/host & entertainment industry writer/editor/broadcaster)

Djibouti, Aircraft Carriers & ‘Road Stories’ with LA comedian Murray Valeriano!

Posted on Updated on

Blog Header

DOWNLOAD the PODCAST via iTunes – #175 Murray Valeriano (USA stand-up comedian & host of the All Things Comedy ‘Road Stories’ podcast).

Wicked podcast chats with American stand-up comedian & host of the ‘Road Stories’ podcast Murray Valeriano!

Live from Los Angeles, I am proud to call this son of a preacher man from Memphis (Tennessee), via New Jersey, my friend and on today’s show we chat about landing on an aircraft carrier in the Middle East, performing for American troops at a non-existent military base in Djibouti on the Horn of Africa and ‘Comedians on Safari’ where Californian comedians book stand-up comedy tours around surfing safaris,

We also discuss Murray Valeriano’s latest hour-long show on religion, which is bound to raise a few eyebrows in the USA where religious belief still hold so much sway and power, being inspired and motivated by his Academy Award nominated wife Mary Zophres, who is one of the best costume designers in Hollywood, on movies such as La La Land, True Grit and Catch Me If You Can and much, more more.

Super show and chatting with Murray V just makes me want to jump on a jet-plane back to California! Such good people! Let’s get into it!

DOWNLOAD the PODCAST via iTunes – #175 Murray Valeriano (USA stand-up comedian & host of the All Things Comedy ‘Road Stories’ podcast).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 

DOWNLOAD the PODCAST via iTunes – #175 Murray Valeriano (USA stand-up comedian & host of the All Things Comedy ‘Road Stories’ podcast).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Connect with Murray Valeriano on social media:
https://twitter.com/murrayv
https://www.facebook.com/murrayv
https://myspace.com/roadstoriespodcast  😉

Buy ‘Rusty Cow’:
https://itunes.apple.com/us/album/rusty-cow/id984107363

Download the ‘Road Stories’ podcast:
https://itunes.apple.com/au/podcast/roadstories-podcast/id268649970?mt=2

Download @hotndelicious Episode #77 with Murray Valeriano (stand-up comedian, writer & podcaster):
https://itunes.apple.com/au/podcast/77-murray-valeriano-stand-up-comedian-writer-podcaster/id923799010?i=1000368627917&mt=2

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #175 Murray Valeriano (USA stand-up comedian & host of the All Things Comedy ‘Road Stories’ podcast).

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Talking Super Bowl TV, David Beckham & QANTAS – Grant Flannery

Posted on Updated on

Currently based in New York City, Grant Flannery is the Strategy Director for celebrated advertising agency Droga5 whose current clientele includes Google, Sprint, Mailchimp, ESPN, The New York Times and Hennessy.

An award winning strategist, Grant’s broad range of experience working with top tier clients across a number of digital, social, branding, business and creative strategies makes for enlightening conversation, particularly on the changing nature of digital consumerism.

Additional image for blog 3 (1)

In this episode, we enjoy vast-ranging chats about Grant’s first EVER Super Bowl TV commercial, the award-winning Qantas Out of Office Travelogue campaign, working with David Beckham and what it’s like to be an Aussie expat living in New York City.

 



Awesome podcast, absolute pearls of wisdom. Let’s get to it!

Great work by Grant Flannery:
1. Sprint Super Bowl Commercial 2018: Evelyn
2. Evelyn is learning Selfies: Pre Super Bowl ad
3. Evelyn is learning how to take brunch pics: Pre Super Bowl ad
4. Qantas Out of Office Travelogue
5. Sprint – David Beckham

Show Notes:
1. Narcissistic Leaders: The Incredible Pros, the Inevitable Cons.
2. Abe & Arty – The Weiner dogs of Instagram
3. The 5 must-haves for Aussies when applying for a US Visa – A podcast with Andrew Szew

DOWNLOAD the PODCAST via iTunes – #172 Grant Flannery (Droga5 – Strategy Director) here

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious

Instagram https://www.instagram.com/hotndelicious/

Instagram https://www.instagram.com/craftbeerlovin/

Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

https://www.youtube.com/user/HotnDeliciousRecords

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media, photography & influencer business enquiries contact: info@hotndelicious.com

 

Life Work Balance with @hotndelicious – My Tips & Tricks.

Posted on Updated on

Hot & Delicious: Rocks The Planet! – Life Work Balance

If you pick up the arts and entertainment section of any newspaper you’re likely to see in the best seller list AT LEAST one book on success, achieving work-life balance and consciously owning your time. Whether it’s new titles like “The Subtle Art of Not Giving a F*ck” by Mark Manson or “The 4 Hour Workweek” by Timothy Ferris, it seems that people more than ever are openly on the quest to achieve ‘work-life balance’.

But is it even possible to achieve? What with the mountain of books, podcasts, classes and Netflix specials on ‘work-life balance’ it can sometimes feel like an elusive concept made only for bloggers, entrepreneurs and coaches who coach people on creating work-life balance. Needless to say, I understand how it can seem elusive particularly if your career doesn’t fit any of these moulds.

But what if we changed the angle?

On today’s podcast I discuss my philosophy of Life Work Balance and how it’s possible to be working full-time and creating your own projects while also ensuring you make time for you. I take you back to where I first implemented this concept and let you in on some of my tips, tricks and how-to’s to integrate Life Work Balance into your schedule right now.

DOWNLOAD the PODCAST via iTunes – Episode #169 Life Work Balance with @hotndelicious.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/


For social media, photography & influencer business enquiries contact: info@hotndelicious.com

 

 

Social Enterprise Podcast: Daniel Flynn, Thankyou Group co-founder, author and entrepreneur.

Posted on Updated on

Thank You Group co-founder Daniel Flynn LIVE on Hot & Delicious: Rocks The Planet! entrepreneurship podcast.

DOWNLOAD the PODCAST – #152 Daniel Flynn (Thank You Group co-founder). 

Excited to have Thankyou social enterprise co-founder, author and entrepreneur, Daniel Flynn back on the Hot & Delicious: Rocks The Planet! weekly iTunes entrepreneurship podcast! 

A truly excellent episode as we delve into the challenges and rewards of launching a business up into new global markets ahead of the Thankyou Group New Zealand launch, the success & challenges of authoring his first ever book, ‘Chapter One: You Have the Power to Change Stuff’, which smashed Australian records in book sales with $360,000 raised in the first 2 hours and over 50,000 copies sold in the first 28 days and the Thankyou co-founder provides us with a few absolute gems of advice that he would share with any young entrepreneur who wishes to create their own business/chase their dreams and doesn’t quite know where to begin. 

This is that podcast. SO good… Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Thank You Group co-founder Daniel Flynn LIVE on Hot & Delicious: Rocks The Planet! entrepreneurship podcast.

REVEL founder Dan Sims & Pinot Palooza 2017 set to take the world by storm!

Posted on Updated on

Dan Sims (REVEL global wine festival founder) + Dan Wilkinson @hotndelicious chat REVEL, Pinot Palooza 2017 & more!

DOWNLOAD the PODCAST – #151 Dan Sims (REVEL global wine festival founder). 

REVEL founder, sommelier & global wine festival entrepreneur, Dan Sims, is the man!

Starting out in the wine industry as a sommelier, Dan Sims created a series of large scale rock festival-style wine festivals in 3 different countries (Australia, New Zealand, Singapore) and 9 different cities and with the rebrand of the business this week, REVEL are now set to take on Hong Kong, Japan and the USA.

This weekend the jewel event in the REVEL crown, Pinot Palooza, kicks off in Melbourne and Sydney with over 8,000 party people expected to rock-up at the Royal Exhibition Buildings (Melbourne – Saturday 7th of October) and Carriageworks (Sydney – Sunday 8th of October).

In today’s inspiring and elevating entrepreneurship chats, Dan and I discuss how to work out “What is the business that you’re in?”, the challenges and benefits of renaming an established brand, 2 “pinch-me” moments this former sommelier has experienced by bringing wine to the people in the most beautiful and game-changing fashion via a culture of inclusiveness and Dan shares with us 2 key pieces of motivation and advice for you to take the first steps into your own dream business.

Someone out there has to be successful. Why shouldn’t it be you? Download this Hot & Delicious: Rocks The Planet! podcast free and make a start… make a start today!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Dan Sims (REVEL global wine festival founder) + Dan Wilkinson @hotndelicious chat REVEL, Pinot Palooza 2017 & more!