digital strategy

Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin?

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Hot & Delicious: Rocks The Planet! with global award-winning Social Media Strategist, Dan Wilkinson.

DOWNLOAD the PODCAST – #143 Dan Wilkinson – Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin? 

Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin?

There is NOTHING in the world like being your own boss and getting paid to pursue what you love!

If you had told me in 2015 that I’d be making more $$$ in 2 days than I used to make in 5 and that I would be living 5 minutes walk from the ocean, working remotely from the home office every day (I commute to work via the kitchen 😃) and then creating podcasts, Instagram content and business development on my other work days, then I would have said to you “Let’s jump in the time machine and take me there immediately!”

From studying biochemistry to Emirates Airline senior flight attendant to music industry jack-of-all-trades to global award-winning social media strategist, my life has been a journey of design, chasing that “Life Work Balance”. Yep, you heard right… ever since I was 20 years old I’ve pursued an approach to life by focusing on jobs that allow me to live a certain lifestyle and chase what I love for living… travel, music & a life of creativity.

If you had told me 20 years ago I’d be a flight attendant living in Dubai for 6.5 years, I’d have pissed myself laughing… “No way!”, if you’d told me 12 years ago that I’d be working in social media for a living I’d have been like “What’s Social Media?” 😉 And I’m still rolling with it… last year I spent 3 months in California after leaving my full-time job and since moved to Bondi Beach in December, turned my podcast into a radio show on Bondi Beach Radio and took on my first university gig lecturing in Social Media Strategy at Macleay College in Sydney. WTF is happening right now?!! 🚀 Keep Pushin’!

Over the coming weeks & months, I am releasing a series of solo digital shows for free download via iTunes and the Hot & Delicious Rocks The Planet! weekly small business and entrepreneur podcast to help any of you who yearns for a life where you get paid to do what you love and chase your dreams.

This is the first show in this series is:

Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin? – 

  • The 1st Steps – Decide What You Want & Follow Your Heart.
  • The Top Tips and Tools – Clear A Path & Make That Start.

The next show in the series:

10 Tools & Tips for the Ambitious, Small Business Owner & Digital Nomad – Perform at your best whilst living life to the fullest!

What exactly is it that are you waiting for? There is absolutely nothing stopping you from taking the plunge except you. Make a start, make a start today!

DOWNLOAD the PODCAST – #143 Dan Wilkinson – Ambition, Small Business & Pursuing Your Dreams – Where Should I Begin? 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Hot & Delicious: Rocks The Planet! with Social Media Strategist, Dan Wilkinson.

Secure Award-Winning Social Media Strategy + Content For Your Biz.

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Sunset at Bronte Beach by @hotndelicious. Brand building with Hot & Delicious Rocks The Planet!

Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!

Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.

Just 1.5 years after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified Hot & Delicious: Rocks The Planet’s depth of experience across a range of different industries in social media strategy.

After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including Cosmetics, B2B, Health Insurance, Tech, Health & Wellness, FMCG, Not-For-Profit, Alcohol brands (including craft beer), Travel, Lifestyle and much more.

It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.

Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf), Cherry Blooms global cosmetics brand and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!

While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!

So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a yoga business or pet store 😜

Design your Social Media Strategy not only for the User Experience, but a strategy that drives Return On Investment! Get in touch!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)

A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.


Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.