digital media

A tale of two cities. Lucio Ribeiro, from Brazilian lawyer to Advertising Agency founder.

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Wicked chats with The Online Circle co-founder Lucio Ribeiro.

Interview #60 Lucio Ribeiro (Online Circle – Founder & Head of Digital Strategy).

The tale of Lucio Ribeiro is a fascinating one – a life of many phases and contrasts.

From growing up poor in the Brazilian countryside to a private school education in Brazil’s largest city, Sao Paolo, and now living in Australia as the co-founder and head of strategy at The Online Circle advertising agency working with high profile brands such as Mercedes-Benz, Cadbury Australia, Target, Crown Resorts and Melbourne Storm.

From being a Brazilian lawyer to getting trapped-up in life in the fast lane at McCann Erickson, we talk about moments of personal discovery, pushing yourself professional to avoid career redundancy in this digital age and not being afraid to be proud to celebrate your own success and the success of your peers, colleagues and competitors. 

Step inside the world of someone like me… when you’re hungry and crave living life to the fullest… this is how we do it.

Click here for magic in your ears 🙂    

Free Download #60 Lucio Ribeiro (Online Circle – Founder & Head of Digital Strategy).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Connect with Lucio Ribeiro via Twitter or for more on The Online Circle head to theonlinecircle.com

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson 

Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars, Community Management & Reporting

Yes, after 2.5 years as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I’ve decided to jump back into the freelance world.

In my time at SapientNitro, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns 

Some of the highlights include:

I am both proud and excited to have helped transform the way not only our clients do business, but the way SapientNitro operates in the social media space. 

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

 SapientNitro is now a thriving full-service agency providing clients with a range of specialist social media services including social media strategy, monthly calendar content creation – social media copywriting, photography and video production, monthly reporting and community management (moderation, crisis management and escalation).

But now, it’s my time… I want to take the learnings I brought to SapientNitro and have been adopted by our clients, as well as those key learnings they haven’t been able to adopt, to further build my own brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

 And that now starts with you…

 If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Bonjah – ‘Move On’ with magic new single #newmusic

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MOVE ON ART Web Res

Kickin’ it on a Saturday afternoon at mine with Dockland views, spring sunshine & chillin’ on my mind.

And then there’s this… was chattin’ with Regs from Bonjah yesterday and he sent me through this new jam that was written, recorded & produced by him and Moz in a tiny cabin on the South Coast of Australia recently in the space of an hour.

Tidy!

For more of Bonjah’s music head on over to bonjahmusic.com, download ‘Move On’ on iTunes or drop the lads a line & say hi at @BONJAHband!

Hit Hot & Delicious: Rocks The Planet up on social media:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

“People do business with people, not logos.” – Trevor Young (PRWarrior.com)

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Trevor Young AKA PRWarrior.com stops by our castle in the sky.
Trevor Young AKA PRWarrior.com stops by our castle in the sky.

Hot & Delicious: Rocks The Planet podcast series

“People do business with people, not logos.” Trevor Young (PRWarrior.com)

Launching social media for your business or personal brand or wondering if it’s time to review and revamp?

Then these words by PR Warrior, author, podcaster, public speaker and digital entrepreneur, Trevor Young, should be the first place you start and THIS is the ‘Hot & Delicious: Rocks The Planet’ podcast for you!

One of my frustrations as a digital media professional and creative, is that those who aren’t digital/tech savvy and/or way too focused on their brand don’t realise that to sell product, a brand’s content offering should be audience centric first and foremost. This doesn’t mean reproducing uninspiring and unoriginal “inspiration quotes” on sunset or beach backgrounds or posting cat memes/dog videos that have zero relevance to your brand, it just means take the time to consider the user experience on mobile for someone scrolling past your content on social media for the very first time. If it looks like an advertisement, then it is an advertisement, their eyes will glaze over, anything you were hoping to achieve with that post is immediately lost and even damage your brand reputation!

Get creative and always have the user experience front-of-mind – how can you work your brand and product into content that won’t make someone scroll on by immediately or switch off – Hot tip: Don’t slap logos and Text Overlays over everything!

Today, Trevor and I talk at length about the effectiveness of an audience-centric marketing approach, his book, microDOMINATION which is about how to leverage social media and content marketing to build a mini-business empire around your personal brand – a look at new age entrepreneurs who have built global profiles using content and social media, Reputation Revolution by Trevor Young – the DIY Personal Branding for Business Professionals podcast created by Trevor, we talk tales of his childhood growing up around country Victoria as the son of a bank manager where Trevor’s imaginative and entrepreneurial spirit was born, JUNUFO – the Junior Investigation Team into UFOs (yes I’m serious 😉), choosing accountability partners – the like-minded individuals who will help you stay true to your commitment to pursue your personal and business ambitions, The Cluetrain Manifesto, Miles Davis ‘Kind of Blue’ album, the great Melbourne crime novel and the longevity you’ll achieve for your business and brand by staying true to yourself and marketing who you are, not what you think people want to see.

Don’t craft something that you’re not. 

Free Download podcast#50 Trevor Young (Content Marketing and PRWarrior.com).  

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Connect with Trevor Young via Twitter or head on over PRWarrior.com to read articles on the blog and learn more about Trevor’s content driven communications business.

Download the Reputation Revolution – DIY Personal Branding for Business Professionals podcast:
https://itunes.apple.com/au/podcast/reputation-revolution-diy/id872444008?mt=2&ign-mpt=uo%3D4

Buy your copy of microDOMINATION via http://microdominationbook.com/

Hit Hot & Delicious: Rocks The Planet up on social media:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.