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Instagram Stories Latest Update – Drive Reach through use of Locations + Hashtags.

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Instagram Video on Instagram Stories now drives Reach through Locations + #hashtags

Interesting!

I have been keenly watching the evolution of Instagram Stories in recent times and in the latest Instagram platform update, brands who use relevant Locations + Hashtags within their content (on photos/video) can expect increased Reach and Brand Awareness of their Instagram Stories. 

The inclusion of Locations & #hashtags, as shown in the screenshots below from our @hotndelicious Instagram account content, created whilst watching the Golden State Warriors versus the Cleveland Cavaliers in the NBA Finals, lead to a higher volume views of my @hotndelicious Instagram Stories by people searching #GSW and #NBAFinals content.

By adding Locations & #hashtags to Instagram videos, you can tap into increased traffic beyond your existing audience as ‘Grammers from around the world seek to connect with content from Locations or #hashtags associated with current events, digital activations and/or their favourite sports team.

So when you are choosing a social media strategist for your digital ecosystems for ongoing or campaign content, you need to take into consideration how quickly platforms evolve and how in touch your social media lead is with said social platforms.

One of the advantages I have as a highly experienced Social Media Strategist is that I am not only working with a diverse number of clients across multiple platforms and range of different industries including B2B, Health Insurance, FMCG, Not-For-Profit, beer/alcohol brands, financial/technology, travel and much more, but I also have my own two brands, Hot & Delicious Rocks The Planet! and Craft Beer Lovin’, where I am still on the tools every week creating still photography, video and audio content (for my Bondi Beach Radio show and podcast).

This means that unlike a lot of other strategists, I am one of the first to discover these latest social media platform changes before they are officially announced by the platforms and I’ll usually trial new products/content execution types on my own two brands first prior to putting them on the table for clients.

So to wrap this quick update, I’ll give you business advice and food for thought: There are a lot of wanna-be so-called social media specialists in this business and they usually brand themselves with self-coined terms like Social Media Guru/Ninja/Unicorn. If you are looking for a new Social Media Strategist for your brand or business, then make sure that you’re working with someone who not only understands how to ladder social media content up to meet your Business & Brand Objectives, but just as importantly has their finger on the pulse as a prolific content creator in their own right.

And if you want to work with me, then don’t be shy… I’ll get straight back to you. Drop me a line. 😃📱🎙✌🏻

Article by Dan Wilkinson AKA @hotndelicious, founder of Hot & Delicious: Rocks The Planet!

Dan Wilkinson is the global award-winning founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet! and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Moula Money, Miller Genuine Draft, Strongbow Cider, Kopparberg Cider, Bulmers Cider & more.

His portfolio over the past 18 months includes APAC winner at the 2016 Facebook Awards, speaker at Social Media Week – Miamimultiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.  
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
 
DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more

DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Sierra Nevada Brewing Co owner & founder, Ken Grossman, joins Hot & Delicious Rocks The Planet! | Innovation, Advanced Energy Tech, Sustainability & Business Leadership.

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DOWNLOAD the PODCAST – #132 Ken Grossman (Sierra Nevada Brewing Co owner & founder). 

From little things, big things grow…

Inspiring founder & owner of Northern Californian brewery Sierra Nevada Brewing Co, Ken Grossman, is a man of passion, determination and innovation. 

From humble roots, as a small West Coast craft brewery with a goal to produce 2,000 hectolitres of beer a year, Sierra Nevada Brewing Co is now a bi-coastal North American business that champions innovation, advanced energy technology & sustainability, business leadership and is now brewing 1.7 million hectolitres of beer a year from their West Coast and East Coast breweries.

After learning to brew from the father of a close friend at a young age, Ken Grossman opened a homebrew supply store in downtown Chico, called The Home Brew Shop in 1976, before selling it in 1978, founding Sierra Nevada Brewing Co in 1979 and releasing their first batch of Sierra Nevada Brewing Co beer in 1980, which was an American Stout.

At the time, there was no such thing as small-scale or “micro” brewery equipment in the USA and it was way too expensive to import from countries like Germany, so everything required for the brewery had to be repurposed or custom built, with Grossman travelling all over California and Oregon in search of stainless still tanks/equipment and teaching himself refrigeration and welding, so that he could fashion the majority of the new brewery out of recycled dairy equipment.

In today’s inspiring chat, brought to you by @craftbeerlovin’ on Instagram and the team at Phoenix Beers, we explore vast-ranging topics including Ken Grossman as an individual, the explosion and evolution of Sierra Nevada Brewing Co, his love of hiking, sailing, fishing and diving and how Sierra Nevada got its name (it’s not as 100% obvious as you think), Sierra Nevada’s partnership with monks in a small Northern California town – brewing a series of Ovila Abbey ales inspired by Belgian Trappist monks that helped raise millions of dollars for the monastery, the brewery’s approach to innovation including the installation of an array over 10,000 solar panels and fuel cells to reduce their environmental impact in 2007 to 2017, where the transition to gas turbines and introduction of Tesla Powerpack batteries now means that Sierra Nevada produce 80-90% of their own electricity onsite! 

We chat about Ken’s first trip down to Australia for Good Beer Week 2017, the creation of Sierra Nevada’s Tropical Torpedo IPA, the introduction of their 2nd brewery on the east coast in the mountains of North Carolina to reduce shipping impact and the greenfield site, which enabled Sierra Nevada to minimise the impact in its construction and design, the process that the 5-10 new small batch Sierra Nevada beers brewed every single week have to go through to become part of the core range of Sierra Nevada Brewing Co beers and a teaser of the latest beers that are soon to be joining the Sierra Nevada family including goses, sours & more!

A wonderful journey and inspirational tale of a man who has pursued his passions tenaciously and evolution from one of the smallest of businesses in the mountains of the Sierra Nevada Mountain Ranges to one of the largest, most successful craft beer breweries in America!

Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Sierra Nevada Pale Ale on @craftbeerlovin’ Instagram – click to follow @craftbeerlovin’ on Instagram.
Estate by Sierra Nevada on @craftbeerlovin’ Instagram – click to follow @craftbeerlovin’ on Instagram.
Connect with Ken Grossman and Sierra Nevada Brewing Co online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
Thanks to the Leif, Todd and Kelton from Phoenix Beers for making this happen:
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Sierra Nevada Brewing Co owner & founder, Ken Grossman, joins Hot & Delicious Rocks The Planet!

Billy Fox. Indie soul, R&B & hip hop artist/producer. If it feels good, then do it! | Episode #126

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Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

DOWNLOAD the PODCAST – #126 Billy Fox returns (indie soul, R&B & hip hop artist & producer). 

Billy Fox returns!

Hot & Delicious: Rocks The Planet! repeat offender and Sydney indie soul, R&B & hip hop artist & producerBilly Fox, joined me live in the studio last week to launch his brand new single ‘Shapes’.

We first met when I was music supervisor for Ballistyx Snowboard Show on Channel GO! back in 2010. Flash forward 7 years and Billy Fox- ‘Shapes’ is getting serious spins around the globe, plus he has just announced a series of exclusive Australian east coast tour dates including Oxford Art Factory – Gallery Bar (Sydney), Rare Finds -­ Black Bear Lodge (Brisbane), Moonshine Bar at Manly Food & Wine Festival and Penny Black (Melbourne).

I draw inspiration from my one-on-ones with Billy Fox every… single… time! (both on and off mic). Today we delve deeper into the meaning behind ‘Shapes’, a track created to reawaken the lost art of conversation, it highlights a culture that we’ve created for ourselves, where we force our individual opinions down each others’ throats and attack the person rather than entering into measured debates… there is a serious need for all of us to adopt an approach where we take a moment for introspection and to search within, before knee-jerk reaction opinions and seeking to change others’ to ours without consideration for where they’re coming from.

Aside from the D&Ms, we get serious about our music experiences with Billy Fox and I spitballing the iconic music of Nirvana’s ‘Smells Like Teen Spirit’, being given Rage Against The Machine’s self-titled album for the very first time, the experience of producing tunes for Australian filmmaker and musician Macario De Souza AKA Kid Mac, making a positive impact on the lives of others and SO much more!

We all grow from adversity and something that I champion in my own life is the way Billy Fox lives his. In music, like life, “there is so much to get distracted by… especially when you’re creating, especially with music”, so music like every other facet of our lives at this time “it’s all about streamlining, simplifying”… and Billy Fox indeed is living up to this through his personal Mission Statement and stepping back from the stresses of over-stimulation and white noise, by keeping things simple… “If it feels good, then do it”.

Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

BILLY FOX ‘SHAPES’ TOUR DATES:

SYDNEY – SAT 13 MAY | OAF GALLERY, SYDNEY NSW w/ San Mei

BRISBANE FRI 26 MAY | RARE FINDS @ BLACK BEAR LODGE, BRISBANE QLD

MANLY SUN 28 MAY | MANLY FOOD & WINE FESTIVAL, MANLY NSW

MELBOURNE SAT JUN 3 | PENNY BLACK, MELBOURNE VIC

Connect with Billy Fox online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Billy Fox drops by Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

Women In Business: Katherine Newton (RUOK? Campaign Director) | Episode #125

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RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Welcome to our exclusive Hot & Delicious: Rocks The Planet show with RUOK? Campaign Director Katherine Newton.

Men account for 75% of all suicides in Australia and RUOK is a suicide prevention charity in Australia created to drive meaningful conversations with mates and loved ones to save lives.

On our 2nd consecutive university lecture at Macleay College in Sydney, we chat extensively with Katherine about this Australian suicide prevention charity including:

  • The evolution from RUOK? Day from a campaign into a 365 day-a-year suicide prevention charity.
  • The approach and 4 Simple Steps you should take that could save someone’s life.
  • RUOK’s ongoing partnerships and their staff buy-in with the likes of Hungry Jacks, Virgin Mobile, the Australian Government Department of Heath, Commonwealth Bank, NAB, Country Rugby League.
  • Key steps everyday Australians can take to generate conversation and help raise awareness in their own physical and digital communities.
  • Techniques & Meditation Apps that you can use to manage your own mental health.
  • What to do if somebody says they’re not okay?
  • The psychology behind Choosing A Call to Action – make it simple and get people participating.
  • RUOK education and mental health projects with:
    • Australian children in primary schools and high schools.
    • Post Traumatic Stress Disorder (PTSD) sufferers – Ambulance, Paramedics, Police.
  • RUOK? Day 2017 – Thursday 14th September.

For me, as an individual who has experienced the death of one of my best mate’s brother by suicide and my own family member who has experienced their own mental health issues, this show cuts deep and it’s was just wonderful to spend time one-on-one with a senior representative of an organisation like RUOK, who are making a daily positive impact on the lives of thousands of Australians.

Fascinating and insightful chats. Let’s get into it!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect RUOK? with online:
Lifeline: 131114.
Grief Line for those suffering grief: 1300 845 745.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com

Special thank yous for everyone who had a part in making this a reality:

  • Katherine Newton and the team at RUOK?
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • The students.
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • Grant Flannery (Strategy Director – co:collective).

DOWNLOAD the PODCAST – #125 Katherine Newton (RUOK? Campaign Director). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
RUOK? Campaign Director Katherine Newton joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney https://hotndelicious.com/

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

Women In Business: Emma Franklin Bell (founder The Beautiful Business Academy and co-founder The Ladies Lounge podcast) | Episode #123

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Emma Franklin Bell joins us on the Hot & Delicious: Rocks The Planet! podcast in Sydney https://hotndelicious.com/

DOWNLOAD the PODCAST – #123 Emma Franklin Bell (founder The Beautiful Business Academy and co-founder The Ladies Lounge podcast). 

Founder of The Beautiful Business Academy and co-founder The Ladies Lounge podcast, Emma Franklin Bell is raising the voice of women in business and paving the way for Australia’s creative leadership.
 
Having just released her latest book, Your Beautiful Business, Emma Franklin Bell is all set to launch The Beautiful Business Academy, an entrepreneurial academy designed for creative women who want to accelerate the growth of their business and successfully build their brands.
 
In today’s show recorded live on Bondi Beach Radio and all set for you to download on iTunes via the link below, we enjoy vast ranging chats including tree swings and stories from Emma’s childhood to classical ballet and the discipline it brings to business, Your Beautiful Business – a pocket handbook of inspiration anyone that has a dream and who would like some structure/business guidance to help bring it into reality, strategy versus the creative mind and The Ladies Lounge entrepreneur podcast.
 
I love that every single week I get to sit down with the most amazing, inspiring individuals on Hot & Delicious: Rocks The Planet!, share their advice, business experience and life stories. This chat with Emma Franklin Bell has me sitting here now with a massive smile on my face and heart that’s soaring!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Emma Franklin Bell online:
Hit Dan Wilkinson (Hot & Delicious: Rocks The Planet!) up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com 
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Emma Franklin Bell joins us on the Hot & Delicious: Rocks The Planet! podcast in Sydney https://hotndelicious.com/

Ex Emirates flight attendant, Social Strategist & The Secret To Happiness | Dan Wilkinson (Hot & Delicious: Rocks The Planet!) | Episode #122.

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DOWNLOAD the PODCAST – #122 Dan Wilkinson SOLOCAST #3 (Social Media Strategist + Content Producer). 

 
Solocast! Who am I? 
 
I have lived in 5 different countries and 10 different cities. I have blonde hair, a ginger beard, have lived a life and careers of so many lifetimes… all focused on the pursuit of loving life and The Secret to Happiness… although I didn’t always necessarily recognise it at the time.
 
After dropping out of university and a Swinburne University BASc Biochemistry degree through lack of passion and zero desire to be stuck in a laboratory in 10-15 years time, I have served drinks and cleaned ashtrays back of house at Melbourne’s Crown Casino, spent 6.5 years jet-setting the globe with the rock star’s lifestyle without being the rock star as an Emirates Airline flight attendant, set a life up for myself as music industry professional, driving operations & logistics for music festivals/events around Australia such as Splendour In The Grass, event production and festival photography for triple j, created a music supervisor role for Ballistyx Snowboard Show on Channel GO! managed rock & roll bands and much, much more.
 
My life now, is so surreal. My main crust at this stage of 2017 is as a social media strategist and content producer. I work in an industry that didn’t exist 15 years ago guiding national and global brands on their social media strategy in the digital sphere, including the likes of Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Kraft Peanut Butter, Bulmers Original Cider, Miller Genuine Draft, Cancer Council Australia, Salesforce (through Mahlab Content Agency) and many more.
 
And all of this from a guy with no degree who dropped out of university not once… but twice! The 1st was the BASc and the 2nd a Masters of Entrepreneurship & Innovation, which I left as I was spread too thin and didn’t wish to wait 4 years to start chasing new opportunities… I’m still not convinced that you can teach entrepreneurship, but that’s another story 😉
 
Not only am I now back working for myself making the same ca$h money in 2.5 days/week that I was making in 5 days/week only a ago, but I am also lecturing at Macleay College in Sydney, have brand and lifestyle that I have created for myself called Hot & Delicious: Rocks The Planet!, I am being paid for social media influencer work through the reach of my social media channels, I have a weekly show on Bondi Beach Radio called Hot & Delicious: Rocks The Planet! that is has also been a podcast on iTunes for 2.5 years now too and I have SO much planned for 2017.
 
Now… absolutely NONE of this is designed as a boast. All of this shit is real. I did this myself through a shit-ton of hard work, mistakes, early mornings and the borne of the desire to love what I do and be happy. And I’m sharing this piece not as a “Yay, me”, but because I believe that we should be living and pursuing what we love for a living and I believe that it is a life that you can have too!
 
In this week’s show AKA Hot & Delicious: Rocks The Planet! solocast, I share everything that you’ve ever wanted to know about scoring that dream job that you’ve always wanted (or the one that you simply never knew existed). 
 
I share with you The Secret to Happiness, because it’s just so simple… and I tell you what… I never knew just how close it was and at 40 I am truly the happiest that I’ve ever been… Yep, I found it! 
 
Want it? Let’s get into it!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Hit Dan Wilkinson (Hot & Delicious: Rocks The Planet!) up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com 
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.