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Editorial: Can Snapchat He/She Be Over Already?

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Bondi Beach sunrise capture by @hotndelicious

Can Snapchat he/she be over already? ūü§¶‚Äć‚ôāÔłŹūüźŹūüźĎūüźĎūüėīūüí§ Inspire Me With Amazing Creative¬†Content!¬†

Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing ‚Äúpensive‚ÄĚ staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos‚Ķ ūüĒ• ūüĒ• ūüĒ• Throw all of it into the bin please and send me something that‚Äôs real, creative, interesting & inspirational! ‚ú®

It is about time that we as marketers and creatives (myself included) drive clients to break the mould and lead the way instead of following the crowd and re-hashing the same tired old brand concepts, executions and activations.

We must strive to generate short and long-form content that actually adds value to people‚Äôs lives. Even on our personal channels. Just because you can post a grainy pub lunch schnitzel or gym mirror selfie online, it doesn‚Äôt mean that you should. We’ve got to be more sophisticated!

Ask yourself. What’s the coolest idea that I have created or executed of late? Am I proud of what I am/we are publishing online?

I’d love to hear from you and for you to share with me with links on this LinkedIn, Facebook, Twitter or Instagram thread! What is the most inspiring personal or brand creative that you’ve seen or executed yourself, that’s blown your mind of late? Inspire Me With Amazing Creative Content! 

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson of Hot & Delicious: Rocks The Planet! is a global award-winning Senior Social Media Strategist and Content Producer with a diverse range and wealth of industry experience across B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Experience, both agency and client-side, with businesses, brands and organisations such as Miller Genuine Draft, Peroni Italian beer, PepsiCo snacking portfolio (including Tic Tac, Doritos) Ferrero portfolio (including Nutella, Kinder Surprise), XBOX, Telstra Enterprise, Cherry Blooms global cosmetics brand, Cancer Council Australia, Plant Life Balance augmented reality greening app, Moula Money B2B fintech, Kopparberg Cider, Cadbury Dairy Milk Chocolate and many more.

Skillsets and services including full organisational audits of digital ecosystems and physical/digital brand assets and creation of 2-3 year strategic roadmaps including funnel strategies, business-as-usual/campaign content production, Best Practice Social Media Playbooks, generation of systems/processes and data-lead monthly digital reporting templates.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and¬†overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

Get in touch! I’d love to hear from you!

Dan Wilkinson

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
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DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

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Bondi Beach sunrise captures by @hotndelicious

Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

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Avoid this MARKETING FAIL: “I will give you exposure”.

DOWNLOAD the PODCAST via iTunes ‚Äď #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Today’s podcast comes in 3 parts:

  • Avoid this MARKETING FAIL: “I will give you exposure‚ÄĚ.
  • Crediting creative works online – photography, videography and artwork.
  • ANZAC Day.¬†Learning about ANZAC Day as an Australian. What you can do.

“I will give you free exposure‚ÄĚ. Fail. I want to hang up the phone immediately. Epic fail!

Yes, I had one of those business calls on a Monday a few weeks back¬†for the 1st time in a while. The gentleman calling (not a gentleman caller ūüėČ) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.

As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!

On today‚Äôs podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure‚ÄĚ.

We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.

I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.

Crediting creative works Рphotography, videography and artwork.

On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.

I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.

Learning about ANZAC Day as an Australian. What you can do.

The shortest part and the cherry on top of today’s podcast Рwe touch on the history of ANZAC Day, what it means to me and how you can get involved.

Let’s get into the show!

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Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet‚Äô entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

 

Hot & Delicious: Rocks The Planet! recorded live in Bondi Beach.
Dan Wilkinson, Social Media Strategist and Content Producer lecturing on Content Strategy at Macleay College.

DOWNLOAD the PODCAST via iTunes ‚Äď #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Avoid this MARKETING FAIL: “I will give you exposure”.

Podcast Feature: Learn How To Write Content Strategy For Your Brand.

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Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

DOWNLOAD the PODCAST via iTunes ‚Äď #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Rad rad rad…. welcome to a very special episode of Hot & Delicious: Rocks The Planet! podcast where this week, we’re podcasting live from Macleay College in Sydney with a lecture about Content Strategy РPlatforms, Content Execution and Distribution.

I provide you with all the top tips & tools to write a strategy for your business or brand, no matter how big or small. And yes, it’s absolutely free!

Here’s the PDF deck so that you can follow along with the lecture:

http://bit.ly/ContentStrategyLecture2019byhotndelicious

Podcast flow:

  1. Dan Wilkinson Overview/Portfolio– Who I am and what I do.
  2. Client Digital Content Strategy: 1st Steps. Where Do We Begin?
  3. Market Research, Digital Ecosystems & Platform Mix.
  4. Our Approach To Social Media: Driving Business/Brand Objectives, Designing for the User Experience.
  5. Best Practice Content Execution.
  6. Distribution Through Advertising.

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet‚Äô entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes ‚Äď #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

Rakhal Ebeli founder & CEO, Newsmodo pioneering the changing face of journalism.

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Melbourne catch-ups with Newsmodo founder & CEO, Rakhal Ebeli

Hot & Delicious: Rocks The Planet podcast series

Interview #39 – Rakhal Ebeli (former journalist, founder & CEO – Newsmodo).

One of the most¬†exciting parts about¬†the current age we live in is that most of us will now have not one or two, but multiple careers across¬†span of our lifetimes – I myself have had many permutations¬†– working behind the bar at Crown Casino in Melbourne, running music festivals and events around Australia, an international flight attendant living in Dubai and traversing the globe with¬†5-star hotels and pretty girls working for Emirates Airline for 6.5 years, music supervisor for Ballistyx Snowboard Show on Channel GO! and now I get paid to guide global brands in their ongoing social media strategy and campaigns… and that’s just a few of my jobs.

Like myself, Newsmodo.com founder & CEO, Rakhal Ebeli, is a fascinating guy who has transformed his professional career as his passions change, he grows as an individual and the news media marketplace evolves to an ecosystem almost unrecognizable from what it was just 20, 15 and even 5 years ago.

Having worked at Australian national television broadcaster Network 10 as a news reporter and presenter for 10 years, Rakhal original set-up the News.me app to improve the way people find and talk about the news, before creating Newsmodo Р a content marketing agency that empowers businesses to connect with audiences through engaging and visual content, crafted by experienced journalists from around the world.

Newsmodo create content for brands and connect their global network of freelance journalists with their clients including international news media giants and brands such as M&C Saatchi, ANZ Bank, Suncorp Bank and more.

Today’s inspiring chat covers Newsmodo’s amazing work,¬†including being first on the ground covering the¬†Malaysian Airlines MH17 flight shot out of the sky in the Ukraine, providing¬†news media footage for the likes of Associated Press, The Mirror,¬†ABC, Seven News, Ten News, The Project.

We spend time talking about life-changing stories like the Black Saturday Fires, one of the most horrific and landmark events in Australian history, which Rakhal covered live Рbeing the first man in the Network 10 offices on that fateful day, the fires a moment in time bigger in scale than anything he’d been equipped to cover, going into areas where his team were making on-the-fly decisions as to where they should position themselves to shoot broadcasts or seek refuge and then returning to these places to find these houses or positions only to find them razed by fire and the enormity of events as the day unfolded.

Across the course of the podcast we cover his journey from journalism to content creation, growing up in Fitzroy at time when gangs of thugs rather than flocks of hipsters roamed the streets of the northern suburbs of Melbourne, making a start in journalism whilst unemployed after returning from university in San Francisco and being taken under the wing of enigmatic Australian TV journalist & personality, Grant Denyer.

For those of you who work in the digital industry or aspire to, we spend time on branded content, hints and tips for how to make a start in content creation as a career and what makes great content great.

Fascinating individual, inspiring chats and we both could have honestly chatted on for hours РI thoroughly enjoyed catching up with Rakhal Ebeli, look forward to joining him on the Brand Storytelling podcast and to having him back again as a guest of on our very own Hot & Delicious: Rocks The Planet podcast.

The story starts now… Enjoy!

Free Download #39 РRakhal Ebeli (former journalist, founder & CEO РNewsmodo).  

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Connect with Rakhal Ebeli via Twitter, subscribe to the Brand Storytelling podcast or head on over to Newsmodo.com to find out more.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube РBallistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis ‚Äď Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.