content strategy

Editorial: Can Snapchat He/She Be Over Already?

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Bondi Beach sunrise capture by @hotndelicious

Can Snapchat he/she be over already? ūü§¶‚Äć‚ôāÔłŹūüźŹūüźĎūüźĎūüėīūüí§ Inspire Me With Amazing Creative¬†Content!¬†

Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing ‚Äúpensive‚ÄĚ staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos‚Ķ ūüĒ• ūüĒ• ūüĒ• Throw all of it into the bin please and send me something that‚Äôs real, creative, interesting & inspirational! ‚ú®

It is about time that we as marketers and creatives (myself included) drive clients to break the mould and lead the way instead of following the crowd and re-hashing the same tired old brand concepts, executions and activations.

We must strive to generate short and long-form content that actually adds value to people‚Äôs lives. Even on our personal channels. Just because you can post a grainy pub lunch schnitzel or gym mirror selfie online, it doesn‚Äôt mean that you should. We’ve got to be more sophisticated!

Ask yourself. What’s the coolest idea that I have created or executed of late? Am I proud of what I am/we are publishing online?

I’d love to hear from you and for you to share with me with links on this LinkedIn, Facebook, Twitter or Instagram thread! What is the most inspiring personal or brand creative that you’ve seen or executed yourself, that’s blown your mind of late? Inspire Me With Amazing Creative Content! 

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson of Hot & Delicious: Rocks The Planet! is a global award-winning Senior Social Media Strategist and Content Producer with a diverse range and wealth of industry experience across B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Experience, both agency and client-side, with businesses, brands and organisations such as Miller Genuine Draft, Peroni Italian beer, PepsiCo snacking portfolio (including Tic Tac, Doritos) Ferrero portfolio (including Nutella, Kinder Surprise), XBOX, Telstra Enterprise, Cherry Blooms global cosmetics brand, Cancer Council Australia, Plant Life Balance augmented reality greening app, Moula Money B2B fintech, Kopparberg Cider, Cadbury Dairy Milk Chocolate and many more.

Skillsets and services including full organisational audits of digital ecosystems and physical/digital brand assets and creation of 2-3 year strategic roadmaps including funnel strategies, business-as-usual/campaign content production, Best Practice Social Media Playbooks, generation of systems/processes and data-lead monthly digital reporting templates.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and¬†overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

Get in touch! I’d love to hear from you!

Dan Wilkinson

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Bondi Beach sunrise captures by @hotndelicious

Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

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Avoid this MARKETING FAIL: “I will give you exposure”.

DOWNLOAD the PODCAST via iTunes ‚Äď #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Today’s podcast comes in 3 parts:

  • Avoid this MARKETING FAIL: “I will give you exposure‚ÄĚ.
  • Crediting creative works online – photography, videography and artwork.
  • ANZAC Day.¬†Learning about ANZAC Day as an Australian. What you can do.

“I will give you free exposure‚ÄĚ. Fail. I want to hang up the phone immediately. Epic fail!

Yes, I had one of those business calls on a Monday a few weeks back¬†for the 1st time in a while. The gentleman calling (not a gentleman caller ūüėČ) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.

As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!

On today‚Äôs podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure‚ÄĚ.

We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.

I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.

Crediting creative works Рphotography, videography and artwork.

On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.

I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.

Learning about ANZAC Day as an Australian. What you can do.

The shortest part and the cherry on top of today’s podcast Рwe touch on the history of ANZAC Day, what it means to me and how you can get involved.

Let’s get into the show!

.
Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet‚Äô entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

.

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

 

Hot & Delicious: Rocks The Planet! recorded live in Bondi Beach.
Dan Wilkinson, Social Media Strategist and Content Producer lecturing on Content Strategy at Macleay College.

DOWNLOAD the PODCAST via iTunes ‚Äď #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Avoid this MARKETING FAIL: “I will give you exposure”.

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC¬†Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served‚ÄĚ. Observed on 25 April each year, ANZAC¬†Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914‚Äď1918).‚ÄĚ*¬†

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I‚Äôm still not sure how comfortable I feel about it. I‚Äôve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious

*Thanks Wiki!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 

The Larrikin ANZAC beer by Mornington Peninsula Brewery

Digital Media & Content Strategy For Your Brand Starts Right Here.

Posted on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media¬†Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including¬†B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 3 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 3 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with¬†full audits of¬†organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic¬†roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the¬†set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and¬†overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Podcast Feature: Learn How To Write Content Strategy For Your Brand.

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Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

DOWNLOAD the PODCAST via iTunes ‚Äď #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Rad rad rad…. welcome to a very special episode of Hot & Delicious: Rocks The Planet! podcast where this week, we’re podcasting live from Macleay College in Sydney with a lecture about Content Strategy РPlatforms, Content Execution and Distribution.

I provide you with all the top tips & tools to write a strategy for your business or brand, no matter how big or small. And yes, it’s absolutely free!

Here’s the PDF deck so that you can follow along with the lecture:

http://bit.ly/ContentStrategyLecture2019byhotndelicious

Podcast flow:

  1. Dan Wilkinson Overview/Portfolio– Who I am and what I do.
  2. Client Digital Content Strategy: 1st Steps. Where Do We Begin?
  3. Market Research, Digital Ecosystems & Platform Mix.
  4. Our Approach To Social Media: Driving Business/Brand Objectives, Designing for the User Experience.
  5. Best Practice Content Execution.
  6. Distribution Through Advertising.

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet‚Äô entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes ‚Äď #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

New Year, New Gear. Social Media Strategy For Your Brand Starts Right Here.

Posted on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you primed to take on 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media¬†Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including¬†B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with¬†full audits of¬†organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic¬†roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the¬†set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and¬†overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Social Media Strategy for your B2B and Small Business Starts Here.

Posted on Updated on

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What are you missing from your B2B Business, Startup, Small Business or Small To Medium Enterprise digital media and content strategy right now? You probably don’t even know and it’s crucial that you take the time for the right advice!

There are a literally thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media¬†Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including¬†B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge for many¬†B2B Businesses, Startups, Small Businesses and Small To Medium Enterprises. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required despite the expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with¬†full audits of¬†organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic¬†roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the¬†set-up of client internal/external systems, processes and ways of working.

The idea is that we teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s our business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and¬†overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).